Best International Business & Marketing UK Dual Award Degree at Taylor’s University Malaysia

Find Out More About the UK Dual Award Bachelor of Business (Hons) International Business & Marketing Course in Malaysia at Taylor’s University

Written by EduSpiral Consultant Services For more information contact 01111408838

Taylor’s Business School is the top private university in Malaysia for Business and Management Studies based on the 2020 QS World Rankings by Subject.

Since it’s inception in 1969, Taylor’s University has gained significant recognition as a leading private education institution in Malaysia. Students wanting a top rated business degree can go for the Bachelor of Business (Hons) International Business & Marketing UK Dual Award degree at Taylor’s University. Students will receive a degree from Taylor’s University as well as the top ranked University of the West of England, UK.

Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter Taylor’s University Foundation in Business  for 1 year before continuing on to the International Business & Marketingdegree. Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the 3-year Business Administration degree providing they meet the minimum entry requirements.

Officially upgraded to University in September 2010, Taylor’s is one of Malaysia’s top private universities. Over 70% of Taylors University’s graduates are employed within 2 months. In addition, the university has strong partnerships with 3,000+ career partners in Malaysia and globally. These are just some of the reasons that Taylor’s University is one of the best universities in Malaysia for you to study the degree in Human Resource Management.

For a personalised advise on how to choose the right course contact 01111408838

Please fill up the Form below and I will WhatsApp you and provide you with sound advise on how to choose the best private university or college in Malaysia to study at. If you do not give your mobile number or full name as in IC, your query will not be answered. Our knowledgeable & experienced counsellor will send you a message on WhatsApp & provide assistance from there.

Outstanding International Business & Marketing Degree Programme in Malaysia at Taylor’s University

The International Business and Marketing bachelor degree programme at Taylor’s University is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

In addition to a solid grounding in business, this international business and marketing degree programme focuses on the development and delivery of an international business & marketing plan. This includes the ability to understand customers’ needs and ensure customers’ satisfaction, making it a key element to the success of any business.

3-Year Bachelor of Business (Hons) International Business & Marketing UK Dual Award degree at Taylor’s University

International Exposure for International Business & Marketing Students at Taylor’s University
Participation in international field trips and industry visits to understand international business practices.
Opportunity to interact with students from abroad and work with an international team via cross-cultural projects.

Industry-relevant Curriculum for the Bachelor of Business (Hons) International Business & Marketing degree at Taylor’s University

• The Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as KPMG and CIMB Group to give lectures, share experiences, case studies and projects to enhance students’ learning.
  Opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG.

Programme Structure for the Bachelor of Business (Hons) International Business & Marketing degree at Taylor’s University

YEAR 1  Subjects for the International Business & Marketing degree at Taylor’s University

Semester 1

• Business Communication
• Introduction to Accounting
• Introduction to Management
• Microeconomics
• Quantitative Methods for Business

Semester 2

• Introduction to Finance
• Macroeconomics
• Organisational Behavior
• Principles of Marketing
• MPU (U2)*
• MPU (U3)*

YEAR 2  Subjects for the International Business & Marketing degree at Taylor’s University

Semester 3

• Consumer Behavior
• Introduction to International Business
• Management Accounting
• MPU (U1) – Module 1*
• MPU (U1) – Module 2*
• MPU (U4)*

Semester 4

• Business Law
• Business to Business Marketing
• Export Practices & Management
• Research Methods
• Supply Chain Management

YEAR 3  Subjects for the International Business & Marketing degree at Taylor’s University

Semester 5 (Short Semester)

• Internship

Semester 6

• Business Ethics & Values
• Services Marketing
• Transnational Management
• Project

Semester 7

• Cross Cultural Management
• International Business Issues & Policies
• Strategic Management
• Elective I
• Elective II

ELECTIVES

• Brand Management
• Doing Business in Asia
• Integrated Marketing Communications
• International Economic Theory & Policy
• International Finance
• International Human Resource Management
• International Marketing
• International Trade & Multinational Business
• Market Analysis & Decision Making
• Retail Marketing

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

CAREER OPTIONS

• Brand Manager
• Business Consultant
• Customer Service Manager
• Entrepreneur
• Foreign Trade Consultant
• Import & Export Manager
• International Trader
• Marketing Communication Manager
• Product Manager
• Sales Manager

Internship and Industry Immersion Programme at Taylor’s University

A distinctive feature of our Bachelor of Business (Hons) curriculum is the internship and industry immersion programme at established organisations. The internship programme aims to provide you with a deeper cross-cultural appreciation of both business practices and research, whereas industry immersion programme is specially designed to provide you with a wealth of exposure with some of the prestigious companies in the corporate world, and receive exclusive training, insights and mentorship form industry veterans.

Taylor’s Business School

Leading the Way for Global Business

Established in 1993, Taylor’s Business School has grown to become one of the largest and most dynamic business schools in Malaysia. We are the preferred business school for hundreds of students who want an internationally recognised business qualification.

Taylor’s Business School offer a teaching and learning experience that employs interactivity, progressive techniques and real world applications, to hone and perfect the skills of business-savvy leaders and captains of industry of the future.

The university prides itself in producing graduates that are highly employable upon graduation. Taylor’s University partnership with Australian, UK and New Zealand universities enable them to offer degree programmes that are up-to-date with market trends and contain industry-relevant content.

Through strong linkages and collaborations with industry leaders and professionals, the university is able to offer co-curricular programmes that help expose students to practical fieldwork, gain real world experience and enhance their marketability in the job arena.

A dedicated Career Centre assists students in finding job placement through career-related events and employment fairs. It also supports student in employment preparation.

The Taylor’s Business School believes in developing purposeful business leaders of the future through holistic and value-based education.

Why Study Business at Taylor’s University in Malaysia

1. Purposeful Leaders

Taylor’s University groom business graduates who possess a strong entrepreneurial mindset and a heart for social responsibility. Our holistic approach to education inspires a ‘big picture’ view of business and the ability to improve the quality of life of the community at large.

1. Real-World Experience
   Taylor’s University educational journey incorporates carefully structured real-world practices and industry relevant experiences as part of our comprehensive curriculum. The university creates an environment that encourages student engagement through contemporary and innovative learning approaches that reinforce our students’ understanding of business theories and prepares them for their future..
2. Global Outlook
   Taylor’s University students are instilled with a global mindset as well as a sound understanding of national and international business practices. This enables them to understand how changes in the international business climate impact their immediate business community.
3. Increased Employability
   Taylor’s Business School has forged strategic alliances with industry leaders in order to put in place mutually beneficial partnerships and bridge the gap between academia and industry. Our programmes are therefore highly relevant and provide our students with the latest insight into the trends and issues affecting current business practices.

PURPOSEFUL LEADERS

Passionate Business Leaders of the Future

Entrepreneurship has become a crucial factor in the development and well-being of societies. It has been proven to increase innovation as well as promote productivity and healthy economic competition.

The School takes pride in grooming business graduates who can create social value through their business activities, looking beyond profit margins and emphasing on the value of contributing to the community. We cultivate purposeful business leaders who possess a different mindset and understanding of business.

We believe that purposeful leaders should have a holistic view of the company and see beyond the organisational divisions and hierarchy. Transformation can only take place when students are able to see the ‘big picture’ view of the organisation and business landscape as a whole.

As such, we provide many opportunities for students to be immersed in situations where they are challenged to see from an owner’s perspective and subsequently make decisions from an owner’s stand point. These experiences shape our graduates to see their role as part of the organisation and business community, as well as influence their desire to make a difference.

Fresh Mart – Students purchase fresh vegetables, fruits, and flowers from the farms of Cameron Highlands and sell them on campus. The profits are then donated back to the local farmers. Students are thus able to help the local farming community, and gain exposure to business enterprise through real business experiences.

Social Entrepreneurship

Taylor’s University students are encouraged to use their business acumen to address social issues and develop business solutions to improve the quality of life of affected communities. Despite being challenged with limited budget and resources, they are required to develop creative and cost-effective proposals to achieve their business goals. This enhances their practical experience in running a business, enabling them to apply their classroom knowledge as well as improve ethical, interpersonal, communication, leadership and problem-solving skills during the project.

National Business and Entrepreneurship Competitions
Taylor’s University students have consistently been involved in real-life business presentations and pitches, where they have gone on to clinch numerous awards and gain national and international recognition.

These opportunities put their knowledge and skills to the test, and add to the repository of experiences that prepare them for business. Active participation in these events also enables students to benchmark their solutions and knowledge against their peers, while managing the challenges that come with actual business scenarios.

• HSBC Young Entrepreneur Challenge
• Business Prototype Showcase
• Tokio Marine Marketing Challenge
• CIMB ASEAN Stock Challenge
• CIMA Global Business Challenge
• Taylor’s Business Plan Challenge
• Deloitte Risk Intelligence Challenge Trophy
• CFA Institute Research Challenge
• PNB Kuiz Pelaburan
• Innovative Youth, Future Business Leader
• L’Oreal Brandstorm Competition

Service Learning

Service learning is incorporated as a core initiative in our business education, through community-based projects to enhance our students’ sense of civic responsibility. These projects are designed to enable students to achieve specific learning outcomes while gaining a rich mastery of the business modules offered at the School.

The Programme for After Class Enrichment (PACE)
This programme, in collaboration with the Edge Education Foundation and EY (Ernst & Young), assists youth to perform better in their studies. TBS students contribute their individual efforts in order to make improvements in another person’s life, through academic support and mentoring in the form of tuition classes.

Do Something Good (DSG) and Social Enterprise Alliance Malaysia (SEA)
The strategic partnership between DSG and SEA creates a platform for TBS students to be actively involved in projects based on social entrepreneurship and volunteerism. Graduates are nurtured to become more compassionate citizens by understanding the essentials of social service learning.

REAL-WORLD EXPERIENCE

From Classroom Theories to Real-Life Practice

At TBS, experience is at the heart of the learning process. Our carefully-tailored approach combines a strong foundation of theories, as well as avenues to apply these theories into practical settings, to maximise learning.

In order to achieve this, we employ a variety of teaching and learning strategies, where students are exposed to real-life scenarios and industry-relevant experiences that enhance student engagement, both inside and outside the classroom.

Taylor’s University Business faculty is committed to providing students with a challenging and rewarding educational experience, where they are motivated and challenged to hone their skills further through practice. This naturally transitions to the experimentation phase, resulting in a more engaging approach to learning across-the-board.

Throughout their course of study, students are encouraged to experiment and express ideas and techniques in their pursuit of gaining deeper insights into their chosen field of study.

Blended Learning

Universities around the world are addressing the challenges of making teaching and learning more accessible and more flexible. The push towards greater flexibility of learning, supported by existing and emerging technologies, is substantially being driven by students who seek to engage in learning whenever and wherever they choose.

TBS leverages on the opportunities provided by technological advances to support learners. At TBS, there is a strategic and systematic approach to combining different times and modes of learning, integrating the best aspects of face-to-face and online interactions.

We refer to this as the Blended Learning approach, and it includes:

• Face-to-face and online learning activities and formats
• Well-established technologies such as lecture capture, social media and emerging technologies simulations
• 24/7 access to all learning content
• Ability to gauge students’ progress against learning outcomes, receive supporting feedback and information on students’ progress
• Usage of collaborative digital communication platforms such as WordPress, Google Drive, Twitter and Facebook
• X-Space Smart Classroom
• Part of Taylor’s Collaborative Classroom of the future and the Bring Your Own Device (BYOD) movement, X-Space is the future of classrooms at Taylor’s University. These classrooms utilise technology to facilitate collaborative learning to create an engaging and diverse learning experience.

The technology used in these collaborative classrooms enhances creative and critical thinking skills in students, as well as promotes student engagement, and ultimately increases their understanding of the subject matter.

Industry-standard Software

To keep abreast with the latest industry advancements, Taylor’s University implements MyAccounting Lab, a web-based tutorial and assessment software for accounting. More than accounting concepts, it teaches students how to learn by motivating them to persevere through difficult concepts and providing immediate feedback to measure their progress.

Students are thus empowered and better prepared to face their professional careers armed with the skills of problem-solving and communication, as well as a sense of confidence in their abilities as lifelong learners. This thorough understanding enables our students to integrate seamlessly into the industry upon graduation.

Student e-Portfolio

Electronic portfolios or e-Portfolios, is utilised to support students, faculty and staff in the process of creating a dynamic and engaging tool for teaching, learning, reflection, transformation and assessment.

The e-Portfolio allows students to keep a collection of digital or electronic items, such as word documents, graphs, photos, and presentations, within a single secure online environment. This way, it serves as a digital record of the students’ achievements, abilities and classroom work throughout the course.

We incorporate the e-Portfolio into our curriculum, so students can monitor, build and reflect on their personal development. The TBS e-Portfolio is much more than just an electronic repository. It allows students to take charge of their learning and goals, their achievements at university and beyond. Our e-Portfolio serves as a powerful catalyst for integrated learning and holistic development of students, as well as a tool for personal branding and professional development.

Industry Visits for Taylor’s Business Students
Taylor’s University students have the opportunity to visit companies and gain first-hand insight into the real world of business. Students are also given a platform to communicate and network with professional organisations, with the opportunity to interview and discuss with its employees to obtain a more realistic picture of the industry.

Module Adoption Programme
The Module Adoption Programme (MAP) is one of the approaches through which the School engages with the industry. This interactive platform facilitates the creation and exchange of new ideas as well as monitoring of the latest developments and trends in the industry.

This approach enables the School to work closely with the specialists of local and multinational companies to ensure that our curriculum is relevant and in-line with the latest requirements and demands of the industry.

Some of the local and multinationals who have worked closely with the School such as CIMA, ACCA, CPA Australia, Shiseido, Skali, Redmarch, EY (Ernst & Young), CIMB Group, Nielsen, KPMG, Deloitte and PwC.

GLOBAL OUTLOOK

Expanding the Boundaries of Learning

In a globally-connected world, graduates must appreciate and understand how changes in the international business climate affect the national business community.

Taylor’s University students are constantly exposed to case studies, which focus strongly on global industry issues such as international trade agreements, foreign exchange and national sentiments towards a company’s profitability. It is this increased awareness of global issues that inculcate a big picture view, and facilitate our graduates to quickly identify and respond to business risks and opportunities.

International Field Trips for Taylor’s Business Students
Field trips provide the opportunity for students to understand and get exposed to international business practices in a different cultural setting whilst exchanging views, experience, and network with students of foreign universities and communities. This annual activity serves as an eye-opening experience on the complexities and diversity of global business practices.

International University Exposure for Taylor’s Business Students
Students are given the opportunity to network and build relationships with peers and faculty members from universities around the world through different educational settings. These environments challenge them to apply their knowledge, obtain feedback from academics and experts, demonstrate teamwork, boost their confidence and sharpen their business presentation skills.

Keynote Speakers Series, Forums, Workshops and Conferences
These platforms link Taylor’s University students with industry leaders, through insightful talks and lectures. Business students are given the opportunity to gain insights on global developments and issues that may impact their future practices.

INCREASED EMPLOYABILLITY

Highly Coveted Business Graduates

In our continuous pursuit to bridge the gap between academia and industry, TBS has forged strategic alliances and put in place mutually-beneficial partnerships with industry leaders, in order to further hone and enhance our students’ employability.

The dynamic knowledge exchange that takes place at the School enables our students to adapt to the rapidly-changing landscape and gain insight on current developments and issues affecting businesses. We also enhance and sharpen our students’ soft skills and professionalism through various activities built around the curriculum.

These collaborations with industry mentors and leaders are key factors in ensuring that our programmes remain relevant and our students graduate with the knowledge and capabilities that are highly sought-after by employers.

EXEC Track

The EXEC Track programme is an intensive fast track programme to nurture capable business leaders through a strategic partnership between Taylor’s University, KPMG Malaysia and CIMA.

Through this programme, a select cohort of students are offered an exclusive opportunity to gain exceptional business knowledge, priceless industry exposure as well as mentorship, training and development of skills to excel in their future careers.

Open to all bachelor students at TBS, students undergo the CIMA Professional Qualification in Management Accounting while pursuing their degrees. In this way, our students are able to obtain the professional qualifications of becoming a highly sought-after Chartered Global Management Accountant upon graduation.

Upon completion of their studies at Taylor’s Business School, graduates will have the opportunity to work at KPMG Malaysia. They will be required to work on real projects under the guidance of professionals, instilling in them valuable industry exposure and real-world knowledge.

Industry Advisory Panel (IAP)

The IAP works closely with TBS to ensure that the programmes offered are relevant to current industry practices and requirements. Seminars that feature expert speakers are organised by the panel to help impart insights and industry trends to students. The IAP also assists in providing students with the opportunity for internships, with the support of the Taylor’s Career Services Centre.
Recognised Professional Accreditation

In our effort to benchmark our standards against the industry’s best practices, the School has put in place comprehensive programmes that have gained the recognition of several local and international accreditation boards. Taylor’s University Business programmes meet the rigorous standards of these professional accreditation boards, due to stringent entry requirements, comprehensive curriculum, students’ work and achievements as well as highly-qualified teaching faculty.

The industry-wide recognition attached to these accreditations greatly enhances our students’ career opportunities. They also ease the pathway for our students to pursue a professional qualification or further their studies, upon graduation.

• Association of Chartered Certified Accountants (ACCA)
• Certified Practising Accountants Australia (CPA Australia)
• Chartered Financial Analyst (CFA)
• Chartered Institute of Management Accountants (CIMA)
• Chartered Institute of Personnel and Development (CIPD)
• Chartered Tax Institute of Malaysia (CTIM)
• Financial Planning Association Malaysia (FPAM)
• Institute of Chartered Accountants in Australia (ICAA)
• Institute of Chartered Accountants in England and Wales (ICAEW)
• Malaysia Institute of Certified Public Accountants (MICPA)
• Malaysian Institute of Accountants (MIA)
• The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA)

Achievements of the Students from Taylor’s Business School