Increase in tourism jobs through “Impression Melaka” launched as iconic tourism product
KUALA LUMPUR, Sept 3 (Bernama) — The ‘Impression Melaka’ project, to be
launched in October next year, is set to become one of the iconic tourist attractions for Visit Malaysia 2014.
Malacca will become the first city outside China to stage the 10th production under acclaimed Chinese filmmaker Zhang Yimou’s “Impression” series of outdoor musical shows.
The immensely successful Impression musicals were founded by Zhang and hiscreative partners Wang Chaoge and Fan Yue who were also directors of the opening and closing ceremonies of the 2008 Beijing Olympics.
All the Impression shows are live outdoor performances involving huge casts, humongous stages and amazing special effects.
The first was launched in 1998 in Guilin called Impression Lui Sanjie on a 2km-long setting along the Li River. Since then, there are Impressions in nine locations all over China, including Lijiang and West Lake, using spectacular natural backdrops.
Impression Melaka, however, will be performed on a gigantic stage built to look like Admiral Zheng He’s junk with a revolving seating area for 2,014 in the middle.
Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz said ‘Impression Melaka’ was the latest entry point project within the Tourism National Key Economic Area (NKEA).
“In line with NKEA, this RM213.2 million project is estimated to attract 1.2 million tourists per annum, generating RM179 million GNI (Gross National Income) into the economy,” he told a press conference here Tuesday.
Mohamed Nazri said the project would also create approximately 500 direct, and thousands of indirect job opportunities to locals, apart from attracting foreign investments, and boost local livelihood.
He noted that the project was the first and only Mega Outdoor ‘Impression’ Series outside China, and exclusive in Malaysia, as the first location in the Southeast Asia region.
“This project will add a key highlight to Malaysia and contribute to making Malaysia a preferred destination,” said the minister.
‘Impression Melaka’, he said, would showcase a perfect combination of natural environment as the background, whilst utilising the latest light and sound technology, modern art concepts and huge number of cultural performers.
He said ‘Impression Melaka’ would host two or three shows every night, with each show lasting between 70 and 90 minutes, with rotating audience seating which could accommodate up to 2,000 visitors per performance.
“This unique tourism product will feature a mega outdoor performance directed by world-acclaimed Zhang Yimou, Wang Chaoge and Fanyue, the directors of the 2008 Beijing Olympic opening and closing ceremony,” said Mohamed Nazri.
— Article taken from The Star Online and BERNAMA
Potential for Hotel & Tourism Graduates
The aim of this article is to show students that there is a demand for hotel and tourism graduates because of projects such as this. When tourists increase, they will use tour agencies and stay in hotels, which means more jobs. Performers will also be needed for “Impression Melaka” so there will be potential for students taking the Diploma in Entertainment Arts from KDU University College.
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