Course Information for Bachelor of Business (Entrepreneurship) (Hons) at HELP University

Study the Degree in Entrepreneurship at a HELP University in Malaysia

Entrepreneurship creates value and contributes to all-round progress. It is an integrating discipline that draws on knowledge and skills developed in a variety of areas. Entrepreneurial endeavours are successful when they identify and assess opportunities, and enable action to be taken to pursue the opportunities.

The programme’s curriculum blends the traditional components of a management education with the study of those content, skill, and sensitive areas that uniquely define entrepreneurship. Through a combination of academic and clinical experiences, students will develop an appreciation and understanding of the entrepreneurial process.

On completion of the programme, graduates will understand the motivations, behaviours, and strategies necessary to create, implement, and sustain new ideas and ventures.

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Course Details for the Bachelor of Business (Entrepreneurship) (Hons) at HELP University

A degree in entrepreneurship at HELP University provides you with the skills to start your own venture, work with others to identify business opportunities, join entrepreneurial ventures, or work for an established organization.

Entrepreneurship graduates are often in demand by growth-oriented companies wanting to incorporate entrepreneurial vision and innovation in their firms, and by companies seeking individuals who have the ability to solve problems creatively and improve creativity.

Entrepreneurship majors learn how to build, promote, and manage their own businesses. They also learn how to apply their creativity and energy to make existing businesses more productive. The Faculty of Business, Economics and Accounting at HELP University offers students an exciting and diverse learning experience and it also nurtures critical skills to ensure their success in the career world.

Among the valuable skills that they learn are: managing uncertainty, working in teams, resolving conflicts, effective presentation and negotiation and entrepreneurship.

The Faculty of Business, Economics and Accounting is a comprehensive business and hospitality and tourism management school distinguished for the quality of its academic staff, the depth of its programs, the recognition accorded by world class universities, accreditation from professional bodies and its close links with industry.

It was formed in 1986 at the inception of HELP in the same year. At present, we are the largest academic faculty at HELP University with an enrolment of about 2,500 undergraduate students.

HELP University offers the Bachelor of Business (Hons) program which allows students to specialise in one of these seven

areas:

1. Accounting
2. Entrepreneurship
3. Finance
4. Human Resource Management
5. International Business
6. Hospitality Management
7. Marketing

In addition, HELP University’s business program is one of the very few business programs in the world where students are able to transfer their credits into the final year of the University of Queensland Business/Commerce program.

HELP University has various internship and graduate training programs with many leading multinational companies including General Electric, KPMG, PWC, Ernst & Young, Deloitte and BDO Binder. Hence HELP University’s graduates are preferred employees for top companies in Malaysia.

HELP is a popular choice for students wishing to pursue business, tourism and hospitality studies not only because of its academic excellence and teaching quality. They also provide students a wide range of services and extracurricular activities aimed at building character, infusing leadership qualities and positive values, and taking care of their physical, mental and emotional health.

Students interested to register at HELP University can do so easily via the online application. Scholarships from HELP University are available to deserving students. Hostel accommodation is available as well.

The Best Bachelor of Business (Entrepreneurship) (Hons) Programme at HELP University

Entrepreneurship creates value and contributes to all-round progress. It is an integrating discipline that draws on knowledge and skills developed in a variety of areas.

Entrepreneurial endeavours are successful when they identify and assess opportunities, and enable action to be taken to pursue the opportunities.

HELP University’s Bachelor of Business (Entrepreneurship) (Hons) program curriculum blends the traditional components of a management education with the study of the content, skill, and sensitivity areas that uniquely define entrepreneurship.

Through a combination of academic and clinical experiences, students will develop an appreciation and understanding of the entrepreneurial process. On completion of the program, graduates will understand the motivations, behavior and strategies necessary to create, implement and sustain new ideas and ventures.

Most subjects follow the assessment pattern below:

Continuous assessment – 40% Final examination – 60% Total – 100%

Programme Structure for the Bachelor of Business (Entrepreneurship) (Hons) Programme at HELP University

Subjects Year 1 Subjects for the Entrepreneurship Degree at HELP University

• ACC 101 Financial Accounting 1
• ACC 103 Management Accounting 1
• ECO 101 Principles of Microeconomics
• ECO 102 Principles of Macroeconomics
• ITC 101 Information Technology for Business
• LAW101 Business Law
• MGT101 Principles of Management
• MKT101 Principles of Marketing
• QBM 101 Business Statistics

Year 2 & 3 Subjects for the Entrepreneurship Major Degree at HELP University

ENTREPRENEURSHIP (13 COMPULSORY SUBJECTS)

• FIN201 Business Finance
• HRM201 Managing Human Resources
• MGT200 Small Business Management
• MGT203 Business Research
• MGT204 Asian Entrepreneurship & Innovation
• MGT206 Introduction to Entrepreneurial Behaviour
• MGT207 New Venture Creation
• MGT208 Franchising
• MGT307 Strategic Planning for Entrepreneurs
• MGT310 Corporate Venturing
• MGT311 Entrepreneurship Business Plan
• MKT305 Strategic Marketing Relationship
• MGT400 Graduation Project

PARTIAL LIST OF ELECTIVES (FOR ALL SPECIALISATIONS)

• ACC201 Management Accounting 2
• ACC291 Islamic Bank Management
• ACC305 Corporate Governance
• ACC312 Reporting Framework & Accounting Practice
• BKG301 Comparative Banking Structure
• COM200 Managerial Communication
• ECO203 International Economics
• FIN203 Financial Institutions, Instruments and Markets
• FIN204 Investment Analysis & Decision Making
• FIN206 Introduction to Technical Analysis & Trading
• FIN207 Mergers & Acquisitions
• FIN301 Corporate Finance
• ITC201 Principles of Web Design
• ITC304 Digital Payment and Security
• LAW201 Company Law
• LAW305 International Business Law
• LAW311 Cyberlaw & Ethics
• MAT201 Business Mathematics
• MGT200 Small Business Management
• MGT201 Organisational Behaviour
• MGT202 E-Business
• MGT204 Asian Entrepreneurship & Innovation
• MGT205 Asian Business Environment
• MGT209 Production & Logistics Management
• MGT211 E-Commerce
• MGT212 Business Analytics for Decision Making
• MGT300 Managing People across Cultures
• MGT302 Change Management
• MGT303 Corporate Policy & Strategy
• MGT304 Strategic International Business Management
• MGT305 Business Ethics & Social Responsibility
• MGT309 Project Management
• MGT312 E-Commerce Strategies
• MKT206 Retail Management
• MKT208 Brand Management
• MKT212 Social Media Marketing
• MKT213 Mobile Marketing
• MKT301 Integrated Marketing Communications
• MKT302 Strategic Global Marketing
• MKT305 Strategic Marketing Relationship
• MKT307 Environmental Marketing
• MKT308 B2B Marketing
• MKT309 Marketing Engineering
• MKTT313 Digital Product Management
• MKT314 Search Marketing
• QBM201 Advance Business Statistics

GRADUATION PROJECTS

All students are required to complete a graduation project in their related fields under supervision.

Seminars (Career Skills)

Seminars covering the following areas will be conducted and all students are required to attend. Although these seminars do not count as credits towards graduation, all HELP graduates must be trained in the following essential skills:

• Resolving Conflicts
• Negotiation
• Interpersonal Dynamics
• Team Building Assessment

Entry Requirements into the Entrepreneurship Degree Programme at HELP University

• HELP Foundation in Arts / Foundation in Science
  – Minimum CGPA score of 2.5 out of 4.0**
• HELP Diploma in Business – Minimum CGPA score of 2.5 out of 4.0**
• STPM 2 C+**
• A-Level – 2 passes
• Senior Middle 3 (UEC)- 5 B’s***
• CPU – 5 passes with a minimum average of 50%
• Australian Matriculation Programmes – University Aggregate of 50% or ATAR score of at least 50 for various programmes
• Equivalent qualification

**The stated qualifications must be supported with a credit in Mathematics and a pass in English at SPM level. This requirement can be waived should the qualification contains Mathematics and/or English subject(s) with equivalent/higher achievement.

***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

Professional Recognition for the Entrepreneurship Degree Programmes at HELP University

Malaysian Institute of Chartered Secretaries and Administrators (MAICSA)

The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) grants maximum exemptions to graduates of the HELP University Bachelor of Business (Accounting) (Hons) degree program and Bachelor of Business (Finance) (Hons) degree program.

Graduates of these 2 programs are only required to complete the final stage of the MAICSA International Qualifying Scheme (IQS) program (by examination) which comprises of 4 subjects.

Graduates of the other HELP University Bachelor of Business in Marketing, Entrepreneurship, Human Resource Management and International Business (Hons) degree program are required to complete the MAICSA International Qualifying Scheme (IQS) 1 & 2 which comprises of 8 subjects.

About HELP University

Ever since its founding in 1986 to provide affordable quality educational opportunities for Malaysians, HELP University has developed into the leading institution of higher learning in Malaysia with a firmly established international reputation among universities, research organisations, scholars, business and corporate leaders and governments in Asia Pacific, Europe and North America.

HELP University offers a wide and diverse range of programs covering business, law, management, economics, IT, social sciences and the humanities at undergraduate and graduate levels. It has also assumed a leading role in research and development in certain disciplines and subject areas. By upholding rigorous standards and setting benchmarks in many areas, HELP has achieved many successes and won plaudits and respect from many quarters, at home and abroad.

The quality of education imparted by HELP University ensures that not only are its graduates preferred over others for employment by multinational companies and discerning employers in many areas of the globe, they also rapidly assume responsible leadership roles and positions. Scholarships are available for deserving students. Students interested to register at HELP University should do so as the Hostel Accommodation runs out quickly.