Best University in Malaysia to Study Bachelor of Business (Marketing) (Hons) at HELP University


Study Bachelor of Business (Marketing) Degree in Malaysia

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The Faculty of Business, Economics and Accounting at HELP University offers students an exciting and diverse learning experience and it also nurtures critical skills to ensure their success in the career world.

Among the valuable skills that they learn are: managing uncertainty, working in teams, resolving conflicts, effective presentation and negotiation and entrepreneurship.

The Faculty of Business, Economics and Accounting is a comprehensive business and hospitality and tourism management school distinguished for the quality of its academic staff, the depth of its programs, the recognition accorded by world class universities, accreditation from professional bodies and its close links with industry.

It was formed in 1986 at the inception of HELP in the same year. At present, we are the largest academic faculty at HELP University with an enrolment of about 2,500 undergraduate students.

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Top Rated Business Programmes at HELP University Subang 2 and Damansara Heights Campuses

HELP University's new state-of-the-art campus at Subang 2

HELP University’s new state-of-the-art campus at Subang 2

HELP University offers the Bachelor of Business (Hons) program which allows students to specialise in one of these seven

areas:

  1. Accounting
  2. Entrepreneurship
  3. Finance
  4. Human Resource Management
  5. International Business
  6. Hospitality Management
  7. Marketing
Lecture Hall at HELP University Subang 2

Lecture Hall at HELP University Subang 2

The University also offers the Bachelor of Economics (Hons), Bachelor of Management (Hons), Bachelor of Tourism Management and Bachelor of Business Psychology and Diploma in Business program.

HELP University’s business curriculum is broad based in nature. It emphasises active learning through problem-solving and uses real-life case studies. HELP University’s accounting program is the first from a university in Malaysia to be accredited by CPA, Australia.

Furthermore, the accounting program is granted maximum exemptions by professional bodies such as ACCA, ICAEW and MAICSA. HELP University’s business students can transfer credits to many top universities in Australia, UK and New Zealand, including the University of Queensland, University of Melbourne, Australian National University, University of New South Wales, Leeds University and many others.

In addition, HELP University’s business program is one of the very few business programs in the world

An excellent study environment at HELP University Subang 2

An excellent study environment at HELP University Subang 2

where students are able to transfer their credits into the final year of the University of Queensland Business/Commerce program.

HELP University has various internship and graduate training programs with many leading multinational companies including General Electric, KPMG, PWC, Ernst & Young, Deloitte and BDO Binder. Hence HELP University’s graduates are preferred employees for top companies in Malaysia.

HELP is a popular choice for students wishing to pursue business, tourism and hospitality studies not only because of its academic excellence and teaching quality. They also provide students a wide range of services and extracurricular activities aimed at building character, infusing leadership qualities and positive values, and taking care of their physical, mental and emotional health.

 

Excellent Bachelor of Business (Marketing) (Hons) Programme at HELP University Subang 2 and Damansara Heights Campus

With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates with the ability to add value to products and services have an edge over others.

The Bachelor of Business (Hons) Marketing programme at HELP University is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

On completion of the programme, graduates would have acquired decision-making skills and be innovative in their approach to business problems and situations. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.
To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

Most subjects follow the assessment pattern below:

Continuous assessment – 40% Final examination – 60% Total – 100%

Programme Structure for the Bachelor of Business (Marketing) (Hons) Programme at HELP University

Subjects Year 1 Subjects for the Marketing Major Degree at HELP University  

I didn't know which university to study. I talked to EduSpiral and after touring the universities, I was able to make a good decision. Jack Wat, Business at HELP University

I didn’t know which university to study. I talked to EduSpiral and after touring the universities, I was able to make a good decision.
Jack Wat, Business at HELP University

  • ACC 101 Financial Accounting 1
  • ACC 103 Management Accounting 1
  • ECO 101 Principles of Microeconomics
  • ECO 102 Principles of Macroeconomics
  • ITC 101 Information Technology for Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM 101 Business Statistics

Year 2 & 3 Marketing Major Degree Subjects at HELP University

  • FIN 202 Financial Management
  • MKT201 Consumer Behavior
  • MKT202 Internet Marketing
  • MKT203 Distribution & Logistics Management
  • MKT205 Sales Management
  • MKT207 Product Management
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT303 Marketing Research
  • MKT304 Competitive Marketing Planning & Strategy
  • MKT306 Services Marketing
  • MKT307 Environmental Marketing
  • MKT311 Innovative Product Development and Management
  • MGT400 Graduation Project

Partial List of Electives (for all specializations)

Top students choose to study at HELP University

Top students choose to study at HELP University

  • ACC 201 Management Accounting 2
  • ACC 291 Islamic Bank Management
  • BKG301 Comparative Banking Structure
  • COM 200 Managerial Communication
  • ECO 203 International Economics
  • FIN 203 Financial Institutions, Instruments and Markets
  • FIN 204 Investment Analysis & Decision Making
  • FIN 206 Introduction to Technical & Analysis Trading
  • FIN 207 Mergers & Acquisitions
  • FIN 301 Corporate Finance

    A conducive study environment for top students at HELP University Subang 2

    A conducive study environment for top students at HELP University Subang 2

  • HRM 201 Managing Human Resources
  • LAW201 Company Law
  • LAW305 International Business Law
  • MGT200 Small Business Management
  • MGT201 Organizational Behavior
  • MGT202 E-Business
  • MGT204 Asian Entrepreneurship & Innovation
  • MGT205 Asian Business Environment
  • MGT300 Managing People across Cultures
  • MGT302 Change Management
  • MGT303 Corporate Policy & Strategy
  • MGT304 Strategic International Business Management
  • MGT305 Business Ethics & Social Responsibility
  • MGT309 Project Management

    Group Study rooms at HELP University Subang 2

    Group Study rooms at HELP University Subang 2

  • MKT206 Retail Management
  • MKT208 Brand Management
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT305 Strategic Marketing Relationship
  • MKT308 B 2B Marketing
  • MKT309 Marketing Engineering
  • QBM 201 Advanced Business Statistics

Seminars (Career Skills)

Seminars covering the following areas will be conducted and all students are required to attend. Although these seminars do not count as credits towards graduation, all HELP graduates must be trained in the following essential skills:

  • Resolving Conflicts
  • Negotiation
  • Interpersonal Dynamics
  • Team Building Assessment

Entry Requirements into the Marketing Degree Programme at HELP

Lecture Hall at HELP University Subang 2

Lecture Hall at HELP University Subang 2

University

  • HELP Foundation in Arts/Foundation in Science
  • HELP Diploma in Business/Diploma in Information Technology
  • 2 Cs in STPM
  • 2 A-Level passes
  • 5 Bs in Senior Middle 3 (UEC )
  • 5 CPU passes with a minimum average of 50%
  • University Aggregate of 50% or ATAR score of at least 50 for various Australian Matriculation Programs
  • Equivalent qualification

and 3 O-level/SPM credits (plus a pass in SPM Bahasa Melayu and Sejarah)

HELP University Business Degree Credit Transfer to the University of Queensland

The University of Queensland (Australian University of the Year 1998) is one of Australia’s premier learning and research

HELP University IT students can save on costs by transferring to one of the best universities in Australia, University of Queensland.

HELP University IT students can save on costs by transferring to one of the best universities in Australia, University of Queensland.

institutions. It is the oldest university in Queensland and has produced generations of graduates who have gone on to become leaders in all areas of society and industry.

The University is a founding member of the national Group of Eight, an alliance of research-strong “sandstone” universities committed to ensuring that Australia has higher education institutions which are genuinely world class.

It belongs also to the global Universitas 21 alliance, which aims to enhance the quality of university outcomes through international benchmarking and via a joint venture e-learning project with The Thomson Corporation. After studying at HELP University, students have the option of transferring to the Bachelor of Business Management, Bachelor of Commerce and Bachelor of Economics programs at the University of Queensland under an exclusive credit transfer arrangement. Terms and conditions apply.

Bachelor of Business Management (2 + 1) Specialisation

  • HELP University IT students can transfer to the top ranked University of Queensland for the final part of their degree.

    HELP University IT students can transfer to the top ranked University of Queensland for the final part of their degree.

    Marketing

  • International Business
  • Human Resources

Bachelor of Commerce (2 + 1) Specialisation

  • Accounting
  • Finance
  • Accounting & Finance

Bachelor of Economics (Hons) (1½ + 1½) Specialisation

  • General
  • International Trade and Finance

Professional Recognition for the Marketing Degree Programme at HELP University

HELP University provides a conducive study environment for top students

HELP University provides a conducive study environment for top students

Malaysian Institute of Chartered Secretaries and Administrators (MAICSA)

The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) grants maximum exemptions to graduates of the HELP University Bachelor of Business (Accounting) (Hons) degree program and Bachelor of Business (Finance) (Hons) degree program.

Graduates of these 2 programs are only required to complete the final stage of the MAICSA International Qualifying Scheme (IQS) program (by examination) which comprises of 4 subjects.

Graduates of the other HELP University Bachelor of Business in Marketing, Entrepreneurship, Human Resource Management and International Business (Hons) degree program are required to complete the MAICSA International Qualifying Scheme (IQS) 1 & 2 which comprises of 8 subjects.

About HELP University

HELP University's new city campus at Pusat Bandar Damansara

HELP University’s new city campus at Pusat Bandar Damansara

Ever since its founding in 1986 to provide affordable quality educational opportunities for Malaysians, HELP University has developed into the leading institution of higher learning in Malaysia with a firmly established international reputation among universities, research organisations, scholars, business and corporate leaders and governments in Asia Pacific, Europe and North America.

HELP University offers a wide and diverse range of programs covering business, law, management, economics, IT, social sciences and the humanities at undergraduate and graduate levels. It has also assumed a leading role in research and development in certain disciplines and subject areas. By upholding rigorous standards and setting benchmarks in many areas, HELP has achieved many successes and won plaudits and respect from many quarters, at home and abroad.

The quality of education imparted by HELP University ensures that not only are its graduates preferred over others for employment by multinational companies and discerning employers in many areas of the globe, they also rapidly assume responsible leadership roles and positions. Scholarships are available for deserving students. Students interested to register at HELP University should do so as the Hostel Accommodation runs out quickly.

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia.

After my Diploma at TARC, I wanted to continue on in Penang for my degree but after talking to EduSpiral, I decided to go to KL so that I can improve my English so that I can have a successful career. Chun Khin, Finance degree at HELP University

After my Diploma at TARC, I wanted to continue on in Penang for my degree but after talking to EduSpiral, I decided to go to KL so that I can improve my English so that I can have a successful career.
Chun Khin, Finance degree at HELP University

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

Please contact us for more details.

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information. 

About EduSpiral Consultant Services

EduSpiral seeks to offer information and advise on courses & careers and placement services to top private colleges & universities in Malaysia & Singapore. Our experienced consultants will share from years of counselling students to guide students personally on to the best possible career choice. The decision that you make now, can change your life forever....so make it wisely.

Posted on October 29, 2015, in Best University, Business, Career Choices, Choosing the right course, Choosing the right university, HELP University, Marketing & HRM, Study in Malaysia, Top University and tagged , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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