Best Marketing Degree Course in Malaysia at Top Ranked UCSI University

Affordable Marketing Degree Course in Malaysia at Top Ranked UCSI University

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UCSI University is a top ranked private university in Malaysia and offers the affordable Marketing degree that’s supported by excellent facilities. The Faculty of Business & Information Science (FoBIS) is one of the largest faculties in UCSI University and is also recognised as a member of the Chartered Institute of Marketing, UK (CIM). Graduates will receive partial exemption from CIM – The Charted Institute of Marketing. In addition, students studying marketing at UCSI University have internships for every year of their studies with more than 1000 companies to choose from.

UCSI University is ranked in the Top 300 Universities in Asia in 2015 as well as the No, 1 Private University in Malaysia 2019 by the renown QS University Rankings. UCSI University is ranked as Excellent or Tier 5 in the SETARA rating system by MQA.

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First Rate BA (Hons) Marketing at Top Ranked UCSI University

The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods.

Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme.

Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.

Graduates will receive partial exemption from The Charted Institute of Marketing

Year 1 Subjects for the BA (Hons) Marketing Degree at UCSI University

• Fundamentals of Marketing
• Fundamentals of Management
• Business Accounting
• Microeconomics
• Marketing in Practice
• Organisational Behavior
• Business Information System
• Business Communication
• Macroeconomics
• Business Law
• University Life (MPU-U2)
• Business Law – Malaysian Perspective (MPU-U3)
• Extracurricular Activity 1 (MPU-U4)
• Co-Operative Placement 1

Year 2 Subjects for the BA (Hons) Marketing Degree at UCSI University

• One to One Marketing
• Business Research Methods
• Relationship Marketing
• E- Marketing
• Marketing Processes
• Statistics and Its Application
• Entrepreneurship
• Managing People
• Management Ethics
• Customer Communication
• Business Modeling and Spreadsheet
• Business Mathematics
• Internet in Practice
• Extracurricular Activity 2 (MPU-U4)
• Co-Operative Placement 2

Year 3 Subjects for the BA (Hons) Marketing Degree at UCSI University

• Marketing Research Project A
• Strategic Marketing
• Services Marketing
• Retail Marketing
• Current Issues in Marketing
• Marketing Research Project B
• International Business
• Marketing Promotion
• Strategic Management
• Strategic Information Systems Management
• Extracurricular Activity 3 (MPU-U4)
• Co-Operative Placement 3