Best Public Relations & Marketing Degree Course in Malaysia at Taylor’s University

Mass Communication students at Taylor's University

Find Out the Course Details for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Top Ranked Taylor’s University

The Bachelor of Mass Communication (Hons) (Public Relations & Marketing) degree programme at Taylor’s University provides a strong public relations and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans.

The Bachelor of Mass Communication (Hons) (Public Relations & Marketing) degree programme at Taylor’s University provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans.

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals.

This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication. In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.

The mass communication programme at Taylor’s University offers you a creative Public Relations & Event Management major that combines theoretical and industry knowledge with hands-on professional skills including internship experience with advertising agencies, media agencies and marketing communication consultancies.In addition,  Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

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Find Out More about the Bachelor of Mass Communication (Honours) PR & Marketing at Malaysia’s at Top Ranked Taylor’s University

Professional recording studio at Taylor's University
Professional recording studio at Taylor’s University

The mass communication programme at Taylor’s University offers you a creative Public Relations & Marketing major that combines theoretical and industry knowledge with hands-on professional skills including internship experience with advertising agencies, media agencies and marketing communication consultancies.

This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. This programme exposes students to skills and knowledge that prepare them to become strategic public relations practioners with a marketing mindset.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.

This degree programme is compatible with the new Taylor’s Curriculum Framework that allows students to mix & match study modules.

Intakes: January, March & August

Education Pathway

EduSpiral advised me on WhatsApp & provided all the information on Taylor’s University. He also helped to arrange a campus tour. Finally, he helped me to register as well as apply for the scholarship.
Hazel Hoh, Foundation in Arts (Communication)

Students after SPM or IGCSE/O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Arts at Taylor’s University. Both pathways take the same time to complete a degree. Students will need at least 5 credits including English to enter the Foundation. It is a 1 year course. Alternatively, students with at least 3 credits including English may go for the 2-year Diploma in Mass Communication.

Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Upon completion of the Foundation or Diploma, students may continue on to the following communication degree programmes at Taylor’s University’s School of Media & Communication:

School of Media & Communication

Students at School of Media and Communication have access to our strong industry linkages, where they are placed with some of the most notable local and international establishments in the industry during the internship programme to gain exposure through actual projects.

The school is an internationally well-respected and highly recognised centre for Media and Communication studies and with a strong foothold in two main areas, i.e. research and industry expertise.

What will you Study in the Public Relations & Marketing Degree Programme at Taylor’s University?

Communication students at Taylor's University
Communication students at Taylor’s University

Through this programme, students will be able to effectively conceptualise and strategise a corporate communication plan for the benefit of the organisation’s business development and also to engage in problem analysis, strategic planning, content development and tactical solutions for the organisation.

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – Venturous.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.

This degree programme is compatible with the new Taylor’s Curriculum Framework that allows students to mix & match study modules.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

  • Communication Theory
  • Consumer Behaviour
  • Crisis Management
  • Innovative Media
  • Interactive Media
  • Intercultural Communication
  • Introduction to Management
  • Introduction to Mass Communication
  • Media Law & Ethics
  • Media Writing
  • New Media & Society
  • Organisational Communication
  • Principles of Marketing
  • Professional Media Workshop
  • Promotional Writing
  • Public Relations Consultancy
  • Public Relations Principles
  • Publicity and Media Relations
  • Relationship Marketing
  • Research Methods
  • Research Project
  • Visual Communication
  • Industrial Training

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

  • Life Skills for Success & Well-being
  • Millennials in Malaysia: Team Dynamics and Relationship Management
  • Social Innovation Project
  • Falsafah dan Isu Semasa
  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

PREREQUISITES

  • SPM / O-Level with Pre-U / Foundation
    SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.
  • SPM / O-Level with Diploma
    Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.
  • Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

Entry Requirements

  • Taylor’s Foundation in Arts (FIA)
    Pass with min. CGPA 2.00
  • Taylor’s Diploma in Communication (DICM)
    Pass with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM)
    Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject
  • Unified Examination Certificate (UEC)
    Pass with min. 5Bs including English
  • A Levels
    Min. EE (2 subjects)
  • South Australian Matriculation (SAM) / SACE International
    Min. ATAR 55
  • Canadian Pre-University (CPU)
    Min. average of 55% in 6 subjects
  • International Baccalaureate (IB)
    Min. 24 points in 6 subjects
  • Monash University Foundation Year (MUFY)
    55%
  • Other Qualifications
    Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%. Students with other qualifications will be considered on a case-by-case basis.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

English Requirements

  • IELTS
    Pass
  • TOEFL
    Pass
  • MUET
    Pass
  • UEC English
    Pass
  • O-Level
    Grade C
  • 1119 (GCE-O)
    Grade C
  • Taylor’s EET
    Overall Score 5.0
  • Taylor’s IEN
    Level 2- Grade C
  • Pre-U / Diploma
    Completed Pre-U / Diploma that was conducted in English

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

Career Options for Public Relations & Marketing Graduates from Taylor’s University

  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Market Researcher
  • Public Relations & Marketing Consultant
  • Public Relations Consultant
  • Publicist
  • Strategy Planning Manager

Highlights of the School of Media & Communication

PRCA APAC AWARDS 2022 – BEST STUDENT PUBLIC RELATION CAMPAIGN
SOMAC was the recipient of an award as the sole Malaysian university winner for ‘Best Student Public Relations Campaign’ at the Public Relations & Communications Association Asia Pacific (PRCA APAC) Awards 2022, held on the 20th March 2022 at the Intercontinental Hotel, Singapore
MALAYSIA PUBLIC RELATIONS AWARD CEREMONY
2021
Public Relations Final Year projects won the GOLD, SILVER and BRONZE trophies during the Malaysia Public Relations Award Ceremony on 17 Dec 2021.
TAYLOR’S UNIVERSITY FILM FESTIVAL 2022
Taylor’s University Film Festival 2022 (TUFF) was held at MBO Cinemas, Atria Shopping Gallery on the 25th February 2022. A total of 76 films submissions were received from university students from over 20+ countries around the world. TUFF was launched with the aim of exposing emerging talents to the broader film
community
PRESTIGIOUS BEIJING FILM ACADEMY JOINS FORCES
WITH TAYLOR’S UNIVERSITY
Beijing Film Academy Modern Creative Media College (BFAMCMC) signed a MoA with Taylor’s University SOMAC to facilitate mobility and research collaboration among students and faculty members in Taylor’s filmmaking and digital media production courses. This made Taylor’s the only university in Southeast Asia to partner BFAMCMC whose alumni include Zhang Yimou Chen Kaige, Liu Yifei and local talent Chiu Keng Guan, who directed blockbusters Ola Bola (2016) and The Journey (2014).
AWARD-WINNING SHORT DOCUMENTARY – LEARNIN
IN THE TIME OF CORONA
SOMAC students’ short documentary film project made it onto the world stage, bagging numerous awards and
commendations.
SCHOOL OF MEDIA AND COMMUNICATION COLLABORATES WITH MALAYSIA DEPARTMENT OF AGRICULTURE
In collaboration with the Department of Agriculture, Public Relations students champions & the department’s online campaign promoting agriculture to the youth as part of their Final Year Project.
TAYLOR’S UNIVERSITY PARTNERSHIP WITH FINAS
Taylor’s University became the first private university in Malaysia to sign a Memorandum of Understanding
MoU) with National Film Development Corporation Malaysia (FINAS), signalling the start of a public-private partnership to drive the growth of the Malaysian film industry among students.

TAYLOR’S CURRICULUM FRAMEWORK 2.0

Taylor’s future-proofs you with a broader set of graduate capabilities beyond academic knowledge. Taylor’s focuses on a balanced set of attainment as you graduate.

OVERSEAS TRANSFER OPTIONS

Taylor’s offer the option of completing your Bachelor of Mass Communication (Honours) in Advertising and Brand Management degree programme with one of our established partner universities in Australia.

AUSTRALIA

  • UNIVERSITY OF SOUTH AUSTRALIA
    • Bachelor of Communication and Media
    • 1 + 2 years
    • 2 + 1 years
  • UNIVERSITY OF TECHNOLOGY, SYDNEY
    • Bachelor of Communication (Strategic Communication)
    • 1.5 + 1.5 years

UNITED KINGDOM (UK)

  • UWE BRISTOL, UK
    • BA (Hons) Media Communications
    • 1 + 2 years
    • 2 + 1 years

School of Media & Communication

Students at School of Media and Communication have access to our strong industry linkages, where they are placed with some of the most notable local and international establishments in the industry during the internship programme to gain exposure through actual projects.

The school is an internationally well-respected and highly recognised centre for Media and Communication studies and with a strong foothold in two main areas, i.e. research and industry expertise.

Real Clients, Real Projects for Communication Students at Taylor’s University

As an internationally-recognised centre for media and communication studies in the Asia Pacific region, School of Communication aims to develop leaders with innovative and strategic-thinking attributes that can make a positive impact on the industry at a regional and global level. Our learning methodologies are strongly anchored in real-world practices as we encourage students to explore communication theories via workshops and real projects with real clients.

We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:

  • Abu Baker Siddiq
    Producer
    Astro Shaw Sdn Bhd
  • Doris Lim
    Radio DJ
    988FM
  • Dr Rohmad Fakeh
    Deputy Director of Strategic Planning Section
    Department of Broadcasting, RTM
  • Irene Jay Liu
    News Editor Data
    Thomson Reuters, Hong Kong
  • Lisa Wong
    TV Host
    Media Prima
  • Prof Dina Iordanova
    Professor of Film Studies
    University of St Andrews, Scotland
  • Sandra Hanchard
    PhD Researcher
    Swinburne Institute for Social Research, Australia
  • Sean Lee
    Radio DJ
    988FM

Activities Beyond the Classroom for Communication Students at Taylor’s University

First, EduSpiral took me around to a few universities and advised me on which course that would suit me. Finally, after deciding, EduSpiral met up with me and my Dad to help me to register. Jia Jin, Foundation in Design at Taylor's University
First, EduSpiral took me around to a few universities and advised me on which course that would suit me. Finally, after deciding, EduSpiral met up with me and my Dad to help me to register.
Jia Jin, Foundation in Design at Taylor’s University
Throughout their course of study, our students engage in various activities and projects, either on or off-campus.
EcoWorld Recruitment Video Competition
Over 100 broadcasting students from School of Communication had an exciting five months of competing in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest. Having put their creative talents and technical skills to the challenge, our students won the RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
Dutch Lady Inspire Tomorrow Workshop
Our students have integrated classroom learning with industry experience in the Dutch Lady Inspire Tomorrow Workshop, a CSR project for underprivileged children in orphanages and child welfare centers.
Video Production
Broadcasting students conceptualise ideas and produce programmes, demonstrating their ability to perform various tasks involved in TV production.
The InkSlingers
First published in 2003, The InkSlingers is Taylor’s University’s official and oldest student-run newspaper by SOC. The monthly publication features the latest events and happenings in and around the campus.

Award-Winning Communication Students at Taylor’s University

2015
  • Champion in the EcoWorld Recruitment Video Competition
    SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.

2014

  • 1st Runner Up in the Shell Fuel Save Campaign
    Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery.
  • Champions for Moving Walls Love Generator Challenge
    Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).

2013

  • 1st Prize in the United Against Crime initiative
    Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department.
  • Champion in the Shell Fuel Save Campaign
    Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency.
  • Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
    SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.

Student Mobility Programme at Taylor’s University

I met up with EduSpiral and he to me to a few universities for a tour. We also discussed about the courses in detail to help me decide which university would be best for me for interior design. Kenneth, Interior Design at Taylor's University
I met up with EduSpiral and he to me to a few universities for a tour. We also discussed about the courses in detail to help me decide which university would be best for me for interior design.
Kenneth, Interior Design at Taylor’s University

In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.

This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.

Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.

proPASSION COMMUNICATIONS

About Us
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.

The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.

What We Do
proPassion Communications is committed to two key principles: passion and professionalism.

The services provided by proPassion Communications are:

  • public relations campaigns
  • branding campaigns
  • marketing communications
  • event management

List of Clients:

  • Baskin Robbins
  • Big Fish Media Sdn Bhd
  • da:men mall
  • DIGI
  • Dutch Lady
  • Encorp Strand Mall
  • Escape Room
  • f3capital
  • Mypartners Communications Sdn. Bhd.
  • Shopee
  • StarAsia (Malaysia) Sdn. Bhd.
  • Sukhita
  • Yubersports

Strong Industry Linkages at Taylor’s School of Communication

Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.

Industry Placement
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.

Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:

Advertising

  • ARC Worldwide
  • Bates Asia
  • DDB PR Sdn. Bhd.
  • Foetus International
  • Grey Worldwide Sdn. Bhd.
  • Leo Burnett
  • McCann Erickson (Malaysia) Sdn. Bhd.
  • MindShare Malaysia
  • Ogilvy & Mather
  • Sirius Communication Sdn. Bhd.

Public Relations

  • Edelman Public Relations
  • Eric Pringle Associate PR
  • Essence Communication Sdn. Bhd.
  • Fleishman-Hillard Malaysia
  • Universal McCann
  • Weber Shandwick

Corporate Communication

  • Genting Berhad
  • Kuala Lumpur Pavillion
  • Mesiniaga Berhad
  • Panasonic Malaysia Sdn. Bhd.
  • Shell Malaysia
  • Sony Malaysia

Journalism/Editorial

  • ACP Magazine
  • The Edge Communications Sdn. Bhd.
  • Aljazeera International (Malaysia) Sdn. Bhd.
  • Panasonic Malaysia Sdn. Bhd.
  • New Straits Times
  • The Star Publications

Broadcasting

  • Media Prima
  • Astro

Event Management

  • Protemp Exhibitions Sdn. Bhd.
  • Roots Asia Pacisic (M) Sdn. Bhd.

Professional Body

  • Institute of Public Relations Malaysia
  • International Association of Business Communicators
  • Centre for Independent Journalism

Media Consultancy

  • GroupM
  • Group MAD
  • PHD Media

Industry Standard Facilities for the School of Media & Communication at Taylor’s University

School of Media & Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.

The school’s facilities include:

2 thoughts on “Best Public Relations & Marketing Degree Course in Malaysia at Taylor’s University

  1. Hi, i would like to apply for nursing course. I am currently taking A-level. Just to know,should I study Diploma in Nursing or continue with Bachelor in Science(Nursing)? what’s the pathway to be a registered nurse? Any suggestions for nursing schools which is worldly recognised? Second,other than this course, which course is mainly about human biology and high in demand? thank you

    2017-01-20 20:11 GMT+08:00 EduSpiral Consultant Services – Education advise on choosing the best universities & top colleges in Malaysia & Singapore :

    > EduSpiral Consultant Services posted: ” Best University in Malaysia for > Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at > Taylor’s University Written by EduSpiral Consultant Services For more > information contact 01111408838 The Bachelor of Mass Communication (Hons) ” >

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