Increase in tourism jobs through “Impression Melaka” launched as iconic tourism product

KUALA LUMPUR, Sept 3 (Bernama) — The ‘Impression Melaka’ project, to be

A scene from the Impression Liu Sanjie outdoor musical in Guilin, which features dazzling light effects and an awesome setting of mountains and a river.

A scene from the Impression Liu Sanjie outdoor musical in Guilin, which features dazzling light effects and an awesome setting of mountains and a river.

The stage for Impression Melaka will be built to look like a Chinese junk in Admiral Zheng He's fleet with the audience seated in the middle.

The stage for Impression Melaka will be built to look like a Chinese junk in Admiral Zheng He’s fleet with the audience seated in the middle.

launched in October next year, is set to become one of the iconic tourist attractions for Visit Malaysia 2014.

Malacca will become the first city outside China to stage the 10th production under acclaimed Chinese filmmaker Zhang Yimou’s “Impression” series of outdoor musical shows.

The immensely successful Impression musicals were founded by Zhang and hiscreative partners Wang Chaoge and Fan Yue who were also directors of the opening and closing ceremonies of the 2008 Beijing Olympics.

All the Impression shows are live outdoor performances involving huge casts, humongous stages and amazing special effects.

The first was launched in 1998 in Guilin called Impression Lui Sanjie on a 2km-long setting along the Li River. Since then, there are Impressions in nine locations all over China, including Lijiang and West Lake, using spectacular natural backdrops.

Impression Melaka, however, will be performed on a gigantic stage built to look like Admiral Zheng He’s junk with a revolving seating area for 2,014 in the middle.

Studying tourism is not boring as students will have hands-on experience in organising tours and going on an actual tour just like the Reliance College students in the picture. Reliance College is one of Malaysia's top tourism colleges with a wide network of its own Reliance Travel Agencies where graduates are able to find jobs easily with a good starting salary.

Studying tourism is not boring as students will have hands-on experience in organising tours and going on an actual tour just like the Reliance College students in the picture. Reliance College is one of Malaysia’s top tourism colleges with a wide network of its own Reliance Travel Agencies where graduates are able to find jobs easily with a good starting salary.

Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz said ‘Impression Melaka’ was the latest entry point project within the Tourism National Key Economic Area (NKEA).

“In line with NKEA, this RM213.2 million project is estimated to attract 1.2 million tourists per annum, generating RM179 million GNI (Gross National Income) into the economy,” he told a press conference here Tuesday.

Mohamed Nazri said the project would also create approximately 500 direct, and thousands of indirect job opportunities to locals, apart from attracting foreign investments, and boost local livelihood.

He noted that the project was the first and only Mega Outdoor ‘Impression’ Series outside China, and exclusive in Malaysia, as the first location in the Southeast Asia region.

Mock Front Desk at Reliance College

Mock Front Desk at Reliance College

“This project will add a key highlight to Malaysia and contribute to making Malaysia a preferred destination,” said the minister.

‘Impression Melaka’, he said, would showcase a perfect combination of natural environment as the background, whilst utilising the latest light and sound technology, modern art concepts and huge number of cultural performers.

He said ‘Impression Melaka’ would host two or three shows every night, with each show lasting between 70 and 90 minutes, with rotating audience seating which could accommodate up to 2,000 visitors per performance.

The directors: (from left) Zhang, Wang and Fan who will create Impression Melaka.

“This unique tourism product will feature a mega outdoor performance directed by world-acclaimed Zhang Yimou, Wang Chaoge and Fanyue, the directors of the 2008 Beijing Olympic opening and closing ceremony,” said Mohamed Nazri.
— Article taken from The Star Online and BERNAMA

Potential for Hotel & Tourism Graduates

The aim of this article is to show students that there is a demand for hotel and tourism graduates because of projects such as this. When tourists increase, they will use tour agencies and stay in hotels, which means more jobs. Performers will also be needed for “Impression Melaka” so there will be potential for students taking the Diploma in Entertainment Arts from KDU University College.

EduSpiral aims to help students make informed choices through evidence because a lot of students choose their courses without much research. They just listen to the counselors or follow their friends without thinking. Choose well, because this will change your life forever.

EduSpiral Consultant Services– Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information

"I found EduSpiral on Facebook and shared my problem with him. He gave some suggestions and helped guide me to the right college." Oliver Yong taking the Diploma in Hotel & Tourism Management at Reliance College KL

“I found EduSpiral on Facebook and shared my problem with him. He gave some suggestions and helped guide me to the right college.”
Oliver Yong taking the Diploma in Hotel & Tourism Management at Reliance College KL

and counselling on courses and universities in Malaysia, Singapore and Ireland. EduSpiral Consultant Services also represents a top UK university, Northumbria University.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get. These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and are affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice. Students interested to find out more how to change their lives and to change the world please contact us.

Please contact us for more details.

About EduSpiral Consultant Services

EduSpiral seeks to offer information and advise on courses & careers and placement services to top private colleges & universities in Malaysia & Singapore. Our experienced consultants will share from years of counselling students to guide students personally on to the best possible career choice. The decision that you make now, can change your life forever....so make it wisely.

Posted on September 4, 2013, in Career Choices, Choosing the right course, Hospitality & Tourism, Hotel & Tourism Management, Job Outlook, Reliance College and tagged , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply