Multimedia University (MMU) Melaka, Ranked Top in Malaysia & in the World, Offers the Best Marketing Management Degree
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Students after SPM or O-Levels in Malaysia wanting to study at a top ranked university locally and globally for Marketing Management can enter the Foundation in Business courses at Multimedia University (MMU) in Melaka or Foundation in Management at MMU Cyberjaya. Upon completion of the recognised 1-year Foundation in Business, students will continue on to the 3-year Bachelor of Business Administration (Hons.) (Marketing Management) programme at the Faculty of Business Multimedia University (MMU) Melaka. Pre-University students with the relevant results in STPM, A-Levels, SAM, CPU, AUSMAT, etc. can enter directly into Year 1 of the degree programme.
Alternatively, students after SPM or O-Levels with at least 3 credits in the relevant subjects may enter the 2.5-year Diploma in Business Administration at Multimedia University (MMU) Melaka and then continue on to the final part of the degree.
Multimedia University (MMU) is ranked 179th in Asia according to Quacquarelli Symonds (QS) World University rankings for 2018. Furthermore, 97% of Multimedia University (MMU) students are employed within six months of graduation making them the best choice for a successful career in Malaysia.Having won hundreds of awards, Multimedia University (MMU) offers the best course in Marketing Management in Malaysia that’s affordable. Students may apply for PTPN Loan for the Foundation in Business as well as the diploma & degree programmes.
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OutstandingBachelor of Business Administration (Hons.) (Marketing Management) Degree Course in Malaysia at Top Ranked Multimedia University (MMU) Melaka
This three-year Bachelor of Business Administration (Hons.) (Marketing Management) programmeat the Faculty of Business Multimedia University (MMU) Melaka nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs.
MMU Melaka students will taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets and results. Soft skills such as strategic thinking, public speaking and analytical thinking will also be covered.
Career Prospects for graduates of the Marketing Management Degree from Multimedia University (MMU)
Melaka will work asMarketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.
Intakes for the degree programme at Multimedia University (MMU) are in April, June and November of each year. Multimedia University (MMU) produces top business and accounting students who succeed academically and in their careers.
Furthermore, 97% of Multimedia University (MMU) students are employed within six months of graduation making them the best choice for a successful career in Malaysia. Students may apply for PTPN Loan for the Foundation in Business as well as the diploma & degree programmes.
List of Subjects offered in the Bachelor of Business Administration (Hons.) (Marketing Management)) programme at the Faculty of Business at Multimedia University (MMU) Melaka
Year 1 Marketing Management Degree Subjects at the Faculty of Business at Multimedia University (MMU) Melaka
- Financial Accounting for Managers
- Information Systems Concepts
- Mathematics for Managers
- Fundamental of Marketing
- English for Business Studies
- Fundamental of Finance
- Introductory Macroeconomics
- Understanding Management
- Statistics for Managers
- Fundamental of Business And Entrepreneurship
- Managing Organisational Behaviour
Year 2 Marketing Management Degree Subjects at the Faculty of Business at Multimedia University (MMU) Melaka
- Management Accounting for Managers
- Introductory Microeconomics
- English for Business Communication
- Managing Human Resource
- Understanding Consumer
- Psychology
- Business and Commercial laws
- Business Information Systems
- Quality and Operations Management
- Market Planning and Management
- Industrial Training
Year 3 Marketing Management Degree Subjects at the Faculty of Business at Multimedia University (MMU) Melaka
- Business Ethics
- Marketing Research Methods
- Promotional Marketing
- Marketing in Service Industries
- Retailing
- Management of Strategy
- Marketing Management Research Project
- Strategic Management
- Malaysian Economy
- Electronic Business
Elective Modules
TWO (2) subjects should be taken from the following:
- Brand Management
- International Marketing
- Marketing and Information Technology
- Selling and Sales Management
- Supply Chain Management
The Best Reasons to Study Business & Accounting at Multimedia University (MMU)
- Mentoring environment to nurture future professionals who are accountable and hold highly relevant competencies.
- Core Employability Skills integrated into all programmes
- Innovative curriculum that embeds Management Analytics components and Entrepreneurial thinking in all programmes
- Real working assignments for action-based learning that exposes students to the industry
Collaborations with top companies to provide certification programmes to students - The only university in Malaysia with a full-fledged Bloomberg lab for financial analysis
Industry-recognised lecturers who hold advisory positions with global organisations (UNESCO) Adjunct professors from the industry (Epic Valley, TM)
Multimedia University (MMU) is Top in Malaysia for Business and Accounting Courses
Industries have come to prefer MMU’s Business, Management, Accounting and Finance graduates due to the strength of these two faculties, including:
A host of expert lecturers and specialists
Our teaching staff come from diverse backgrounds, including established corporations. A number of them actively serve as consultants to corporate leaders and managers.
Programmes accredited by MQA as well as various international professional bodies
MMU is recognised by many international professional bodies, including MIA, MICPA, ACCA, CIMA, CPA and ICAEW, ensuring smooth transition into future careers among graduates.
Strong entrepreneurship elements
Besides incorporating entrepreneurship skills in the curriculum, the university has an Entrepreneur Development Centre, which helps students kick-start their businesses. A new lease of entrepreneurship research centre under MMU’s Hub for Innovation Ventures (HiVE) project, INNOlab, features the latest technologies, resources, and networks to boost greater interests for our future entrepreneurs.
Extensively supported by industrial linkages
MMU has partnered with many companies through various Memoranda of Understanding and programmes.
Strong technical proficiency of graduates
All our students are prepared with a solid foundation so that they would be able to find their bearings easily, regardless of what change comes along.
Beyond repeating the textbooks
At MMU, we don’t just rely on existing knowledge – we generate and contribute new knowledge of our own. FOM oversees three Research Centres, (Centre for Business Performance; Centre for Knowledge and Innovation Management; and Centre for Consumer Research and Education), while FOB oversees two (Centre for E-Services, Entrepreneurship and Marketing; Centre for Globalisation and Sustainability Research).