Work as a Social Media Specialist in Malaysia with Asia Pacific University (APU)’s Digital Marketing Degree

Students from all over the world come to study at Asia Pacific University (APU)

Find Out How you Can Work as a Social Media Manager with the Digital Marketing Degree from Asia Pacific University (APU) Malaysia

Written by EduSpiral Consultant Services. For more information contact 01111408838

The Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU) is designed to meet the growing demand for Social Media and Digital Marketing Specialists in Malaysia as well as globally. A few years ago, some companies saw there were wins to be had by being good at digital but now every business must have social media marketing capability. They need digital skill-sets, and an ongoing social media marketing strategy that is constantly being optimised.

According to the latest Graduate Tracer Study 2018 by Ministry of Education Malaysia, 100% of APU graduates are employed by graduation.  Furthermore, APU was awarded the Premier Digital Tech University status by the Malaysia Digital Economy Corporation (MDEC) and Minister of Higher Education Malaysia. APU is recognised for its commitment in offering top-notch digital technology courses and ensuring our highly-skilled graduates continue to flourish and fill future digital job demands locally and globally.

In addition, the international student environment mixed in with top Malaysian students allows the Digital Marketing student at Asia Pacific University to interact with different cultures gaining valuable insights and ideas as well as having to communicate in English thus improving their language skills. Therefore, studying Digital Marketing at Top Ranked Asia Pacific University is one of the best choices you can make as a student in Malaysia.

For more information contact 01111408838

Please fill up the Form below and I will WhatsApp you and provide you with sound advise on how to choose the best private university or college in Malaysia to study at. If you do not give your mobile number or full name as in IC, your query will not be answered. Our knowledgeable & experienced counsellor will send you a message on WhatsApp & provide assistance from there.

Course Details, Entry Requirements, Fees and Intakes for the Digital Marketing Degree Course at Asia Pacific University (APU)

Asia Pacific University (APU) is ranked Tier 5 or "Excellent" in the SETARA 2017 rating by MQA. APU is now operating at its new iconic campus at Technology Park Malaysia, Kuala Lumpur.
Asia Pacific University (APU) is ranked Tier 5 or “Excellent” in the SETARA 2017 rating by MQA. APU is now operating at its new iconic campus at Technology Park Malaysia, Kuala Lumpur.

The Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing degree program at the top ranked  Asia Pacific University (APU) in Malaysia is specifically designed to provide with:

  • An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
  • A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
  • Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
  • The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

Entry Requirements for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Programmes General Requirements
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
A-LEVEL • 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
UEC • 5 Grade B’s in UEC including English.
MATRICULATION/ FOUNDATION • Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA  • Successful completion of the APU Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Any qualification that APU accepts as equivalent to the above.

Intake Dates

Intakes for the degree programmes are in April, September and November of each year. For the exact dates, please WhatsApp 01111408838

Tuition Fees for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

For the latest tuition fees brochure, please WhatsApp 01111408838.

LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

I am so glad that my mother found EduSpiral online. I used to be quiet and not able to communicate well in English. Now, I am more confident and speak a lot in English because of the great university environment. Zhi Kang, Business Graduate from Asia Pacific University (APU)
I am so glad that my mother found EduSpiral online. I used to be quiet and not able to communicate well in English. Now, I am more confident and speak a lot in English because of the great university environment. Zhi Kang, Business Graduate from Asia Pacific University (APU)

Students will learn fundamental essential skills required by every business management professional, and the basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting.

APU will also expose them towards business & communication skills, computing & IT skills, quantitative skills and independent learning. All Business Management programmes have a common first year so that they are exposed to solid grounding in business management theories and practices.

Common Modules

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Business Law
  • Marketing
  • People Management
  • Quantitative Skills

LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Students from all over the world come to study at Asia Pacific University (APU)
Students from all over the world come to study at Asia Pacific University (APU) 

A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of digital tools, and the specialized skills to apply frameworks and planning techniques for the interactive digital marketing.

They will gain solid understanding of the support of digital marketing in modern organizational operations. We will further nurture their creativity and innovation as well as independent learning to prepare them for the digitally spherical marketing environments.

Common Modules

  • Business Ethics and Governance
  • Creativity and Innovation
  • International Culture and Communications
  • Business Research Methods

Specialised Modules

  • Integrated Marketing Communications 1
  • B2B Marketing
  • Delivering Customer Value
  • Consumer Behaviour
  • Marketing Intelligence and Research
  • Digital Marketing
  • Probability & Statistical Modelling
  • Human-Computer Interaction

INTERNSHIP (16 WEEKS)

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment

LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Students will make use of their previous studies and industrial experience to extend their familiarity of digital marketing strategies, discovering new opportunities, exploiting competitive advantage and decision making processes, with aims to groom them as digitally savvy marketing specialist.

A final year project requires them to take a hands on digital marketing project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament of the student’s ability to face the major digital marketing scenarios with confidence and dexterity.

Specialised Modules

  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communications
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Strategic Marketing Planning
  • Behavioural Science & Marketing Analytics
  • Enabling Technologies for Digital Marketing

MQA Compulsory Subjects

  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian Qualification Agency upon graduation)

Career Options

  • Digital Marketing Executive
  • Digital Marketing cum Social Media Executive
  • Digital Marketing Content Writer
  • Digital Sales and Marketing Manager
  • Online Business Manager
  • Mobile Marketing Specialist
  • Search Engine Optimization (SEO) Account Management
  • Web Analytics Consultant
  • Search and Social Media Specialist
  • Web Content Management Analyst
  • Digital Creative Diagnostics Manager
  • Digital Marketing Communications

 

Write your comment or question & our experts will reply you soon

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Please Fill up the Form For Education Advise on Choosing the Right Course & Private University

Want to learn more about which is the right course or the best private university for you? Get answers to your most important questions with expert advise from our knowledgeable and experienced counsellor.

If you are the Parent, please provide your Child’s Details

If you are the parent or sibling or relative, please give the name of the student, not yours.
If you are the parent or sibling or relative, please give the IC number of the student, not yours.
If you are the parent or sibling or relative, please give the email of the student, not yours.
Phone number of the Person Enquiring
Date of completion of your Academic Qualification eg SPM, IGCSE, UEC, A-Levels, etc
List down the courses that you are interested in
List down the universities that you are considering

By filling up the form you accept our Privacy Policy & allow us to share with our partner universities related to your interests. EduSpiral Consultant Services abides by the Personal Data Protection Act (PDPA) & do NOT sell your Personal Data.

EduSpiral Consultant Services  has more than 20 years experience in the private education industry and is an officially appointed representative for over 20 private colleges & universities in Malaysia.