List of the Best Private Universities in Malaysia to Study Top Public Relations (PR) Degree Courses

Study at Top Private Universities in Malaysia for Public Relations (PR) Degree Programmes

Students interested in studying Public Relations (PR) should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

The PR Specialist uses a wide variety of communication tools and techniques such as the press releases, newsletters, public events, conventions, newspapers, billboards, blogs, social media, websites, TV, radio, etc. The business world is very competitive and in order to win new customers and keep the existing ones, companies have to set themselves apart from the competition. But they also need to create and maintain a positive public image.A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall brand in a positive manner they will remember. A positive public image helps create a strong relationship with the customers which in turn increases the sales.

It is important to choose the best private universities and colleges in Malaysia to ensure that you get the necessary training and skills to succeed in the competitive workforce. Choosing a private university with an English-speaking student environment will help you to improve your language skills. The university should also be equipped with the necessary facilities such as recording studio, photo studio, computer lab and some have Mac Computers. Experienced & qualified lecturers are essential to equip you with the necessary knowledge and skills to succeed in the mass communication career.

You may also be interested to read:

• Best Colleges & Universities for Mass Communication in Malaysia
• Top Private Universities in Malaysia for Mass Communication, Public Relations, Media & Advertising
• What will You Study in a Top Mass Communication Degree Courses in Malaysia?
• Best Universities in Malaysia to Study Diploma & Degree in Mass Communication
• Choosing to Study at a Top Private College or University in Malaysia for Mass Communication

Top Private Universities in Malaysia for the Public Relations Degree Programme

Students after SPM or IGCSE/O-Levels with at least 5 credits may go to the Best private universities & colleges in Malaysia offering the Foundation in Communication or Media Studies. Students who are sure of studying Public Relations should go for top private universities to study the Foundation in Communication.

After completing the Foundation in Communication, you can continue on to the 3-year degree in Public Relations at Premier private universities which are:

1. UOWM KDU
2. Taylor’s University
3. HELP University
4. UOWM KDU Penang
5. Multimedia University (MMU)

Studying Public Relations at Leading Private Universities in Malaysia

Public relations is the process of providing information to the public in order to present a specific view of a product or organization. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, public relations professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience

Public relations is the professional management of external and internal communications to build the reputation of a company or cause. Today’s PR Specialists work on developing beneficial relationships in cities, governments, corporations, consumers, media, charities and communities to manage the relationships and communication channels.

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.

The PR Specialist uses a wide variety of communication tools and techniques such as the press releases, newsletters, public events, conventions, newspapers, billboards, blogs, social media, websites, TV, radio, etc.

The business world is very competitive and in order to win new customers and keep the existing ones, companies have to set themselves apart from the competition. But they also need to create and maintain a positive public image.

A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall brand in a positive manner they will remember. A positive public image helps create a strong relationship with the customers which in turn increases the sales.

Public Relations Degrees

Those interested in careers in public relations are encouraged to start by earning a bachelor’s degree in an applicable area of study such as communications, public relations or journalism.

Completing additional coursework in subjects like English, business, writing, public affairs, advertising and public speaking are likewise advantageous. Some specific examples of coursework found in a typical public relations degree programme at a private university in Malaysia include: Principles of Advertising, Mass Media Law, Introduction to Public Relations, Communication for Business and the Professions and Advertising Research.

Public Relations Career

More than ever, thanks in part to the exponential growth of social media and communication technology, public relations managers and specialists have become the cornerstone liaisons between business organizations and the general public. By creating informative and carefully constructed public images, press releases, product and service information, and strategic responses to public inquiries, public relation workers are in a unique position to influence the perceptions of the general masses.

Public Relations Job Demand in Malaysia

Because of advances in information technology, news regarding public opinion of a company can travel and shift at a rapid pace, therefore more public relations workers are needed to constantly help maintain a favourable presence. Also, the increasing prevalence of social media to impact consumers is opening up more ways to disperse information and, as a result, more public relations specialists and managers are needed to monitor and use social media outlets to reinforce client images.

Public Relations Job Functions (Sample)

Public relations specialists, sometimes referred to as media specialists or communication specialists, are hired by companies or clients to maintain a positive image in the press, represent them in all media, and address any questions posed to them by concerned consumers, members of the press, company investors, government agencies, and other public relations professionals. It is imperative that public relations specialists perform research on each party they correspond with in order to understand their stanch on particular issues to create harmonious business relationships.

Public relations managers often oversee public relations specialists to ensure that all aspects of public relations are consistent with the company’s or clients’ intended public image. They also help to evolve public images by considering current trends in social, political and economic forefronts in order to improve a client’s image accordingly. Finally, public relations managers may also be responsible for internal communication within a particular company, especially in larger firms where constant communication is essential for delivering a consistent public image.

• Creating media releases
• Gathering data upon request by the media
• Recognizing target audiences and determine ways to access them
• Collecting relevant data about the target market or audience for analysis and strategic planning
• Preparing answers to questions posed by the media
• Assisting clients to appropriately correspond with the general public
• Successfully uphold a client’s public image through logos, signs, social media platforms, website, and other media platforms
• Assisting corporate executives by crafting speeches and coordinating interviews
• Researching and assessing advertising and promotion aspects of a client company to investigate its consistency with public relation initiatives
• Contributing to fund-raising efforts by determining and contacting potential financial backers and/or applying for grants
• Organizing events to help foster good relations between clients and the media

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Bachelor of Communications (Hons) Public Relations at UOWM KDU

Public relations is a highly personal business where the art of successful communication and persuasion is critical. Designed with the perfect balance of theory and practices, University of Wollongong Malaysia (UOWM) KDU Bachelor of Communications (Hons) Public Relations, is the first of its kind in Malaysia that was developed to provide students with knowledge, competencies and adequate skills through the grounding in the theories, approaches and research necessary to prepare them to be professionals that will enable them to understand the fundamentals of public relations and flourish in the Public Relations industry locally and globally.

UOWM KDU PR programme is designed to provide students with the perfect opportunity to explore the public relations industry in greater detail through a variation of different modules to equip them with sufficient knowledge to make outstanding contributions in the competitive public relations industry.

Students will be exposed to the different facets of the public relations industry and gain practical experience in strategic communications and develop impactful campaigns, especially Public Policy and Global PR, which is in high demand today but not found in other courses in Malaysia. Students will learn to analyse organisations, find positive messages and translate those messages into positive stories.

The School of Communication and Creative Arts (SCCA) is a member of Institute of Public Relation Malaysia (IPRM). The objective of this membership, is to provide high-quality educational experience and resources to nurture our graduates, enabling them to become game-changers in the rapidly changing world of Public Relations. IPRM is a big player in the development of Malaysian public relation industry for the last 40 years.

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Public Relations Degree Programmes at Taylor’s University Lakeside Campus

Students after SPM or IGCSE/O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University.

The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for public relations in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University public relations degree programme provides students in-depth knowledge and techniques related to the field of Public Relations through modules such as Media Writing, Public Relation Principles, Promotional Writing, and Crisis Management. Taylor’s students are also exposed to the various intricacies of PR practice through specialist modules such as International Public Relations and Financial Public Relations.

The Bachelor of Mass Communication (Hons) (Public Relations) programme at Taylor’s has a Journalism minor which provides students the opportunity to explore different reporting styles and types of publications.

Taylor’s University students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The programme also emphasizes on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication.

In addition, Taylor’s students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

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Outstanding Public Relations Degree Programme in Malaysia at Top Ranked HELP University

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. The Bachelor of Communication (Public Relations) (Hons) Course at HELP University provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.

This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.

The Public Relations Degree at HELP University is a full time 3-year programme. Students will take 30 subjects including internship during the programme. Intakes are in January, May, August and October of each year.

Students interested in studying Public Relations should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

HELP University is one of the best universities in Malaysia offering the degree in Public Relations.

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The Bachelor of Communication (Hons.) (Strategic Communication) at Multimedia University (MMU)

If you have your heart set on a career in the communication industry, Multimedia University (MMU) is the university for you. MMU offers award-winning, practical and industry-ready degrees that will allow you to make a real and lasting impact as a strategic communicator. MMU seeks to empower their students with both expertise and knowledge. The university is committed to offer programmes that will enhance your depth and perception as well as employability in the field.

In a media-dominated global environment where communication and media technologies are in high demand, communication studies become indisputably relevant. The Faculty of Applied Communication at Multimedia University (MMU) seeks to expand education opportunities that encapsulate the various aspects of communication studies in order to produce graduates who are sought after in today’s challenging media and communication industry.

MMU Cyberjaya focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

Multimedia University (MMU) Faculty of Applied Communication underscores the discipline of human communication by involving theoretical principles and engaging practical instruments. Our programme covers a spectrum of applied communication approaches, including the development of creativity, inquiry, innovation, knowledge and skills. We also have strong collaborations with global industry leaders who are ready to share their knowledge to keep you up-to-the-minute with current and future industry needs.

Multimedia University (MMU) is Top in Malaysia for Strategic Communication Studies

• Multimedia University (MMU) Strategic Communication degree focuses on language where students are expected to be proficient in 3 languages: English, their mother tongue and foreign languages (Spanish, Korean, French, Japanese and Mandarin)
• Multimedia University (MMU) is the only Malaysian university focused on strategic communication
• A programme that is tailored to the industry’s needs, with multimedia know-how embedded in the curriculum Professional internship and practical exposure to offer students transformational experiences and confidence
• International cultural exchange opportunities with foreign universities that expose MMU students to cross-cultural and global communication
• Real life industry exposure via projects that are mentored by NGOs and industry leaders in media and PR