Course Details for Taylor’s University Bachelor of Mass Communication (Hons) in Advertising & Brand Management
The mass communication programme at Taylor’s University offers you a creative advertising & brand management major that combines theoretical and industry knowledge with hands-on professional skills including internship experience with advertising agencies, media agencies and marketing communication consultancies.
Students of the Taylor’s Advertising and Brand Management programme are taught advertising creative strategy and brand management to fulfil the market demand which have become more challenging over the years.
This programme is designed to equip students with skills, techniques as well as theoretical knowledge of creating, designing and strategically thinking of real-world solutions for challenges of advertising and creating visibility for organizations and their brands. Students will be exposed to hands-on training with state-of-the-art, industry relevant equipment and software where they will be trained in both the creative and managerial aspects of the advertising industry.
Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
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Find Out More about the Bachelor of Mass Communication (Honours) in Advertising & Brand Management at Malaysia’s at Top Ranked Taylor’s University
Students of the Taylor’s Advertising and Brand Management programme are taught advertising creative strategy and brand management to fulfil the market demand which have become more challenging over the years.
This programme is designed to equip students with skills, techniques as well as theoretical knowledge of creating, designing and strategically thinking of real-world solutions for challenges of advertising and creating visibility for organizations and their brands. Students will be exposed to hands-on training with state-of-the-art, industry relevant equipment and software where they will be trained in both the creative and managerial aspects of the advertising industry.
Taylor’s University students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module.
In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.
Intakes: January, March & August
Education Pathway
Students after SPM or IGCSE/O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Arts at Taylor’s University. Both pathways take the same time to complete a degree. Students will need at least 5 credits including English to enter the Foundation. It is a 1 year course. Alternatively, students with at least 3 credits including English may go for the 2-year Diploma in Mass Communication.
Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
Upon completion of the Foundation or Diploma, students may continue on to the following communication degree programmes at Taylor’s University’s School of Media & Communication:
- Bachelor of Mass Communication (Hons) (Advertising & Brand Management)
- Bachelor of Mass Communication (Hons) (Digital Media Production)
- Bachelor of Mass Communication (Hons) (Journalism & Media Practice) changed
- Bachelor of Mass Communication (Hons) (Public Relations)
- Bachelor of Mass Communication (Hons) (Public Relations & Event Management)
- Bachelor of Mass Communication (Hons) (Public Relations & Marketing)
School of Media & Communication
Students at School of Media and Communication have access to our strong industry linkages, where they are placed with some of the most notable local and international establishments in the industry during the internship programme to gain exposure through actual projects.
The school is an internationally well-respected and highly recognised centre for Media and Communication studies and with a strong foothold in two main areas, i.e. research and industry expertise.
What will you Study in the Bachelor of Mass Communication (Hons) (Advertising & Brand Management) at Taylor’s University
Students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.
This degree programme is compatible with the new Taylor’s Curriculum Framework that allows students to mix & match study modules.
PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- Innovative Media
- Media Writing
- Interactive Media
- Research Methods
- New Media and Society
- Research Project
- Media Law and Ethics
- Internship
*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
UNIVERSITY CORE
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
- Life Skills for Success & Well-being
- Millennials in Malaysia: Team Dynamics and Relationship Management
- Social Innovation Project
- Falsafah dan Isu Semasa
- Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
PREREQUISITES
- SPM / O-Level with Pre-U / Foundation
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification. - SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification. - Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
Entry Requirements
- Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00 - Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00 - Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject - Unified Examination Certificate (UEC)
Pass with min. 5Bs including English - A Levels
Min. EE (2 subjects) - South Australian Matriculation (SAM) / SACE International
Min. ATAR 55 - Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects - International Baccalaureate (IB)
Min. 24 points in 6 subjects - Monash University Foundation Year (MUFY)
55% - Other Qualifications
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%. Students with other qualifications will be considered on a case-by-case basis.
*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
English Requirements
- IELTS
Pass - TOEFL
Pass - MUET
Pass - UEC English
Pass - O-Level
Grade C - 1119 (GCE-O)
Grade C - Taylor’s EET
Overall Score 5.0 - Taylor’s IEN
Level 2- Grade C - Pre-U / Diploma
Completed Pre-U / Diploma that was conducted in English
*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
Career Options for Advertising & Brand Management Graduates from Taylor’s University
- Integrated Marketing Communication Specialist
- Campaign Director
- Branding Specialist
- Brand Developer
- Social Media Specialist/Coordinator
- Customer Engagement Associate
- Copywriter
- Creative Director
- Production Designer
- Media Buyer/Planner
- Web Designer
- Traffic Manager
- Digital Content Creator
Highlights of the School of Media & Communication
TAYLOR’S CURRICULUM FRAMEWORK 2.0
Taylor’s future-proofs you with a broader set of graduate capabilities beyond academic knowledge. Taylor’s focuses on a balanced set of attainment as you graduate.
OVERSEAS TRANSFER OPTIONS
Taylor’s offer the option of completing your Bachelor of Mass Communication (Honours) in Advertising and Brand Management degree programme with one of our established partner universities in Australia.
AUSTRALIA
- UNIVERSITY OF SOUTH AUSTRALIA
- Bachelor of Communication and Media
- 1 + 2 years
- 2 + 1 years
- UNIVERSITY OF TECHNOLOGY, SYDNEY
- Bachelor of Communication (Strategic Communication)
- 1.5 + 1.5 years
UNITED KINGDOM (UK)
- UWE BRISTOL, UK
- BA (Hons) Media Communications
- 1 + 2 years
- 2 + 1 years
School of Media & Communication
Students at School of Media and Communication have access to our strong industry linkages, where they are placed with some of the most notable local and international establishments in the industry during the internship programme to gain exposure through actual projects.
The school is an internationally well-respected and highly recognised centre for Media and Communication studies and with a strong foothold in two main areas, i.e. research and industry expertise.
Real Clients, Real Projects for Communication Students at Taylor’s University
We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:
- Abu Baker Siddiq
Producer
Astro Shaw Sdn Bhd
- Doris Lim
Radio DJ
988FM
- Dr Rohmad Fakeh
Deputy Director of Strategic Planning Section
Department of Broadcasting, RTM
- Irene Jay Liu
News Editor Data
Thomson Reuters, Hong Kong
- Lisa Wong
TV Host
Media Prima
- Prof Dina Iordanova
Professor of Film Studies
University of St Andrews, Scotland
- Sandra Hanchard
PhD Researcher
Swinburne Institute for Social Research, Australia
- Sean Lee
Radio DJ
988FM
Activities Beyond the Classroom for Communication Students at Taylor’s University
Jia Jin, Foundation in Design at Taylor’s University
Award-Winning Communication Students at Taylor’s University
- Champion in the EcoWorld Recruitment Video Competition
SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
2014
- 1st Runner Up in the Shell Fuel Save Campaign
Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery. - Champions for Moving Walls Love Generator Challenge
Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).
2013
- 1st Prize in the United Against Crime initiative
Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department. - Champion in the Shell Fuel Save Campaign
Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency. - Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.
Student Mobility Programme at Taylor’s University
Kenneth, Interior Design at Taylor’s University
In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.
This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.
Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.
proPASSION COMMUNICATIONS
About Us
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.
The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.
What We Do
proPassion Communications is committed to two key principles: passion and professionalism.
The services provided by proPassion Communications are:
- public relations campaigns
- branding campaigns
- marketing communications
- event management
List of Clients:
- Baskin Robbins
- Big Fish Media Sdn Bhd
- da:men mall
- DIGI
- Dutch Lady
- Encorp Strand Mall
- Escape Room
- f3capital
- Mypartners Communications Sdn. Bhd.
- Shopee
- StarAsia (Malaysia) Sdn. Bhd.
- Sukhita
- Yubersports
Strong Industry Linkages at Taylor’s School of Communication
Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.
Industry Placement
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.
Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:
Advertising
- ARC Worldwide
- Bates Asia
- DDB PR Sdn. Bhd.
- Foetus International
- Grey Worldwide Sdn. Bhd.
- Leo Burnett
- McCann Erickson (Malaysia) Sdn. Bhd.
- MindShare Malaysia
- Ogilvy & Mather
- Sirius Communication Sdn. Bhd.
Public Relations
- Edelman Public Relations
- Eric Pringle Associate PR
- Essence Communication Sdn. Bhd.
- Fleishman-Hillard Malaysia
- Universal McCann
- Weber Shandwick
Corporate Communication
- Genting Berhad
- Kuala Lumpur Pavillion
- Mesiniaga Berhad
- Panasonic Malaysia Sdn. Bhd.
- Shell Malaysia
- Sony Malaysia
Journalism/Editorial
- ACP Magazine
- The Edge Communications Sdn. Bhd.
- Aljazeera International (Malaysia) Sdn. Bhd.
- Panasonic Malaysia Sdn. Bhd.
- New Straits Times
- The Star Publications
Broadcasting
- Media Prima
- Astro
Event Management
- Protemp Exhibitions Sdn. Bhd.
- Roots Asia Pacisic (M) Sdn. Bhd.
Professional Body
- Institute of Public Relations Malaysia
- International Association of Business Communicators
- Centre for Independent Journalism
Media Consultancy
- GroupM
- Group MAD
- PHD Media
Industry Standard Facilities for the School of Media & Communication at Taylor’s University
School of Media & Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.
The school’s facilities include:
- AUDIO RECORDING STUDIO
- The Audio Recording Studio is specifically designed for students to learn about audio production work. It comprises a studio and a panel control room which is built with high quality acoustic materials that creates a conducive environment for professional audio recording purposes. It is well equipped with industry-standard state of the art hardware and software.
- AUDIO EDITING LABORATORY
- The Audio Editing Laboratory has 18 workstations complete with Apple iMac and Pro-tools editing software that enable students to acquire the skills and knowledge in audio editing process.
- DIGITAL MULTI CAM STUDIO
- Well-equipped with broadcast studio cameras, digital consoles and lighting equipment specific for studio recording productions that are on par with international broadcasting industry standards.
- VIDEO EDITING LABORATORY
- This lab has 24 workstations which are well equipped with the latest Adobe Premier Version and Final Cut Pro that is in line with the current industry practices for video editing. Students will learn about editing for still and motion picture programmes like drama, news, documentary, entertainment, sports and as well as advertising and promotional materials for both the traditional media and new media.
- ADVENTURE ARENA
- This is a dedicated workspace for students to brainstorm and develop innovative ideas through guided techniques taught by experienced lecturers. The whole workspace is designed with special wall and table surfaces for students to pen down their colourful ideas.
- NEWSROOM
- The Newsroom is a real workstation created specifically for Journalism students to experience the working environment in a news media organization. Students will undertake a series of process in news publication which include research, news reporting, editing and as well as publication layout design.
- PROPASSION CONSULTATION SUITE
- This consultation suite is specifically designed for students to experience the real life challenge of a Public Relations consultancy. Students will be expected to take on the role of a consultant in providing their expertise in the field of Public Relations to meet the needs or requirements of a real client from the industry.
- PROJECT ROOM
- This project room is equipped with 16 workstations for students to work on their assignments.
- TV BROADCAST STUDIO
- The million-dollar TV Studio is well equipped with broadcast studio cameras, digital consoles and lighting equipment specific for studio recording productions that are on par with international broadcasting industry standards. Besides hands-on training, students are groomed to develop essential skills from content developing to scriptwriting, casting, directing, producing and post-editing.
