Best Graphic Design Degree in Malaysia at Taylor’s University

Top Ranked University in Malaysia for Bachelor of Design (Hons) in Creative Media (Graphic Design) at Taylor’s University

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Graphic Design is the practice of conceptualising and visualising ideas and experiences with illustration, photography, digital imagery and media. The medium of communication can be physical, digital or virtual, and include images, text, or graphic elements. As increased digital content is demanded to feed the plethora of media distribution channels, more Graphic Designers are needed to design and produce contents to meet these needs.

Malaysia’s No. 1 Private University, Taylor’s University, offers the 3-year Bachelor of Design (Hons) in Creative Media has 4 specialisations so that students have the option to choose which area they want in their final year of study. Graphic Design is one of the choices while the other 3 are New Media, Animation & Visual Effects and Entertainment Design.

In addition, Taylor’s University is ranked Top 3 in Malaysia according to QS World University Ranking for Art & Design. Taylor’s University is one of the best universities in Malaysia for you to study graphic design.

• Practice of conceptualise ideas and experiences
• Learn brand strategy, publishing design, and social media communication
• Employment in application design, social and digital media

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Top Ranked Bachelor of Design (Hons) in Creative Media (Graphic Design) Programme at Taylor’s University in Malaysia

Taylor’s Graphic Design degree programme focuses on advertising, branding, consumer behaviour, marketability and understanding of communication concepts and the ability to generate practical designs in-line with clients’ briefs, via modules such as Packaging & Merchandising Design.

Taylor’s Design students will collaborate with industry partners and gain valuable industry exposure and enhance learning through participation in field trips, an international study trip (Activity Week) and a dynamic internship programme. The design students at Taylor’s University will also learn to develop their own style and portfolio in a specialised area of personal interest via modules such as Personal Project l and ll, and Final Project.

The Graphic Design specialisation involves a multifaceted process that requires the application of implicit as well as explicit knowledge and intuitive as well as reasoned thinking. It requires a sophisticated interaction of art, technology, user, organisational and practice-based knowledge and skills by the individual, both in a personal and team context. The specialisation is designed to facilitate the development of these attributes in the students and through this, support their learning, employability and future development.

Education Pathway

Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter Taylor’s University Foundation in Design for 1 year before continuing on to the Bachelor of Design (Hons) in Creative Media (Graphic Design). Students who are unsure of design as a career path may go for the Foundation in Arts at Taylor’s University and then enter the Graphic Design degree.

PREREQUISITES

• SPM / O-Level with Pre-U or Foundation
  Pass SPM / O-Level or equivalent with 5 credits with a pass in Bahasa Melayu and History in SPM for entry with pre-university or foundation qualification.
• SPM / O-Level with Diploma
  Pass SPM / O-Level or equivalent with 3 credits with a pass in Bahasa Melayu and History in SPM for entry with Diploma qualification.
• Portfolio Assessment & Visual Aptitude Test
  Pass portfolio assessment (physical interview) and Visual Aptitude Test (VAT).

*All information is subject to change. The above entry requirements serve as a guideline.

Entry Requirements

• Taylor’s Foundation in Design (FID)
  Pass with min. CGPA 2.00
• Taylor’s Foundation in Natural and Built Environments (FNBE)
  Pass with min. CGPA 2.00
• Other Taylor’s Foundation
  Pass with min. CGPA 2.00
• Taylor’s Diploma
  Pass with min. CGPA 2.00

*All information is subject to change. The above entry requirements serve as a guideline.

Intakes & Duration

Intakes for the 3-year Bachelor of Design (Hons) in Creative Media (Graphic Design) are in March & August of each year. Please WhatsApp 01111408838 for the exact dates.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

• Advanced Typography
• Design Principles
• Design Research Methodology
• Digital Photography and Imaging
• Illustration and Visual Narrative
• Interactive Design
• Intercultural Design
• Information Design
• Typography
• Video and Sound Production

Subjects Taught for the Bachelor of Arts (Hons) in Graphic Design at Taylor’s University

• Brand Corporate Identity
  This module aims to introduce the students to the basics of identity design. Students will learn about the creation of an image and subsequently the development of a brand. The process of learning will be through visiting established brand centres such as Nike, and to learn via case studies, everything about the establishment of a brand name. Students will be given projects which would enable them to re-design and to create a brand logo for different types of organisation and for individuals.
• Packaging and Merchandising Design
  This module introduces students to the concept of communication through packaging and merchandising. Students will learn to work with the brief given and generate designs accordingly. Students will strive provide practical solutions that are feasible and functional.
• Publishing Design
  This module introduces students to the concepts and practices of digital publishing. Students will experience how digital technology pertaining to publishing provides a sound platform to work with text, images, illustrations, graphic elements, interactivity and minor illustrative animations, make for effective means of design communication and dissemination. Students will further improve their potency in software like InDesign, Illustrator, Photoshop and other relevant software in this module.
• Design Research Dissertation

  

  This module in the Year Three level is classified as expert level in which students will be trained to work independently. The aim of the dissertation is to develop and promote the ability to analyse and discuss the values of design in relation to the culture in which it finds its place and/or use.

• Digital and Social Media Communication
  This module introduces students to the principles and concepts of persuasive communication in the context of advertising and its practice to market a person, product or a service. It involves the study of creative thinking, design strategy, design practice and art direction, branding, marketing and media planning to gain knowledge of the forces that influence consumer behaviour and perception. Putting the knowledge gained into practice is a major element of the module.
• Advanced Interactive Design
  Students will be introduced to advance interactive specific coding and explore new technical skill to design and develop non-linear interactive storytelling pieces. The conceptual and design aspects will be considered. This module will be delivered through a structure of lecturers, demonstrations and practical.

PROJECTS & INDUSTRY EXPOSURE

• MINOR PROJECTS

  

  The aim of this module is to familiarise students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes. Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.

• At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.
• MAJOR PROJECTS

  

  This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.

  Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.

• INDUSTRIAL TRAININGThis module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.

  During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.

Career Options for Graphic Design Graduates from Taylor’s University

Graphic Designers work with typefaces, form, and graphic images on posters, packaging, and other printed advertising material, including infographic design and visual communication designs for newspapers, magazines and other printed collaterals. Current Graphic Designers are also motion graphic designers, where they also design graphics in motion for websites, opening credits of a movie or an online video meant to accompany a newspaper article and television broadcast contents.

Employment of Graphic Designers in application design, social and digital media and the related services is projected to grow in parallel with the advancement of consumer electronics and devices for the virtual and augmented spaces. Companies are continuing to increase their digital presence both in the augmented and virtual worlds, requiring Graphic Designers to create visually appealing, effective and engaging apps, websites, user interfaces and digital contents.

• Animation Character Designer
• Art Director
• Client Service Designer
• Creative Director
• Editorial Designer
• Exhibition Designer
• Event Designer
• Gallery / Museum Curator
• Graphic Designer
• Illustrator
• Photographer
• Photojournalist
• Storyboard Artist
• Visualiser

Award-Winning Design School at Taylor’s University

• Top 3 in Malaysia according to QS World University Ranking for Art & Design

• Wood Pencil Winners (New Blood Category), D&AD Awards, London 2015

• Bronze Winners, Kancil Student Awards 2014

• 2 First Prizes – Ancient Herbs Branding Competition
• 1st Prize – Young Talent Category Malaysian International Furniture Fair (MIFF) Furniture Design Competition
• Gus Yap Hock Sin, B.A. (Hons) Interior Architecture was one of two students chosen to represent Malaysia at the iSaloni International Furniture Exhibition in Milan, Italy

2012

• 1st Prize – Hyundai Rev-It-Up Challenge Take 2 TV Commercial Competition
• 3rd Prize – Ideation Award, Malaysia
• Institution of SPADE Awards 2012
• Gold, Silver & Bronze Awards as well as a Honorary Mention – Corporate Category
• 1 Gold Award – Exhibition & Retail Category
• 1 Silver Award – Commercial Category
• Interior Design Confederation of Singapore (IDCS) SPADE Awards
• Shortlisted as top 10 Best Video at BMW Shorties

2011

• 1st Prize – Residential Design
• 2nd Prize – Institutional Design
• 3rd Prize – Montage Design
• MSID 5Belas Interior Design Competition
• Best Use of Character Award Kuala Lumpur 48 Hour Film Project: The No Idea Production team won with their short film ‘Escape’
• IDCS SPADE Best Design Award 2011
• 3 Golds – Design Project Concept, Spatial Design & Planning and Creative Lighting Application
• 4 Silvers – Design Project Concept, Creative Material Application, Spatial Design & Planning, and Creative Lighting Application
• 1 Bronze – Spatial Design & Planning
• Honorary Mention – Creative Material Application
• Awards in 4 out of 5 categories at the Interior Design Confederation of Singapore (IDCS) SPADE Awards

• Overall winner and 4 Awards MSID 4Belas Interior Design Competition

The Best Design Facilities at Taylor’s University

• AR Developer

Taylor’s Design School

At The Design School, we apply the best of analytical and creative thinking to produce design graduates who are equipped to play a strategic role in shaping the profitability and success of organisations.

The Design School teaches students how to understand consumers’ needs and behaviours, challenge conventions and think outside the box across various design disciplines; interior architecture, interior design, graphic design, new media, animation, visual effects and entertainment design from foundation to diploma and degree levels.

WIDE ARTISTIC INFLUENCE

The School actively engages in consultancy support with the industry throughout Asia, establishing valuable linkages and extending the learning experience beyond the classroom. Our students are given the opportunity to work alongside professionals on various real-world projects and case studies, participate in local and international competitions, undergo industry attachments, participate in lecture series, and exhibit their work to peers, academics and industry members

Industry Exposure for Design Students at Taylor’s University

Site Visits

Students gain exposure to realistic and physical built environments through site visits. These visits enable students to put their design theories into practice, while teaching them the purpose and process of space creation as well as how to compose and analyse space.

Designed for Success

The School actively engages in consultancy support with the industry throughout Asia, establishing valuable linkages and extending the learning experience beyond the classroom. Our students are given the opportunity to work alongside professionals on various real-world projects and case studies, participate in local and international competitions, undergo industry attachments, participate in lecture series, and exhibit their work to peers, academics and industry members.

Taylor’s Design School Lecture Series

Organised throughout the academic year, the Lecture Series provides students with valuable exposure to the industry, insights into current developments and issues that may impact their future practices. These interactive sessions are conducted by leading industry professionals:

• Exploring the International Centre of Photography Triennial

  

  Christopher Phillips
  Curator, International Center of Photography

• Production Pipeline of Movie Studios
  Hussin Khan
  Education Director, Rhythm & Hues Studios

• Sustainability, Innovation and Nanotechnology
  Claude Berube
  Interior Designer, Nanocore

• The Project of Culture and Lifestyle
  Arnold, Arthur and Hugh
  Owners, Pestle & Mortar

• Graphic Design in Malaysia
  Zachary Ong
  President, Graphic Designers Association of Malaysia (wREGA)

• Graphic Design, Pop Culture and Everything in Between

  

  Ann Loh
  Project Coordinator, CUTOUT Mag

• Copyright Law
  Tai Foong Lam
  President, Malaysian Chapter of the International Association for Protection of Intellectual Property (AIPPI)
• Drawing as Cultural Expression
• Dr. Vaughan Rees
• Senior Lecturer, School of Design, University of New South Wales, Australia

Industry Attachments for Taylor’s Design Students

Taylor’s Design students have undergone industrial attachments with top local and multinational organisations in the creative industry, including:

• Arachnid Sdn. Bhd.

  

• Axis Identity Group
• BBDO (Malaysia)
• CD Advertising Sdn. Bhd.
• DB & B Design Sdn. Bhd.
• Design Tone Sdn. Bhd.
• Dumore Design Sdn. Bhd.
• Film Point Sdn. Bhd.
• IKEA Malaysia
• La Scheers Co. Concept & Design
• Leo Burnett Malaysia
• Milk Design KL
• MYC! (Salient Information Sdn. Bhd.)
• Ogilvy & Mather Malaysia
• S.I. Design Sdn. Bhd.
• Veritas Interiors Sdn. Bhd.