Best Mass Communication Foundation & Degree Programmes at Top Private University in Malaysia at Taylor’s University
Mass Communication basically is the process of coming up with a message and sharing this message to a large group of people at the same time through the right communication channel. The channels includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.
What you post onto the Facebook, Instagram or Youtube is communicating to a large group of people. Students learn the history and cultural effects of newspapers, magazines, radio, television, film, and other media on society. The 5 basic areas of study are advertising, public relations, broadcasting, journalism and communication. Taylor’s University offers Mass Communication degree programmes that specialises in these 5 major areas.
Students after SPM, UEC, O-Levels, STPM or A-Levels interested in studying Mass Communication should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and possess lots of energy. A good command of the English language is very important for a successful career in Marketing Communication, Mass Communication, Public Relations, Advertising and Events Management. In order, to be successful in the career in mass communication, students must choose the best universities in Malaysia to study this course. You need to equip yourself with the necessary knowledge and skills.
Top Rated Mass Communication Degree Programmes at Taylor’s University Lakeside Campus
Students after SPM or IGCSE/O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University.
- Advertising,
- Broadcasting,
- Public Relations,
- Public Relations & Event Management
- Public Relations & Marketing.
Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s.
Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
Outstanding Communication Programmes at Taylor’s University School of Communication
Established in 2000, Taylor’s School of Communication prepares students for the demands of the working world through substantive courses, hands-on projects and assignments, and exposure to the industry.
The faculty members have the experience that run the gamut of the profession’s core areas: advertising, broadcasting, journalism, event management, media management, multimedia studies and public relations. Drawing on the strength of experts from the industry and the School’s partnership with the University of West of England (UWE), UK, the communication programmes offer a balanced theoretical and practical approach that enable students to gain the following:
- Contemporary thinking on key issues
- Exposure to real-life practices through industry attachment
- Hands-on campaign planning and implementation
- Familiarisation of technology
- A global outlook, with an appreciation of local needs
The School produces graduates with critical, analytical and strategic thinking skills and a broad range of knowledge. The curriculum is structured to equip students with the ability to write, think out of the box, strategise and present effectively. Our graduates are trained not only to be strong communication technicians, but also skilled strategists.
- Bachelor of Mass Communication (Hons) (Advertising)
- Bachelor of Mass Communication (Hons) (Broadcasting)
- Bachelor of Mass Communication (Hons) (Public Relations)
- Bachelor of Mass Communication (Hons) (Public Relations & Event Management)
- Bachelor of Mass Communication (Hons) (Public Relations & Marketing)
- Diploma in Communication
- Foundation in Communication
- Masters in Communication
Real Clients, Real Projects for Communication Students at Taylor’s University
We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:
- Abu Baker Siddiq
Producer
Astro Shaw Sdn Bhd
- Doris Lim
Radio DJ
988FM
- Dr Rohmad Fakeh
Deputy Director of Strategic Planning Section
Department of Broadcasting, RTM
- Irene Jay Liu
News Editor Data
Thomson Reuters, Hong Kong
- Lisa Wong
TV Host
Media Prima
- Prof Dina Iordanova
Professor of Film Studies
University of St Andrews, Scotland
- Sandra Hanchard
PhD Researcher
Swinburne Institute for Social Research, Australia
- Sean Lee
Radio DJ
988FM
Activities Beyond the Classroom for Communication Students at Taylor’s University
Award-Winning Communication Students at Taylor’s University
- Champion in the EcoWorld Recruitment Video Competition
SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
2014
- 1st Runner Up in the Shell Fuel Save Campaign
Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery. - Champions for Moving Walls Love Generator Challenge
Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).
2013
- 1st Prize in the United Against Crime initiative
Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department. - Champion in the Shell Fuel Save Campaign
Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency. - Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.
Student Mobility Programme at Taylor’s University
In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.
This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.
Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.
proPASSION COMMUNICATIONS
About Us
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.
The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.
What We Do
proPassion Communications is committed to two key principles: passion and professionalism.
The services provided by proPassion Communications are:
- public relations campaigns
- branding campaigns
- marketing communications
- event management
List of Clients:
- Baskin Robbins
- Big Fish Media Sdn Bhd
- da:men mall
- DIGI
- Dutch Lady
- Encorp Strand Mall
- Escape Room
- f3capital
- Mypartners Communications Sdn. Bhd.
- Shopee
- StarAsia (Malaysia) Sdn. Bhd.
- Sukhita
- Yubersports
Strong Industry Linkages at Taylor’s School of Communication
Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.
Industry Placement
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.
Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:
Advertising
- ARC Worldwide
- Bates Asia
- DDB PR Sdn. Bhd.
- Foetus International
- Grey Worldwide Sdn. Bhd.
- Leo Burnett
- McCann Erickson (Malaysia) Sdn. Bhd.
- MindShare Malaysia
- Ogilvy & Mather
- Sirius Communication Sdn. Bhd.
Public Relations
- Edelman Public Relations
- Eric Pringle Associate PR
- Essence Communication Sdn. Bhd.
- Fleishman-Hillard Malaysia
- Universal McCann
- Weber Shandwick
Corporate Communication
- Genting Berhad
- Kuala Lumpur Pavillion
- Mesiniaga Berhad
- Panasonic Malaysia Sdn. Bhd.
- Shell Malaysia
- Sony Malaysia
Journalism/Editorial
- ACP Magazine
- The Edge Communications Sdn. Bhd.
- Aljazeera International (Malaysia) Sdn. Bhd.
- Panasonic Malaysia Sdn. Bhd.
- New Straits Times
- The Star Publications
Broadcasting
- Media Prima
- Astro
Event Management
- Protemp Exhibitions Sdn. Bhd.
- Roots Asia Pacisic (M) Sdn. Bhd.
Professional Body
- Institute of Public Relations Malaysia
- International Association of Business Communicators
- Centre for Independent Journalism
Media Consultancy
- GroupM
- Group MAD
- PHD Media
Industry Standard Facilities for the School of Communication at Taylor’s University
School of Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.
Our school’s facilities include:
