Best University in Malaysia for Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University

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The mass communication programme at Taylor’s University offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including internship experience with advertising agencies, media agencies and marketing communication consultancies. Taylor’s mass communication (advertising) degree programme has three distinct minors that students can choose: Public Relations, Broadcasting and Journalism. In addition, the School of Communication at Taylor’s University offers dual award degree programmes in collaboration with the University of the West of England (UWE), UK.

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

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The Best Mass Communication Programme Majoring in Advertising in Malaysia at Taylor’s University

Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.

Taylor’s University students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.

Year 1 Subjects for the Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University

Semester 1

• Introduction to Mass Communication
• Visual Communication
• Critical & Creative Thinking
• Communication Theory
• MPU (U1A)*

Semester 2

• Innovative Media
• Media Writing
• Intercultural Communication
• Communication Research Fundamentals
• MPU (U1B)*
• Short Semester
• Elective I
• MPU (U2)*
• MPU (U3)*

Year 2 Subjects for the Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University

Semester 3

• Principles of Marketing
• Advertising Principles
• Creative Copywriting
• Minor I
• Minor II

Semester 4

• Interactive Media
• Advertising Design & Execution
• Minor III
• Minor IV
• Minor V
• Short Semester
• Brand Management
• Elective II
• MPU (U4)*

Year 3 Subjects for the Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University

Electives
Semester 2 (Elective I)

• Introduction to Management
• Performing Arts
• Illustration & Visual Narrative

Semester 4 (Elective II)

• Photography
• Entrepreneurship
• Film Studies
• Mobile Applications Development

Minor

Public Relations

1. Public Relations Principles
2. Promotional Writing
3. Publicity & Media Relations
4. Crisis Management
5. Organisational Communication
6. Financial PR

Broadcasting

1. Broadcasting Principles
2. Writing for Broadcast
3. Audience Studies
4. Radio & TV Production
5. Broadcast Performance
6. Digital Storytelling & Production

Journalism

1. Social Psychology for Communication
2. Photo Journalism
3. Print News Reporting
4. Creative Writing
5. Reporting for New Media
6. Newspaper & Magazine Production

Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

Minors:
Students are required to complete the 6 modules within the same minor.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Career Options for Advertising Graduates from Taylor’s University

• Account Director
• Advertising & Promotion Manager
• Advertising Consultant
• Brand Manager
• Copywriter
• Creative Director
• E-Commerce Advertising Specialist
• Media Planner