Best Marketing Management Courses in Malaysia at Top Universities & Colleges


Top Private Universities & Colleges in Malaysia Offering the Best Marketing Degree Courses

Written by EduSpiral Consultant Services For more information contact 01111408838

 

In oder to succeed in the competitive world of marketing & business, students must choose the best universities in Malaysia offering first rate degree courses in marketing management. These universities, with their experience, can help prepare you well and fine tune your skills. Students have to look at the environment of the university, student culture, facilities, lecturers’s experience, and internship opportunities to see which one best fits your needs and career goals.

After SPM or O-Levels , there are many different universities for you to choose from and sometimes it can be confusing. Marketing is a popular degree programme in Malaysia and can command high salaries. In order to succeed in the competitive workforce in Malaysia, students must choose the best private universities in Malaysia to study the marketing management course.

Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter the  Foundation in Business  or Foundation in Arts for 1 year before continuing on to the 3-year Marketing degree programme. Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the marketing management degree providing they meet the minimum entry requirements.

For more information please contact 01111408838

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information. 

Top Private Universities for Marketing Management Degree Course in Malaysia

“My friend introduced me to EduSpiral because I was confused about my next step due to my unexpected results in STPM. EduSpiral provided me with great solutions to fit my career goals.”
Kuo Qiat, Marketing degree at UCSI University

Students should choose top universities in Malaysia for marketing that has an English-speaking environment so that it will help you to improve your language skills. Good English is important to obtain higher salaries and faster promotions in Malaysia. English-speaking environments promote critical thinking, problem-solving and leadership skills which enhance your career prospects. Students should choose the best university in Malaysia to study the marketing course so that they can gain the necessary knowledge and skills to be successful in their career.

The best universities & colleges in Malaysia for Marketing Management are:

  1. Heriot-Watt University Malaysia
  2. Taylor’s University
  3. Asia Pacific University
  4. Curtin University Sarawak
  5. UCSI University
  6. KDU University College Utropolis Glenmarie
  7. HELP University
  8. First City University College
  9. HELP Academy
  10. Nilai University

Top Criteria to Consider When Choosing the Best Private University in Malaysia to Study Marketing Management

Here’s a list of common criteria in choosing a top private university in Malaysia to study marketing:

Recognition & Reputation of the Courses in Malaysia

I wasn’t sure which university to study at and found EduSpiral online. He provided good advise & helped me with my application. I love my university life now.
Hanson, Foundation in Science (Engineering) at UCSI University

  • Is the marketing Foundation, Diploma or Degree course popular at that university?
  • What is the reputation or ranking of the private university in Malaysia? Global ranking by QS World University Rankings or locally by MQA in the SETARA 2013
  • Are the marketing Foundation, Diploma or Degree courses recognised and approved by the Ministry of Education Malaysia?
  • Are the marketing Foundation, Diploma or Degree courses accredited by the Malaysian Qualifications Audit (MQA)?
  • Are the marketing Diploma or Degree courses accredited and recognised by relevant professional bodies in Malaysia?
  • Awards won by the university, staff or students for the particular course of interest. The number of awards won would be a guide on how good the university is for the course.

Academic Quality of the Marketing Courses at the University in Malaysia

My mum contacted EduSpiral to help advise me on which course & university to choose as I was quite confused. He took us to visit the universities & helped guide me to make the right choice.
Bryan Yap, Foundation in Business at Heriot-Watt University Malaysia

  • Subjects offered in the marketing Foundation, Diploma or Degree (Are they relevant, up-to-date, and help you to achieve your career goals)
  • Entry requirements for the Foundation, Diploma & Degree courses at the university in Malaysia (Foreign branch campuses in Malaysia have higher entry requirements)
  • What is the Class size for the course (Small class size for personal attention)
  • Faculty contact/classes taught by full-time qualified & experienced faculty
  • Quality of lecturers. What are their qualifications? How many years of experience in teaching?
  • Ask your friends who have studied there or currently studying there for their opinion on the teaching quality, environment and facilities.
  • Type of programme (local degree, 3+0 UK or Australian degree, 4+0 American degree, degree transfer programme, etc)
  • What are the Entry Requirements for the marketing Foundation, Diploma & Degree courses at the university (Foreign Branch campuses in Malaysia have higher entry requirements for their courses)
  • Does the university have a strong internship or Co-Op programme?
  • Do they have enough students to start a class?
  •  How many students do they have studying that course at that university?
  •  What is the duration of the course? When are the intake dates?

Facilities at the University for the Course of Interest in Malaysia

Our mum asked us to talk to EduSpiral as we did not know what to study. EduSpiral had helped our older sister before. He met us at Taylor’s, talked to us and then gave us a tour.
Gan twins, Foundation in Arts at Taylor’s University

  • Location of the university. Is it in the city, suburbs or country side? Some students prefer a city life while other students prefer a quieter university environment away from the city.
  • Size of the university. Courses such as engineering would require larger campuses with technologically advanced facilities, labs and software. Design courses basically require computers & software with small classes for personal attention.
  • Transportation. Is the university accessible to you? What are the public transportation available? If you drive, is there ample parking?
  • Campus resources (labs, library or resource centre, wifi, computer access, sports facilities, etc.)
  • Facilities for your course of interest. Labs, computers, software, etc.

Cost for your Foundation, Diploma or Degree Studies in Malaysia

I was planning to study at a “famous” university but EduSpiral provided facts & evidence that First City UC had won many awards compared to my “famous” university.
Zi En, Interior Design at First City University College

  • How much money do I have to pay for the course and cost of living? Ask your parents. Note that you will need to have enough to pay the tuition fees as well as your cost of living. (Costs for university studies in Malaysia would include tuition, hostel, food, transportation, entertainment, etc.)
  • What are the Financial assistance available at the university? (Scholarships, PTPN Loan, EPF withdrawal, MARA Loan, etc)
  • Is the PTPTN loan available for the course at the university?
  • How much are the tuition fees? Does it include the exam and other fees?
  • How much is on-campus accommodation?
  • How much is off-campus accommodation? (Off-campus apartments, houses, condominiums) Note that it might be cheaper to find off campus accommodation on your own with friends. Is the accommodations near eateries, banks, entertainment, public transportation, safe & secure, etc.?

Student Environment and Activities at the University

EduSpiral emphasised the importance of having good English for our future career. I am glad to join a globalised university which has helped me to improve my communication skills.
Vincent Yeoh, Accounting & Finance at Asia Pacific University

  • What is the student culture at the university? (English-speaking environment, ambitious, serious about studies, lifestyle or party university, etc) The language spoken mostly at the college by the students may also matter if you don’t know Mandarin or BM or English. If most of the students speak Mandarin at that university then it will not help you to improve your English. Having a good command of the English language helps you to get good jobs and promotions.
  • Size of the university or college in Malaysia. Some students prefer a large campus with sports facilities and other resources while other students like small colleges with family-like environment.
  • Make up of the student body (diversity, international students, gender, etc.) Universities with a good proportion of international students will help you to improve your English language skills since you would need to communicate with them in English. In addition, you will learn about their culture, behavior and discover new ideas. These skills will be useful to you when you work overseas or in a multi-national company.
  • What are the Extra-curricular activities available? (Student organisations, clubs, sports, etc.)
  • Is the university campus is a safe area? Safety within the campus and outside.
  • Public vs. Private (STPM is tougher and choice of course & university is determined by the government)

Studying the Marketing Course at a Top Private University in Malaysia

I was confused which university to choose for my studies and contacted EduSpiral. He provided facts & evidence to help me make the right choice.
Vivian Chua, Actuarial Science at UCSI University

On a marketing management course at the undergraduate level in a university in Malaysia, there are a number of different subjects that will be studied. A marketing management course sets students up for working in any business in the future and there are a variety of course options you can progress in. Marketing provides for many interesting and engaging career prospects after studying. The topics in a marketing management course cover all the various elements of a marketing business environment that helps individuals apply their theoretical knowledge, practically.

Marketing Management degrees help students to develop not only their personal skills but also presentation skills. Part of Marketing Management is about communication, so studying it will help improve your skills both individually as well as working in a team. This leaves marketing graduates looking more appealing to future employers in Malaysia as they have the skills that businesses look for, as you can show you understand all the particular elements of marketing management.

I was confused about what to study and talking to EduSpiral helped me a lot. Coming from Sarawak made it difficult for me to know which university was best in Malaysia & EduSpiral provided good insights.
Eric Lu, Business at KDU University College

Marketing is an excellent course to study if you are interested in consumer behaviour. It will provide you of an understanding of buying patterns and attitudes while also looking at the psychology behind certain marketing techniques. You will learn all about the branding elements to make a brand successful and the various communication tools that can help in that process.

By specialising in marketing management, you will gain an understanding of the principal methods and techniques of marketing and the crucial role it plays in increasingly complex and competitive domestic and global markets. The marketing management course offers the opportunity to study how modern marketing management acquires cutting-edge knowledge about consumer behaviour and consumption patterns, as well as strategy and innovation to enable the development of long-term relationships with customers.

Internship or Co-Op Programmes at top universities in Malaysia allows you as a student to apply the marketing theory in a real job situation. This will help you develop your skills for the work you have to do on your course, as you will have a better understanding of how things work in marketing.

 

 

What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia

It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.

  • EduSpiral has given me great advise to choose the right course. Jun Sern, KDU University College

    EduSpiral has given me great advise to choose the right course.
    Jun Sern, KDU University College

    Understanding the Consumer

  • Services Marketing
  • Marketing in Society
  • Marketing Communications
  • Marketing and Globalisation
  • Marketing Intelligence and Research
  • B2B Marketing
  • E-Marketing
  • Delivering Customer Value
  • Customer Lifestyle and Behavior
  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Marketing People, Places and Performance
  • Retail Marketing Management
  • Strategic Marketing Planning
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • Strategic Marketing
  • Current Issues in Marketing
  • Marketing Promotion

Working as a Marketing Professional in Malaysia

EduSpiral counselled me online and met me at KDU Penang University College to take me around the campus. It helped me a lot in making the right decision.
Archie Wong, Business degree programme at KDU Penang University College

A marketing management degree from a top university in Malaysia will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing management can help you later on in your career.

Marketing is a diverse field to work in. Your role as a marketing specialist can fall within several areas, whether it is data based research and analysis of consumer behaviour, or the more interactive task of selling and promoting a service or product to other people. This provides a career in where you can choose your area of work preference, as for those who relish the challenge of networking and creating business relationships will be sure to thrive, and those who prefer a more behind the scenes role in the marketing process will be satisfied with market research or database.

Through the knowledge gained from the marketing management degree programme in Malaysia, graduates will understand how to undertake crucial tasks such as competitor analysis, which allows a business to focus on their strengths, weaknesses, opportunities and threats. External factors such as political, economic, social and technological are also learnt through a competitor analysis. It is important to understand the effects that each of these can have on a business.

My mum contacted EduSpiral to help advise me on which course & university to choose as I was quite confused. He took us to visit the universities & helped guide me to make the right choice.
Bryan Yap, Foundation in Business at Heriot-Watt University Malaysia

Marketeers will always be in demand in Malaysia and globally. As long as the concept of an economy exists, and as long as businesses within that economy exist, marketing is always going to be in demand. The marketing role in a business is such an important component as it relates directly to their profit. It is the method by which a service’s quality and usefulness is transmitted to potential customers, and is therefore an indispensable to the business machine. A degree in marketing management, especially from a top private university in Malaysia, will provide you with a skills set which has no expiry date!

 

Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.

EduSpiral provided me with in-depth advise on choosing the right course for my career.
Terence Wong, Business at Taylor’s University

The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P’s of marketing:

  1. Product – Identification, selection and development of a product
  2. Price – Determination of its price
  3. Place – Selection of a distribution channel to reach the customer’s place. figuring out placement in order to reach customers. Selecting a distribution channel for the product to reach the customer’s place or a place where the customer can reach the product
  4. Promotion – Development and implementation of a promotional strategy.

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.  Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

EduSpiral helped me to transfer my business diploma into UCSI University. He had advised me to go for a university with an English-speaking environment so that I can improve myself.
Kwang Wei, Business graduate from UCSI University

Marketing is different from selling because selling is concerned with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. Whereas marketing views the entire business process that includes a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

In other words, marketing has less to do with getting customers to pay for your product as it does

I was confused which university to choose for my studies and contacted EduSpiral. He provided facts & evidence to help me make the right choice. Vivian Chua, Actuarial Science at UCSI University

I was confused which university to choose for my studies and contacted EduSpiral. He provided facts & evidence to help me make the right choice.
Vivian Chua, Actuarial Science at UCSI University

developing a demand for that product and fulfilling the customer’s needs. Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.

Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals. The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.

After SPM, UEC, O-Levels, A-Levels or STPM , students who like maths, strategy, interacting with people and an active job environment can choose to study marketing. A career in Marketing in Malaysia can bring a high salary if you are good. To be successful in the competitive world of marketing career, students must choose the best universities in Malaysia to study the marketing degree course.

Job Demand for Marketing Management Graduates in Malaysia

My mother whatsapped EduSpiral & he provided vital information to help me make my decision to transfer my diploma.
Soon Hong, Marketing at HELP University

In a report by Jobstreet.com posted on Nov 18, 2016, Sales & Marketing professionals are the Most wanted talent in Asia. great prospects lay ahead for sales, marketing and business development professionals in Asia as hirers show high demand for these specialisations, SEEK Asia’s data shows.

Combined records from JobStreet.com and jobsDB, both under SEEK Asia, reflect the region’s current talent demand for the third quarter period of 2016. Over 16% of vacancies in this region are targeted at the sales and marketing professionals, making it one of the most hard-to-fill segments in Asia.
Meanwhile, Asia’s banking and financial industries post the highest job demands in the region. Current hiring trends also indicate a strong job growth of 5% in the healthcare, medical & pharmaceutical industries

Marketing is an exciting career and most companies need marketing professionals to bring in the profits. Good marketing professionals must have a strategic mindset with a good understanding of consumer behavior.

Potential marketing students should also be outgoing, like interacting with people, and have a strong acumen for mathematics as marketing professionals will need to use statistics found in market research to strategise their marketing plans.

Career Prospects for Marketing Professionals in Malaysia

After I finished my SPM, I felt confused about my further study. Because of Eduspiral, I am able to pursue my studies at Asia Pacific University. Eduspiral, was so patient to answer all my questions and even brought me to visit the university when I went to KL alone. Jeremy Lee, APU scholarship student

After I finished my SPM, I felt confused about my further study. Because of Eduspiral, I am able to pursue my studies at Asia Pacific University. Eduspiral, was so patient to answer all my questions and even brought me to visit the university when I went to KL alone. Jeremy Lee, APU scholarship student

Marketing graduates can work in almost any industry such as health care, advertising, IT, insurance, banking, health products, food & beverage, hospitality, travel & tourism, fashion, education, construction, property, and more.

They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.

With knowledge of marketing in both domestic and international markets, you can aspire to be a professional in marketing management, marketing research, public relations and promotions activities, sales management and sales.

Good marketing professionals can earn a lot when they become marketing managers, directors, or as Vice-President.

Top marketing professionals in Malaysia can earn from RM5000-RM20,000 or more a month.

Average Salary for Marketing & Sales Professionals in Malaysia according to the Robert Walters Salary Report

ROLE     CONSUMER IT&T/INDUSTRIAL
Managing Director 360 – 550k 360 – 550k
Sales Director 300 – 504k 240 – 420k
Marketing Director 312 – 460k 240 – 450k
Communications Director 180 – 265k 180 – 265k
Marketing Manager 180 – 264k 144 – 240k
Communications Manager 108 – 156k 84 – 120k
Market Research Manager 84 – 132k 84 – 130k
Public Relations Manager 72 – 132k 72 – 120k
Sales Manager 72 – 126k 84 – 125k
Business Development Manager 72 – 120k 72 – 180k
Retail Operations Manager 72 – 120k 72 – 120k
Trade Marketing Manager 72 – 120k 72 – 130k
Account Manager 72 – 102k 72 – 102k
Brand Manager 72 – 108k 72 – 102k
Digital Marketing Manager 72 – 108k 72 – 140k
Customer Service Manager 60 – 96k 60 – 96k
NB: Figures are basic salaries exclusive of benefits/bonuses unless otherwise specified

Sales & Marketing Professionals in the Pharmaceuticals Industry Average Salary Per Year in RM in 2015 (Malaysia)

  • Medical Affairs Manager 120 – 180k
  • Market Access Manager 96 – 180k
  • Clinical Research Manager 96 – 156k
  • Regulatory Affairs Manager 96 – 144k
  • QA/QC Manager 84 – 120k
  • SFE Manager 72 – 120k
  • Medical Scientific Liaison  60 – 96k

Nature of work of Marketing Professionals in Malaysia

EduSpiral helped me to transfer my business diploma into UCSI University. He had advised me to go for a university with an English-speaking environment so that I can improve myself. Kwang Wei, Business graduate from UCSI University

EduSpiral helped me to transfer my business diploma into UCSI University. He had advised me to go for a university with an English-speaking environment so that I can improve myself.
Kwang Wei, Business graduate from UCSI University

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Marketing professionals need to be able to work under pressure, adapt quickly to competition, be creative and strategic.

Advertising & Promotions managers. A&P Managers will take care of the branding and advertising needs of the company.

They will liaise with the advertising agency to design the marketing collaterals such as

  • brochures
  • flyers
  • pull-up banners
  • advertisements in the newspaper or magazine

Various mediums for promotions will be used to promote the product such as:

  • Newspaper
  • Internet
  • Social media
  • Billboards
  • Television
  • Radio
  • LRT stations
  • Other mediums

The advertising and promotions manager will ensure that the brand of the company is consistently and

EduSpiral helped give detailed information on the courses and helped me to make the right choice. Jin Xong, Business at Asia Pacific University

EduSpiral helped give detailed information on the courses and helped me to make the right choice.
Jin Xong, Business at Asia Pacific University

effectively promoted to the public. He or she will work on press releases to shape the public’s perception of the company. Events are organised as well to engage with the public.

Marketing managers. Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public.

Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development.

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and private universities in Malaysia.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide

We did not know where to go after our STPM results and our friend recommended EduSpiral to us. EduSpiral helped us to make the best choice. Foo Hong, Business at HELP College of Arts and Technology Kuo Qiat, Marketing at UCSI University

We did not know where to go after our STPM results and our friend recommended EduSpiral to us. EduSpiral helped us to make the best choice.
Foo Hong, Business at HELP College of Arts and Technology
Kuo Qiat, Marketing at UCSI University

range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

Please contact us for more details.

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information. 

About EduSpiral Consultant Services

EduSpiral seeks to offer information and advise on courses & careers and placement services to top private colleges & universities in Malaysia & Singapore. Our experienced consultants will share from years of counselling students to guide students personally on to the best possible career choice. The decision that you make now, can change your life forever....so make it wisely.

Posted on March 18, 2017, in Business, Choosing the right course, Marketing & HRM, Study in Malaysia and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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