Affordable 2-Year Diploma in Marketing (Emphasis on Digital Marketing) Programme at UCSI College in Malaysia
Established in 2007, UCSI College aims to provide high quality education supported by excellent facilities that’s affordable to students in Malaysia. The Diploma in Marketing at UCSI College is 2 years in duration and the total tuition fees is affordable to students after SPM or IGCSE/O-Levels. Upon completion of the affordable Diploma in Marketing at UCSI College, students can continue on to Year 2 of the Marketing degree at top ranked UCSI University.
In addition, the affordable Diploma in Marketing at UCSI College is accredited by the Malaysian Qualifications Agency (MQA) and students are able to apply for the PTPTN Loan.
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UCSI College Diploma in Marketing (Digital Marketing Emphasis) Programme Details
Wai Hsien, Business Administration at UCSI College
The Diploma in Marketing programme at UCSI College provides students with a fundamental broad-based knowledge, both academic and vocational, of the complexities of business in the marketplace.
This programme is designed such that it emphasises the practical application of skills desired by the marketing industry. Students will be equipped with a strong analytical and strategic mind to achieve results desired by an organisation with unique approaches.
This programme emphasizes on digital marketing aiming to realize a business’s growth potential.
Upon completion of the Diploma in Marketing students are guaranteed second-year entry to relevant degree programmes at UCSI University.
Entry Requirements for the Diploma in Marketing at UCSI College
- SPM/O Level 3 credits
- UEC 3Bs
Level 1 Subjects for the Diploma in Marketing at UCSI College
Han Siang, Diploma in Accounting at UCSI College
- Academic English
- Introduction to Business
- Business Accounting
- Management Information System
- Fundamentals of Management
- Introduction to Event Management
- Introduction to IT
- Business Ethics
- Business Communication (Digital Communication Tools)^
- Macroeconomics
- Product Innovation and Management
- Consumer Behavior
- Marketing Strategies (Social Media Marketing)^
Level 2 Subjects for the Diploma in Marketing at UCSI College
- English For Business
- Principles of Marketing
- Business Statistics
- Public Relations
- Microeconomics
- Human Resource Management
- Introduction to Finance
- E-Commerce (Online Content & Media)^
- Fundamental of Logistics
- Digital Marketing^
- Service Marketing
- Sales Planning & Operations
- Integrated Marketing Communication^
- Marketing Research
General Courses (MPU)
- Bahasa Kebangsaan A/ Presentation Skills
- Community Service
- Introduction to Cultural Studies
- Philosophy and Current Issues/ Bahasa Melayu Komunikasi 2
^Subjects emphasizing on Digital Marketing
International Progression Pathway
| Programme | University | Country | Pathway | Fee (Yearly) |
|---|---|---|---|---|
| BBus in Marketing | Murdoch University | Australia | Diploma +2 years | AUD26,800 – 30,800 / SGD14,800 |
| UAE & Singapore | Diploma + 1.5 years |
Strategic Location of UCSI College
UCSI College is strategically located in Taman Connaught, Cheras in Kuala Lumpur. Nestled within a housing area, the college is near to restaurants, banks, MRT, shopping malls, and other amenities.
With virtually everything students need off-campus as well as being strategically located within city limits and nearby to Leisure Mall, Sunway Velocity Mall, Ikea, MyTown and numerous public transport services, UCSI College is the perfect location for an education.