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LinkedIn Lists Top 10 In-Demand Marketing Skills

A new report from LinkedIn lists the top 10 in-demand marketing skills in 2021.

Matt G. Southern Matt G. Southern / June 9, 2021

LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings.

Half of the top 10 jobs posted on the platform are in the digital or media space, the report reveals.

As a result, the most in-demand skills show an increasing reliance on technology, a growing trend of leveraging social media, and a continuing relevance of SEO.

SEO is highlighted a few times throughout the report, as there’s a particular demand for off-page SEO.

That’s one skill that can help marketers stand out, the report shows, as off-page SEO represents one of the top skill gaps in digital marketing.

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Here are some additional highlights from LinkedIn’s report on in-demand marketing skills.

Top Marketing Skills In Demand

These are the skills currently in highest demand for marketing jobs:

Press releases
HTML
Web analytics
Sales promotion
Administrative assistance
Digital marketing
Adobe Acrobat
Retail sales
Google Analytics
Content management systems (CMS)

While knowing how to write press releases is a must-have skill at the moment, LinkedIn predicts that becoming an expert at social media and content marketing will keep marketers prepared for the future.

With that said, these are the marketing skills with the fastest growing demand:

Instagram
Content marketing
Creative problem solving
Brand awareness
Branding
Hootsuite
Adobe Premiere Pro
Marketing automation
Customer experience
Facebook marketing

In the job market, getting hired has a lot to do with supply and demand.

LinkedIn has identified the marketing skills with the highest supply to demand ratio.

Here they are in order, with the skills at the top in higher supply, and the skills at the bottom in lower supply:

Digital marketing
Advertising
Social media
Data science
Graphic design
Product marketing
Corporate communications
Sales operations
Web development
Writing

Related to the above, these are the greatest skills gaps in digital marketing:

Digital strategy
Omniture
Link building
Search advertising
Off-page SEO

To fill the skills gaps, many LinkedIn members take advantage of the site’s free learning courses.

I won’t list them all here, but it’s worth noting “SEO Foundations” is the 4th most popular amongst LinkedIn’s marketing courses.

Here are additional highlights from the report regarding SEO as an in-demand skill:

“…search marketing is hot and SEO remains a core focus of marketing strategy, especially as voice search makes inroads into customer habits…

…paid search and search engine marketing are also on the list of top skills employers seek. Being skilled in digital strategy, Omniture, link-building, and off-page SEO can make you a coveted asset.”