The top 10 international tourism destinations shows the demand for tourism graduates
The World Tourism rankings are compiled by the United Nations World Tourism Organization (UNWTO) as part of their World Tourism Barometer publication, which is released three times throughout the year. In 2011, there were 983 million international tourist arrivals worldwide, with a growth of 4.6% as compared to 940 million in 2010.
Malaysia was one of the world’s top 10 tourist destinations in 2011, making it the only South-East Asian country to make the list in the United Nations World Trade Organisation (UNWTO) Tourism Highlights 2012. This was reported in May 2012.
The report rated Malaysia ninth based on international tourists arrival, with 24.7 million foreign tourists last year.
In 2009, the country recorded 23.6 million tourists arrival and in 2010, the number increased to 24.6 million.
The report also ranked Malaysia 14th in terms of international tourism receipts with US$18.3bil (RM56.3bil) last year, ahead of countries such as Singapore, Japan, the Netherlands, Korea and Canada.
In 2009 and 2010, Malaysia recorded US$15.8bil (RM48.6bil) and US$18.2bil (RM55.9bil) respectively in tourism receipts.
Basically, what all these statistics mean is that the job opportunities are high for hotel & tourism students.
| Rank | Country | UNWTO Region |
International tourist arrivals (2011) |
International tourist arrivals (2010) |
Change (2010 to 2011) |
|---|---|---|---|---|---|
| 1 |  France |
Europe | 79.5 million | 77.1 million | +3.0% |
| 2 |  United States |
North America | 62.3 million | 59.8 million | +4.2% |
| 3 |  China |
Asia | 57.6 million | 55.7 million | +3.4% |
| 4 |  Spain |
Europe | 56.7 million | 52.7 million | +7.6% |
| 5 |  Italy |
Europe | 46.1 million | 43.6 million | +5.7% |
| 6 |  Turkey |
Europe | 33.3 million | 27.0 million | +8.9% |
| 7 |  United Kingdom |
Europe | 29.2 million | 28.3 million | +3.2% |
| 8 |  Germany |
Europe | 28.4 million | 26.9 million | +5.5% |
| 9 |  Malaysia |
Asia | 24.7 million | 24.6 million | +0.6% |
| 10 |  Mexico |
North America | 23.4 million | 23.3 million | +0.5% |
| Note: see the UNWTO World Tourism Barometer for the full rankings. | |||||
The outlook globally looks great as well for tourism and hospitality graduates as
HELP University offers the Bachelor of Business (Hospitality Management) (Hons) and the Bachelor of Tourism Management (Hons)international tourist arrivals grew by 4% in 2012 to reach 1.035 billion, according to the latest UNWTO World Tourism Barometer reported in January 2013. Emerging economies (+4.1%) regained the lead over advanced economies (+3.6%), with Asia and the Pacific showing the strongest results. Growth is expected to continue in 2013 only slightly below the 2012 level (+3% to +4%) and in line with UNWTO long term forecast.
With an additional 39 million international tourists, up from 996 million in 2011, international tourist arrivals surpassed 1 billion (1.035 billion) for the first time in history in 2012. Demand held well throughout the year, with a stronger than expected fourth quarter.
By region, Asia and the Pacific (+7%) was the best performer, while by sub-region South-East Asia, North Africa (both at +9%) and Central and Eastern Europe (+8%) topped the ranking.
Hotel & Tourism graduates not only have excellent job prospects within Malaysia but globally as well.
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Austin Ang, Hospitality at KDU College Penang
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