Best University in Malaysia for Public Relations & Event Management at Taylor’s University


Best University in Malaysia for Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

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Taylor’s Public Relations & Event Management degree provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion. In the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) programme, Taylor’s University students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals.

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete the Bachelor of Mass Communcation (Hons) (Public Relations & Event Management) degree.

Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for public relations & event management in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

For more information contact 01111408838

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information. 

The Best Bachelor of Mass Communication (Hons) (Public Relations & Event Management) Programme in Malaysia at Taylor’s University

Communication students at Taylor's University

Communication students at Taylor’s University

Taylor’s Universit Public Relations & Event Management degree provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion.

Taylor’s University students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The programme also emphasizes on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication.

In addition, Taylor’s students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

Recording Studio at Taylor's University

Recording Studio at Taylor’s University

Semester 1

  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*

Semester 2

  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*

Short Semester

  • Elective I
  • MPU (U2)*
  • MPU (U3)*

YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

Taylor's University students have access to excellent sports facilities

Taylor’s University students have access to excellent sports facilities

Semester 3

  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Introduction to Events & Meetings
  • Exhibition Management

Semester 4

  • Interactive Media
  • Design for Events
  • Entertainment Management
  • Events Operation
  • Crisis Management
  • Special Events & Festivals

Short Semester

  • Event Marketing
  • Elective II
  • MPU (U4)*

YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

Communication students at Taylor's University

Communication students at Taylor’s University

Semester 5

  • PR Events Consultancy
  • Financial Public Relations
  • Professional Media Workshop
  • Media Law & Ethics
  • Event Risk Management & Safety

Semester 6

  • Internship

Electives
Short Semester (Elective I)

  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative

    X-Space Classroom at Taylor's University - Promoting Learning Collaboratively, From the Lecturer, Peers and the World

    X-Space Classroom at Taylor’s University – Promoting Learning Collaboratively, From the Lecturer, Peers and the World

  • Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development

Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Award-Winning Communication Students at Taylor’s University

2015
  • Champion in the EcoWorld Recruitment Video Competition
    SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.

2014

  • 1st Runner Up in the Shell Fuel Save Campaign
    Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery.
  • Champions for Moving Walls Love Generator Challenge
    Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).

2013

  • 1st Prize in the United Against Crime initiative
    Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department.
  • Champion in the Shell Fuel Save Campaign
    Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency.
  • Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
    SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.

Taylor’s University UK Dual Award from the University of the West of England (UWE), Bristol, U.K.

The School of Communication at Taylor’s University offers dual award degree programmes in

Taylor's University Lakeside Campus is strategically located in a modern and well-planned township. Just 30 minutes away from the bustling Kuala Lumpur

Taylor’s University Lakeside Campus is strategically located in a modern and well-planned township. Just 30 minutes away from the bustling Kuala Lumpur

collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.

Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.

UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further

Lecture Theatre at Taylor's University

Lecture Theatre at Taylor’s University

study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.

  • The University of the West of England, Bristol or affectionately called Bristol UWE is one of the most popular universities in the U.K. with a lively intellectual and social mix.
    The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training.
  • The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
  • The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
  • It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.

Real Clients, Real Projects for Communication Students at Taylor’s University

As an internationally-recognised centre for media and communication studies in the Asia Pacific region, School of Communication aims to develop leaders with innovative and strategic-thinking attributes that can make a positive impact on the industry at a regional and global level. Our learning methodologies are strongly anchored in real-world practices as we encourage students to explore communication theories via workshops and real projects with real clients.

We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:

  • Abu Baker Siddiq
    Producer
    Astro Shaw Sdn Bhd
  • Doris Lim
    Radio DJ
    988FM
  • Dr Rohmad Fakeh
    Deputy Director of Strategic Planning Section
    Department of Broadcasting, RTM
  • Irene Jay Liu
    News Editor Data
    Thomson Reuters, Hong Kong
  • Lisa Wong
    TV Host
    Media Prima
  • Prof Dina Iordanova
    Professor of Film Studies
    University of St Andrews, Scotland
  • Sandra Hanchard
    PhD Researcher
    Swinburne Institute for Social Research, Australia
  • Sean Lee
    Radio DJ
    988FM

Activities Beyond the Classroom for Communication Students at Taylor’s University

Throughout their course of study, our students engage in various activities and projects, either on or off-campus.
EcoWorld Recruitment Video Competition
Over 100 broadcasting students from School of Communication had an exciting five months of competing in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest. Having put their creative talents and technical skills to the challenge, our students won the RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
Dutch Lady Inspire Tomorrow Workshop
Our students have integrated classroom learning with industry experience in the Dutch Lady Inspire Tomorrow Workshop, a CSR project for underprivileged children in orphanages and child welfare centers.
Video Production
Broadcasting students conceptualise ideas and produce programmes, demonstrating their ability to perform various tasks involved in TV production.
The InkSlingers
First published in 2003, The InkSlingers is Taylor’s University’s official and oldest student-run newspaper by SOC. The monthly publication features the latest events and happenings in and around the campus.

Student Mobility Programme at Taylor’s University

In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.

This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.

Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.

proPASSION COMMUNICATIONS

About Us
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.

The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.

What We Do
proPassion Communications is committed to two key principles: passion and professionalism.

The services provided by proPassion Communications are:

  • public relations campaigns
  • branding campaigns
  • marketing communications
  • event management

List of Clients:

  • Baskin Robbins
  • Big Fish Media Sdn Bhd
  • da:men mall
  • DIGI
  • Dutch Lady
  • Encorp Strand Mall
  • Escape Room
  • f3capital
  • Mypartners Communications Sdn. Bhd.
  • Shopee
  • StarAsia (Malaysia) Sdn. Bhd.
  • Sukhita
  • Yubersports

Strong Industry Linkages at Taylor’s School of Communication

Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.

Industry Placement
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.

Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:

Advertising

  • ARC Worldwide
  • Bates Asia
  • DDB PR Sdn. Bhd.
  • Foetus International
  • Grey Worldwide Sdn. Bhd.
  • Leo Burnett
  • McCann Erickson (Malaysia) Sdn. Bhd.
  • MindShare Malaysia
  • Ogilvy & Mather
  • Sirius Communication Sdn. Bhd.

Public Relations

  • Edelman Public Relations
  • Eric Pringle Associate PR
  • Essence Communication Sdn. Bhd.
  • Fleishman-Hillard Malaysia
  • Universal McCann
  • Weber Shandwick

Corporate Communication

  • Genting Berhad
  • Kuala Lumpur Pavillion
  • Mesiniaga Berhad
  • Panasonic Malaysia Sdn. Bhd.
  • Shell Malaysia
  • Sony Malaysia

Journalism/Editorial

  • ACP Magazine
  • The Edge Communications Sdn. Bhd.
  • Aljazeera International (Malaysia) Sdn. Bhd.
  • Panasonic Malaysia Sdn. Bhd.
  • New Straits Times
  • The Star Publications

Broadcasting

  • Media Prima
  • Astro

Event Management

  • Protemp Exhibitions Sdn. Bhd.
  • Roots Asia Pacisic (M) Sdn. Bhd.

Professional Body

  • Institute of Public Relations Malaysia
  • International Association of Business Communicators
  • Centre for Independent Journalism

Media Consultancy

  • GroupM
  • Group MAD
  • PHD Media

Industry Standard Facilities for the School of Communication at Taylor’s University

School of Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.

Our school’s facilities include:

1. AUDIO RECORDING STUDIO
The Audio Recording Studio is specifically designed for students to learn about audio production work. It comprises a studio and a panel control room which is built with high quality acoustic materials that creates a conducive environment for professional audio recording purposes. It is well equipped with industry-standard state of the art hardware and software.
2. AUDIO EDITING LABORATORY
The Audio Editing Laboratory has 18 workstations complete with Apple iMac and Pro-tools editing software that enable students to acquire the skills and knowledge in audio editing process.
3. VIDEO EDITING LABORATORY
This lab has 24 workstations which are well equipped with the latest Adobe Premier Version and Final Cut Pro that is in line with the current industry practices for video editing. Students will learn about editing for still and motion picture programmes like drama, news, documentary, entertainment, sports and as well as advertising and promotional materials for both the traditional media and new media.
4. ADVENTURE ARENA
This is a dedicated workspace for students to brainstorm and develop innovative ideas through guided techniques taught by experienced lecturers. The whole workspace is designed with special wall and table surfaces for students to pen down their colourful ideas.
5. NEWSROOM
The Newsroom is a real workstation created specifically for Journalism students to experience the working environment in a news media organization. Students will undertake a series of process in news publication which include research, news reporting, editing and as well as publication layout design.
6. PROPASSION CONSULTATION SUITE
This consultation suite is specifically designed for students to experience the real life challenge of a Public Relations consultancy. Students will be expected to take on the role of a consultant in providing their expertise in the field of Public Relations to meet the needs or requirements of a real client from the industry.
7. PROJECT ROOM
This project room is equipped with 16 workstations for students to work on their assignments.
8. TV BROADCAST STUDIO
The million-dollar TV Studio is well equipped with broadcast studio cameras, digital consoles and lighting equipment specific for studio recording productions that are on par with international broadcasting industry standards. Besides hands-on training, students are groomed to develop essential skills from content developing to scriptwriting, casting, directing, producing and post-editing.

State-of-the-Art Facilities at Taylors University

Taylor's University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake; striking a balance between form and function to embody Taylor’s University’s modern approach and perspective in premium education with an approach to holistic growth outside the classroom.

Surrounding the serene lake are buildings that house the academic wings and the commercial annexe that comprise of wide and spacious corridors, pleasing and rich landscapes and all in all, a sustainable and conducive environment for education. Besides, being visually comforting and naturally soothing, the overall design also enhances the air quality, both indoor and outdoor.

Taylor’s provides the necessary conducive environment for learning and development, to complement our quality academic programmes. Our campuses provide students with a comprehensive list of features and facilities to cater to our students’ learning needs and comfort during their years at Taylors University.

Service Facilities at Taylors University

Taylor's University Lakeside Campus

Taylor’s University Lakeside Campus

  • Career Services Centre
  • Computer Labs
  • Counselling and Psychological Services Centre
  • Experimental Theatre
  • Lecture Theatres
  • Library
  • Sick Bay
  • Sports and Recreation Centre
  • Student Life Centre
  • The Grand Hall
  • U-Residence
  • UniGym

Service Facilities:

Career Services Centre
This centre provides students with reference materials and information about occupations, corporations and career opportunities.


Computer Labs
For computer practical classes. Each lab has an average of 33 computers.


Library
1300-seater 4-storey library to suit students’ individual learning styles. The library is equipped with 24/7 study areas, discussion rooms, multimedia rooms, theatrette, computers, printing & photocopying facilities.


Sick Bay


U-Residence
Residence for students living on campus.


Sports and Recreation Centre
Multi-purpose courts (Futsal, netball, volleyball, basketball, cricket nets, tennis, dodgeball)


Student Life Centre
The Student Life Centre is a purpose driven centre devoted to provide a platform for Student Leaders and the student communities as a whole to engage in creative thinking, brainstorming of new ideas and implement the execution of these ideas.

The Centre features Discussion Hubs, a meeting room, independent study area and a Mini Events Zone. It is also where the TU Student Council office, Community Service Initiatives Volunteers office and International Student Services Centre are located.


The Grand Hall
1000-seater hall designed for campus events and activities such as convocations, examinations, exhibitions and gala dinners; as well as sports activities.


Lecture Theatres
Lectures and events are conducted in the hall which can seat up to 300 people.


Experimental Theatre
Suitable for stage performances (dramas and plays) and can be used for practice sessions. Equipped with stage, hi-tech acoustics and lighting systems. Seats surround the stage, providing a 360 degree view of performance.


UniGym


Counseling and Psychological Services Centre
A centre for students, staff and parents to receive counselling on various emotion related issues.

ACCOMMODATION OPTIONS

  • On Campus (U Residence @ Lakeside Campus)
    • Located in Taylor’s University, Lakeside Campus
    • This 6-storey building has 890 beds, 126 apartment units and 116 en-suites, all tastefully furnished
    • 24-hour multi-level security
    • Resident housemaster
    • Onsite maintenance support
    • Housekeeping services
    • Recreational areas
    • Learning spaces
    • Shuttle bus services
  • Off-Campus (Various Locations)
    • Units are located within the vicinity of the campuses
    • 24-hour security
    • Onsite maintenance support
    • Housekeeping services

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia & Singapore. EduSpiral Consultant Services also represents MDIS Singapore and PSB Academy Singapore.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a

EduSpiral provided me with in-depth advise on choosing the right course for my career. Terence Wong, Business at Taylor's University

EduSpiral provided me with in-depth advise on choosing the right course for my career.
Terence Wong, Business at Taylor’s University

wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

Please contact us for more details.

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information. 

About EduSpiral Consultant Services

EduSpiral seeks to offer information and advise on courses & careers and placement services to top private colleges & universities in Malaysia & Singapore. Our experienced consultants will share from years of counselling students to guide students personally on to the best possible career choice. The decision that you make now, can change your life forever....so make it wisely.

Posted on February 6, 2017, in Best University, Career Choices, Choosing the right course, Choosing the right university, Communications, Mass Comm, Social Science, Study in Malaysia, taylors university, Top University and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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