Affordable Top UK Dual Award Marketing Degree in Malaysia at First City University College

Established in 1990 by the First Nationwide Group, First City University College has a purpose-designed, fully equipped campus with sports and recreational facilities, and located on a 13-acre site within Bandar Utama

Affordable High Quality UK Dual Award Marketing Degree in Malaysia at First City University College

This affordable BA (Hons) Marketing degree programme at First City University College (First City UC) provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. Graduates will be able to formulate marketing plans, craft marketing strategies and manage customer relations in a socially networked environment. The duration for the UK Dual Award Marketing degree at First City University College is 3 years (6 semesters) with intakes in January and September of each year.

Additionally, with 5 credits in SPM or IGCSE/O-Levels in  the relevant subjects, you can go for the Foundation in Business Administration at First City University College. After the 1-year affordable foundation programme, you can continue on to the 3-year marketing degree programme at First City University College. The marketing degree programme is a dual award by First City UC & Anglia Ruskin University, UK. 

Alternatively, students with 3 credits in SPM or IGCSE/O-Levels may go for the Diploma in Business Administration for 2 years and then enter into Year 2 of  the Marketing degree programme at First City University College.

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Top Private University in Malaysia for Marketing Degree at First City University College

First City University College has a 13-acre purpose built campus that's conducive for your studies
First City University College has a 13-acre purpose built campus that’s conducive for your studies

This BA (Hons) Marketing degree programme at First City University College provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. Graduates will be able to formulate marketing plans, craft marketing strategies and manage customer relations in a socially networked environment.

The duration for the BA (Hons) Marketing degree at First City University College is 3 years (6 semesters) with intakes in January and September of each year.

Entry Requirements for the BA (Hons) Marketing degree at First City University College

  • STPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English)and at least a pass in Malay Language and History.
  • UEC: Minimum 5 Bs (inclusive of English)
  • GCE A Levels: Minimum 2 Es and 5 credits in GCE 0 Level /SPM (inclusive of English) and at least a pass in Malay Language and History
  • Diploma in Business Administration: CGPA of 2.0
  • AUSMAT: Minimum ATAR score of 65%

Anglia Ruskin University UK Dual Award Degree at First City University College

Anglia Ruskin University celebrated its 150 years of commitment to quality education in 2008. The University has two main

Anglia-Ruskin-University
Anglia-Ruskin-University

campuses, one in the centre of Cambridge, and one in Chelmsford. Both campuses have seen multi-million pound investment over the last few years and offer students state-of-the-art learning and teaching facilities.

History of  Anglia Ruskin University, UK

  • 1858 John Ruskin opened a School of Art in Cambridge, laying the foundation for the institution which grew to become Anglia Ruskin University.
  • 1989 The Essex Institute of Higher Education and Cambridgeshire College of Arts & Technology came together to form a polytechnic.
  • 1992 Became a university and changed its name from Anglia Polytechnic University (APU) to Anglia Ruskin in 2005.

Academic strengths for Anglia Ruskin University, UK

  • Anglia Ruskin University is in the top 20% in the country for student satisfaction on business studies (NSS 2014).
  • Average graduate salary is £29,693 – well above the UK average (DLHE 2012–13).
  • ARU lecturers are rated among the most enthusiastic and interesting in the country, and our courses among the most intellectually stimulating (NSS 2014).
  • Anglia Ruskin University is the UK Entrepreneurial University of the Year (Times Higher Education Awards, 2014) – what better place to think about starting your own business?
  • ARU students use the Bloomberg Financial Markets Lab – Bloomberg is the world’s leading platform for global business and finance news, data, analytical tools and research – to trade and invest using virtual money.
  • ARU students take part in a number of competitions each year, including the Universities Business Challenge – we’ve reached the final several times and won it twice.
  • The National Student Survey (NSS) 2011 showed that many students are delighted with their experience at Anglia Ruskin
  • The Business Economics course achieved more than 90% satisfaction
  • 90.4% of Anglia Ruskin students are in employment or further study six months after graduating, second only to Cambridge University (at 91.2%) in their region. (Source: Anglia Ruskin University’s Destination of Leavers Survey 2009–10)

Faculty of Arts and Social Sciences at First City University College

Computer lab at First City University College

First City University College’s Faculty of Arts and Social Sciences offers Foundation in Business Administration with pathways to pursue business related disciplines (Accounting & Finance, Business Management and Marketing) and social sciences programmes (Hospitality & Tourism Management and Mass Communication).

Alternatively, students who already have a clear interest in the field of business and social sciences can opt to pursue specialised two-year diploma programmes in Business Administration, Hospitality & Tourism Management and Mass Communication. Upon graduation, students possess an advanced standing to continue to Year 2 of a related degree programme at First City UC.

Dual Award and Homegrown Degree Programmes at First City University College

Computer Lab at First City University College

First City UC currently offers specially-crafted degree programmes to respond to the needs and demands of both the local and global industry which will enhance the employability of its graduates. Four of its degree programmes, namely BA (Hons) Business Management, BSc (Hons) Accounting & Finance, BA (Hons) Marketing and Master of Business Administration (MBA) are offered in collaboration with the institution’s longstanding United Kingdom partner university, the Anglia Ruskin University (ARU).

This university is well regarded for its quality teaching and support, and is one of the largest universities in the East of England with 35,000 students from 177 countries. ARU was named “one of the top 350 institutions in the world and joint 38th best in the UK” by the Times Higher Education’s (THE) World University Rankings 2016. The Lord Ashcroft International Business School (LAIBS) at ARU is ranked among the top 50 Business Schools in Accounting and Finance in the UK, according to the 2017 UK Guardian League Table report.

Students who pursue these programmes will receive two degree certificates; one from First City UC and one from ARU. This dual award mode will provide them with recognition and validation from two higher education providers, giving them the edge which will set them apart from their peers.

Course Outline for the BA (Hons) Marketing degree at First City University College

Year 1
  • Economics
  • Principles of Accounting
  • Business Mathematics
  • Business English
  • Business Statistics
  • Principles of Management
  • Financial Accounting 1
  • Principles of Finance
  • Principles of Marketing
  • Business Law
Year 2
  • Entrepreneurship and Enterprise Management
  • Management Information System
  • Business Project Management
  • International Business
  • Marketing Management
  • Business Research Methods
  • Social Media Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Service Management
Year 3
  • Strategic Management
  • Supply Chain Management
  • Marketing Research
  • Elective 1 (select ONE) :
    • Business to Business Marketing
    • Consumer Behaviour
  • Elective 2 (select ONE) :
    • Marketing Consultancy
    • Product Management
  • Undergraduate Project
  • Global Cross-Cultural Management
  • Ethics in Business
  • Retail Management
  • Elective (select ONE) :
    • Risk Management
    • Organisational Development Management
  • Industrial Training

Career Opportunities

  • Marketing
  • Sales & Services
  • Customer Relationship
  • Retail
  • Advertising
  • Media Relations
  • Public Relations

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