Study at Top Universities & Colleges in Malaysia for Marketing Management
Outstanding Universities & Colleges for the Marketing Course in Malaysia
Written by EduSpiral Consultant Services For more information contact 01111408838
Most students who choose to go to a university do so because they want to improve their chances of gaining employment in a job that is stable, good career prospects and high salary. Therefore, it is important to note that universities in Malaysia can differ in the extent of the marketing management courses and some may incorporate industry in the classroom and prepare students for employment with talks on soft skills, leadership and internship.
Many students have assumed that all universities and courses in Malaysia are the same and it doesn’t matter which university they go to as long as it is cheap, near and easy to pass. They forget to take into consideration that a top university in Malaysia would prepare them to handle the challenges in their work, equip them with critical thinking and problem solving skills, enhance their English language & communication skills, develop team work and broaden their horizons through interacting with students from other cultures.
If you want to be successful in your career in in Marketing Management in Malaysia, choose a top university to nurture your mind and character.
For more information please contact 01111408838
Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information.
Top Universities in Malaysia for Marketing
The best universities & colleges in Malaysia for Marketing are:
- Heriot-Watt University Malaysia
- Taylor’s University
- Asia Pacific University
- Curtin University Sarawak
- UCSI University
- KDU University College Utropolis Glenmarie
- HELP University
- First City University College
- HELP Academy
- Nilai University
Education Pathway to a Top Degree in Marketing Management in Malaysia
Bryan Yap, Foundation in Business at Heriot-Watt University Malaysia
Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter the Foundation in Business or Foundation in Arts for 1 year before continuing on to the 3-year Marketing Management degree programme. Students who are sure of studying in Malaysia should just go for the Foundation programme as it is faster, easier and helps to enhance your English language & communication skills.
Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the marketing degree providing they meet the minimum entry requirements.
Alternatively, students with at least 3 credits in SPM or O-Levels may enter the Diploma in Business Administration and then transfer their credits into Year 2 of the Marketing Management degree course. PTPN Loan is offered for the Diploma and Degree programmes. Students who have completed a Diploma in Business Administration or Diploma in Marketing may transfer their credits into another private university into Year 2 of the Marketing Management degree depending on exemptions. For example, Diploma graduates from TAR University College may transfer their diploma credits to Asia Pacific University, UCSI University or Heriot-Watt University Malaysia.
Studying Marketing at a Top Private University in Malaysia
Soon Hong, Marketing at HELP University
In a report by Jobstreet.com posted on Nov 18, 2016, Sales & Marketing professionals are the Most wanted talent in Asia. great prospects lay ahead for sales, marketing and business development professionals in Asia as hirers show high demand for these specialisations, SEEK Asia’s data shows.
Combined records from JobStreet.com and jobsDB, both under SEEK Asia, reflect the region’s current talent demand for the third quarter period of 2016. Over 16% of vacancies in this region are targeted at the sales and marketing professionals, making it one of the most hard-to-fill segments in Asia.
Meanwhile, Asia’s banking and financial industries post the highest job demands in the region. Current hiring trends also indicate a strong job growth of 5% in the healthcare, medical & pharmaceutical industries
Marketing is an exciting career and most companies need marketing professionals to bring in the profits. Good marketing professionals must have a strategic mindset with a good understanding of consumer behavior.
Potential marketing students should also be outgoing, like interacting with people, and have a strong
Gan twins, Foundation in Arts at Taylor’s University
acumen for mathematics as marketing professionals will need to use statistics found in market research to strategise their marketing plans.
Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.
The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P’s of marketing:
- Product – Identification, selection and development of a product
- Price – Determination of its price
- Place – Selection of a distribution channel to reach the customer’s place. figuring out placement in order to reach customers. Selecting a distribution channel for the product to reach the customer’s place or a place where the customer can reach the product
- Promotion – Development and implementation of a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.
Marketing is different from selling because selling is concerned with the tricks and techniques of getting
Jo Binn and Qi Leem from Samtet High School, now studying at APU
people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. Whereas marketing views the entire business process that includes a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs. Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.
Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals. The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.
After SPM, UEC, O-Levels, A-Levels or STPM , students who like maths, strategy, interacting with people and an active job environment can choose to study marketing. A career in Marketing in Malaysia can bring a high salary if you are good. To be successful in the competitive world of marketing career, students must choose the best universities in Malaysia to study the marketing degree course.
What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia
It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.
-
EduSpiral has given me great advise to choose the right course.
Jun Sern, KDU University CollegeUnderstanding the Consumer
- Services Marketing
- Marketing in Society
- Marketing Communications
- Marketing and Globalisation
- Marketing Intelligence and Research
- B2B Marketing
- E-Marketing
- Delivering Customer Value
- Customer Lifestyle and Behavior
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Marketing People, Places and Performance
- Retail Marketing Management
- Strategic Marketing Planning
- One to One Marketing
- Business Research Methods
- Relationship Marketing
- Strategic Marketing
- Current Issues in Marketing
- Marketing Promotion
Below are a sample of the subjects in the marketing degree from a few universities for you to get an idea of what you will study.
Career Prospects for Marketing Professionals in Malaysia
Marketing graduates can work in almost any industry such as health care, advertising, IT, insurance, banking, health products, food & beverage, hospitality, travel & tourism, fashion, education, construction, property, and more.
They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.
With knowledge of marketing in both domestic and international markets, you can aspire to be a professional in marketing management, marketing research, public relations and promotions activities, sales management and sales.
Good marketing professionals can earn a lot when they become marketing managers, directors, or as Vice-President.
Top marketing professionals in Malaysia can earn from RM5000-RM20,000 or more a month.
Average Salary for Marketing & Sales Professionals in Malaysia according to the Robert Walters Salary Report
| ROLE | CONSUMER | IT&T/INDUSTRIAL | ||
| Managing Director | 360 – 550k | 360 – 550k | ||
| Sales Director | 300 – 504k | 240 – 420k | ||
| Marketing Director | 312 – 460k | 240 – 450k | ||
| Communications Director | 180 – 265k | 180 – 265k | ||
| Marketing Manager | 180 – 264k | 144 – 240k | ||
| Communications Manager | 108 – 156k | 84 – 120k | ||
| Market Research Manager | 84 – 132k | 84 – 130k | ||
| Public Relations Manager | 72 – 132k | 72 – 120k | ||
| Sales Manager | 72 – 126k | 84 – 125k | ||
| Business Development Manager | 72 – 120k | 72 – 180k | ||
| Retail Operations Manager | 72 – 120k | 72 – 120k | ||
| Trade Marketing Manager | 72 – 120k | 72 – 130k | ||
| Account Manager | 72 – 102k | 72 – 102k | ||
| Brand Manager | 72 – 108k | 72 – 102k | ||
| Digital Marketing Manager | 72 – 108k | 72 – 140k | ||
| Customer Service Manager | 60 – 96k | 60 – 96k | ||
| NB: Figures are basic salaries exclusive of benefits/bonuses unless otherwise specified | ||||
Sales & Marketing Professionals in the Pharmaceuticals Industry Average Salary Per Year in RM in 2015 (Malaysia)
- Medical Affairs Manager 120 – 180k
- Market Access Manager 96 – 180k
- Clinical Research Manager 96 – 156k
- Regulatory Affairs Manager 96 – 144k
- QA/QC Manager 84 – 120k
- SFE Manager 72 – 120k
- Medical Scientific Liaison 60 – 96k
Nature of work of Marketing Professionals in Malaysia
Terence Wong, Business at Taylor’s University
A marketing management degree from a top university in Malaysia will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing management can help you later on in your career.
Marketing is a diverse field to work in. Your role as a marketing specialist can fall within several areas, whether it is data based research and analysis of consumer behaviour, or the more interactive task of selling and promoting a service or product to other people. This provides a career in where you can choose your area of work preference, as for those who relish the challenge of networking and creating business relationships will be sure to thrive, and those who prefer a more behind the scenes role in the marketing process will be satisfied with market research or database.
Through the knowledge gained from the marketing management degree programme in Malaysia, graduates will understand how to undertake crucial tasks such as competitor analysis, which allows a business to focus on their strengths, weaknesses, opportunities and threats. External factors such as political, economic, social and technological are also learnt through a competitor analysis. It is important to understand the effects that each of these can have on a business.
Paul Kong, graduated in Business Administration from UCSI University
Marketeers will always be in demand in Malaysia and globally. As long as the concept of an economy exists, and as long as businesses within that economy exist, marketing is always going to be in demand. The marketing role in a business is such an important component as it relates directly to their profit. It is the method by which a service’s quality and usefulness is transmitted to potential customers, and is therefore an indispensable to the business machine. A degree in marketing management, especially from a top private university in Malaysia, will provide you with a skills set which has no expiry date!
In a report by Jobstreet.com posted on Nov 18, 2016, Sales & Marketing professionals are the Most wanted talent in Asia. great prospects lay ahead for sales, marketing and business development professionals in Asia as hirers show high demand for these specialisations, SEEK Asia’s data shows.
Combined records from JobStreet.com and jobsDB, both under SEEK Asia, reflect the region’s current talent demand for the third quarter period of 2016. Over 16% of vacancies in this region are targeted at the sales and marketing professionals, making it one of the most hard-to-fill segments in Asia.
Meanwhile, Asia’s banking and financial industries post the highest job demands in the region.
EduSpiral Consultant Services- Your Personal Online Education Advisor
Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and private universities in Malaysia.
EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide
Eric Lu, Business at KDU University College
range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.
These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.
If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.
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