Top Bachelor of Arts (Hons) Marketing Management Degree in Malaysia at Asia Pacific University (APU)
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Asia Pacific University (APU) is the best university in Malaysia to study marketing management because they have an English-speaking student environment, globalised environment, new campus, highly experienced lecturers and achieved SETARA Tier 5 Excellent Ranking proving their commitment to quality education. In addition, they have won many awards in the area of technology and business.
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Study at the Best University for the Marketing Management Degree Course in Malaysia at Asia Pacific University
The Bachelor of Arts (Hons) in Marketing Management at Asia Pacific University programme is specifically designed to provide:
- An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
- Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
- A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
- Exposure to how the marketing discipline makes its impact in a variety of contexts.
Year 1 Bachelor of Arts (Hons) in Marketing Management Subjects at Asia Pacific University
Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate.
The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme.
You are then introduced to the four principal functions of a business – Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.
Common Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Accounting Skills
- Business and Communication Skills
- Business Environment
- Computing and IT in the Workplace
- Introduction to Management
- Introduction to Services Management
- Legal Environment of Business
- Marketing
- People Management
- Quantitative Skills
Year 2 Bachelor of Arts (Hons) in Marketing Management Subjects at Asia Pacific University
Zhi Kang, Business Graduate from Asia Pacific University (APU)
The emphasis is on Marketing and Customer Value Delivery alongside the more practical issues of managing for enterprise, performance and problem-solving.
Marketing is developed through studies of Information (Research and Advertising), Electronic Marketing (Interactive Marketing & E-Marketing) and an understanding of Customer Relations and of Creativity & Innovation.
Common Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Behavioral Science in Organisation
- Commercial Law
- Creativity and Innovation
- Critical Thinking in Management
- Research Methods
- Business Ethics and Governance
Specialised Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Marketing Intelligence and Research
- Integrated Marketing Communication 1
- B2B Marketing
- E-Marketing
- Delivering Customer Value
- Customer Lifestyle and Behavior
Year 3 Bachelor of Arts (Hons) in Marketing Management Subjects at Asia Pacific University
Min Yi, Human Resource Management at Asia Pacific University (APU)
The emphasis is on Marketing strategy and decision-making alongside further issues of managing for enterprise, performance and problem-solving. Central to your studies is the consideration of exciting new opportunities to develop New Products and to be able to develop effective Marketing Communications which integrate the wide array of media available.
Brand Management and the consideration of Customer Relationships explore the competitive advantage which can be exploited by proper use of such intangibles. The application of Marketing in various growth sectors is also considered through modules in Retail Marketing and Marketing People, Places and Performance. The Project further develops the academic and practical aspects of your chosen area of study in Marketing Management and reinforces your independent learning skills.
Specialised Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Integrated Marketing Communication
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Marketing People, Places and Performance
- Retail Marketing Management
- Strategic Marketing Planning