First City University College Mass Communication Course Information, Fees, Intakes & Facilities

Established in 1990 by the First Nationwide Group, First City University College has a purpose-designed, fully equipped campus with sports and recreational facilities, and located on a 13-acre site within Bandar Utama

Study the Mass Communication Degree at First City UC, Malaysia

Students are SPM or IGCSE/O-Levels may enter the affordable Diploma in Mass Communication programme at First City University College (First City UC). It introduces students to the world of communication. The duration is 2 years (6 semesters) with intakes in January, April and July of each year. Upon completion of the diploma programme, you can continue on to Year 2 of the Mass Communication degree. The diploma is a fast track one-year programme for SPM or IGCSE/O-Level holders who are sure of pursuing a career in Mass Communication. Both the Diploma and Degree are accredited by the Malaysian Qualifications Agency (MQA) and students are able to apply for the PTPTN Loan.

Alternatively, students may go for the Foundation in Business Administration for 1 year and then enter into Year 1 of the Mass Communication degree programme. The degree is 3 years in duration. The BA (Hons) Mass Communication programme at First City University College equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry. It covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator.

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What will You Study in the BA (Hons) Mass Communication at First City University College

First City University College has a 13-acre purpose built campus that's conducive for your studies
First City University College has a 13-acre purpose built campus that’s conducive for your studies

This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry.

The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator.

The programme objectives are to:

  • Equip students with media & communication knowledge and skills for today’s dynamic and challenging business environment.
  • Equip students with skills in multimedia, digital communication, digital publishing, photojournalism, and project management.
  • Equip students with communication, teamwork, leadership, entrepreneurial, social and problem-solving skills.
  • Produce graduates who can work globally and engage in research and life-long learning.

Entry Requirements

With 5 credits in SPM or IGCSE/O-Levels in  the relevant subjects, you can go for the Foundation in Business Administration at First City University College.

  • SPM: Minimum 5 credits (inclusive of English and at least a pass in Malay Language and History)
  • UEC: Minimum 4 Bs (inclusive of English)
  • IGCSE/O-Level: Minimum 5 credits (inclusive of English)

Course Outline

Year 1
Photography Studio at First City University College
Photography Studio at First City University College
  • Public Speaking
  • Introduction To Mass Communication
  • Fundamentals of Public Relations
  • Journalism Studies
  • Communicative English
  • Mass Media and Society
  • Writing For Mass Communication 1
  • Interpersonal Communication
  • Integrated Marketing Communication
  • Creative and Critical Thinking
Year 2
Mac Lab with Industry-relevant Software at First City University College
Mac Lab with Industry-relevant Software at First City University College
  • Writing For Mass Communication 2
  • Approaches To Media And Culture
  • Photojournalism
  • Digital Storytelling and Production
  • Audience and Reception Studies
  • Mass Communication Theories
  • Mass Communication Research Methods
  • Principles of Translation
  • Public Opinion and Persuasion
  • Applied Organizational Communication
Year 3
Design Studio at First City University College
Design Studio at First City University College
  • Communication Law And Ethics
  • Media Planning
  • Asian Media
  • Crisis Management in Communication
  • Customer Relationship Management
  • Human Resource Management
  • Communication Technologies
  • Global Media And Communication
  • Mass Communication Project
  • Webpage Design
  • Desktop Publishing
  • Industrial Training

Career Prospects

  • Media
  • Corporate Communications
  • Advertising
  • Public Relations
  • Marketing
  • Event Management
  • Broadcasting
  • Journalism

First City UC’s Student Financial Aid

In order to provide quality education to as many deserving students as possible, First City UC provides a variety of financial aids such as:

Scholarships
  • First City UC Bursary Award
  • First City UC Merit Scholarship
  • First City UC Sports Scholarship
  • First City UC UEC Scholarship
Financial Assistance
  • Interest Free Instalment Payment
  • First City UC Sibling Incentive
  • First City UC Alumni Incentive
  • First City UC Engineering Programme Special Incentive
  • Children of School Teachers (UEC, SMK, SMJK, SM)
  • First City UC Postgraduate Incentive
  • First City UC Programmes Special Incentive

The PTPTN Loan is also available for degree studies.

First City UC’s Facilities

Established in 1990 by the First Nationwide Group, First City University College has a purpose-designed, fully equipped campus with sports and recreational facilities, and located on a 13-acre site within Bandar Utama
Established in 1990 by the First Nationwide Group, First City University College has a purpose-designed, fully equipped campus with sports and recreational facilities, and located on a 13-acre site within Bandar Utama

First City University College campus has a built up area of 250,000 sq.ft. and has a comprehensive range of facilities for students.

The Faculty of Engineering and Computing at First City University College provides students with the latest in learning experience through the use of state-of-the-art facilities. Students are inspired and motivated through a hands-on approach in the teaching of engineering and computing.

Students will have use of advanced software tools such as Mainframe Computing Technology and Mentor Graphics of Electronic Design Automation (EDA). Furthermore, there are 19 State-of-the-art engineering and computing laboratories.

There are seven Engineering Laboratories, which are well-equipped to meet the stringent requirements of First City University College’s Partner Universities and The Malaysian Qualifications Agency (MQA).

The engineering laboratories include the Digital Power & Control Laboratory, the Microprocessor & Electronic CAD Laboratory, Mechatronics Laboratory and Electronic Design Automation (EDA) Laboratory. The Computer Centre maintains the campus-wide network based on the Windows platform. In the E-Info Lab, students enjoy high speed access to the Internet and its resources.

Wireless connection to the campus network has been installed and implemented. The Centre also houses the Multimedia Laboratory, Macintosh Laboratory and CAD Laboratory. There are two digital language labs equipped with 50 microcomputers installed with CD-ROM based programme-ware for English learning.

On top of that, students will enjoy full access to state-of-the-art campus facilities such as the Library, Cafeteria, Student Lounge, IT Centre, Centre for Postgraduate Studies, Engineering Labs, Studios and Workshops, Lecture and Seminar Rooms, Football Field, Indoor Sports Facilities, as well as on-campus accommodation with en-suite bathrooms.

First City UC’s Strategic Location

First City UC’s reputation is further enhanced by virtue of being located in the modern township of Bandar Utama, Petaling Jaya, which is accessible via public transport and also the MRT. Students may opt to spend their free time by frequenting the various amenities, restaurants and even the cineplexes and bowling alley located in the world-class shopping centre One Utama.

Study at the Affordable First City University College

Gallery of design students' artwork at First City University College
Gallery of design students’ artwork at First City University College

First City University College (First City UC) is a private higher education institution established in 1990 by the First Nationwide Group, First City University College has a purpose-designed, fully equipped campus with sports and recreational facilities, and located on a 13-acre site within Bandar Utama, owner and developer of the 1000 acres fully integrated township/commercial district of Bandar Utama. It was formerly known as KBU International College until it was upgraded to University College status in 2015.

There is ample studio space, up-to-date computer hardware and software, print studios, workshops, photo labs, and a range of other equipment to facilitate students in their projects. First City University College has everything an art & design student needs to equip him/her with the skill sets required of a professional designer.

Sports and recreational amenities will include indoor basketball court, futsal court and also, dance and drama studio. The new hostel will be able to accommodate over 900 students.

Students at First City University College will, therefore, receive a holistic education. The main objective of First City UC is to provide higher education opportunities to young Malaysians and foreign nationals in a wide range of academic and professional fields such as Engineering, Computing/ICT/Software Engineering, Hospitality, Tourism, Business andArt & Design. Quality education is the hallmark of FCUC with the intended outcome of producing highly employable graduates in a knowledge-based economy.

In line with First City University College’s mission of providing Quality Education and achieving a high level of employability of its graduates, the University College collaborates with established universities in the United Kingdom to offer 3+0 degree programmes, as well as professional bodies and established examination bodies.

Quality education at First City University College is further underpinned by the university college’s compliance with the requirements of the Malaysian Qualifications Agency (MQA) and the constant monitoring carried out by the College’s very own Quality Assurance Department and First City UC’s foreign university partners.

First City University College provides a safe off-campus accommodation which is just across the road. Deserving students can apply for the scholarships as well.

 

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