Study Mass Communication Major in Marketing Communications, Journalism Film Studies at a Top Ranked UCSI University

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Marketing communications are messages and related media used to communicate with a market. Marketing communications is the “promotion” part of the “marketing mix” or the “four Ps”: price, place, promotion, and product. Marketing Communications is strategy used by a company or individual to reach their target market to promote their brand or product to generate sales using various types of communication tools and techniques.

A career in Marketing Communications in Malaysia can be rewarding in terms of satisfaction and salary. However, students must choose the best university in Malaysia to get the necessary knowledge and skills in order to succeed in this competitive field.

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Study at the Best Private University in Malaysia for Mass Communication Specialising in Marketing Communications, Journalism & Film Studies

Strategically locate in Kuala Lumpur, UCSI University is ranked in the top 300 universities in Asia by QS and Rated Excellent or Tier 5 in the SETARA 2013 by MQA

Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts in Malaysia and globally. Loosely defined, MarComm can be described as all the messages and media you deploy to communicate with the market.

This includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more. Marketing communication has two objectives. One is to create and sustain demand and preference for the brand or product. The other is to shorten the sales cycle.

Creating preference is often a longer-term effort that aims at using communication tools to help position your product or company in the minds of the target customer. Positioning and building a brand takes time and requires a certain consistency (not just in the communication efforts themselves, but also in regards to the core elements of product, pricing, and distribution) and therefore represents a significant commitment for the company.

However, establishing preference by building a brand will impact market share, profitability and even your access to talent—

and thus provides long-term value for the company.

Shortening the sales cycle means assisting your sales and channel partners in their efforts to identify, engage and deliver a customer. Understanding the customer’s buying process brings critical insight into how one can shorten the sales cycle. The figure below illustrates the process the buyer goes through when buying a product.

Through market research and conversations with salespersons, MarCom staff must identify how they can help speed up the process. In the case of high-tech products, the sales cycle involves considerable amounts of customer education in the early stages of the process.

MarCom must focus on creating, packaging and delivering relevant information to the buyer throughout the buying process in order to sales meet this education need.

Those who practice advertising, branding, brand language, direct marketing, graphic design, marketing, packaging, promotion, publicity,sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly, marcom managers.

Students in Malaysia should choose a university that’s equipped with the necessary facilities with lots of student activities and an English-speaking environment in order to prepare themselves well for a challenging career in marketing communications. It’s important not to choose a university with an environment that would not help you to improve your English language skills. If you do, you will realise upon graduation how challenging it would be to find a job or succeed in your marketing career in Malaysia without the necessary skills in writing or communicating in English.

 

Marketing Communication Students in Malaysia Should Have a Good Command of the English Language

Students interested in studying Marketing Communications should be good in languages, like to socialise with people, have an

outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy. A good command of the English language is very important for a successful career in Marketing Communication.

Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.

You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible. Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin,you will not be able to get jobs in top multinational or global companies

Study Mass Communication Majoring in Marketing Communications, Journalism and Film Studies at UCSI University

The BA (Hons) Mass Communication degree programme at UCSI University offers students an in-depth understanding of

the dynamics of Mass Communication in today’s fast changing world.

It synthesizes theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.

The Communication degree at UCSI University is unique in that you can major in the following:

1. Film & Television
2. Marketing Communications
3. Journalism.

Students can choose their major in the final year of their studies at UCSI University.

Co-Operative Education Training Programme for Every Year of Degree at UCSI University

With its innovative academic curriculum, UCSI University students also enjoy the unique benefits of its Co-Operative Education Training Programme (Co-Op) that enhances their employability by integrating classroom learning with workplace training in Co-Op employer organisations.

Completing two months’ work experience for every study year, a UCSI University student would have six to eight months’ work experience to stand ready for full-time employment upon their graduation. Currently, UCSI University has more than 1,000 employer organisations registered as heir Co-Op employers. With the number rising annually, these partnerships create job opportunities for students to be job-ready upon their graduation.

Year 1 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University

• 

  Introduction to Mass Communication

• Basic Photography
• Visual Communication
• Introduction to Public Speaking
• Understanding Reading and Writing in English Language
• Expository Writing
• Written Discourse
• Introduction to Internet Technologies
• University Life
• Co-operative Placement 1
• Extra-curricular Learning Experience 1

Major Electives – Choose 3

• Introduction to Advertising
• Introduction to Film Studies
• Introduction to Public Relations
• Introduction to Journalism

Free Electives – Choose 2

• Introduction to Psychology 1
• Introduction to Sociology
• Introduction to Eastern Civilization
• Introduction to Philosophy
• Introduction to Political Science

Year 2 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University

• Popular Culture
• Media Writing Skills
• Alternative Voices & Issues in Mass Communication
• Design & Layout
• Religions in Malaysia
• Co-operative Placement 2
• Extra-curricular Learning Experience 2

Free Elective – Choose 1

• Fundamentals of Marketing
• Macroeconomics
• Microeconomics
• Organisational Behavior
• Fundamentals of Management

Free Elective – Choose 1

• World English
• Spoken Discourse
• English, Global Media & English Language
• Cross Cultural Communication

Year 3 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University

• 

  Media, Law & Ethics

• Seminar: Issues and Developments in Mass Media
• Mass Communication Research 1
• Mass Communication Research 2
• Co-operative Placement 3
• Extra-curricular Learning Experience 3

Mass Communication Pathways – Choose One Pathway

1. Film & Television – Pathway Courses – Students are required to choose 5 courses including Capstone Course

• Video Production 1
• Video Production 2
• Documentary Production
• Film Directing
• Screenwriting
• Screen Production (CAPSTONE COURSE)

2. Journalism – Pathway Courses – Students are required to choose 5 courses including Capstone Course

• Photojournalism
• Editing
• Feature Writing
• Interactive Multimedia Authoring
• Advance Media Writing

  

• Media Publishing (CAPSTONE COURSE)

3. Marketing Communications – Pathway Courses – Students are required to choose 5 courses including Capstone

Course

• Copywriting
• Integrated Marketing Communications
• Branding
• Consumer Behavior
• Media Planning & Management
• Advertising Campaign (CAPSTONE COURSE)

 

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