Find Out the Course Details for the Diploma in Design & Media (Digital Advertising and Media & Communication Studies) at Asia Pacific University (APU)
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The Diploma in Design & Media at Asia Pacific University (APU) is a 2-year diploma for students after SPM or O-Levels. APU’s Diploma in Design & Media is unique in that it is the only private college offering such a course and one where students have 3 options for specialisations.
There are 3 pathways for the diploma that students can choose from after Semester 4 and they are:
In this article, you will find out more about the Digital Advertising and Media & Communication Studies specialisation – the course information, intake dates, entry requirements and facilities. Upon completion of the Diploma, students may continue on to the UK Dual Award Digital Advertising and Media & Communication Studies degree programmes at Asia Pacific University (APU) s. Students will receive a degree from APU and another from De Montfort University, UK.
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What you will Study in the Diploma in Design & Media (Digital Advertising and Media & Communication Studies) at Asia Pacific University (APU)
The Diploma in Design & Media (Digital Advertising and Media & Communication Studies) at Asia Pacific University (APU) is designed to:
- Provide a programme that covers the academic aspect as well as the vocational aspects of Design and Media.
- Prepare students for careers in the Design and Media environment.
- Provide students with academic and professional skills to develop solutions requiring a holistic outlook in Design Studies.
- Provide students with critical, independent and cooperative learning skills so as to facilitate their response to continuous future international change.
Develop students’ intellectual skills, communications ability and team working capability.
- Provide students with opportunities for progression into Degree Programmes of Design and Media standard in relevant areas.
3 Credits in at least 3 subjects at SPM level, with a minimum of a pass in Bahasa Malaysia and Sejarah (History);
3 Credits (Grade C & above) in at least 3 subjects at IGCSE/O-Levels;
3 Credits (Grade B & above) in at least 3 subjects in UEC;
- Pass relevant Certificate Programme or its equivalent;
- A qualification that APU accepts as equivalent to the above.
Note: Please take note that a Credit Pass in Mathematics at SPM/IGCSE/O-Level is required for progression to BSc (Hons) in Information Technology with a specialism in Business Information Systems.
Malaysian Students who do not possess a Pass in English at SPM/IGCSE/UEC; will be required to sit for the APU English Placement Test, and based on the outcome of the test may be required to attend the APU Intensive English Programme (IEP) prior to commencement of the Foundation/Diploma/Certificate programme.
What You Will Study:
Semester 1, 2 and 3 of this diploma is aim to provide some fundamental modules which are relevant to the Design and Media field and to prepare students proceed to different pathways in Semester 4 and 5. Students will be placed in an innovative learning environment to develop their knowledge and skills in various design and media curriculum.
The first semester aims to provide essential skills to new students that are relevant to their academic life. Students will be exposed to specific terminologies and technologies related to the Design and Media field. Students will learn the fundamentals of drawing, idea generations and the study of trends and visual thinking.
- English for Academic Purposes
- Trends and Visual Thinking
- Introduction to Graphic Design
- Imaging/Production Skills for Design
In the second semester, students will develop their communication skills and understand important art theories, media theories and its practices in the creative industry. Students will further polish their hand illustrations skills and presentation methods through the use of marker renderings.
- Informing the Masses: Advertising and the Media in the 21st Century
- Visual Art Theory and Practice
- Drawing & Presentation Techniques
- Professional Communications
During the third semester, students will be introduced to the management of creative projects. Students will be exposed to various methods of research that can be used to formulate effective design solutions. Students will also utilize the skills developed from previous semester and practically apply them into team-based projects that will cultivate their design thinking skills. In addition, they will be exploring theoretical original principles in animation, 3D digital imaging, character and environment conceptual art design.
- Animation Principles
- Illustration for Concept Art
- Introduction to Creative Project
- Introduction to Project Management
- 3D Pipeline
Be ready to get valuable hands-on experience and exposure to industry based projects in the fourth semester. Students will get to select their pathway modules to further expand their foundations in technical specialization and creative exploration.
Students will be introduced to the basic use of research techniques to analyse and understand concepts of brand placement and brand identity to formulate design brief based on market research. Students will also be looking into basic marketing principles, issues relating to consumer behaviour and strategies for creative practice.
- Applied Timing
- Applied Movement
- Digital Illustration Techniques
- Major Project Preparation
- Client Brief Concept
Illustrated talks and informal discussions will take place in semester 5 to investigate the study of design context as well as to critically evaluate and interpret cinematography taxonomies. At the end of their semester, students will proudly showcase their design skills from their Major Project in a public exhibition. This will be an opportunity for them to meet and present their portfolio to a panel of industry experts.
- Design and Context
- Cinema Film Analysis
- Major Project
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
SEMESTER 6: Intership (8 weeks)
* In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.
Note: Diploma in Design and Media graduates may progress to Level 1, Semester 2 of BA (Hons) in Media and Communication Studies.