Study the Business Management with Marketing MA (Hons) at Top Ranked Heriot-Watt University Malaysia
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Malaysian students can get a marketing degree from a UK top ranked university right here locally at the Heriot-Watt University Malaysia campus in Putrajaya. Students after SPM or O-Levels who are interested in this course can enter the Foundation in Business at Heriot-Watt University Malaysia before proceeding into the 3-year Business Management with Marketing MA (Hons). Those who have completed Pre-University with the relevant results in STPM, A-Levels, SAM, CPU, AUSMAT, etc. can enter directly into Year 1 of the degree programme. You will get the best of British education at for your marketing course at one of the Best Business Schools in Malaysia.
Heriot-Watt University Malaysia’s Business Management programmes help you to examine businesses and organisations; understand their structures and workings, people and decision-making processes; and then relate the theory to actual business situations to prepare yourself for the real world. You’ll develop valuable communication, problem solving and teamwork skills, and our programmes also offer relevant hands-on experience.
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Top Ranked Heriot-Watt University Malaysia Offers the Business Management with Marketing MA (Hons)
All Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.
Business Management with Marketing students then take a range of specialist Marketing courses such as Consumer Behaviour; Marketing Communications; Digital Marketing; Retail Marketing; and Marketing Sustainability. This specialisation allows students to tailor their degree to meet their career needs and aspirations.
*The degree of Master of Arts (MA) is an undergraduate Honours degree, awarded by the ancient universities in Scotland & the UK including Aberdeen, Dundee, Edinburgh, Glasgow, St Andrews, Cambridge and Oxford. At other universities in Scotland and the UK, undergraduate degrees in the arts, liberal arts, humanities or social sciences are awarded as Bachelor of Arts (BA).
Teaching and Assessment for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia
Teaching is delivered through a combination of lectures, tutorials and project work. Each course broadly requires four to five hours per week of contact time in classes and the equivalent in directed self-study during teaching weeks.
Course assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.
Programme content for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia
First Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia
- Fundamentals of Marketing
- Human Resource Management
- Commercial Law
- Option or Elective
- Marketing Perspectives
- Operations Management
- Option
- Option or Elective
Second Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia
- Business Research Methods
- Consumer Behaviour
- Option
- Option or Elective
- Strategic Management
- Marketing Communications
- Option
- Option or Elective
Third Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia
- Semester 1 Dissertation
- International Business
- Option (must be an approved Marketing course)
- Option
- Semester 2 Dissertation
- Option (must be an approved Marketing course)
- Option
- Option or elective
Entry requirements for the Business Management with Enterprise MA (Hons) at Heriot-Watt University Malaysia
- Heriot-Watt University Malaysia Foundation in Business and Design: CCCC
- A-Level: BBC
- STPM: BBC
- Diploma deemed recognised by the Malaysian Government
- Any other relevant qualification deemed recognised by the Malaysian Government.
English language requirements
If English is not your first language, then evidence of proficiency equivalent to IELTS 6.0 is required.
Students interested in registering at Heriot-Watt University Malaysia, please go to this link. For information on hostel accommodation at Heriot-Watt University Malaysia, go to this link. Scholarships are available to deserving Malaysian students who have achieved high results in their SPM, STPM, A-Levels or UEC examinations.
