Course Details for the Fashion Marketing Degree at First City University College

Established in 1990 by the First Nationwide Group, First City University College has a purpose-designed, fully equipped campus with sports and recreational facilities, and located on a 13-acre site within Bandar Utama

Find Out More about the BA (Hons) Fashion Marketing Course, Intakes and Entry Requirements at First City UC, Malaysia

The Fashion Marketing Degree programme at First City University College will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.

Students will undergo internships with various fashion design & marketing related companies.

First City University College is acknowledged to be one of the best universities for design in Malaysia having been the first to offer the undergraduate degree majoring in Graphic Design, Interior Architecture & Design and Furniture & Product Design.

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BA (Hons) Fashion Marketing Degree at First City University College

Established in 1990 by the First Nationwide Group, First City University College has an impressive purpose-designed, fully equipped campus with sports and recreational facilities, and located on a 13-acre site within Bandar Utama
Established in 1990 by the First Nationwide Group, First City University College has an impressive purpose-designed, fully equipped campus with sports and recreational facilities, and located on a 13-acre site within Bandar Utama

The Fashion Marketing Degree programme at First City University College will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.

Students will undergo internships with various fashion design & marketing related companies.

The Programme objectives are to:

  • Enable students to explore the breadth and depth of fashion marketing and branding practices.
  • Equip students with knowledge and business-related skills for a career in the fashion industry or for postgraduate studies
  • Equip students with an understanding of consumer behaviour and consumers’ role in the fashion industry
  • Enable students to engage confidently with the global fashion marketing and branding environment
    Produce students who are able to create and launch a brand

First City University College has everything an art & design student needs to equip him/her with the skill sets required of a professional designer in Malaysia. The college provides ample studio space, up-to-date computer hardware and software, 3D printer, Mac Lab, woodwork workshop, print studios, workshops, photo labs, recording studio, and a range of other equipment to help students in their design projects.

When are the Intakes for the Degree and What is the Duration?

Intakes for the degree programme are in June and September of each year. Students should contact the university for the exact dates.

The duration for the degree programme is 3 years and 6 months including the internship.

Year 1 Subjects

Mac Lab at First City University College
Mac Lab at First City University College
  • Fashion Communication
  • Design and Illustration
  • Fashion Through Time
  • Desktop Publishing
  • Communication Writing Skills
  • Visual Communication
  • Fashion Marketing and Branding
  • Fashion Consumer Behavior
  • Computer Aided Design
  • Communication Presentation Skills

Year 2 Subjects

Gallery of design students' artwork at First City University College
Gallery of design students’ artwork at First City University College
  • Fashion Marketing
  • Contemporary Design Influence
  • Textile Studies
  • Globalisation and E-Marketing
  • Elective (select ONE):
    • Principles of Financial Accounting
    • Basic Pattern Construction
  • Fashion Coordination and Branding
  • Research Methodology
  • Visual Merchandising
  • Fashion Photography
  • Elective (select ONE):
    • Principles of Economic
    • Intermediate Pattern Construction
  • Industrial Training

Year 3 Subjects

Mac Lab at First City University College
Mac Lab at First City University College
  • Final Major Project 1
  • Research Methodology
  • Retail Marketing and Management
  • Merchandising and Buying
  • Final Major Project 2
  • Independent Study Dissertation
  • Portfolio Development

Career Prospects

  • Fashion Illustration
  • Fashion Publishing
  • Fashion Design
  • Fashion Marketing
  • Events Management
  • Public Relations
  • Fashion Retail/Buyer
  • Fashion Production

What is the Education Pathway to the Fashion Marketing Degree after SPM or IGCSE/O-Levels?

Students after SPM or IGCSE/O-Levels with at least 5 credits in the relevant subjects may enter the Foundation in Art & Design course before continuing on to Year 1 of any of the Design degree programmes.

Students with the necessary 3 credits in SPM or O-Levels can apply for the PTPTN Loan for their Diploma. There is also no PTPTN loan for Foundation studies. PTPN Loan is also available for the degree course.

First City University College offers value for money for their courses and students have access to excellent facilities.

Entry Requirements to Join the Design Courses at First City University College

Drawing studio for design students at First City University College
Drawing studio for design students at First City University College
  • STPM – Minimum 2Cs and a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
  • UEC – Minimum 5Bs and a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
  • GCE A-LEVEL – Minimum 2Cs and a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
  • FOUNDATION/MATRICULATION – Pass with minimum CGPA 2.0 or its equivalent
  • DIPLOMA – Pass with minimum CGPA 2.0 or its equivalent with a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
  • Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency
    AND
    Pass Portfolio interview

Can We Apply for the PTPTN Loan for the Design Courses at First City UC?

Photography Studio at First City University College
Photography Studio at First City University College

Courses that are accredited by the MQA can only be eligible for the PTPTN Loan. Therefore, students may apply for the PTPTN Loan for the Diploma & Degree programmes at First City UC.

First City UC will have a special department and staff to help you to make all the necessary arrangements for the loan so you do not need to worry about it. They will brief you about it during Orientation.

Please note that generally, you have to pay the First Semester Fees first and then apply for the loan, which would take 2-3 months to process. The loan should be given out in time for the second semester but if it doesn’t happen in time, you have to prepare the fees for the Second Semester. 

What are the Design Facilities at First City UC?

First City University College has everything an art & design student needs to equip him/her with the skill sets required of a professional designer in Malaysia. The university provides ample studio space, up-to-date computer hardware and software, 3D printer, Mac Lab, woodwork workshop, print studios, workshops, photo labs, recording studio, and a range of other equipment to help students in their design projects.

Design Studios & Workshops at First City UC
Material Lab at First City University College
Material Lab at First City University College
Woodwork Workshop at First City University College
Woodwork Workshop at First City University College
Vacuum Forming Machine at First City University College
Vacuum Forming Machine at First City University College
Precision Cutting Machine at First City University College
Precision Cutting Machine and Engraving Laser Cutter at First City University College
PRECISE PROTOTYPING 3D-PRINTER at First City University College
PRECISE PROTOTYPING 3D-PRINTER at First City University College
Print Studio at First City University College
Print Studio at First City University College
White Canvass Gallery at First City University College
White Canvass Gallery at First City University College
Mac Lab with Industry-relevant Software at First City University College
Mac Lab with Industry-relevant Software at First City University College
Photography Studio at First City University College
Photography Studio at First City University College
Drawing Studio at First City University College
Drawing Studio at First City University College
Design Studio at First City University College
Design Studio at First City University College

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