Course Information for the Creative Media or Multimedia Design Degree Taylor’s University, Malaysia

Top Ranked University in Malaysia for Bachelor of Design (Hons) in Creative Media at Taylor’s University

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Taylor’s University is ranked Top 3 in Malaysia according to QS World University Ranking for Art & Design. Taylor’s University is one of the best universities in Malaysia for you to study the Bachelor of Design (Hons) in Creative Media (New Media).

The New Media is a term used to describe all sorts of content available using the internet, computers, mobile technology and new ways of electronic communication. The industry is intertwined with many market segments in areas such as applications, games, products, broadcasting, mobile technology and particularly movies, advertising and marketing.

Society today is proliferated with online virtual worlds, co-created digital contents, crowd-sourced application developments, social and digital media content creations and on-demand content distribution platforms. These digital spaces have become a virtual extension of the world we live in.

• Design cutting edge interactive and visualisation solutions
• Learn experiential design, application design and game development
• Exposure to areas such as applications, games, movies and marketing

For more information contact 01111408838

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Programme Structure for the Bachelor of Design (Hons) in Creative Media Programme at Taylor’s University

Taylor’s University students will study the fundamental processes of design theory and practice through problem- and studio-based learning. In experiencing the design thinking process, students will be able to analyse, evaluate, and put forward design solutions that are innovative and creative.

The modules prescribed will provide the student with the necessary skills sets to conceptualise and create aesthetically sound outputs that are creative, functional, entertaining, engaging and communicable.

This degree programme is compatible with the new Taylor’s Curriculum Framework that allows students to mix & match study modules.

What will You Study?

This degree programme exposes students to a variety of media in the first year to provide breadth in design knowledge, while the subsequent two years of specialisation endeavours to provide depth in their specific area of discipline.

Students will specialise in 4 areas:

UI / UX

User interface (UI) design and user experience (UX) design are the yin and yang of application designs for mobile, web, kiosks, software interface or Virtual, Augmented and Mixed Reality experiences. UI/UX design is a high-demand field in the entertainment and media industry.

GRAPHIC DESIGN

Graphic Design is the practice of conceptualising and visualising ideas and experiences with illustration, photography, digital imagery and media. The medium of communication can be physical, digital or virtual, and include images, text, or graphic elements. As increased digital content is demanded to feed the plethora of media distribution channels, more Graphic Designers are needed to design and produce contents to meet these needs.

DIGITAL ANIMATION

Today’s blockbuster movies and award-winning TV series rely heavily on digital animation to captivate and entertain digital-savvy audiences. Animated feature films compete alongside live-action films in the Oscars while television broadcasters and independent content distributors are partnering with animation studios to create original content, expanding into the internet and on-demand digital spaces such as smartphones.

ENTERTAINMENT DESIGN

Entertainment Design is the craft and practice of conceptualising, visualising ideas and experiences with hand-drawn, digitally drawn or computer-generated imagery (CGI). The Entertainment Designer creates realities and experiences that excite minds and stir imaginations by combining art and technology for themed events, live shows, museum exhibitions, themed restaurants and parks, TV and film productions, and much more. Predominantly, Entertainment Design is where the magic begins for most if not all, blockbuster movies and world-renowned games.

Education Pathway

Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter Taylor’s University Foundation in Design for 1 year before continuing on to the Bachelor of Design (Hons) in Creative Media (New Media). Students who are unsure of design as a career path may go for the Foundation in Arts at Taylor’s University and then enter the interactive multimedia design degree.

PREREQUISITES

• SPM / O-Level with Pre-U or Foundation
  Pass SPM / O-Level or equivalent with 5 credits with a pass in Bahasa Melayu and History in SPM for entry with pre-university or foundation qualification.
• SPM / O-Level with Diploma
  Pass SPM / O-Level or equivalent with 3 credits with a pass in Bahasa Melayu and History in SPM for entry with Diploma qualification.
• Portfolio Assessment & Visual Aptitude Test
  Pass portfolio assessment (physical interview) and Visual Aptitude Test (VAT).

*All information is subject to change. The above entry requirements serve as a guideline.

Entry Requirements

• Taylor’s Foundation in Design (FID)
  Pass with min. CGPA 2.00
• Taylor’s Foundation in Natural and Built Environments (FNBE)
  Pass with min. CGPA 2.00
• Other Taylor’s Foundation
  Pass with min. CGPA 2.00
• Taylor’s Diploma
  Pass with min. CGPA 2.00

*All information is subject to change. The above entry requirements serve as a guideline.

Intakes & Duration

Intakes for the 3-year Bachelor of Design (Hons) in Creative Media  are in March & August of each year. Please WhatsApp 01111408838 for the exact dates.

Projects & Industry Exposure

MINOR PROJECTS
The aim of this module is to familiarize students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes.

Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.

At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.

MAJOR PROJECTS
This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.

Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.

INDUSTRIAL TRAINING
This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.

During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.

Career Options for New Media Graduates from Taylor’s University

New Media design skills is among the demanded 21st Century skillsets where experienced and talented designers is most acute.

Graduates are well-positioned for careers in visual, interactive, and user experience design for digital advertising, marketing, mobile and web application, entertainment, industrial and corporate design.

Most companies and businesses are now diverting a huge amount of their budget to advertising via the internet or through any form of digital or interactive media. Considering that some of the largest interactive content creation companies in the world are in this arena, opportunities for employment are now vast and in great urgency.

Employment of New Media designers is projected to grow in tandem with the Internet of Things (IOT), mobile, virtual and augmented reality technologies over the next few years. The work of New Media designers will continue to be instrumental in the transformation of human computer interactions (HCI) and content consumption throughout the Fourth Industrial Revolution (4IR) as smart technologies become lifestyles and household norms.

FUTURE CAREERS
When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:

• 2D or 3D Animator
• 3D Modeler
• 3D Visualiser
• AR Developer

Taylor’s Design School

At The Design School, we apply the best of analytical and creative thinking to produce design graduates who are equipped to play a strategic role in shaping the profitability and success of organisations.

The Design School teaches students how to understand consumers’ needs and behaviours, challenge conventions and think outside the box across various design disciplines; interior architecture, interior design, graphic design, new media, animation, visual effects and entertainment design from foundation to diploma and degree levels.

WIDE ARTISTIC INFLUENCE

The School actively engages in consultancy support with the industry throughout Asia, establishing valuable linkages and extending the learning experience beyond the classroom. Our students are given the opportunity to work alongside professionals on various real-world projects and case studies, participate in local and international competitions, undergo industry attachments, participate in lecture series, and exhibit their work to peers, academics and industry members

Industry Exposure for Design Students at Taylor’s University

Award-Winning Design School at Taylor’s University

2019

• Hononary Mention in Interior Design Category in the Asia Young Designer Award 2019
• Best Colour Choice, Finalist in Interior Design Category in the Asia Young Designer Award 2019

2018

• Platinum Award in the Asia Young Designer Awards 2018 (ASEAN category)
• Gold Award – Asia Young Designer Award 2018 (AYDA 2018) for the Interior Design category
• Best University – Asia Young Designer Award 2018 (AYDA 2018)
• Best Mentor – Asia Young Designer Award 2018 (AYDA 2018)
• Winner of the French-Inspired Facade Design Competition for High Rise Residential Development at Sunsuria City

2017

• #1 Private University in Malaysia for Art & Design QS World University Rankings
• #1 Private University for Art & Design in Malaysia HSBC Millennial
  Hackathon #WeCanHackIt Event
• Wood Pencil in New Blood Category D&AD 2017 (British Design & Art Direction)
• Gold Award for the Interior Design Category in the Asia Young Designer Award (AYDA) 2017
• Best University – Asia Young Designer Award 2017 (AYDA 2017)
• Best Mentor – Asia Young Designer Award 2017 (AYDA 2017)
• 13 Awards in the ‘GARIS’ 20SATU.6 MIID DULUX INTERIOR DESIGN STUDENT’S SATURDAY 2017’ Out of the 13 awards presented to the students from The Design School, Taylor’s University, six were first prizes for Garis Perabut (Furniture Category), Garis Arca (Sculpture Category), Design Category (Commercial Design) Degree Level, Design Category (Residential Design) Degree Level; as well as two from the Inter College – Live Competition in Collage Category and Garis Fikir (Design Category) Degree Level.
• 2nd Place wREGA Masterclass Series: Save Ourselves to Save the
  Planet Competition

• Top 3 in Malaysia according to QS World University Ranking for Art & Design.
• #1 Private University in
  Malaysia for Art & Design
  QS World University Rankings
• Platinum Winner for the Interior Design Category of the regional instalment of Asia Young Designer Award (AYDA) 2016
• 2puluh: 5 MIID Dulux Interior Design Students’ Saturday

• Wood Pencil Winners (New Blood Category), D&AD Awards, London 2015
• Nippon Paint REKA Awards (Student Category) Malaysian Institute of
  Designers (MIID)

• Wood Pencil Winners (New Blood Category) D&AD Awards, London
• Bronze Winners, Kancil Student Awards 2014

• 2 First Prizes – Ancient Herbs Branding Competition
• 1st Prize – Young Talent Category Malaysian International Furniture Fair (MIFF) Furniture Design Competition
• Gus Yap Hock Sin, B.A. (Hons) Interior Architecture was one of two students chosen to represent Malaysia at the iSaloni International Furniture Exhibition in Milan, Italy

2012

• 1st Prize – Hyundai Rev-It-Up Challenge Take 2 TV Commercial Competition
• 3rd Prize – Ideation Award, Malaysia
• Institution of SPADE Awards 2012
• Gold, Silver & Bronze Awards as well as a Honorary Mention – Corporate Category
• 1 Gold Award – Exhibition & Retail Category
• 1 Silver Award – Commercial Category
• Interior Design Confederation of Singapore (IDCS) SPADE Awards
• Shortlisted as top 10 Best Video at BMW Shorties

2011

• 1st Prize – Residential Design
• 2nd Prize – Institutional Design
• 3rd Prize – Montage Design
• MSID 5Belas Interior Design Competition
• Best Use of Character Award Kuala Lumpur 48 Hour Film Project: The No Idea Production team won with their short film ‘Escape’
• IDCS SPADE Best Design Award 2011
• 3 Golds – Design Project Concept, Spatial Design & Planning and Creative Lighting Application
• 4 Silvers – Design Project Concept, Creative Material Application, Spatial Design & Planning, and Creative Lighting Application
• 1 Bronze – Spatial Design & Planning
• Honorary Mention – Creative Material Application
• Awards in 4 out of 5 categories at the Interior Design Confederation of Singapore (IDCS) SPADE Awards

• Overall winner and 4 Awards MSID 4Belas Interior Design Competition

The Best Design Facilities at Taylor’s University

Site Visits

Students gain exposure to realistic and physical built environments through site visits. These visits enable students to put their design theories into practice, while teaching them the purpose and process of space creation as well as how to compose and analyse space.

Designed for Success

The School actively engages in consultancy support with the industry throughout Asia, establishing valuable linkages and extending the learning experience beyond the classroom. Our students are given the opportunity to work alongside professionals on various real-world projects and case studies, participate in local and international competitions, undergo industry attachments, participate in lecture series, and exhibit their work to peers, academics and industry members.

Taylor’s Design School Lecture Series

Organised throughout the academic year, the Lecture Series provides students with valuable exposure to the industry, insights into current developments and issues that may impact their future practices. These interactive sessions are conducted by leading industry professionals:

• Exploring the International Centre of Photography Triennial

  

  Christopher Phillips
  Curator, International Center of Photography

• Production Pipeline of Movie Studios
  Hussin Khan
  Education Director, Rhythm & Hues Studios

• Sustainability, Innovation and Nanotechnology
  Claude Berube
  Interior Designer, Nanocore

• The Project of Culture and Lifestyle
  Arnold, Arthur and Hugh
  Owners, Pestle & Mortar

• Graphic Design in Malaysia
  Zachary Ong
  President, Graphic Designers Association of Malaysia (wREGA)

• Graphic Design, Pop Culture and Everything in Between

  

  Ann Loh
  Project Coordinator, CUTOUT Mag

• Copyright Law
  Tai Foong Lam
  President, Malaysian Chapter of the International Association for Protection of Intellectual Property (AIPPI)
• Drawing as Cultural Expression
• Dr. Vaughan Rees
• Senior Lecturer, School of Design, University of New South Wales, Australia

Industry Attachments for Taylor’s Design Students

Taylor’s Design students have undergone industrial attachments with top local and multinational organisations in the creative industry, including:

• Arachnid Sdn. Bhd.

  

• Axis Identity Group
• BBDO (Malaysia)
• CD Advertising Sdn. Bhd.
• DB & B Design Sdn. Bhd.
• Design Tone Sdn. Bhd.
• Dumore Design Sdn. Bhd.
• Film Point Sdn. Bhd.
• IKEA Malaysia
• La Scheers Co. Concept & Design
• Leo Burnett Malaysia
• Milk Design KL
• MYC! (Salient Information Sdn. Bhd.)
• Ogilvy & Mather Malaysia
• S.I. Design Sdn. Bhd.
• Veritas Interiors Sdn. Bhd.