Best University in Malaysia for Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University
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The mass communication programme at Taylor’s University offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including internship experience with advertising agencies, media agencies and marketing communication consultancies. Taylor’s mass communication (advertising) degree programme has three distinct minors that students can choose: Public Relations, Broadcasting and Journalism.
Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
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The Best Mass Communication Programme Majoring in Advertising in Malaysia at Taylor’s University
Professional recording studio at Taylor’s University
Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.
Taylor’s University students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.
The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.
Year 1 Subjects for the Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University
Mac Lab at Taylor’s University
- Introduction to Mass Communication
- Visual Communication
- Critical & Creative Thinking
- Communication Theory
- MPU (U1A)*
- Innovative Media
- Media Writing
- Intercultural Communication
- Communication Research Fundamentals
- MPU (U1B)*
- Short Semester
- Elective I
- MPU (U2)*
- MPU (U3)*
Year 2 Subjects for the Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University
Mass Communication students at Taylor’s University
- Principles of Marketing
- Advertising Principles
- Creative Copywriting
- Minor I
- Minor II
- Interactive Media
- Advertising Design & Execution
- Minor III
- Minor IV
- Minor V
- Short Semester
- Brand Management
- Elective II
- MPU (U4)*
Year 3 Subjects for the Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University
Photography studio at Taylor’s University
Semester 2 (Elective I)
- Introduction to Management
- Performing Arts
- Illustration & Visual Narrative
Semester 4 (Elective II)
- Film Studies
- Mobile Applications Development
Communication students at Taylor’s University
- Public Relations Principles
- Promotional Writing
- Publicity & Media Relations
- Crisis Management
- Organisational Communication
- Financial PR
- Broadcasting Principles
- Writing for Broadcast
- Audience Studies
- Radio & TV Production
- Broadcast Perfomance
- Digital Storytelling & Production
Recording Studio at Taylor’s University
- Social Psychology for Communication
- Photo Journalism
- Print News Reporting
- Creative Writing
- Reporting for New Media
- Newspaper & Magazine Production
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
Students are required to complete the 6 modules within the same minor.
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
Career Options for Advertising Graduates from Taylor’s University
- Account Director
- Advertising & Promotion Manager
- Advertising Consultant
- Brand Manager
- Creative Director
- E-Commerce Advertising Specialist
- Media Planner
UK Dual Award from the University of the West of England (UWE), Bristol, U.K.
The School of Communication at Taylor’s University offers dual award degree programmes in
X-Space Classroom at Taylor’s University – Promoting Learning Collaboratively, From the Lecturer, Peers and the World
collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.
Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.
UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.
Real Clients, Real Projects for Communication Students at Taylor’s University
As an internationally-recognised centre for media and communication studies in the Asia Pacific region, School of Communication aims to develop leaders with innovative and strategic-thinking attributes that can make a positive impact on the industry at a regional and global level. Our learning methodologies are strongly anchored in real-world practices as we encourage students to explore communication theories via workshops and real projects with real clients.
We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:
- Abu Baker Siddiq
Astro Shaw Sdn Bhd
- Dr Rohmad Fakeh
Deputy Director of Strategic Planning Section
Department of Broadcasting, RTM
- Irene Jay Liu
News Editor Data
Thomson Reuters, Hong Kong
- Lisa Wong
- Prof Dina Iordanova
Professor of Film Studies
University of St Andrews, Scotland
- Sandra Hanchard
Swinburne Institute for Social Research, Australia
Activities Beyond the Classroom for Communication Students at Taylor’s University
Throughout their course of study, our students engage in various activities and projects, either on or off-campus.
EcoWorld Recruitment Video Competition
Over 100 broadcasting students from School of Communication had an exciting five months of competing in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest. Having put their creative talents and technical skills to the challenge, our students won the RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
Dutch Lady Inspire Tomorrow Workshop
Our students have integrated classroom learning with industry experience in the Dutch Lady Inspire Tomorrow Workshop, a CSR project for underprivileged children in orphanages and child welfare centers.
Broadcasting students conceptualise ideas and produce programmes, demonstrating their ability to perform various tasks involved in TV production.
First published in 2003, The InkSlingers is Taylor’s University’s official and oldest student-run newspaper by SOC. The monthly publication features the latest events and happenings in and around the campus.
Award-Winning Communication Students at Taylor’s University
- Champion in the EcoWorld Recruitment Video Competition
SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
- 1st Runner Up in the Shell Fuel Save Campaign
Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery.
- Champions for Moving Walls Love Generator Challenge
Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).
- 1st Prize in the United Against Crime initiative
Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department.
- Champion in the Shell Fuel Save Campaign
Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency.
- Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.
Student Mobility Programme at Taylor’s University
In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.
This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.
Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.
The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.
What We Do
proPassion Communications is committed to two key principles: passion and professionalism.
The services provided by proPassion Communications are:
- public relations campaigns
- branding campaigns
- marketing communications
- event management
List of Clients:
- Baskin Robbins
- Big Fish Media Sdn Bhd
- da:men mall
- Dutch Lady
- Encorp Strand Mall
- Escape Room
- Mypartners Communications Sdn. Bhd.
- StarAsia (Malaysia) Sdn. Bhd.
Strong Industry Linkages at Taylor’s School of Communication
Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.
Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:
- ARC Worldwide
- Bates Asia
- DDB PR Sdn. Bhd.
- Foetus International
- Grey Worldwide Sdn. Bhd.
- Leo Burnett
- McCann Erickson (Malaysia) Sdn. Bhd.
- MindShare Malaysia
- Ogilvy & Mather
- Sirius Communication Sdn. Bhd.
- Edelman Public Relations
- Eric Pringle Associate PR
- Essence Communication Sdn. Bhd.
- Fleishman-Hillard Malaysia
- Universal McCann
- Weber Shandwick
- Genting Berhad
- Kuala Lumpur Pavillion
- Mesiniaga Berhad
- Panasonic Malaysia Sdn. Bhd.
- Shell Malaysia
- Sony Malaysia
- ACP Magazine
- The Edge Communications Sdn. Bhd.
- Aljazeera International (Malaysia) Sdn. Bhd.
- Panasonic Malaysia Sdn. Bhd.
- New Straits Times
- The Star Publications
- Protemp Exhibitions Sdn. Bhd.
- Roots Asia Pacisic (M) Sdn. Bhd.
- Institute of Public Relations Malaysia
- International Association of Business Communicators
- Centre for Independent Journalism
- Group MAD
- PHD Media
Industry Standard Facilities for the School of Communication at Taylor’s University