Best University in Malaysia for Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University
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Taylor’s Public Relations & Event Management degree provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year. Moreover, Taylor’s University is acknowledged to be the best university for communication in Malaysia having won many awards and an excellent industry-centred curriculum.
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Outstanding Bachelor of Mass Communication (Hons) (Public Relations & Event Management) Programme in Malaysia at Taylor’s University
Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The programme also emphasises on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication.
In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.
This programme is compatible with the new Taylor’s Curriculum Framework that allows students to mix & match study modules.
Career Pathways
When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:
- Campaign Director
- Corporate Affairs Manager
- Corporate Communication Manager
- Event Manager
- Public Relations Consultant
- Fashion Event Coordinator
- Wedding Planner
- Public Relations Manager
- Publicist
Education Pathway
Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree.
Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s.
Primary Major
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core Subjects
- Communication Theory
- Crisis Management
- Design for Events
- Entertainment Management
- Event Marketing
- Event Risk Management and Safety
- Events Operation
- Exhibition Management
- Financial Public Relations
- Innovative Media
- Interactive Media
- lntercultural Communication
- Introduction to Events & Meetings
- Introduction to Mass Communication
- Media Law and Ethics
- Media Writing
- New Media & Society
- PR Events Consultancy
- Professional Media Workshop
- Promotional Writing
- Public Relations Principles
- Publicity and Media Relations
- Research Methods
- Special Events and Festivals
- Visual Communication
- Industrial Training
Complementary Studies
The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
Electives
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
- Entrepreneurship and Small Business
- Film Studies
- Illustration & Visual Narrative
- Introduction to Management
- Mobile Applications Development
- Performing Arts
- Photography
The Dual Award with UWE applies directly to all combinations of communications modules and communications Minors. For Minors from other fields, only the “Recommended Minors” listed in the ‘Complementary Study Guide’ will be eligible for the Dual Award. Other Minors may still be given the Dual Award but have to be considered on a case by case basis. This would be clarified in consultation with the School of Communication.
Entry Requirements
- Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00 - Taylor’s Foundation in Communication (FICM)
Pass with min. CGPA 2.00 - Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00 - Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject - Unified Examination Certificate (UEC)
Pass with min. 5Bs including English - A Levels
Min. EEE (3 subjects) - South Australian Matriculation (SAM) / SACE International
Min. ATAR 55 - Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects - International Baccalaureate (IB)
Min. 24 points in 6 subjects - Monash University Foundation Year (MUFY)
55% - Other Qualifications
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.
UK Dual Award from the University of the West of England (UWE), Bristol, U.K.
The School of Communication at Taylor’s University offers dual award degree programmes in collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.
Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.
UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.
- The University of the West of England, Bristol or affectionately called Bristol UWE is one of the most popular universities in the U.K. with a lively intellectual and social mix. The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training.
- The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
- The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
- It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.
Real Clients, Real Projects for Communication Students at Taylor’s University
We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:
- Abu Baker Siddiq
Producer
Astro Shaw Sdn Bhd
- Doris Lim
Radio DJ
988FM
- Dr Rohmad Fakeh
Deputy Director of Strategic Planning Section
Department of Broadcasting, RTM
- Irene Jay Liu
News Editor Data
Thomson Reuters, Hong Kong
- Lisa Wong
TV Host
Media Prima
- Prof Dina Iordanova
Professor of Film Studies
University of St Andrews, Scotland
- Sandra Hanchard
PhD Researcher
Swinburne Institute for Social Research, Australia
- Sean Lee
Radio DJ
988FM
Activities Beyond the Classroom for Communication Students at Taylor’s University
Award-Winning Communication Students at Taylor’s University
- Champion in the EcoWorld Recruitment Video Competition
SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
2014
- 1st Runner Up in the Shell Fuel Save Campaign
Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery. - Champions for Moving Walls Love Generator Challenge
Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).
2013
- 1st Prize in the United Against Crime initiative
Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department. - Champion in the Shell Fuel Save Campaign
Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency. - Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.
Student Mobility Programme at Taylor’s University
In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.
This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.
Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.
proPASSION COMMUNICATIONS
About Us
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.
The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.
What We Do
proPassion Communications is committed to two key principles: passion and professionalism.
The services provided by proPassion Communications are:
- public relations campaigns
- branding campaigns
- marketing communications
- event management
List of Clients:
- Baskin Robbins
- Big Fish Media Sdn Bhd
- da:men mall
- DIGI
- Dutch Lady
- Encorp Strand Mall
- Escape Room
- f3capital
- Mypartners Communications Sdn. Bhd.
- Shopee
- StarAsia (Malaysia) Sdn. Bhd.
- Sukhita
- Yubersports
Strong Industry Linkages at Taylor’s School of Communication
Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.
Industry Placement
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.
Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:
Advertising
- ARC Worldwide
- Bates Asia
- DDB PR Sdn. Bhd.
- Foetus International
- Grey Worldwide Sdn. Bhd.
- Leo Burnett
- McCann Erickson (Malaysia) Sdn. Bhd.
- MindShare Malaysia
- Ogilvy & Mather
- Sirius Communication Sdn. Bhd.
Public Relations
- Edelman Public Relations
- Eric Pringle Associate PR
- Essence Communication Sdn. Bhd.
- Fleishman-Hillard Malaysia
- Universal McCann
- Weber Shandwick
Corporate Communication
- Genting Berhad
- Kuala Lumpur Pavillion
- Mesiniaga Berhad
- Panasonic Malaysia Sdn. Bhd.
- Shell Malaysia
- Sony Malaysia
Journalism/Editorial
- ACP Magazine
- The Edge Communications Sdn. Bhd.
- Aljazeera International (Malaysia) Sdn. Bhd.
- Panasonic Malaysia Sdn. Bhd.
- New Straits Times
- The Star Publications
Broadcasting
- Media Prima
- Astro
Event Management
- Protemp Exhibitions Sdn. Bhd.
- Roots Asia Pacisic (M) Sdn. Bhd.
Professional Body
- Institute of Public Relations Malaysia
- International Association of Business Communicators
- Centre for Independent Journalism
Media Consultancy
- GroupM
- Group MAD
- PHD Media
Industry Standard Facilities for the School of Communication at Taylor’s University
School of Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.
Our school’s facilities include:
