Mass Communication Diploma Course at HELP University, Malaysia

Course Information for the Diploma in Communication Programme at HELP University Subang 2 Campus

HELP University Diploma in Communication programme is delivered by a team of experts with extensive experience in the media and communication industries, possessing qualifications from institutions that are leaders in the study and teaching of communication. The two-year programme, with 24 subjects, also offers an internship which exposes students to the real working environment, so they become familiar with work expectations and deadlines. In addition the Diploma in Communication provides a solid foundation for degree studies in media and communication at HELP University or beyond. At HELP University it provides direct entry into Year 2 of the Bachelor of Communication (Hons) programme with a choice of 3 majors:

• Media Studies
• Marketing Communication
• Public Relations.

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Studying the Diploma in Communication at HELP University

HELP University’s Diploma in Communication will see students developing their skills in communication, writing, broadcasting, new media, digital photography and public speaking.

In addition, students will be involved in many project-based activities such as press conferences, fund-raising projects and community projects. This forms part of the learning process with practical, hands-on experience.

Upon completion of the Diploma in Communication, students are able to enter into Year 2 of the following degree programmes:

• Bachelor of Communication (Hons) (Media Studies)
• Bachelor of Communication (Hons)  (Marketing Communication)
• Bachelor of Communication (Hons) (Public Relations)

Entry Requirements for the Diploma in Communication at HELP University

Applicants must have one of the following entry requirements:

• A pass in SPM or its equivalent, with a minimum of 3 credits in any subject, including English; or
• 3 IGCSE/O-Level credits (including English) or 3 Bs (including English) in Senior Middle Three (UEC) or equivalent
• A pass in STPM or its equivalent, with a min Grade C in any subject
• A Certificate in Media or Communication or its equivalent

Mass Communication Facilities at HELP University

HELP University offers professional and industry standard film and broadcast studios and equipment, enabling students to produce films, TV commercials and corporate videos.

The School is equipped with professional and industrial standard film and broadcast studios and equipment to enable students to make films, TV commercials and corporate videos. Hands-on work with these facilities prepares them for professional work anywhere.

• Panasonic AVCHD cameras
• iMac editing suites with Final Cut Pro software

  

• Dolly tripods and steady tripods
• Tungsten spotlights and fluorescent lights for 3-point lighting
• Boom mics
• Wireless mics with receiver and transmitter
• Digital HD video cassette recorder
• Canon EOS 60D DSLR cameras with full HD filming capability

The UniTunes@HELP broadcast station delivers programs via live streaming on the HELP website. Students can engage in live talk shows as hosts, or as DJs on music programs, or as music performers.

Students can also look forward to engaging in live talk shows as hosts or DJs, or as music performers via the UniTunes@HELP broadcast station on campus. The radio station has the capacity to deliver programmes via live streaming on the university’s website.

Program Highlights for the Diploma in Communication Subjects at HELP University

• Highly practical in nature, involving studio-based production of talk shows and field production of short videos and documentaries
• Provides adequate knowledge and basic skills in all phases of print and media production, advertising, broadcasting and public relations
• Hands-on experience in handling industry standard Panasonic HD cameras and Final Cut Pro editing software
• Internship lasting one semester gives students real world exposure to media and production
• School’s close links with industry and government sector help students secure internships and practical exposure at leading television stations, production houses and other media organisations
• Provides pathways to a wide range of degree or postgraduate studies in Journalism, Marketing Communication, Public Relations, Advertising, Filmmaking and Design
• Filmmaking and design in local or foreign universities

Subjects for the Diploma in Communication at HELP University

Year 1 Diploma in Communication Subjects at HELP University

11 COMMON CORE SUBJECTS

• DMCH1214 Mass Communication(Common Core)
• DMCH1224 Human Communication(Common Core)
• DMCH1234 English for Academic Purposes(Common Core)
• DMCH1244 Public Speaking and Presentation Skills(Common Core)
• DMCH1254 Public Relations(Common Core)
• DMCH1264 Multimedia Design(Common Core)
• DMCH1274 Marketing Communication(Common Core)
• DMCH1284 Writing for Mass Media(Common Core)
• DMCH1294 Principles of Journalism(Common Core)
• DMCH1314 Entrepreneurship(Common Core)
• DMCH1324 Acting for Film and Theatre(Common Core)

MPU 1 (Choose One)

• MPU2183 Penghayatan Etika dan Peradaban (Local student only)
• MPU2193 Falsafah dan Isu Semasa (Local student only)
• MPU2133 Bahasa Melayu Komunikasi 1 (Compulsory for Foreign student)

MPU2/MPU3 (Choose One)

• MPU2213 Bahasa Kebangsaan A (Compulsory for local student who did not have credit in BM SPM)
• MPU2313 Introduction to Malaysian Tourism

Year 2 Diploma in Communication Subjects at HELP University

4 Common Core Subjects

• DMCH2123 Graphics and Publication Design (Common Core)
• DMCH2133 Introduction to Research (Common Core)
• DMCH2143 Introduction to Digital Marketing (Common Core)
• DMCH2268 Industrial Training (Common Core)

3 Discipline Core Subjects + 2 Elective Subjects Option 1 : Communication Analytics; OR

• DMCH2154 Communication in Global Workplace (Discipline Core)
• DMCH2164 Search Engine Optimization (Discipline Core)
• DMCH2173 Visualizing & Communicating Data (Discipline Core)
• DMCH2234 Digital Photography Techniques (Elective)
• DMCH2253 Introduction to Data Analytics (Elective)

Option 2 : Film Making, Broadcast and Media; OR

• DMCH2184 Broadcast & New Media (Discipline Core)
• DMCH2173 Visualizing & Communicating Data (Discipline Core)
• DMCH2194 Creative Media Production (Discipline Core)
• DMCH2214 Films for YouTube and Social Media (Elective)
• DMCH2253 Introduction to Data Analytics (Elective)

Option 3 : Social and Digital Media Marketing

• DMCH2214 Films for YouTube and Social Media (Discipline Core)
• DMCH2223 Advertising (Discipline Core)
• DMCH2164 Search Engine Optimization (Discipline Core)
  DMCH2244 Media, Technology & Society (Elective)
  DMCH2253 Introduction to Data Analytics (Elective)

General Elective

• GEN2513 Communication 1 (depending on subject availability)

MPU 4 (Choose One)

• MPU2412 Co-Curriculum – Sports 1
  MPU2422 Co-Curriculum – Community Service 1

Programme Details

• 2 years + 1 sem (Industrial Training) programme
• 24 subjects to be completed in a minimum period of 2 years

• January Semester
  • Long semester (14 weeks) 4 – 5 subjects to be taken
• May Semester
  • Short semester (7 weeks) 2 – 3 subjects to be taken
• August Semester
  • Long semester (14 weeks) 4 – 5 subjects to be taken

Clubs and societies at the School of Communication at HELP University

• BCom Voice Student Council
• Radio Club
• Institute of Public Relations Malaysia Student Association (IPRMSA)
• Creative Production Society
• And over 40 other sports, hobbies and special interest clubs and societies at HELP University.