Top University for Bachelor of Business (Hons) Marketing Course in Malaysia at Taylor’s University
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Marketing is embedded at the core of an organisation. It is an centred on consumer behaviour and insights. Taylor’s students will learn the “how” and “why” factors as to customer decision-making, creating new and successful brands and using market data and business analytics to make marketing decision.
This is coupled with knowledge in social media for marketing, risk management in marketing, design, creativity, and product marketing, social responsibilities and competitive economics. This course will equip students with marketing knowledge to work in multinational corporations or start their own business.
This Bachelor of Business (Hons) Marketing degree programme at Taylor’s is designed to equip students with the in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.
Ultimately, graduates will be groomed with essential knowledge and skills to manage key business functions that will drive strategy, and be prepared for executive positions as well as the ability to build businesses.
Since it’s inception in 1969, Taylor’s University has gained significant recognition as a leading private education institution in Malaysia. Students wanting a top rated business degree can go for the Bachelor of Business (Hons) Marketing UK Dual Award degree at Taylor’s University. Students will receive a degree from Taylor’s University as well as the top ranked University of the West of England, UK.
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Outstanding UK Dual Award Marketing Degree Programme in Malaysia at Taylor’s University
The Bachelor of Business (Hons) Marketing Programme at Taylor’s University is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.
Bachelor of Business in Marketing students at Taylor’s University will learn how to communicate information on products and services to the target market, develop viable plans of action to respond to growing demands and trends in different countries and cultures, as well as the ability to make strategic marketing decisions in complex situations.
Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter Taylor’s University Foundation in Business for 1 year before continuing on to the Marketing degree. Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the 3-year Business Administration degree providing they meet the minimum entry requirements.
Officially upgraded to University in September 2010, Taylor’s is one of Malaysia’s top private universities. Over 70% of Taylors University’s graduates are employed within 2 months. In addition, the university has strong partnerships with 3,000+ career partners in Malaysia and globally. These are just some of the reasons that Taylor’s University is one of the best universities in Malaysia for you to study the degree in Marketing.
UK Dual Award from the University of the West of England (UWE), Bristol, U.K.
Taylor’s Business School (TBS) offers dual award degree programmes in collaboration with the Bristol Business School, University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.
3-Year Bachelor of Business (Hons) Marketing Programme at Taylor’s University
Students will learn contemporary marketing theories in both local and international contexts via modern learning methods; research articles, videos and experiential learning.
Integrated Marketing Communications
Students will learn marketing theory and practice, exposing them to various managerial and strategic decisions relating to advertising, public relations, sales promotion, direct marketing and digital marketing. Topics covered in this module include structure of the marketing communication industry, management of relationship between agency and client, creative communication strategy, media developments, budgeting, international advertising considerations, marketing communication research techniques and ethical issues in marketing communication.
This course provides the students with a comprehensive view of marketing management and the application of marketing concepts in a marketing environment. The course focuses on marketing strategy development, understanding consumer insight, brand building and delivering value to create long-term company growth.
This course provides the students with a comprehensive view of retailing and the application of marketing concepts in a practical retail managerial environment. Through the analysis of retail marketing, students learn about retail marketing environments, consumer behaviour in retail, retail segmentation, targeting and positioning, retail location, merchandise selection, retail pricing, promotion, advertising, branding and electronic retailing.
This course introduces several unique characteristics of services that require a distinctive approach to marketing strategy – in both development and execution. Students will be exposed to organisational efforts in improving service quality, increasing and maintaining customer satisfaction levels, generating customer loyalty, managing service demands and creating a healthy service culture within the firm. Students will learn the 8 P’s of the ‘Services Marketing Mix’ comprising the traditional 4 P’s and the additional 4P’s; people, processes, physical evidence and productivity & quality.
This course is designed to introduce students to advanced marketing concepts and practices in a global business environment for multicultural audiences. Students gain a comprehensive overview of the international marketing include trends, market analysis, strategic planning, market selection and entry strategies, product positioning, integrated marketing communications, distribution and pricing. Students who take this specialisation will work with an actual Malaysian firm to develop international marketing plans.
Contemporary Issues in Marketing
This module provide students an in-depth understanding of contemporary issues in marketing, changing global business environments and challenges faced by global firms within commercial, cultural and ethical contexts.
This course focuses on studying consumer behaviour via concepts and theories borrowed from fields such as psychology, sociology and economics. Students learn how to apply this analysis to develop effective marketing strategies. Students also learn how various social and cultural factors influence consumers decisions regarding selection, purchase and usage of products and services.
Market Analysis and Decision Making
This subject reintroduces marketing concepts backed by financial data. The modules cover a wide range of marketing problems whereby students use custom software to develop solutions and decisions. Metrics related to marketing are paired with data to form sound marketing-related decisions. Students will also gain understanding of the impact or consequences of marketing decisions.
Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University
Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
- Business Communication
- Business Law
- Introduction to Accounting
- Business Ethics and Value
- Contemporary Issues in Marketing
- Consumer Behaviour
- Integrated Marketing Communication
- International Marketing
- Market Analysis and Decision Making
- Marketing Management
- Research Methods
- Retail Marketing
- Services Marketing
The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
- Community Service Initiative
- Hubungan Etnik / Malaysian Studies 3
- Life Skills for Success & Well-Being
- Millennials in Malaysia: Team Dynamics & Relationship Management
- Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
- Taylor’s Business Foundation (TBF)
Pass with min. CGPA 2.00
- Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00
- Taylor’s Diploma in Business (DIB)
Pass with min. CGPA 2.00
- Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CC with CGPA 2.00
Note: Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
Award-Winning Business School at Taylor’s University
Taylor’s Business School students have continuously clinched awards in numerous local and international competitions, demonstrating their ability to apply classroom theories into practice, and excel in real-world scenarios. These competitions provide opportunities for Taylor’s students to test their knowledge and skills in competitive settings and benchmark their solutions against their peers. They also provide an avenue for students to network with peers, experts and industry leaders.
Taylor’s Business students have won the prestigious HSBC Young Entrepreneur Challenge 6 consecutive times as Champions and twice as Regional Champions.
- 2020 Taylor’s Business School is the top private university in Malaysia for Business and Management Studies based on the 2020 QS World Rankings by Subject.
- 2019 Runner up Proton X70 Intelligence that Inspires Challenge (National Level)
- 2019 Taylor’s Business School, an international partner of Chartered Institute of Management (CMI), won the International Award at CMI Higher Education Conference in London
- 2019 National Champion HSBC Business Case Challenge
- 2019 Champion in HSBC Millennial Hackathon #Wecanhackit Event
- 2018 National Champions, KPMG International Case Competition
- 2018 Champions & Best Presenter, PwC Trust Builder Challenge
- 2018 1st Runner Up, HSBC Malaysian Business Case Challenge
- 2016 National Champion, L’Oreal Brandstorm
- 2015- Kentrade Trading Challenge II National Champion
- 2015 National Champion, Unilever Future Leader’s League
- 2014 International Champion L’Oreal Brandstorm
- 2014 National Champion HSBC Business Case Challenge
- 2014 2nd Runner-up L’Oreal Brandstorm
- 2013 National Champion Deloitte Risk Intelligence Challenge Trophy
- 2013 National Champion Innovative Youth, Future Business Leader Marketing Plan Competition
- 2013 2nd Runner-up Pertandingan Kuiz Pelaburan PNB
- 2013 2nd Runner-up Inter-Varsity Accounting Quiz
- 2012 Regional and National Champions HSBC Young Entrepreneur Challenge
- 2012 National Champion L’Oreal Brandstorm
- 2012 2nd Runner-up CIMB ASEAN Youth Stock Challenge
- 2011 Champion Inter-varsity Accounting Quiz
- 2011 National Champion HSBC Young Entrepreneur Challenge
- 2010 National Champion HSBC Young Entrepreneur Challenge
- 2009 National Champion HSBC Young Entrepreneur Challenge
- 2009 Champion CIMA Global Challenge
- 2008 1st Runner-up – Best Presenter Asia Best Young Speaker of Business English Competition
- 2008 –University Technology of Sydney (UTS) Top Student Award
- 2006 National Champion HSBC Young Entrepreneur Challenge
- 2005 Regional and National Champions HSBC Young Entrepreneur Challenge
Internship and Industry Immersion Programme
A distinctive feature of our Bachelor of Business (Hons) curriculum is the internship and industry immersion programme at established organisations. The internship programme aims to provide you with a deeper cross-cultural appreciation of both business practices and research, whereas industry immersion programme is specially designed to provide you with a wealth of exposure with some of the prestigious companies in the corporate world, and receive exclusive training, insights and mentorship form industry veterans.
Taylor’s Business School
Leading the Way for Global Business
Since its establishment in 1993, Taylor’s Business School has grown into one of the largest and most dynamic business schools in Malaysia, offering highly-recognised international business qualifications from Diploma to Bachelor, Master and Doctorate (PhD), as well as comprehensive continuing professional development programmes. We provide a crucial foothold for graduates to propel into the global arena, whether as future leaders of conglomerates or successful business owners.
Taylor’s Business School is the top private university in Malaysia for Business and Management Studies based on the 2020 QS World Rankings by Subject.
Taylor’s Business School offer a teaching and learning experience that employs interactivity, progressive techniques and real world applications, to hone and perfect the skills of business-savvy leaders and captains of industry of the future.
The university prides itself in producing graduates that are highly employable upon graduation. Taylor’s University partnership with Australian, UK and New Zealand universities enable them to offer degree programmes that are up-to-date with market trends and contain industry-relevant content.
Through strong linkages and collaborations with industry leaders and professionals, the university is able to offer co-curricular programmes that help expose students to practical fieldwork, gain real world experience and enhance their marketability in the job arena.
A dedicated Career Centre assists students in finding job placement through career-related events and employment fairs. It also supports student in employment preparation.
The Taylor’s Business School believes in developing purposeful business leaders of the future through holistic and value-based education.
Universities around the world are addressing the challenges of making teaching and learning more accessible and more flexible. The push towards greater flexibility of learning, supported by existing and emerging technologies, is substantially being driven by students who seek to engage in learning whenever and wherever they choose.
TBS leverages on the opportunities provided by technological advances to support learners. At TBS, there is a strategic and systematic approach to combining different times and modes of learning, integrating the best aspects of face-to-face and online interactions.
We refer to this as the Blended Learning approach, and it includes:
- Face-to-face and online learning activities and formats
- Well-established technologies such as lecture capture, social media and emerging technologies simulations
- 24/7 access to all learning content
- Ability to gauge students’ progress against learning outcomes, receive supporting feedback and information on students’ progress
- Usage of collaborative digital communication platforms such as WordPress, Google Drive, Twitter and Facebook
- X-Space Smart Classroom
- Part of Taylor’s Collaborative Classroom of the future and the Bring Your Own Device (BYOD) movement, X-Space is the future of classrooms at Taylor’s University. These classrooms utilise technology to facilitate collaborative learning to create an engaging and diverse learning experience.
The technology used in these collaborative classrooms enhances creative and critical thinking skills in students, as well as promotes student engagement, and ultimately increases their understanding of the subject matter.