First Rate Private Universities & Colleges in Malaysia Offering the Marketing Degree Course

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Marketing is the process of finding out the needs and wants of consumers and being able to deliver the products that satisfy those needs and wants. Marketing includes all of the activities needed to get the product from the producer to the consumer. It starts with market research to find out the needs, wants and desires of the consumer, how they behave, their buying behaviour and the places they visit most to make their purchases. All of these would include production, advertising, transportation, processing, packaging, and selling — are included in the marketing process.

Marketing is a popular degree programme in Malaysia and top professionals can command high salaries. In order to succeed in the competitive workforce in Malaysia, students must choose the best private universities in Malaysia to study the marketing degree course.

Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter the  Foundation in Business  or Foundation in Arts for 1 year before continuing on to the 3-year Marketing degree programme. Alternatively, students with at least 3 credits in SPM or O-Levels may enter the Diploma in Business Administration and then transfer their credits into Year 2 of the Marketing Management degree course. PTPN Loan is offered for the Diploma and Degree programmes.

Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the marketing degree providing they meet the minimum entry requirements.

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Top Private Universities and Colleges in Malaysia Offering the Marketing Degree Programme

Studying a course in marketing can lead an individual into many different sectors of work. With the vast development of technology, it has enabled marketers to have more flexibility when it comes to producing marketing campaigns. Platforms on social media allow for such specialist strategies to be created. Data has also helped the way in which marketers work. It is used to businesses advantage so that they can target consumers even more effectively. With so many prospects in terms of the technological advances, it makes marketing management a very desirable career to pursue in Malaysia.

Another huge benefit of studying marketing is the demand for qualified innovative marketers. In every business and industry in Malaysia, there will be a marketing team. This means that there will always be jobs available in marketing and with a specialised degree in the subject it makes you more appealing to fill marketing job roles.

A high salary can also be another benefit of studying a marketing management course in Malaysia as it offers many career promotional routes into senior positions. Salaries for marketing professionals in top management positions can be very high with excellent remuneration packages. The demand from top companies in Malaysia always needing marketers and strategists makes it a well-demanded job role. With the more experience gained, the salary benefits will only increase even more. The need for marketing will always exist so progression is inevitable in any marketing career.

In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs. Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.

Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals. The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.

After SPM, UEC, O-Levels, A-Levels or STPM , students who like maths, strategy, interacting with people and an active job environment can choose to study marketing. A career in Marketing in Malaysia can bring a high salary if you are good. To be successful in the competitive world of marketing career, students must choose the best universities in Malaysia to study the marketing degree course.

If you want to be successful in your career in in Marketing Management in Malaysia, choose a top university to nurture your mind and character. The best universities & colleges in Malaysia for Marketing are:

1. Heriot-Watt University Malaysia
2. Taylor’s University
3. Asia Pacific University
4. Curtin University Sarawak
5. UCSI University
6. KDU University College Utropolis Glenmarie
7. HELP University
8. First City University College
9. HELP Academy
10. Nilai University

What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia

It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.

• 

  Understanding the Consumer

• Services Marketing
• Marketing in Society
• Marketing Communications
• Marketing and Globalisation
• Marketing Intelligence and Research
• B2B Marketing
• E-Marketing
• Delivering Customer Value
• Customer Lifestyle and Behavior
• Brand Management
• Building Customer Relationship
• Global Marketing
• Innovation Management and New Product Development
• Investigations in Marketing Management
• Marketing Decision Making
• Marketing Management Project
• Marketing People, Places and Performance
• Retail Marketing Management
• Strategic Marketing Planning
• One to One Marketing
• Business Research Methods
• Relationship Marketing
• Strategic Marketing
• Current Issues in Marketing
• Marketing Promotion

Below are a sample of the subjects in the marketing degree from a few universities for you to get an idea of what you will study.

Programme content for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

First Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

• 

  Fundamentals of Marketing

• Human Resource Management
• Commercial Law
• Option or Elective
• Marketing Perspectives
• Operations Management
• Option
• Option or Elective

Second Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

• Business Research Methods
• Consumer Behaviour
• Option
• Option or Elective
• Strategic Management
• Marketing Communications

  

• Option
• Option or Elective

Third Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

• Semester 1 Dissertation
• International Business
• Option (must be an approved Marketing course)
• Option
• Semester 2 Dissertation
• Option (must be an approved Marketing course)
• Option
• Option or elective

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

YEAR 1 Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Semester 1

• • Business Communication
  • Introduction to Accounting
  • Introduction to Management
  • Microeconomics
  • Quantitative Methods for Business

Semester 2

• • Introduction to Finance
  • Macroeconomics
  • Organisational Behavior
  • Principles of Marketing
  • MPU (U2)*
  • MPU (U3)*

YEAR 2 Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Semester 3

• Brand Management
• Consumer Behavior
• Pricing
• MPU (U1) – Module 1*
• MPU (U1) – Module 2*
• MPU (U4)*

Semester 4

• Business to Business Marketing
• Integrated Marketing Communications
• International Marketing
• Research Methods
• Supply Chain Management

YEAR 3 Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Semester 5 (Short Semester)

• Internship

Semester 6

• Business Ethics & Values
• Market Analysis & Decision Making
• Services Marketing
• Project

Semester 7

• Contemporary Issues in Marketing
• Interactive & Digital Marketing
• Retail Marketing
• Strategic Management
• Elective

ELECTIVES

• Cross Cultural Management
• Doing Business in Asia
• Entrepreneurship & Small Business
• Organisational StudiesNOTE:
  * The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Career Prospects for Marketing Professionals in Malaysia

Marketing graduates can work in almost any industry such as health care, advertising, IT, insurance, banking, health products, food & beverage, hospitality, travel & tourism, fashion, education, construction, property, and more.

They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.

With knowledge of marketing in both domestic and international markets, you can aspire to be a professional in marketing management, marketing research, public relations and promotions activities, sales management and sales.

Good marketing professionals can earn a lot when they become marketing managers, directors, or as Vice-President.

Top marketing professionals in Malaysia can earn from RM5000-RM20,000 or more a month.

Average Salary for Marketing & Sales Professionals in Malaysia according to the Robert Walters Salary Report

Sales & Marketing Professionals in the Pharmaceuticals Industry Average Salary Per Year in RM in 2015 (Malaysia)

• Medical Affairs Manager 120 – 180k
• Market Access Manager 96 – 180k
• Clinical Research Manager 96 – 156k
• Regulatory Affairs Manager 96 – 144k
• QA/QC Manager 84 – 120k
• SFE Manager 72 – 120k
• Medical Scientific Liaison  60 – 96k

Nature of work of Marketing Professionals in Malaysia

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Marketing professionals need to be able to work under pressure, adapt quickly to competition, be creative and strategic.

Advertising & Promotions managers. A&P Managers will take care of the branding and advertising needs of the company.

They will liaise with the advertising agency to design the marketing collaterals such as

• brochures
• flyers
• pull-up banners
• advertisements in the newspaper or magazine

Various mediums for promotions will be used to promote the product such as:

• Newspaper
• Internet
• Social media
• Billboards
• Television
• Radio
• LRT stations
• Other mediums

The advertising and promotions manager will ensure that the brand of the company is consistently and effectively promoted to the public. He or she will work on press releases to shape the public’s perception of the company. Events are organised as well to engage with the public.

Marketing managers. Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public.

Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development.

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Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and private universities in Malaysia.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide

range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

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Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information.