Best Marketing Management Degree in Malaysia at Top Ranked Multimedia University (MMU) Melaka


Multimedia University (MMU) Melaka, Ranked Top in Malaysia & in the World, Offers the Best Marketing Management Degree

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Students after SPM or O-Levels in Malaysia wanting to study at a top ranked university locally and globally for Marketing Management can enter the Foundation in Business courses at Multimedia University (MMU) in Melaka or Foundation in Management at MMU Cyberjaya. Upon completion of the recognised 1-year Foundation in Business, students will continue on to the 3-year Bachelor of Business Administration (Hons.) (Marketing Management) programme at the Faculty of Business Multimedia University (MMU) Melaka. Pre-University students with the relevant results in STPM, A-Levels, SAM, CPU, AUSMAT, etc. can enter directly into Year 1 of the degree programme.

Alternatively, students after SPM or O-Levels with at least 3 credits in the relevant subjects may enter the 2.5-year Diploma in Business Administration at Multimedia University (MMU) Melaka and then continue on to the final part of the degree.

Multimedia University (MMU) is ranked 179th in Asia according to Quacquarelli Symonds (QS) World University rankings for 2018. Furthermore, 97% of Multimedia University (MMU) students are employed within six months of graduation making them the best choice for a successful career in Malaysia.Having won hundreds of awards, Multimedia University (MMU) offers the best course in Marketing Management in Malaysia that’s affordable. Students may apply for PTPN Loan for the Foundation in Business as well as the diploma & degree programmes.

For more information contact 01111408838

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information. 

OutstandingBachelor of Business Administration (Hons.) (Marketing Management) Degree Course in Malaysia at Top Ranked Multimedia University (MMU) Melaka

97.4 per cent of Multimedia University (MMU) graduates were able to secure employment within six months of completing their studies.

This three-year Bachelor of Business Administration (Hons.) (Marketing Management) programmeat the Faculty of Business Multimedia University (MMU) Melaka nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs.

MMU Melaka students will taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets and results. Soft skills such as strategic thinking, public speaking and analytical thinking will also be covered.

Career Prospects for graduates of the Marketing Management Degree from Multimedia University (MMU)

Multimedia University (MMU) Melaka currently houses the Faculty of Engineering and Technology, Faculty of Information Science and Technology, Faculty of Business, Faculty of Law, Learning Institute for Empowerment and the Institute for Postgraduate Studies.

Melaka will work asMarketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.

Intakes for the degree programme at Multimedia University (MMU) are in April, June and November of each year. Multimedia University (MMU) produces top business and accounting students who succeed academically and in their careers.

Furthermore, 97% of Multimedia University (MMU) students are employed within six months of graduation making them the best choice for a successful career in Malaysia. Students may apply for PTPN Loan for the Foundation in Business as well as the diploma & degree programmes.

List of Subjects offered in the Bachelor of Business Administration (Hons.) (Marketing Management)) programme at the Faculty of Business at Multimedia University (MMU) Melaka

Year 1 Marketing Management Degree Subjects at the Faculty of Business at Multimedia University (MMU) Melaka 

A stimulating study environment at Multimedia University (MMU) Cyberjaya

  • Financial Accounting for Managers
  • Information Systems Concepts
  • Mathematics for Managers
  • Fundamental of Marketing
  • English for Business Studies
  • Fundamental of Finance
  • Introductory Macroeconomics
  • Understanding Management
  • Statistics for Managers
  • Fundamental of Business And Entrepreneurship
  • Managing Organisational Behaviour

Year 2 Marketing Management Degree Subjects at the Faculty of Business at Multimedia University (MMU) Melaka 

A technologically advanced learning environment at Multimedia University (MMU)

  • Management Accounting for Managers
  • Introductory Microeconomics
  • English for Business Communication
  • Managing Human Resource
  • Understanding Consumer
  • Psychology
  • Business and Commercial laws
  • Business Information Systems
  • Quality and Operations Management
  • Market Planning and Management
  • Industrial Training

Year 3 Marketing Management Degree Subjects at the Faculty of Business at Multimedia University (MMU) Melaka 

Students at Multimedia University (MMU) have access to some of the latest technology to enhance their learning experience

  • Business Ethics
  • Marketing Research Methods
  • Promotional Marketing
  • Marketing in Service Industries
  • Retailing
  • Management of Strategy
  • Marketing Management Research Project
  • Strategic Management
  • Malaysian Economy
  • Electronic Business

Elective Modules

TWO (2) subjects should be taken from the following:

  • Brand Management
  • International Marketing
  • Marketing and Information Technology
  • Selling and Sales Management
  • Supply Chain Management

The Best Reasons to Study Business & Accounting at Multimedia University (MMU)

97.4 per cent of Multimedia University (MMU) graduates were able to secure employment within six months of completing their studies.

  • Mentoring environment to nurture future professionals who are accountable and hold highly relevant competencies.
  • Core Employability Skills integrated into all programmes
  • Innovative curriculum that embeds Management Analytics components and Entrepreneurial thinking in all programmes
  • Real working assignments for action-based learning that exposes students to the industry
    Collaborations with top companies to provide certification programmes to students
  • The only university in Malaysia with a full-fledged Bloomberg lab for financial analysis
    Industry-recognised lecturers who hold advisory positions with global organisations (UNESCO) Adjunct professors from the industry (Epic Valley, TM)

Multimedia University (MMU) is Top in Malaysia for Business and Accounting Courses

3-floor well-equipped state-of-the-art library at Multimedia University (MMU) Melaka with 24-hour Study area for students

Industries have come to prefer MMU’s Business, Management, Accounting and Finance graduates due to the strength of these two faculties, including:

A host of expert lecturers and specialists

Our teaching staff come from diverse backgrounds, including established corporations. A number of them actively serve as consultants to corporate leaders and managers.

Programmes accredited by MQA as well as various international professional bodies

MMU is recognised by many international professional bodies, including MIA, MICPA, ACCA, CIMA, CPA and ICAEW, ensuring smooth transition into future careers among graduates.

Strong entrepreneurship elements

A technologically advanced learning environment at Multimedia University (MMU)

Besides incorporating entrepreneurship skills in the curriculum, the university has an Entrepreneur Development Centre, which helps students kick-start their businesses. A new lease of entrepreneurship research centre under MMU’s Hub for Innovation Ventures (HiVE) project, INNOlab, features the latest technologies, resources, and networks to boost greater interests for our future entrepreneurs.

Extensively supported by industrial linkages

MMU has partnered with many companies through various Memoranda of Understanding and programmes.

Strong technical proficiency of graduates

Students learn in a multi-cultural collaborative learning environment at Multimedia University (MMU)

All our students are prepared with a solid foundation so that they would be able to find their bearings easily, regardless of what change comes along.

Beyond repeating the textbooks
At MMU, we don’t just rely on existing knowledge – we generate and contribute new knowledge of our own. FOM oversees three Research Centres, (Centre for Business Performance; Centre for Knowledge and Innovation Management; and Centre for Consumer Research and Education), while FOB oversees two (Centre for E-Services, Entrepreneurship and Marketing; Centre for Globalisation and Sustainability Research).

Multimedia University (MMU) Melaka Campus

A conducive study environment at Multimedia University (MMU) Melaka

Located strategically in the vicinity of serene residential areas, booming industrial sites and the scenic Ayer Keroh tourist spot, MMU (Melaka Campus) began as the Institute of Telecommunications and Information Technology (ITTM) established in May 1993.

It currently houses Faculty of Engineering and Technology, Faculty of Information Science and Technology, Faculty of Business, Faculty of Law, Learning Institute for Empowerment and the Institute for Postgraduate Studies.

97% of Multimedia University (MMU) students are employed within six months of graduation*. MMU is truly the choice of ambitious students, where talents are developed and enhanced.

*Source: MOHE Tracer Study & MOE Kemas Kini Status Pekerjaan 2015.

Financial Assistance at Multimedia University (MMU)

Football field at Multimedia University (MMU) Melaka

  • Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) is the Malaysian government body offering national educational loan for Malaysian students enrolling for Foundation, Diploma and Degree programmes. Amount of the loan is subject to PTPTN’s approval . PTPN Loan is available for Foundation programmes at Multimedia University (MMU).
  • Skim Prihatin Pendidikan 1Malaysia (SPP1M) or 1Malaysia Education Caring Scheme is additional financial assistance to deserving students to pursue quality degree qualifications in identified disciplines and courses. This additional financial assistance will act as a top-up fund to their existing fun or scholarship.
  • Scholarships are available to deserving students.

Conducive Learning Environment at Multimedia University (MMU)

Multimedia University (MMU) students are taught by qualified and experienced lecturers

Learning goes beyond books. At MMU, you will have all these various facilities and settings that will make learning fun, comfortable, and memorable.

  • Convenient accommodation. A calm and safe base for you to re-energise yourself every day, both on-campus and within walking distance off-campus.
  • Intelligent labs. High-tech labs to boost the teaching and learning process. These are the Innov8 Lab, SiRi Learning Lab, SMART Lab, and an e-Moot Court.
  • Digital Libraries. Well-stocked libraries with print and digital resources to cover your reading needs and habit.
  • Cutting edge mind-set. Surround yourself with like-minded individuals who are seeking for ways to best prepare themselves for a dynamic and challenging future.

    Students at Multimedia University (MMU) have access to some of the latest technology to enhance their learning experience

  • Extensive infrastructure. Computers galore, campus-wide Wi-Fi, 24-hour security, ample parking, food and drink outlets, and many others.
  • Location. Cyberjaya – An intelligent city housing many high-tech firms that could one day become your workplace. Melaka – A city bustling with life and activities that is a wealth of experience to your life.
  • Healthy lifestyle. Multiple sports tracks and fields, indoor sports centres, various courts and pitches, in addition to numerous clubs and societies. Olympic-sized swimming pool A swimming pool fit for champions right in the heart of Cyberjaya.
  • Vibrant Campus Life. Multimedia University (MMU) keeps their beautiful campus exciting with engaging events and going-ons all year round. With over 100 clubs and societies, you can choose to practise martial arts, go dragon boating or attend an anime screening after class is over. Besides engaging with the University’s international community, student exchange programmes are also available to enhance learning experience.

Awards and Achievements for Multimedia University (MMU) Malaysia

Multimedia University MMU’s Team U-Can represented by three Faculty of Management students namely Neo Moon Wei; Alvin Sit Bo Choong; and Chong Shu Jing emerged as First Runners-Up at the Unilever Future Leaders’ League (FLL) 2016

  • 2017 QS World University Rankings by Subject again listed MMU as the No. 1 private university in Malaysia for “Electrical & Electronics Engineering” and “Computer Science & Information Systems”
  • 2017 – Multimedia University (MMU) was awarded the Premier Digital Tech University status by the Ministry of Higher Education (MOHE), in recognition of its achievements and dedication in offering top-notch digital technology courses, and in doing so ensuring the continued supply of highly-skilled graduates needed by the digital economy locally and globally.
  • 2017 – Multimedia University (MMU), together with seven other higher learning institutions have been awarded the self-accreditation status by the Malaysian Qualifications Agency (MQA).
  • Nursyafiqah Azlan from Faculty of Creative Multimedia secures finalist place in Student Focus final of 2017 Sony World Photography Awards
  • Most Entrepreneurial Private University in MOHE Entrepreneurial Award (MEA) 2016

    Yasmin Ahmad Ariffin, from the Faculty of Management, Multimedia University (MMU) was the (Ernst & Young) EY Young Tax Professional of the Year 2016 Malaysia. Yasmin represented Malaysia at the EY Young Tax Professional of the Year international finals.

  • Yasmin Ahmad Ariffin, from the Faculty of Management, Multimedia University (MMU) was the (Ernst & Young) EY Young Tax Professional of the Year 2016 Malaysia. Yasmin represented Malaysia at the EY Young Tax Professional of the Year international finals.
  • 2017 – MMU Faculty of Engineering earns four (4) accolades from the global professional association, Institute of Electrical and Electronics Engineers (IEEE)
  • 2016 – MMU Prosecution Team, composed of four Faculty of Law students emerged as the Champion of the International Humanitarian Law (IHL) Moot Competition Malaysia
  • MMU to Represent Malaysia at Asia Pacific Round of IHL Moot Competition 2017 in Hong Kong
  • 2016 – Ir. Prof. Dr. Sim Kok Swee from Faculty of Engineering and Technology (FET) with his team members, Desmond Kho Teck Kiang, EE Chung Sheng, Victor Teh, Nicholas Koh, Ting Fung Fung and Lim Zheng You had won the Kristal Awards Q2/2016 Telekom Malaysia (TM), for Group Category.
  • 2016 – Multimedia University (MMU) students won three awards in the Degree Category of the Institute of Higher Learning-Multimedia Super Corridor (IHL-MSC) Malaysia Start-up Challenge 2016
  • 2016, two of Faculty of Business (FOB) lecturers, Nurshamimah Samsuddin and Maliza Mohd Nor

    Lecturer from the Faculty of Engineering and Technology (FET ) Multimedia University (MMU), Dr. Ervina Efzan
    Mhd Noor, has won a gold medal at The 8th EUROPEAN Exhibition of Creativity and Innovation (EUROINVENT 2016 ),

    won a Gold Medal in the Invention, Innovation & Design Exposition 2016 (IIDEX 2016) at Universiti Teknologi MARA (UiTM) Lendu, Melaka for their research on Autism Kids: Survivor Quiet Book.

  • 2016 – Three of Faculty of Computing and Informatics (FCI) students won the First Runner Up at the inaugural CIMB Data Science Challenge 2016 held at Malaysia Digital Economy Corporation (MDEC), Cyberjaya. The students, Khor Huai Qian, Hii Yong Lian and Lee Zhen Yong who named their team as MoCHA, won cash prize RM8,000
  • 2016 – MMU professor from Faculty of Engineering, Prof. Dr. Ong Duu Sheng was invited to speak at Policy Forum on ‘Higher education quality and employability: How can Internal Quality Assurance (IQA) contribute?’ at Xiamen, Fujian, China.
  • 2016 – Faculty of Cinematic Art (FCA) student, Thevanesan Kuna Cegeram won the first runner up in

    Multimedia University (MMU) has bagged a total of 12 medals, consisting a big sweep of 9 Golds and 3 Silvers in the 27th International Invention & Innovation Exhibition (ITEX) 2016 on 13 May 2016. ITEX is one of the largest invention exhibitions in the world and is a showcase of the region’s best inventions from Asia and Europe.

    Astro’s Vaannavil Short Film Contest 2016

  • 2016 – MMU professor, Prof. Dr. Murali Raman, the Dean of Faculty of Management (FOM) received the National Award for Outstanding Educator (Management of Information Technology) in the Education Cooperation of Private Universities in Malaysia (EDUCOOP)
  • 2016 – Faculty of Cinematic Art (FCA), Chan Teik Quan through his short ­film entitled ‘Spotlight’, won the Best International Film in Take 21 Film Festival 2016 (formerly known as Toronto Short Film Festival – TSFF) organised at Toronto, Canada. The fi­lm, starring Adam Zainal and Sahira Jeff‑ry, the FCA students, was screened at the Bloor Hot Docs Theatre, Toronto Canada. The festival has received hundreds of submissions from almost every continent on the globe.
  • Multimedia University (MMU) professor, Prof. Dr. Murali Raman, the Dean of Faculty of Management (FOM) received the National Award for Outstanding Educator (Management of Information Technology) in the Education Cooperation of Private Universities in Malaysia (EDUCOOP)

    2016 – MMU lecturer from the Faculty of Engineering and Technology (FET ), Dr. Ervina Efzan Mhd Noor, has won a gold medal at The 8th EUROPEAN Exhibition of Creativity and Innovation (EUROINVENT 2016 ), in Lasi, Romania

  • 2016 – Multimedia University (MMU) has bagged a total of 12 medals, consisting a big sweep of 9 Golds and 3 Silvers in the 27th International Invention & Innovation Exhibition (ITEX) 2016 on 13 May 2016. ITEX is one of the largest invention exhibitions in the world and is a showcase of the region’s best inventions from Asia and Europe.
  • 2015 – Prof. Dr. Wong Hin Yong of Faculty of Engineering was pronounced as the Honoree of the Ten Outstanding Young Malaysian (TOYM) Award 2015
  • Multimedia University (MMU) researcher gained the title of Top Research Scientist Malaysia (TRSM) 2014. Ir. Professor Dr. Sim Kok Swee received the higher recognition from Academic Science Malaysia as Top Research Scientists Malaysia (TRSM) through YB Datuk Dr Ewon Ebin, Minister of Science, Technology and Innovation.

    2015 – The latest mobile apps, Qtix which was invented by MMU students has been listed in the top ten of Asian Tech Startups Website

  • 2015 – Prof. Dr. Ho Chin Kuan of FCI was honored with the prestigious award from the 6th Asia’s Education Excellence Awards for Outstanding Contribution to Education at Singapore.
  • 2015 – MMU Faculty of Creative Multimedia students, Abdullah Amirulamin Hamid won the first prize while Gabriel Zoe Chew won its consolation prize in the Photography Category at Vision Petron; National Student Art Competition 2015 organised by Petron Malaysia.
  • 2015 – Multimedia University (MMU) has officially emerged as one of the seven universities selected to embark into the newest initiatives of training CtoCinternship pilot program by Google Malaysia called Google Ignite.
  • 2015 – Six students from Faculty of Management MMU Cyberjaya emerged as second runner up in

    2017 QS World University Rankings by Subject again listed Multimedia University (MMU) as one of the highest ranked private universities in Malaysia.

    the first Institute of Chartered Accountants in England and Wales (ICAEW) Regional Business Challenge at Connexion@Nexus Bangsar Kuala Lumpur. The team comprising of Beh Chun Chuan, Dursharlmini Sivam, Rita Ling Yann Bing, Seow Qianru, Andrew Wong Theng Fong and Chan Jun Wing stood up among 23 other teams from four ASEAN countries.

  • 2015 – Students from Faculty of Management team won the Tomei Group for “Innovative Youth, Future Business Leader 2.0″competition
  • 2015 – MMU RoboForce teams have won 2nd and 3rd places in Tunnel Escape Robot category in the Robot Games competition
  • MMU successfully walked away with 1 Gold and 11 Silver Award during the 26th International Invention & Innovation Exhibition (ITEX) 2015
  • 2015 – Students Tan Ji Sheng from MMU Cyberjaya and Lee Song from MMU Melaka were crowned

    Multimedia University (MMU) won the Most Entrepreneurial Private University in MOHE Entrepreneurial Award (MEA) 2016

    as first and second runner up champion of Universal Window App Category in The Windows 10 Gam Jam Hackathon. It was organised by Microsoft Student Partners Malaysia (MSP Malaysia) and Microsoft Malaysia

  • Tan Yong Lin from Faculty of Creative Multimedia was announced as one of the category winners in the 2015 Sony World Photography Awards, the world’s biggest photography competition.
    MMU has strengthened its position in the global engineering sector when one of its researcher, Professor Ir. Dr. Sim Kok Swee was appointed as a Fellow of The Institution of Engineering and Technology (IET), effectively commencing on 8 April 2015
  • 2015 – MMU team, consisting of members, Vivian Chua, Eva Low and Nurain Lokman from the

    Multimedia University (MMU) students won 1st Runner Up at CIMB Data Science Challenge 2016

    Faculty of Management, powered to be the championship of the second Deloitte Malaysia Risk Intelligence Challenge Trophy(RICT).

  • MMU Engineering was listed Top 200 of the Quacquarelli Symonds (QS) World University Rankings by Subject 2015 in Electrical and Electronic Engineering
  • 2015 – MMU Researchers won 1 Gold & 11 Silver in International Innovation and Technology Exhibition (ITEX) 2015
  • 2014 – Prof. Dr. Hairul Azhar from Faculty of Engineering was named as one of the Top Research Scientist Malaysia (TRSM) by the Academy of Science Malaysia (ASM)
  • 2014 – MMU researcher gained the title of Top Research Scientist Malaysia (TRSM) 2014. Ir.

    Multimedia University (MMU) students won three awards in the Degree Category of the
    Institute of Higher Learning-Multimedia Super Corridor (IHL-MSC) Malaysia Start-up Challenge 2016.

    Professor Dr. Sim Kok Swee received the higher recognition from Academic Science Malaysia as Top Research Scientists Malaysia (TRSM)

  • 2014 – Dr. Shaista from Faculty of Management research paper, “Comparative study of the performance of Islamic and conventional banks: The case of Malaysia” has been selected by the Emerald Insight journal’s Editorial Team as the Outstanding Paper of 2013
  • 2014 – MMU Team Won the 1st prize in the Big App Challenge 1.0
  • 2014 – MMU Team Won the 1st prize in theMobile Data Hackathon
  • 2014 – MMU RoboForce team headed by Mr. Lim Chee Siong and Mr. Lee Chee Cheong has won the 1st runner-up in the Robo-Soccer competition
  • MMU swept away a total of 16 awards out of 24 awards contested at the “Filem Festival Pelajar ke-11

    Ir. Prof. Dr. Sim Kok Swee from Multimedia University (MMU) Faculty of Engineering and Technology (FET) with his team members, Desmond Kho Teck Kiang, EE Chung Sheng, Victor Teh, Nicholas Koh, Ting Fung Fung and Lim Zheng You had won the Kristal Awards Q2/2016 Telekom Malaysia (TM), for Group Category

    2014 (FFP11)”.

  • MMU Faculty of Engineering Team Bagged the 1st and 2nd spot at Innovate Malaysia 2014
    2014 – Mr Joseph Emerson Raja, a lecturer from the Faculty of Engineering and Technology has won the silver medal award for his poster in the Innovative Practices in Higher Education Expo 2014 (I-PHEX 2014)
  • 2014 – MMU Student, Hon Siong Chong, was selected to be part of the Google Student Ambassador Program
  • MMU lecturer, Dr. Tan Wooi Nee from the Faculty of Engineering was awarded the Best Paper Award at the 2014 International Conference on Digital Image Processing (ICDIP 2014), that was held in Athens, Greece.
  • MMU Students & Alumni Won in AngelHack 2014
  • Dr. Deepak Kumar from the Faculty of Engineering was awarded the “Mahatma Gandhi Pravasi

    Multimedia University (MMU) Faculty of Cinematic Art (FCA), Chan Teik Quan through his short ­film entitled ‘Spotlight’, won the Best International Film in Take 21 Film Festival 2016 (formerly known as Toronto Short Film Festival – TSFF) organised at Toronto, Canada.

    Samman – 2014” Award in New Delhi, for his outstanding research and book publication, which gained the recognition in India.

  • A student of Faculty of Engineering & Technology, Ms. Losini a/p Amarasan has won the Material Lecture Competition 2014 (MLC 2014)
  • MMU won 6 gold and 6 silver awards for the 12 products showcased in the 25th International Invention, Innovation and Technology Exhibition (ITEX) 2014.
  • MMU has gained the recognition as One of Asia’s Best Private Education Institutes by World Consulting & Research Corporation (WCRC) 2014.
  • MMU is listed in the Top 200 QS World University Rankings by Subject in Computer Science & Information System 2014
  • 2013 – MMU Won 3 Gold & 4 Silver in International Invention, Innovation and Technology

    Multimedia University (MMU) RoboForce teams have won 2nd and 3rd places in Tunnel Escape Robot category in the Robot Games competition, which was held on 24th May 2015 in Putrajaya in conjunction with the Festival Belia Putrajaya 2015.

    Exhibition (ITEX) 2013

  • PECIPTA 2013 – MMU won BEST OF THE BEST AWARD, 3 Gold, 4 Silver & 7 Bronze
    In 2012, MMU was awarded the Export Excellence Award (Services) Category II from the Ministry of International Trade and Industry (MITI).
  • 2011 Brand Excellence Award (Services Professional) from the Industry Excellence Award (IEA).
    Industry Excellence Award 2004 – Export Excellence Award in Education.
    According to the QS Asian University Rankings 2012, Multimedia University is the sole Malaysian private university to be ranked among the top 200 in Asia.

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Posted on November 25, 2017, in Best University, Business, Choosing the right course, Choosing the right university, marketing, Marketing & HRM, Multimedia University (MMU), Study in Malaysia and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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