Fashion Design with Marketing Degree Course at UCSI University

UCSI University Fashion with Marketing degree students, Sepideh Zandieh, Hannah Wanjuhi Waihumbu and Bishrel Byambajav with their collections.

Course Information Details for the Degree Fashion Design with Marketing at UCSI University

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The Bachelor of Arts (Hons.) in Fashion Design with Marketing programme at UCSI University combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

Students after SPM or O-Levels wanting to pursue a Fashion Design with Marketing course in a university with full campus facilities can consider the top ranked UCSI University. With at least 3 credits in SPM or O-Levels, students will enter the Diploma in Fashion Design at UCSI University for 2 years. Upon completing the diploma, they will enter Year 2 of the BA (Hons) Fashion Design with Marketing at UCSI University

Students with at least 5 credits in SPM or O-Levels can go for the Foundation in Arts & Design at UCSI University for 1 year before continuing on to the Fashion Design with Marketing degree at UCSI University.

With more than 30 years of education experience, UCSI University provides an affordable degree in fashion design supported by excellent facilities. Students will enjoy the wide range of sports facilities as well as interact with students from more than 80 countries.

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Top Fashion Design with Marketing Degree Programme in Malaysia at UCSI University

UCSI fashion student Worood Abdul Karim posing with her mock cheque of RM2,000 and ICAD head (fashion department) Nur Mashita bt Kamalun Ariffin posing during the bridal competition cum exhibition, themed, ‘Victorian High Tea Time’.
UCSI fashion student Worood Abdul Karim posing with her mock cheque of RM2,000 and ICAD head (fashion department) Nur Mashita bt Kamalun Ariffin posing during the bridal competition cum exhibition, themed, ‘Victorian High Tea Time’.

The fashion industry now goes beyond its’ traditional associations. Style, culture and self-expression prevail in every facet of daily life. The global fashion market demands more strategic planning, innovations, better product designs and inventive marketing concepts.

The speed of delivery, quality of production and creativity in design are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing course at UCSI University is designed to prepare graduates to meet these demands. Throughout this course, students will experience the ‘workings’ of the world of fashion design, from concept to manufacturing, and the branding and marketing of the end product.

Programme Details for the Bachelor of Arts (Hons.) in Fashion Design with Marketing at UCSI University

Models - dressed in designs by UCSI University's junior fashion students - sashaying down an aisle in the National Textile Museum during the graduation fashion show
Models – dressed in designs by UCSI University’s junior fashion students – sashaying down an aisle in the National Textile Museum during the graduation fashion show

The Bachelor of Arts (Hons.) in Fashion Design with Marketing programme at UCSI University combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate at UCSI University will be a versatile fashion specialist with the ability to professionally:

  • Apply logical, critical and creative thinking to a range of problems
  • Commit to ethical action and social responsibility
  • Communicate effectively
  • Apply an international perspective to their profession
  • Demonstrate a practical, strategic and operational understanding of the discipline as a whole

Assessments for the Bachelor of Arts (Hons.) in Fashion Design with Marketing at UCSI University

The fashion student at UCSI University will be involved in creating their own signature collection including research, designing, patterning, sourcing of fabrics, manufacturing, branding and promoting. These final collections will be showcased in the Degree Graduation Fashion Show. Fashion industry associates will be invited to attend and view students’ work, with view to providing opportunities for immediate employment.

Year 1 Subjects for the Bachelor of Arts (Hons.) in Fashion Design with Marketing programme

The model, showing off Bishrel Byambajav's winning collection at UCSI University's Fashion Showcase
The model, showing off Bishrel Byambajav’s winning collection at UCSI University’s Fashion Showcase
  • Fashion Illustration and Design Communication
  • Garment Construction and Fashion Sewing
  • Art History
  • Visual Communication
  • Life Drawing
  • Integrated Marketing Communication in Fashion
  • History of Fashion
  • Creative Cutting
  • Design Development and Portfolio
  • Extra-curricular Learning Experiences 1 (MPU-U4)
  • University Life (MPU-U2)
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Co-operative Placement 1

Year 2 Subjects for the Bachelor of Arts (Hons.) in Fashion Design with Marketing programme

Facilities available for the Fashion & Marketing design students at UCSI University
Facilities available for the Fashion & Marketing design students at UCSI University
  • Customer Communication
  • Fabric and Functions
  • Industry Brief 1 – Production and Realisation
  • Industry Brief 1 – Research and Design Presentation
  • Extra-curricular Learning Experiences 2 (MPU-U4)
  • Business Modeling with Spreadsheet
  • Entrepreneurship
  • Industry Brief 2 – Production and Realisation
  • Industry Brief 2 – Research and Design Presentation
  • Sculpting with Fabric
  • Comparative Religion (MPU-U3)
  • Co-operative Placement 2

Year 3 Subjects for the Bachelor of Arts (Hons.) in Fashion Design with Marketing programme

UCSI University Fashion with Marketing degree students, Sepideh Zandieh, Hannah Wanjuhi Waihumbu and Bishrel Byambajav with their collections.
UCSI University Fashion with Marketing degree students, Sepideh Zandieh, Hannah Wanjuhi Waihumbu and Bishrel Byambajav with their collections.
  • Fashion Retailing
  • Creative Fashion Presentations
  • Industrial Design and Manufacture
  • Final Major Project – Research, Idea Development and Rationale
  • Men’s Wear – Tailoring Manufacture and Styling
  • Extra-curricular Learning Experiences 3 (MPU-U4)
  • Fashion Show Production – Collaborative Project
  • Corsetry Construction Techniques
  • Final Major Project – Portfolio and Dissertation
  • The Digital Fashion Image
  • Final Major Project – Realisation and Manufacture
  • Co-operative Placement 3

Career Opportunities for the Fashion Design with Marketing Graduates from UCSI University

The library & computer labs are located inside the Learning Resource Centre at UCSI University
The library & computer labs are located inside the Learning Resource Centre at UCSI University

Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.

Graduates will find employment opportunities as:

  • Pattern Cutters
  • Fashion Buyers
  • Pattern Graders
  • Specialist Cutters
  • Fashion Designers
  • Fashion Entrepreneurs
  • Fashion Merchandisers
  • Bespoke / Production Tailors
  • Apparel / Garment Production Managers

De Institute of Creative Arts and Design at UCSI University

UCSI University’s De Institute of Creative Arts & Design – or better known by its acronym ICAD – is where the “magic” begins.

Catering to the needs of creative industries, ICAD offers unique art and design programmes that seek to equip students with fundamental knowledge, creativity and competencies needed in today’s dynamic marketplace. Under the tutelage of experienced academics, students are schooled in industry know-how and continue to hone their creative expression.

 

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