Course Information for the BA (Hons) Mass Communication at UCSI University
The BA (Hons) Mass Communication is a specialised programme at UCSI University that paves the way for a career in the media industry through three pathways which are film and television, journalism as well as marketing and communications. With an in-depth understanding of the field’s fast-changing dynamics, our students become trailblazers with impressive achievements. They have have set up their own digital media companies, are working with some of the largest public relations companies in the world and write for leading newspapers.
The 3-year degree programme is recognised and accredited by the Malaysian Qualifications Agency (MQA). Students will study this course full time with intakes in January, May and September of each year. PTPTN Loan is available for this degree programme. This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022.
What You will Study in the BA (Hons) Mass Communication Degree programme at UCSI University
This specialised programme paves the way for a career in the media industry through three pathways which are film and television, journalism as well as marketing and communications.
With an in-depth understanding of the field’s fast-changing dynamics, our students become trailblazers with impressive achievements. They have have set up their own digital media companies, are working with some of the largest public relations companies in the world and write for leading newspapers.
Assessments
Presentation, quiz, test, mid-term exam, final exam, folio, assignments. Coursework percentage: 60% and written examination percentage: 40%.
Education Pathway
Students who possess a good command of the English Language and plan to use it in their future career can pursue the BA (Hons) Mass Communication Degree programme at the top ranked UCSI University in Malaysia.
Students after SPM or IGCSE/O-Levels with the relevant results can enter into the Foundation in Arts at UCSI University before continuing on to the BA (Hons) Mass Communication Degree.
Those with a Pre-University qualification such as UEC, STPM, A-Levels, SAM, CPU etc. students can enter directly into the degree programme.
Alternatively, SPM or IGCSE/O-Level students with at least 3 credits including English may study the Diploma in Mass Communication at UCSI College for 2 years and then continue on to Year 2 of the Mass Communication degree at UCSI University.
Entry Requirements for the BA (Hons) Mass Communication Degree programme at UCSI University
- STPM / A – Level
Grade C (GPA 2.0) in any TWO subjects or its equivalent; or a minimum grade of Jayyid in STAM or its equivalent and pass English at SPM/O-Level - UEC
A minimum of 5 credits B6 including English. Applicant without credit in English (UEC) but obtained credit in English (SPM) qualified for enrolment. - International Baccalaureate
Minimum score of 26/42 for six subjects (A Minimum of Grade 4 for credit transfer – Year 1) - Matriculation
A minimum CGPA of 2.0 and credit in English at SPM or its equivalent - Australia Year 12
Minimum mark of 60% - Canadian Pre-U
Minimum mark of 60% - UCSI Foundation in Arts
Completed (minimum CGPA 2.0/4.0) - Diploma or equivalent
Completed (minimum CGPA 2.0/4.0) - Diploma in Media & Communication or equivalent
Completed (minimum CGPA 2.0/4.0) - Diploma in Psychology
Completed (minimum CGPA 2.0/4.0)
English requirement has been changed to min entry requirement that is IELTS 5.0 and TOEFL 500 (programme standard page 25)
For international students:
In the event that the English Language Requirements are not met, student may be offered a “Conditional Offer” with the condition English competency is met through university’s English module.
FOUNDATION IN ARTS
ACADEMIC REQUIREMENTS
- SPM / O-Level
Minimum 5 credits including credit in English - UEC
Minimum 3 credits - Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum overall average of 60% - Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
**Equivalency of qualification in accordance to Malaysian Qualification Agency standards
ENGLISH LANGUAGE REQUIREMENTS
For Local Students
- MUET Band 3
- SPM English Language Grade B+
- SPM English Language 1119/O-Level/IGCSE – Grade C
- UEC English Language Grade A2
English Language requirement for Malaysian and International Student candidate with O Level, A-Level, Matriculation, Foundation/Foundation UCSI or Diploma (conducted in fully in English) can be exempted from IELTS.
Career Opportunities for the BA (Hons) Mass Communication Degree programme at UCSI University
- Broadcasting
- Film
- Media
- Advertising
- Public Relations / Corporate Communications
- Journalism
- Event Management
- Photojournalism
- Journalist
- Advertising Project Manager/Executive
- Fashion Photographer
- Film Director
- TV Correspondent
- Linguist
- Publication Officer
- Writer
- Public Relations Specialists
- Diplomatic Service Officer
- Brand Management
- Editor
- Researchers
- Corporate Social Responsibility Officer
- Broadcast Manager
- Creative Director
- Newscaster
Subjects for the BA (Hons) Mass Communication Degree programme at UCSI University
Year 1
- Introduction to Mass Communication
- Basic Photography
- Visual Communication
- Introduction to Public Speaking
- Introduction to Video Production
- Fundamentals of Management
- Writing For Mass Communication
- University Life (MPU-U2)
- Co-operative Placement 1
- Extra-curricular Learning Experience 1 (MPU – U4 )
Major Electives – Choose 3
- Introduction to Advertising
- Film Studies
- Introduction to Public Relations
- Introduction to Journalism
- Fundamentals of Marketing
MPU (Compulsory Subjects) – Applicable for Local Students
- Hubungan Etnik (MPU – U1)
- TITAS (MPU – U1)
- Bahasa Kebangsaan A
- Religions in Malaysia (MPU – U3)
Year 2
Core Courses
- Creative Content Development
- Mass Communication Research 1
- Design & Thinking
- New Media Studies
- Co-operative Placement 2
- Extra-curricular Learning Experience 2 (MPU – U4)
Year 3
Core Courses
- Media, Law & Ethics
- Entrepreneurship
- Alternative Voices and Issues in Mass Communication
- Mass Communication Project
- Mass Communication Research 2
- Cooperative Placement 3
- Extracurricular Learning Experience 3 (MPU – U4)
Free Elective – Choose 3
- Video Editing
- New Media Production and Strategies
- Corporate Social Responsibility and Event Management
- Pop Culture
- Advertising Campaign
- Introduction to Psychology
- Organisational Behaviour
- Introduction to Political Science
- Critical Issues
- Future Directions, Future Casting
- Thinking and Being
Mass Communication Pathways – Choose One Pathway
Pathways – (to be taken in Year 2 and Year 3)
Film & Television – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
- Film Production
- Film Appreciation
- Documentary Production
- Directing and Aesthetics
- Scriptwriting
- TV Production (CAPSTONE COURSE)
Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
Journalism – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
- Photojournalism
- Editing
- Feature Writing
- New Media Journalism
- Broadcast Journalism
- Media Publishing for Print and New Media (CAPSTONE COURSE)
Marketing Communications – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
- Creative Copywriting
- Marketing Strategies
- Brand Communication
- Consumer Behavior
- Media Planning & Management
- Integrated Marketing Communication Campaign (CAPSTONE COURSE)
International Degree Pathway (IDP)
| IDP Programme | Pathway | University | Country | Fee |
|---|---|---|---|---|
| BA (Hons) Mass Communication | 2+1 | University of Hertfordshire | United Kingdom | £14,750 |
Mass Communication Facilities at UCSI University
Media Broadcast Centre
UCSI Media Broadcast Centre (UCSI MBC) is a professional, full service broadcasting centre set up at the University to enable our students to develop their skills within a real-life broadcasting environment that is at par with industry standard. UCSI MBC is fully equipped with two voice recording rooms, radio studio, photography studio, television broadcast studio, and changing & makeup rooms. The Centre provides students the unique opportunity to develop and produce television shows, documentaries, radio shows, special features and many more, where they get to experience the entire process from inception to air.
Others
- Make up room with light up vanity mirror and desk
- Fitting room with 1 wall-sized mirror, clothing hook, and desk
Photography Studio
- 3 remote controlled plain background sheets
- 1 mounted projector with VGA and HDMI ports
- 10 lighting equipment with filters
Radio Studio
- Fully soundproof walls
- 4 height-adjustable chairs for comfort
- 4 Neumann BCM 705 microphones & 4 Senheisser HD 280 Pro headphones
- Studer Microfader for sound controller
- Apple iMac and Acer monitor for audio controller display
- Tascam CDR 250N 2 channel CD/solid-state recorder
- Genelec surround sound speakers
Control Room (TV Studio)
- Sony TV KDL-43W660F TV for visual display
- Atomos Sumo 19” visualizer and recorder
- Phillips strand light controller
- Datavideo HD Chroma Keyer DVK-300HD for green screen production
- Datavideo NVS-25 Video Streaming Server for online broadcasting
- Behringer EP2000 sound power amplifier
- 1 microphone, 2 Senheisser wireless body microphones
- Datavideo SE-2850 digital video switcher
- Yamaha MG16XU audio mixing console
TV Studio
- Fully soundproof walls
- Large green screen area
- Green screen curtain and 2 green screen sheets
- 4 Sony PXW-Z150 XDCAM Camcorders
- Professional lighting rig with Phillips strand lighting
- Gallery talkback and communications system
- Libec tripods and Jib Arm
- Tablet prompter and Apple iPad
- Sony TV KDL-43W660F TV for visual display
Voice Recording (Room 1 & Room 2)
- Voice-over recording cubicles
- Fully soundproofed walls
- Height-adjustable chairs for comfort
- Presonus monitor station with Digi Grid
- Genelec speakers
- Apple iMac equipped with Pro Tools software for voice recording
- 2 Rode microphones and 2 Senheisser HD280 Pro headphones
- Sony TV KDL-43W660F TV for visual display
Faculty of Social Science & Liberal Arts
The Faculty of Social Sciences & Liberal Arts offers programmes at the certificate, foundation and degree levels in the disciplines of Mass Communication, Social Science, Psychology, English Language & Communication, and Education. The Faculty focuses on industry-relevant programme in the areas of mass communication, journalism and broadcasting. It provides up-to-date psychology courses that cover masters in psychology and psychology degree as well. Detailed information on the programmes and facilities supporting the teaching, learning, research, scholarly and creative activities are available in the relevant sections.
Our vibrant, dedicated and creative team of faculty academics are committed to innovation and excellence in teaching and research for the development of intellectual and creative resources. Various innovative teaching and learning methodologies with a student-centred approach are adopted such as lectures, tutorials, group discussions, problem-based learning, oral presentations, practical / hands-on laboratory / studio sessions, team-based approaches, self-directed learning and Co-Operative placement / internship programmes. Students gain exposure to relevant industrial areas via external field trips. These include, among others, the Malaysian Parliament, radio and television broadcasting centres and art / design galleries. Guest lecture series and industry talks and workshops are conducted regularly to support the students’ professional development.
With a supportive and conducive learning environment, our Faculty aspires to produce industry-ready graduates who possess transferable and employable skills and are able to spearhead their careers nationally and internationally in mass communication. Staff and students from our Faculty are also actively engaged in research, scholarly and creative activities with opportunities for collaboration / networking with strategic partners.
I have take Stpm 2015 and my cgpa is 1.63.I want to do degree in mass communication …can take degree with this pointer…if can means which private college can accept my result?
You must have at least a CGPA of 2.00 to enter into the degree