Secure a Job in the Fashion Industry with a Fashion Marketing Degree from Malaysia’s First City University College
First City UC’s Top Rated BA (Hons) Fashion Marketing will Equip Graduates to Get a Job in the Fashion World
- A Fashion Marketing Degree from Malaysia’s First City University College that will equip graduates to obtain a job easily in the world of fashion
- An ideal for students after high school or Pre-University with a passion for fashion who aspire a fulfilling career in this sector.
- Study theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour.
Aligned with a range of exciting career opportunities within Malaysia’s fashion industry, the BA (Hons) Fashion Marketing programme from First City University College will equip students with the creative skills, agility, and resilience to work in the fast-paced competitive fashion business world. This course is ideal for students after high school or Pre-University with a passion for fashion who aspire a fulfilling career in this sector.
Fashion Marketing is different from Fashion Design and it will prepare creative students to get a job in the fashion industry in Malaysia. It is a combination of creativity and business. Students will learn the theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour.As we all know, Malaysia is not a hub for fashion design therefore jobs are limited for those wanting to become Fashion Designers. Therefore, creative students passionate about fashion could opt for the Fashion Marketing degree at First City University College which will equip them with the knowledge and skills to get a job in the world of fashion.
What is Fashion Marketing? It is the process of managing the flow of merchandise from the beginning of designing to production then marketing to the right target audience using various media platforms in order to maximise the company’s sales and profits. At First City UC, students will learn about selection of the designs aligned to the company’s brand, choosing the right media and retail to promote and sell. Students will take practical design subjects, as well as, communication and business subjects.
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What is Fashion Marketing and Why Study this Course at First City University College in Malaysia?
Clothes and accessories that are made by Fashion Designers need to be sold hence the need for a specialist like a Fashion Marketer. Fashion marketing deals with the advertising of clothing and accessories to a specific target market.
Supporting the brand in terms of promotions, public relations, and advertising, fashion marketers combine their knowledge of the fashion market with fundamental business principles to connect the fashion products with their target audience. The platforms that Fashion Marketers utilise include ads in newspapers, magazines, billboards, TV, cinema and social media.
What Fashion Marketers need to do is to identify the target market that the company is aiming for using various marketing techniques and data science. Other areas of fashion marketing are deciding how designs will be displayed in retail stores and outlets in line with the branding strategy.
Fashion Marketers need to stay on top of the latest trends and having a keen eye for the perfect point in which to launch a campaign to make the right impact.
Obtaining a degree in Fashion Marketing from First City University College is useful because it provides graduates with knowledge of analytics and consumer trends. These skills will enable graduates to get a job easily in Malaysia’s fashion industry.
Why is Fashion Marketing Important in Malaysia?
You cannot sell something if nobody knows that it exists. Therefore, Fashion marketing is key in the fashion industry because makes consumers aware of the designers’ creations of the designers and to desire them.
Fashion marketers work with the fashion designers, brands or retailers, to bring creative concepts into stores and to the consumers they are targeting. They have to understand the true consumers of the brand well: their values, attitudes or preferences, especially in regards to fashion.
In the fashion industry, fashion marketers help the buyers connect to the brand. If executed correctly, consumers will understand the story behind the clothing as well as the message from the designer. This is important for a designer to succeed, create their brand image and most importantly increase sales and profits.
What Skills do Students Need to Gain in order to work in Fashion Marketing?
Some key skills to have in order to be in fashion marketing are being able to raise awareness of products, promote products and intrigue customers.
Some other skills to possess are being able to research consumer trends and provide products that will best fit those needs, along with being able to plan goal-oriented campaigns that will help drive sales and boost revenue.
Being in fashion marketing is all about staying on top of consumer trends, finding trends that best suit the needs of target markets and making data-driven decisions for future trends and strategically applying them to ideas and designs for future marketing efforts.
What will you Study in the BA (Hons) Fashion Marketing at First City UC?
The BA (Hons) in Fashion Marketing degree programme at Malaysia’s highly rated First City University College will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.
Students will undergo internships with various fashion design & marketing related companies.
What are the Programme objectives for the BA (Hons) Fashion Marketing at First City University College?
- Enable students to explore the breadth and depth of fashion marketing and branding practices.
- Equip students with knowledge and business-related skills for a career in the fashion industry or for postgraduate studies
- Equip students with an understanding of consumer behaviour and consumers’ role in the fashion industry
- Enable students to engage confidently with the global fashion marketing and branding environment
- Produce students who are able to create and launch a brand
First City UC Design Students Get Hands-on Practical Experience on What Industry Requires
When it comes to preparing students to be industry-ready, nothing beats getting a hands-on experience where students can apply what they have learned and get a feel of actual working life.
The experiences gained from such an experience prepares students to be workplace-ready and able to adapt seamlessly to working life when they graduate.
With this in mind, industry-based projects are embedded into the Fashion Marketing curriculum at First City University College (First City UC). With this, students get to apply their knowledge and skills to actual industrial needs identified by the industry partners themselves. Such projects create valuable experiences for the students and stand them in good stead to build a successful career in the future.
What is the Education Pathway for Students after SPM or IGCSE/O-Levels?
Students after SPM or IGCSE/O-Levels with at least 5 credits may go for the Foundation in Art and Design for 1 year and study a variety of fundamental design subjects that will help prepare you for the BA (Hons) Fashion Marketing degree.
The Foundation in Art and Design programme provides a comprehensive Art and Design education which exposes students to practical studio work, research, and the creation of 2D and 3D designs. The programme develops students’ skills in conceptual thinking, visual analysis, fundamental drawing, color studies and critical writing.
This 1-year programme aims to introduce students to a wide range of activities in Art and Design education. Students will gain beneficial experience in both theoretical and hands-on practical studio work and be equipped for higher level programmes. They will also develop creativity, visual awareness and the ability to be critically selective.
The programme cultivates an analytical and critical approach to visual research. Students will be familiar with contemporary theories and practices in Art and Design with regards to historical and social contexts. They are encouraged to participate in problem-solving activities to nurture creative, intellectual and critical awareness which will in turn foster their ability to observe, select and interpret visual forms in a man-made or natural environment.
What are the Subjects in the Fashion Marketing degree at First City UC?
Year 1 Subjects for the Fashion Marketing degree at First City UC
- Fashion Communication
- Design and Illustration
- Fashion Through Time
- Desktop Publishing
- Communication Writing Skills
- Visual Communication
- Fashion Marketing and Branding
- Fashion Consumer Behaviour
- Computer Aided Design
- Communication Presentation Skills
Year 2 Subjects for the Fashion Marketing degree at First City UC
- Fashion Marketing
- Contemporary Design Influence
- Textile Studies
- Globalisation and E-Marketing
- Elective (select ONE):
- Principles of Financial Accounting
- Basic Pattern Construction
- Fashion Coordination and Branding
- Research Methodology
- Visual Merchandising
- Fashion Photography
- Elective (select ONE):
- Principles of Economic
- Intermediate Pattern Construction
- Industrial Training
Year 3 Subjects for the Fashion Marketing degree at First City UC
- Final Major Project 1
- Research Methodology
- Retail Marketing and Management
- Merchandising and Buying
- Final Major Project 2
- Independent Study Dissertation
- Portfolio Development
What are the Entry Requirements for the Fashion Marketing Degree at First City UC?
- STPM – Minimum 2Cs and a Pass in English and Art (Pendidikan Seni) in SPM
- UEC – Minimum 5Bs
- GCE A-LEVEL – Minimum 2Cs
- FOUNDATION/MATRICULATION – Pass with minimum CGPA 2.0
- DIPLOMA – Pass with minimum CGPA 2.0
- Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency
Pass Portfolio interview
Minimum score Band 3 in MUET or equivalent
What Can I Work as with a Fashion Marketing Degree?
- Fashion Illustration
- Fashion Publishing
- Fashion Design
- Fashion Marketing
- Events Management
- Public Relations
- Fashion Retail/Buyer
- Fashion Production