Most Affordable Bachelor of Business Administration (Hons) in Marketing at Nilai University in Malaysia

Nilai University is an affordable top rated university

Choose to Study the Bachelor of Business Administration (Hons) in Marketing in Malaysia at Nilai University

Founded in 1996, Nilai University offers you the total student experience at their 105- acre campus which is ensconced in lush greenery, providing you with a peaceful environment ideal for your studies. Nilai University offers an excellent environment to study your BBA Marketing degree course in Malaysia. Furthermore, the fees at Nilai University are very affordable and supported by their unique Education For All financial aid programme, students can study without paying fees for the entire programme where the financing is covered by the PTPN Loan and tuition waiver by Nilai University. Terms & Conditions Apply.

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Study the B.B.A. (HONS) IN MARKETING at Nilai University

Choo Yau Sean, Nilai University Accounting & Finance degree graduate wins the BDO Award
Choo Yau Sean, Nilai University Accounting & Finance degree graduate wins the BDO Award

Marketing is a critical business discipline in many organisations. The marketing undergraduate degree programme at Nilai University, has as its emphasis, the creative-driven discipline of Marketing, driven by business theories and concepts to facilitate the exchange of products, services and ideas.

Approved by the Malaysian Qualifications Agency, it aims to equip you with a solid grounding of the business and marketing education to launch you into the exciting world of marketing in Malaysia.

Coupled with industry-relevant modules that reflect the best current practices, you will be trained to think logically and critically so that you are able to thrive and resolve today’s business challenges and be well prepared to effectively manage the marketing role in any business context.

Subjects for the Bachelor of Business Administration (Hons) in Marketing Degree at Nilai University

Nilai University is an affordable top rated university
  • BA3101 Foundation of Managerial Accounting
  • BM3103 Business Communication
  • BM3104 Introduction to Organisation Behaviour
  • BM3105 Law for Business
  • BM3106 Principles of Microeconomics
  • BM3107 Principles of Macroeconomics
  • BM3108 Introduction to Marketing
  • EC3161 Business Information Skills
  • EB3115 Mathematics for Business
  • BA3201 Management Accounting
  • BM3206 Managing Business Operations
  • BM3210 Principles of Strategic Management
  • BM3211 Strategic Management
  • BM3202 Developing Management Capabilities
  • BM3212 Marketing Principles and Practice
  • Nilai University Computer Lab
    Nilai University Computer Lab

    BM3213 Marketing Management

  • BM3214 Electronic Marketing
  • BM3215 Selling and Sales Management
  • BM3216 Consumer Behaviour
  • BM3310 Research Methods
  • BM3311 Interactive Marketing Communication
  • BM3312 Perspective of Marketing Communication
  • BM3313 Marketing Research
  • BM3314 Global Marketing
  • BM3315 Strategic Marketing
  • BM3316 Service Marketing
  • BM3317 International Logistic
  • BM3319 Business Synoptic I
  • BM3320 Capstone (Business Synoptic II)
  • GP3301 Internship

Study at Nilai University in Malaysia

Nilai University's 105-acre campus is conducive for tertiary studies.
Nilai University’s 105-acre campus is conducive for tertiary studies.

Founded in 1996, Nilai University offers you the total student experience at their 105- acre campus which is ensconced in lush greenery, providing you with a peaceful environment ideal for your studies.

In 1998, with full infrastructure in place, the University opened its doors, offering homegrown diploma programmes in the areas of Business, Information Technology, Engineering and Hospitality. In addition, the University, as one of the first institutions approved to run 3+0 programmes, offered students an opportunity to be awarded internationally recognised degrees, without leaving Malaysian shores.

The University’s dedication and commitment was given due recognition when it won the Malaysia External Trade Development Corporation (MATRADE) Industry Excellence Award (Services) in 2003.

Nilai University, has been given a ranking of 5 or Excellent in the SETARA 2013 &  2011 by the Malaysian Qualifications Agency.

Since the turn of the century, the University has developed other programmes rooted in traditional academic fields, as well as those innovative and new to the Malaysian academic landscape such as the Aircraft Maintenance and Automotive Engineering programmes. In addition to undergraduate programmes, the university has added a number of Master degree programmes to its offerings.

Top notch facilities at Nilai University

Nilai University Library
Nilai University Library

Lecture Theatres

The university has four air-conditioned auditorium-sized lecture theatres; two 250-seater and two 150-seater halls fully equipped with the latest teaching facilities.


There are two 200-seater auditoriums where students attend conferences, seminars and lectures.


Nilai University has air-conditioned, AV-equipped classrooms and tutorial rooms with an average classroom lecturer to student ratio of 1:25 to ensure personal attention.

Common Study Rooms

These are air-conditioned rooms equipped for you to do your coursework in between classes. You may use your laptop here as it is a Wi-Fi spot and is also equipped with electrical points.


Nilai University Lecture Hall
Nilai University Lecture Hall

Occupying the entire fifth floor of our Resource Centre, the 1,600m2 library is perhaps the perfect place on-campus to get the best view of the lush green surrounding. It is a complete research and study facility with a wide selection of books, periodicals, journal publications and access to the best online resources. Internet access is also available.

Multimedia and Language Laboratories

The multimedia and language labs are equipped with the latest language learning facilities along with other essential audio-visual equipment.

Hospitality Building

The on-campus Hospitality Building is where students studying hospitality acquire hands-on training with state-of-the-

art facilities that rival renowned hotels. We have the finest hospitality training facilities in the industry which includes Western, Asian, Cold, Pastry and Bakery kitchens, a 100-seater training restaurant, a bar and a 5-star mock hotel room and front office reception.

Nilai University Tennis Court
Nilai University Tennis Court

Indoor Sports Complex (Game Courts and Gym)

The President hall is a purpose-built sports complex that houses a fully-equipped gymnasium and indoor courts. The hall is also used for extra-curricular activities such as dance, yoga, aerobic etc classes. Besides this, it serves as a venue for the university graduation ceremony and events such as Talent Nights, Dance and Drama competitions and many more.

Outdoor Game Courts

There are numerous outdoor courts for tennis, badminton, volleyball, basketball etc spread over Nilai University’s 105-acre campus. There are also ample lawns for you to enjoy a game of Frisbee or any other sport you fancy. Street soccer and cricket are some of the latest additions to the list of game facilities available on campus.

4-in-1 court at Nilai University's 105-acre campus
4-in-1 court at Nilai University’s 105-acre campus

Lakeside Jogging Track

Nilai U is one of the few universities with a lakeside jogging track. It’s the perfect venue for a barbeque and games.

Golfing and Swimming

Which other campus allows you to enjoy a 27-hole golf game and an Olympic-sized swimming pool. At Nilai U, enjoy these facilities at Nilai University’s sister-company Nilai Springs Golf and Country Club which is just 5-minutes away. (Free shuttle service provided).

Food Court

Food on campus is never a problem. Get your breakfasts, lunches right up to your midnight snacks at our 1,000-seat food court. A wholesome and affordable range of Malay, Chinese, Indian and Western food are available here.

Computer lab at Nilai University
Computer lab at Nilai University


A trendy and modern café which serves a variety of pastry, cakes, breads and sandwiches. It’s a popular place to chill out after a long day of classes with a game of pool or foosball whilst enjoying some MTV.

Shuttle Bus Service

Daily service timetable to key student destinations such as Komuter (train) station, Nilai Springs Golf and Country Club and the off-campus accommodation.


2 thoughts on “Most Affordable Bachelor of Business Administration (Hons) in Marketing at Nilai University in Malaysia

  1. Hi there this is Nik. I wanted to apply for bachelor in business administration.
    I’ve completed diploma in business and management in Malaysia.
    At this moment I’m just trying to know how much does it gonna cost me per year if I apply for bachelor in business administration degree.
    I hope you reply me as soon as possible
    Like you said
    Have a good day

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