Best Public Relations & Event Management Degree Course at Taylor’s University Malaysia

Find Out More About the Best University in Malaysia for Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

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Taylor’s Public Relations & Event Management degree provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion. In the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) programme, Taylor’s University students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals.

Students at Taylor’s School of Media and Communication have access to their strong industry linkages, where they are placed with some of the most notable local and international establishments in the industry during the internship programme to be exposed to actual projects.

Taylor’s internationally well-respected and a highly recognised centre for Media and Communication studies and the School has a strong foothold in two main areas, i.e. research and industry expertise. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.

Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

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The Best Bachelor of Mass Communication (Hons) (Public Relations & Event Management) Programme in Malaysia at Taylor’s University

Taylor’s Universit Public Relations & Event Management degree provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion.

Taylor’s University students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The programme also emphasizes on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication.

In addition, Taylor’s students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

This degree programme is compatible with the new Taylor’s Curriculum Framework that allows students to mix & match study modules.

Education Pathway

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete the Bachelor of Mass Communcation (Hons) (Public Relations & Event Management) degree.

Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for public relations & event management in Malaysia having won many awards and an excellent industry-centred curriculum.

YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

Semester 1

• Introduction to Mass Communication
• Visual Communication
• Critical & Creative Thinking
• Communication Theory
• MPU (U1A)*

Semester 2

• Innovative Media
• Media Writing
• Intercultural Communication
• Communication Research Fundamentals
• MPU (U1B)*

Short Semester

• Elective I
• MPU (U2)*
• MPU (U3)*

YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

Semester 3

• Publicity & Media Relations
• Public Relations Principles
• Promotional Writing
• Introduction to Events & Meetings
• Exhibition Management

Semester 4

• Interactive Media
• Design for Events
• Entertainment Management
• Events Operation
• Crisis Management
• Special Events & Festivals

Short Semester

• Event Marketing
• Elective II
• MPU (U4)*

YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

Semester 5

• PR Events Consultancy
• Financial Public Relations
• Professional Media Workshop
• Media Law & Ethics
• Event Risk Management & Safety

Semester 6

• Internship

Electives
Short Semester (Elective I)

• Introduction to Management
• Performing Arts
• Illustration & Visual Narrative
• Short Semester (Elective II)
• Entrepreneurship
• Photography
• Film Studies
• Mobile Applications Development

Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Award-Winning Communication Students at Taylor’s University

Taylor’s University UK Dual Award from the University of the West of England (UWE), Bristol, U.K.

The School of Communication at Taylor’s University offers dual award degree programmes in

collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.

Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.

UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further

study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.

• The University of the West of England, Bristol or affectionately called Bristol UWE is one of the most popular universities in the U.K. with a lively intellectual and social mix.
  The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training.
• The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
• The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
• It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.

Real Clients, Real Projects for Communication Students at Taylor’s University

Activities Beyond the Classroom for Communication Students at Taylor’s University

Throughout their course of study, our students engage in various activities and projects, either on or off-campus.

Student Mobility Programme at Taylor’s University

In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.

This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.

Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.

proPASSION COMMUNICATIONS

About Us
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.

The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.

What We Do

proPassion Communications is committed to two key principles: passion and professionalism.

The services provided by proPassion Communications are:

• public relations campaigns
• branding campaigns
• marketing communications
• event management

List of Clients:

• Baskin Robbins
• Big Fish Media Sdn Bhd
• da:men mall
• DIGI
• Dutch Lady
• Encorp Strand Mall
• Escape Room
• f3capital
• Mypartners Communications Sdn. Bhd.
• Shopee
• StarAsia (Malaysia) Sdn. Bhd.
• Sukhita
• Yubersports

Strong Industry Linkages at Taylor’s School of Communication

Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.

Industry Placement
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.

Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:

Advertising

• ARC Worldwide
• Bates Asia
• DDB PR Sdn. Bhd.
• Foetus International
• Grey Worldwide Sdn. Bhd.
• Leo Burnett
• McCann Erickson (Malaysia) Sdn. Bhd.
• MindShare Malaysia
• Ogilvy & Mather
• Sirius Communication Sdn. Bhd.

Public Relations

• Edelman Public Relations
• Eric Pringle Associate PR
• Essence Communication Sdn. Bhd.
• Fleishman-Hillard Malaysia
• Universal McCann
• Weber Shandwick

Corporate Communication

• Genting Berhad
• Kuala Lumpur Pavillion
• Mesiniaga Berhad
• Panasonic Malaysia Sdn. Bhd.
• Shell Malaysia
• Sony Malaysia

Journalism/Editorial

• ACP Magazine
• The Edge Communications Sdn. Bhd.
• Aljazeera International (Malaysia) Sdn. Bhd.
• Panasonic Malaysia Sdn. Bhd.
• New Straits Times
• The Star Publications

Broadcasting

• Media Prima
• Astro

Event Management

• Protemp Exhibitions Sdn. Bhd.
• Roots Asia Pacisic (M) Sdn. Bhd.

Professional Body

• Institute of Public Relations Malaysia
• International Association of Business Communicators
• Centre for Independent Journalism

Media Consultancy

• GroupM
• Group MAD
• PHD Media

Industry Standard Facilities for the School of Communication at Taylor’s University