Top Universities & Colleges in Malaysia to Study Marketing Management


 Study Bachelor of Arts (Hons) Marketing in Malaysia at Top Private Universities & Colleges in Malaysia

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Marketing professionals are one of the most highly sought after for jobs in Malaysia and they are highly paid as well. To succeed in the competitive work of marketing, professionals must have the necessary knowledge and skills. Therefore, it is important to choose the best university in Malaysia to study marketing.

Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter the Foundation in Business  or Foundation in Arts at top private universities or colleges in Malaysia for 1 year before continuing on to the Marketing degree. Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the 3-year marketing degree providing they meet the minimum entry requirements.

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The Best Universities and Colleges in Malaysia to Study Marketing

The best universities & colleges in Malaysia for Marketing are:

  1. Heriot-Watt University Malaysia
  2. Curtin University Sarawak
  3. Taylor’s University
  4. Asia Pacific University
  5. UCSI University
  6. KDU University College Utropolis Glenmarie
  7. HELP University
  8. HELP College of Arts & Technology
  9. First City University College
  10. HELP Academy

Top Ranked Heriot-Watt University Malaysia Offers the Business Management with Marketing MA (Hons)

Students at Heriot-Watt University Malaysia are taught by top professors and receive personal attention

Students at Heriot-Watt University Malaysia are taught by top professors and receive personal attention

All Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.

Business Management with Marketing students at Heriot-Watt University Malaysia then take a range of specialist Marketing courses such as Consumer Behaviour; Marketing Communications; Digital Marketing; Retail Marketing; and Marketing Sustainability. This specialisation allows students to tailor their degree to meet their career needs and aspirations.

*The degree of Master of Arts (MA) is an undergraduate Honours degree, awarded by the ancient universities in Scotland & the UK including Aberdeen, Dundee, Edinburgh, Glasgow, St Andrews, Cambridge and Oxford. At other universities in Scotland and the UK, undergraduate degrees in the arts, liberal arts, humanities or social sciences are awarded as Bachelor of Arts (BA).

Students interested in registering at Heriot-Watt University Malaysia, please go to this link. For information on hostel accommodation at Heriot-Watt University Malaysia, go to this link. Scholarships are available to deserving Malaysian students who have achieved high results in their SPM, STPM, A-Levels or UEC examinations.

The opportunity to obtain a world class top ranked UK degree in Malaysia at Heriot-Watt University Malaysia

The opportunity to obtain a world class top ranked UK degree in Malaysia at Heriot-Watt University Malaysia

Teaching and Assessment for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

Teaching is delivered through a combination of lectures, tutorials and project work. Each course broadly requires four to five hours per week of contact time in classes and the equivalent in directed self-study during teaching weeks.

Course assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.

Programme content for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

First Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

  • Extensive library at Heriot-Watt University Malaysia

    Extensive library at Heriot-Watt University Malaysia

    Fundamentals of Marketing

  • Human Resource Management
  • Commercial Law
  • Option or Elective
  • Marketing Perspectives
  • Operations Management
  • Option
  • Option or Elective

Second Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

  • Business Research Methods
  • Consumer Behaviour
  • Option
  • Option or Elective
  • Strategic Management
  • Marketing Communications

    Heriot-Watt University is rated top in the UK for student experience

    Heriot-Watt University is rated top in the UK for student experience

  • Option
  • Option or Elective

Third Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

  • Semester 1 Dissertation
  • International Business
  • Option (must be an approved Marketing course)
  • Option
  • Semester 2 Dissertation
  • Option (must be an approved Marketing course)
  • Option
  • Option or elective

Top USA 4+0 Marketing Degree in Malaysia at HELP College of Arts & Technology

HELP College of Arts and Technology is located near the Chan Sow Lin LRT & shops

HELP College of Arts and Technology is located near the Chan Sow Lin LRT & shops

Students after SPM or O-Levels who want a top American education in Malaysia can now study for the Bachelor of Science in Marketing degree awarded by University of Upper Iowa (UIU), USA at HELP College of Arts & Technology. The degree is completed all in Malaysia with 1 year study experience in the USA.

The best part is that the fees would include one academic year of studies in UIU’s campus in the United States, economy airfare, and accommodation. You will be getting an American experience at a fraction of the cost to study in the USA.

With at least 5 credits, students after SPM from Malaysia can complete the whole Bachelor Of Science In Marketing degree American

University of Upper Iowa, USA was established in 1857 and now students in Malaysia can obtain a USA degree at HELP College of Arts & Technology

University of Upper Iowa, USA was established in 1857 and now students in Malaysia can obtain a USA degree at HELP College of Arts & Technology

Degree program in Malaysia at HELP College of Arts & Technology. Students after SPM or O-Levels will enter directly into Year 1 of the degree program for a total of 4 years.

The American education system does not require Pre-University to enter into the degree programme after SPM or O-Levels. The American Degree system after SPM or O-Levels is Year 1 (Freshman), Year 2 (Sophomore), Year 3 (Junior) and finally Year 4 (Senior).

The University of Upper Iowa has very strong credentials, including a slew of national and international awards, and has a Nobel Laureate amongst its alumni. It was ranked Tier 1 in the US News and World Report 2015 “Best Colleges” ranking.

What is truly unique and attractive about the 4+0 American Degree program at HELP College of Arts & Technology is the affordability. 

The total fees of RM80,888 for this 4+0 program, includes one academic year of studies in UIU’s campus in the United States, economy airfare, and accommodation.

WHY UPPER IOWA UNIVERSITY @ HELP CAT

  • UIU 4 + 0 programs deliver an American Education of unmatched value

    Highly experienced lecturers teach at HELP College of Arts & Technology

    Highly experienced lecturers teach at HELP College of Arts & Technology

  • One year of free study at Upper Iowa University in the USA
  • Opt for a Double Major at no extra cost
  • Direct entry after SPM – graduate with an American degree in 4 years
  • Credit transfer for students with A-Levels, STPM and UEC
  • Selected courses taught by UIU senior academic staff based in Malaysia
  • Continuous course assessment with less emphasis on exams
  • Internship program for industrial and practical experience
  • Opportunities to live and work in the USA

Programme Structure for the 4+0 University of Upper Iowa, USA Bachelor of Science in Business Major in Marketing Degree at HELP College of Arts & Technology

University of Upper Iowa, USA was established in 1857 and now students in Malaysia can obtain a USA degree at HELP College of Arts & Technology

University of Upper Iowa, USA was established in 1857 and now students in Malaysia can obtain a USA degree at HELP College of Arts & Technology

The HELP CAT – UIU Business program offers students an opportunity to combine business knowledge and skills with a variety of specific study areas including international business, online business, management of events and sustainable enterprises.

The UIU Business Program at HELP College of Arts & Technology ensures a meaningful learning experience via a mix learning modes that allows flexibility in a collaborative learning environment.

Depending on the choice of major, students may engage with industry through the special coop internship programs, placement, and/or work experience options during the program.

Year 1 Subjects for the 4+0 University of Upper Iowa, USA Marketing Degree at HELP CAT

HELP CAT students get to go to the University of Upper Iowa in the USA to study for 1 year paying Malaysian fees

HELP CAT students get to go to the University of Upper Iowa in the USA to study for 1 year paying Malaysian fees

  • English Composition I
  • College Algebra with Applications
  • General Biological Sciences
  • Introduction to Computer Applications and
  • Technology Tamadun Islam dan Tamadun Asia (TTTAS) / Bahasa Komunikasi 3 English Composition II
  • Microeconomics Principles
  • Introduction to Art
  • Introduction to Cultural Anthropology
  • Introduction to Environmental Science
  • Hubungan Etnik / Malaysian Studies

Year 2 Subjects for the 4+0 University of Upper Iowa, USA Marketing Degree at HELP CAT

Get an American degree in Malaysia with 1 year study experience at University of Upper Iowa, USA at HELP College of Arts & Technology

Get an American degree in Malaysia with 1 year study experience at University of Upper Iowa, USA at HELP College of Arts & Technology

  • Microeconomics Principles
  • Accounting Principles I
  • General Phycology
  • Strategic Planning for Entrepreneurs
  • Introduction to Philosophy
  • Accounting Principles II
  • Business Ethics
  • Elementary Statistics
  • Public Speaking
  • Malaysian Economy

Year 3 Subjects for the 4+0 University of Upper Iowa, USA Marketing Degree at HELP CAT

Get an American degree in Malaysia with 1 year study experience at University of Upper Iowa, USA at HELP College of Arts & Technology

Get an American degree in Malaysia with 1 year study experience at University of Upper Iowa, USA at HELP College of Arts & Technology

  • Critical Thinking
  • Management Information System
  • Marketing Principles
  • Global Marketing – Major (Marketing)
  • Community Services
  • Business Law I
  • Corporate Financial Management
  • Money and Banking
  • Management Principles
  • Human Resource Management
  • Personal Selling – Major (Business)
  • Investments
  • Risk Management – Major (Finance)
  • Entrepreneurship and Small Business
  • Management – Major (Finance)
  • Training and Development – Major (HRM)

Year 4 Subjects for the 4+0 University of Upper Iowa, USA Marketing Degree at HELP CAT

HELP College of Arts & Technology

HELP College of Arts & Technology

  • Productions and Operations Management – Major (Business)
  • Quantitative Decisions in Business
  • Retailing – Elective (Marketing)
  • Advertising and Integrated Marketing
  • Communications
  • Consumer Behavior
  • Leadership Theory
  • Labor Relations and Negotiation
  • Economics of International Business
  • Strategic Management
  • Management Cases
  • International Management
  • Intermediate Financial Management – Major (Finance)
  • Industrial Psychology – Elective (Finance, HRM)
  • Personnel Selection and Evaluation – Major (HRM)
  • Compensation and Benefits Management – Major (HRM)
  • Cross-cultural Leadership – Elective (HRM)
  • Organization Behavior – Elective (HRM)

Study at the Best University for the UK Dual Award Marketing Management Degree Course in Malaysia at Asia Pacific University

Asia Pacfic University (APU) achieved a Tier 5 ranking or Excellent in the SETARA 2013 and SETARA 2011.

Asia Pacfic University (APU) achieved a Tier 5 ranking or Excellent in the SETARA 2013 and SETARA 2011.

The Bachelor of Arts (Hons) in Marketing Management at Asia Pacific University programme is specifically designed to provide:

  • An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
  • Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
  • A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
  • Exposure to how the marketing discipline makes its impact in a variety of contexts.

Asia Pacific University is the best university in Malaysia to study marketing management because they have an English-speaking student environment, globalised environment, new campus, highly experienced lecturers and achieved SETARA 2013 Tier 5 Excellent Ranking proving their commitment to quality education.

Year 1 Bachelor of Arts (Hons) in Marketing Management Subjects at Asia Pacific University

Asia Pacific University new campus at Technology Park Malaysia, Bukit Jalil in Kuala Lumpur

Asia Pacific University new campus at Technology Park Malaysia, Bukit Jalil in Kuala Lumpur

Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate.

The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme.

You are then introduced to the four principal functions of a business – Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.

Common Modules for BA (Hons) in Marketing Management at Asia Pacific University

  • Accounting Skills

    Asia Pacific University is a top ranked university in Malaysia with its new campus at Technology Park Malaysia. An impressive 95% of APU's graduates obtain jobs before graduation

    Asia Pacific University is a top ranked university in Malaysia with its new campus at Technology Park Malaysia. An impressive 95% of APU’s graduates obtain jobs before graduation

  • Business and Communication Skills
  • Business Environment
  • Computing and IT in the Workplace
  • Introduction to Management
  • Introduction to Services Management
  • Legal Environment of Business
  • Marketing
  • People Management
  • Quantitative Skills

Year 2 Bachelor of Arts (Hons) in Marketing Management Subjects at Asia Pacific University

The emphasis is on Marketing and Customer Value Delivery alongside the more practical issues of managing for

The highly experienced lecturers at Asia Pacific University are interactive & engages students in a vibrant learning environment

The highly experienced lecturers at Asia Pacific University are interactive & engages students in a vibrant learning environment

enterprise, performance and problem-solving.

Marketing is developed through studies of Information (Research and Advertising), Electronic Marketing (Interactive Marketing & E-Marketing) and an understanding of Customer Relations and of Creativity & Innovation.

Common Modules for BA (Hons) in Marketing Management at Asia Pacific University

  • Behavioral Science in Organisation
  • Commercial Law
  • Creativity and Innovation
  • Critical Thinking in Management
  • Research Methods
  • Business Ethics and Governance

Specialised Modules for BA (Hons) in Marketing Management at Asia Pacific University

  • Marketing Intelligence and Research
  • Integrated Marketing Communication 1
  • B2B Marketing
  • E-Marketing
  • Delivering Customer Value
  • Customer Lifestyle and Behavior

Year 3 Bachelor of Arts (Hons) in Marketing Management Subjects at Asia Pacific University

The emphasis is on Marketing strategy and decision-making alongside further issues of managing for enterprise,

Group Discussion Rooms at Asia Pacific University for a conducive study environment

Group Discussion Rooms at Asia Pacific University for a conducive study environment

performance and problem-solving. Central to your studies is the consideration of exciting new opportunities to develop New Products and to be able to develop effective Marketing Communications which integrate the wide array of media available.

Brand Management and the consideration of Customer Relationships explore the competitive advantage which can be exploited by proper use of such intangibles.

The application of Marketing in various growth sectors is also considered through modules in Retail Marketing and Marketing People, Places and Performance.

The Project further develops the academic and practical aspects of your chosen area of study in Marketing Management and reinforces your independent learning skills.

Specialised Modules for BA (Hons) in Marketing Management at Asia Pacific University

  • Lecture Theatre at Asia Pacific University

    Lecture Theatre at Asia Pacific University

    Brand Management

  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communication
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Marketing People, Places and Performance
  • Retail Marketing Management
  • Strategic Marketing Planning

The UK Dual Degree Programmes at Asia Pacific University

Staffordshire University is a top rated university in the UK

Staffordshire University is a top rated university in the UK

The Dual Degree Programmes are offered through a unique collaborative partnership between APU and Staffordshire University, United Kingdom, through which Staffordshire accredits undergraduate programmesthat are designed and delivered by APU. On completion of the programme, students will be awarded two undergraduate degree Certificates and Transcripts: one from APU and one from Staffordshire.

The APU-Staffordshire Dual Degree Programmes are offered under an approved collaboration in accordance with the Code of Practice for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency’s (QAA).

APU’s academic programmes are all approved by the Ministry of Higher Education of Malaysia and the qualifications are accredited by the Malaysian Qualifications Agency (MQA).

Outstanding UK Dual Award Marketing Degree Programme in Malaysia at Taylor’s University

Taylor's University offers an excellent environment for tertiary studies in Malaysia

Taylor’s University offers an excellent environment for tertiary studies in Malaysia

Since it’s inception in 1969, Taylor’s University has gained significant recognition as a leading private education institution in Malaysia. Students wanting a top rated business degree can go for the Bachelor of Business (Hons) Marketing UK Dual Award degree at Taylor’s University. Students will receive a degree from Taylor’s University as well as the top ranked University of the West of England, UK.

Officially upgraded to University in September 2010, Taylor’s is one of Malaysia’s top private universities. Over 70% of Taylors University’s graduates are employed within 2 months. In addition, the university has strong partnerships with 3,000+ career partners in Malaysia and globally. These are just some of the reasons that Taylor’s University is one of the best universities in Malaysia for you to study the degree in Marketing.

The beautiful 27-acre Taylor's Lakeside Campus will provide all the right conditions for a vibrant exchange between academic, commercial, social and leisure activities for top students

The beautiful 27-acre Taylor’s Lakeside Campus will provide all the right conditions for a vibrant exchange between academic, commercial, social and leisure activities for top students

The Bachelor of Business (Hons) Marketing Programme at Taylor’s University is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.

Bachelor of Business in Marketing students at Taylor’s University will learn how to communicate information on products and services to the target market, develop viable plans of action to respond to growing demands and trends in different countries and cultures, as well as the ability to make strategic marketing decisions in complex situations.

UK Dual Award from the University of the West of England (UWE), Bristol, U.K.

Taylor’s Business School (TBS) offers dual award degree programmes in collaboration with the Bristol Business School, University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.

3-Year Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Taylor's University students have access to excellent sports facilities on campus

Taylor’s University students have access to excellent sports facilities on campus

From Theory to Application

  • Develop critical thinking, ideas and concepts to fit existing and new markets; analyse the market environment, make critical decisions and communicate marketing plans to stakeholders, through modules such as Market Analysis & Decision Making and Strategic Management.
  • Exposure to real-world situations through project based learning and simulations based on industry case studies.

Industry-relevant Curriculum

  • The Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as Nielsen to give lectures, share experiences, case studies and projects to enhance students’ learning.
  • Opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG.

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

YEAR 1 Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Taylors Business School students swept up the first prize in the HSBC Malaysia Business Case Competition 2014

Taylors Business School students swept up the first prize in the HSBC Malaysia Business Case Competition 2014

Semester 1

  • • Business Communication
    • Introduction to Accounting
    • Introduction to Management
    • Microeconomics
    • Quantitative Methods for Business

Semester 2

  • • Introduction to Finance
    • Macroeconomics
    • Organisational Behavior
    • Principles of Marketing
    • MPU (U2)*
    • MPU (U3)*

YEAR 2 Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Lecture Theatre at Taylor's University with a view of the lake

Lecture Theatre at Taylor’s University with a view of the lake

Semester 3

  • Brand Management
  • Consumer Behavior
  • Pricing
  • MPU (U1) – Module 1*
  • MPU (U1) – Module 2*
  • MPU (U4)*

Semester 4

  • Business to Business Marketing
  • Integrated Marketing Communications
  • International Marketing
  • Research Methods
  • Supply Chain Management

YEAR 3 Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University

An intellectually stimulating environment at Taylor's University

An intellectually stimulating environment at Taylor’s University

Semester 5 (Short Semester)

  • Internship

Semester 6

  • Business Ethics & Values
  • Market Analysis & Decision Making
  • Services Marketing
  • Project

Semester 7

  • Contemporary Issues in Marketing
  • Interactive & Digital Marketing
  • Retail Marketing
  • Strategic Management
  • Elective

ELECTIVES

  • Cross Cultural Management
  • Doing Business in Asia
  • Entrepreneurship & Small Business
  • Organisational StudiesNOTE:
    * The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Award-Winning Business School at Taylor’s University

Taylors Business School students swept up the first prize in the HSBC Malaysia Business Case Competition 2014

Taylors Business School students swept up the first prize in the HSBC Malaysia Business Case Competition 2014

Taylor’s Business School students have continuously clinched awards in numerous local and international competitions, demonstrating their ability to apply classroom theories into practice, and excel in real-world scenarios. These competitions provide opportunities for Taylor’s students to test their knowledge and skills in competitive settings and benchmark their solutions against their peers. They also provide an avenue for students to network with peers, experts and industry leaders.

Taylor’s Business students have won the prestigious HSBC Young Entrepreneur Challenge 6 consecutive times as Champions and twice as Regional Champions.

  • 2015 National Champion, Unilever Future Leader’s League
  • 2014 International Champion L’Oreal Brandstorm
  • 2014 National Champion HSBC Business Case Challenge
  • 2014 2nd Runner-up L’Oreal Brandstorm
  • 2013 National Champion Deloitte Risk Intelligence Challenge Trophy
  • 2013 National Champion Innovative Youth, Future Business Leader Marketing Plan Competition
  • 2013 2nd Runner-up Pertandingan Kuiz Pelaburan PNB
  • 2013 2nd Runner-up Inter-Varsity Accounting Quiz
  • 2012 Regional and National Champions HSBC Young Entrepreneur Challenge
  • 2012 National Champion L’Oreal Brandstorm
  • 2012 2nd Runner-up CIMB ASEAN Youth Stock Challenge
  • 2011 Champion Inter-varsity Accounting Quiz
  • 2011 National Champion HSBC Young Entrepreneur Challenge
  • 2010 National Champion HSBC Young Entrepreneur Challenge
  • 2009 National Champion HSBC Young Entrepreneur Challenge
  • 2009 Champion CIMA Global Challenge
  • 2008 1st Runner-up – Best Presenter Asia Best Young Speaker of Business English Competition
  • 2006 National Champion HSBC Young Entrepreneur Challenge
  • 2005 Regional and National Champions HSBC Young Entrepreneur Challenge

Outstanding Management and Marketing Degree at Top Ranked Curtin University Sarawak

Curtin is ranked in the top 2% of universities worldwide in the highly regarded Academic Ranking of World Universities (ARWU). In 2014, Curtin’s position increased by more than 100 places to equal 303rd in the world and equal 10th in Australia.

Curtin is ranked in the top 2% of universities worldwide in the highly regarded Academic Ranking of World Universities (ARWU). In 2014, Curtin’s position increased by more than 100 places to equal 303rd in the world and equal 10th in Australia.

Graduates of the program possess practical knowledge and applied understanding of business, technology and globalization concepts, and seek careers in marketing, management, government, professional disciplines, and entrepreneurship.

Curtin University Sarawak  faculty members collaborate on research and teaching, often across the program areas, reflecting our unique departmental culture of professional interdependence, mutual respect, friendliness and dedication to the advancement of teaching, research and service to the community.

The marketing and management faculty members focus our careers on innovative teaching methods; publish in the refereed journals and conference proceedings; and participate in our community, state and nation activities through various outreach and educational programs.

Bachelor of Commerce Dual Major Marketing Degree Programmes offered at Curtin University Sarawak

School of Business at Curtin University Sarawak

School of Business at Curtin University Sarawak

Curtin Sarawak offers 3 Bachelor or Commerce Dual Majors in the Marketing degree programmes. Students can choose which combination that best fits their career goals. Students who intend to start up their own business will find the Entrepreneurship and Marketing dual major useful. Many businesses fail for lack of solid marketing strategies.

Jobs abound in the banking and finance industry. A combination of finance and marketing will provide the graduate many career choices. As we progress along in our careers, we will find that good management skills are needed. The dual major in Management and Marketing will enable the graduate to move up the management levels in the marketing field.

Bachelor of Commerce (Management and Marketing) at Curtin University Sarawak

Year 1 Subjects for the Bachelor of Commerce (Management and Marketing) at Curtin University Sarawak

Gym at Curtin University Sarawak

Gym at Curtin University Sarawak

  • Introduction to Accounting
  • Business Law
  • Introduction to Business Information Systems
  • Fundamentals of Management
  • Communication in Business
  • Introductory Economics
  • Discovering Marketing
  • Organisational Behaviour

Year 2 Subjects for the Bachelor of Commerce (Management and Marketing) at Curtin University Sarawak

Curtin University Sarawak is one of the best universities for business & accounting programmes

Curtin University Sarawak is one of the best universities for business & accounting programmes

  • Human Resource Management Introduction
  • Environmental Issues in Business
  • Consumer Behaviour
  • Marketing Research
  • Introduction to International Management
  • Entrepreneurship
  • International Marketing
  • Digital Communication Management

Year 3 Subjects for the Bachelor of Commerce (Management and Marketing) at Curtin University Sarawak

  • Managing Change
  • Strategic Management
  • Retail Marketing and Distribution
  • Strategic Marketing
  • Business Ethics
  • Business Capstone
  • Services Marketing
  • Internet Marketing

First Rate BA (Hons) Marketing at Top Ranked UCSI University

UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL

UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL

The BA (Hons) Marketing course at UCSI University  provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods.

The Faculty of Business & Information Science (FoBIS) is one of the largest faculties in UCSI University and is also recognised as a member of the Chartered Institute of Marketing, UK (CIM). Graduates will receive partial exemption from CIM – The Charted Institute of Marketing.

UCSI University seeks to promote interdisciplinary approaches – a strategy that has contributed immensely to many of their students’ achievements.  Students at UCSI University have internships for every year of their studies with more than 1000 companies to choose from.

Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme.

Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice. Graduates will receive partial exemption from The Charted Institute of Marketing

Year 1 Subjects for the BA (Hons) Marketing Degree at UCSI University

Students learn from qualified & experienced lecturers at UCSI University

Students learn from qualified & experienced lecturers at UCSI University

  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behavior
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1

Year 2 Subjects for the BA (Hons) Marketing Degree at UCSI University

The library & computer labs are located inside the Learning Resource Centre at UCSI University

The library & computer labs are located inside the Learning Resource Centre at UCSI University

  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E- Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modeling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2

Year 3 Subjects for the BA (Hons) Marketing Degree at UCSI University

Computer lab at UCSI University

Computer lab at UCSI University

  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3

Study at the Top Ranked UCSI University in Malaysia

UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL

UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL

UCSI University is ranked in the Top 300 Universities in Asia in 2015 by the renown QS University Rankings. UCSI University is ranked as Excellent or Tier 5 in the SETARA 2013 rating system by MQA.

The University’s academic staff are at the forefront of their disciplines and their views are highly sought after on major issues; from business to political science.

Many of their academics have extensive experience working overseas and some play advisory roles in public bodies and various committees. By bringing their experiences into the classroom, UCSI’s academics cater to an exhilarating learning environment and learners will thrive as they balance academic mastery with industrial application.

Since its inception in 1986, UCSI University has been committed to further the discovery and celebration of knowledge.

Co-Operative Education Training Programme for Every Year of Degree Studies at UCSI University

With its innovative academic curriculum, UCSI University students also enjoy the unique benefits of its Co-Operative Education Training Programme (Co-Op) that enhances their employability by integrating classroom learning with workplace training in Co-Op employer organisations.

Completing two months’ work experience for every study year, a UCSI University student would have six to eight months’ work experience to stand ready for full-time employment upon their graduation. Currently, UCSI University has more than 1,000 employer organisations registered as heir Co-Op employers. With the number rising annually, these partnerships create job opportunities for students to be job-ready upon their graduation.

First Rate Bachelor of Business (Hons) Degree Programme at KDU University College Utropolis Glenmarie

KDU University College Utropolis Glenmarie purpose built campus

KDU University College Utropolis Glenmarie purpose built campus

Established in 1983, and a pioneer in Malaysian private education, KDU University College Utropolis Glenmarie has continued to be an innovative leader in Malaysia.

KDU University College Utropolis Glenmarie new campus is strategically located near Shah Alam and is easily accessible to students from Klang, Sunway, Puchong and Petaling Jaya.

KDU University College is an excellent choice for students who are serious about their studies and about quality. The new campus is beautifully designed to suit the students learning needs and comfortable enough for students to have a family-like environment.

KDU prides itself with its impressive alumni of more than 46,000 graduates. KDU University College has moved to their new campus in early 2015. Scholarships are available for deserving students as well.

Students after SPM or O-Levels can enter into KDU University College Utropolis Glenmarie Foundation in Arts & Technology for 1 year before continuing on to the degree. The other pathway is to take the Diploma in Business Administration for 2 years and then enter into Year 2 of the Bachelor of Business (Hons) Degree Programme at KDU University College Utropolis Glenmarie for another 2 years. Both ways are a total of 4 years.

Programme Structure for the Bachelor of Business (Hons) Degree Programme at KDU University College Utropolis Glenmarie

The aggressive nature of business today means that inter-disciplinary knowledge is not an advantage

KDU University College Utropolis Glenmarie Campus Accommodation Block (White) is just next to the main block

KDU University College Utropolis Glenmarie Campus Accommodation Block (White) is just next to the main block

anymore – it is a requirement. The Bachelor of Business (Hons) programme is a general business degree that provides students excellent coverage of fundamental core subjects with the addition of specialised subjects in 5 key business areas:

  • Economics
  • Marketing
  • Logistics
  • Human Resource Management
  • Finance

Students are given the freedom to tailor their degrees, depending on their interests in the specific area of the business world.

Career Options

  • Entrepreneur
  • Financial Manager
  • Human Resource Manager
  • Marketing Manager
  • Market Research Analyst
  • Retail Buyer
  • Operations Manager
  • Real Estate Agent

Entry Requirements into the Bachelor of Business (Hons) Degree programme at KDU University College Utropolis Glenmarie

Lecture Hall at KDU University College

Lecture Hall at KDU University College

  • GCE A Levels :2 Principal Passes or 2Es
  • STPM : 2 Principal Passes or 2Cs
  • UEC : Min. 5 credits
  • Diploma : CGPA 2.00
  • Foundation Studies : CGPA 2.00
  • Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in
  • the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency) Pass (Subject to review and approval of certified transcripts)

Year 1 Subjects for the Bachelor of Business (Hons) Degree Programme at KDU University College Utropolis Glenmarie

KDU University College's 50,000-sq ft library with coffee bar, learning pods and reading areas promoting collaborative activities and student interaction

KDU University College’s 50,000-sq ft library with coffee bar, learning pods and reading areas promoting collaborative activities and student interaction

  • Academic English 1 & 2
  • Business Law
  • Business Statistics
  • Financial Accounting
  • Macroeconomics
  • Management Accounting
  • Microeconomics
  • Principles of Management
  • Principles of Marketing

Year 2 Subjects for the Bachelor of Business (Hons) Degree Programme at KDU University College Utropolis Glenmarie

KDU University College Utropolis Glenmarie Campus

KDU University College Utropolis Glenmarie Campus

  • Corporate Social Responsibility
  • Entrepreneurship
  • Principles to Finance
  • Organisational Behaviour
  • Research Methodology
  • Introduction to Information Technology
  • 3 or 4 subjects of the specific specialisation
  • 1 electives subject

Year 3 Subjects for the Bachelor of Business (Hons) Degree Programme at KDU University College Utropolis Glenmarie

  • Dissertation (Final Year Project)
  • Internship
  • 3 or 4 subjects of the specific specialisation
  • Strategic Management
  • International Management

Specliasation & Elective Subjects for the Bachelor of Business (Hons) Degree Programme at KDU University College Utropolis Glenmarie

EduSpiral has given me great advise to choose the right course. Jun Sern, KDU University College

EduSpiral has given me great advise to choose the right course.
Jun Sern, KDU University College

ECONOMICS

  • Competition & Government Regulation
  • Economies of East Asia
  • Economics of Human Resource
  • International Finance
  • Introduction to Econometrics
  • Managerial Economics
  • The Economics of Money & Banking

FINANCE

  • International Finance
  • Applied Financial Analysis
  • Corporate Finance
  • Financial Markets & Institutions
  • Financial Markets & Institutions
  • Investment Analysis
  • Portfolio Management

HUMAN RESOURCE MANAGEMENT

I was confused about what to study and talking to EduSpiral helped me a lot. Coming from Sarawak made it difficult for me to know which university was best in Malaysia & EduSpiral provided good insights. Eric Lu, Business at KDU University College

I was confused about what to study and talking to EduSpiral helped me a lot. Coming from Sarawak made it difficult for me to know which university was best in Malaysia & EduSpiral provided good insights.
Eric Lu, Business at KDU University College

  • Employment Law
  • Human Resource Management
  • International Human Resource Management
  • Performance Management
  • Strategic Compensation
  • Economics of Human Resource

LOGISTICS

  • Introduction to Logistics
  • Logistic Intellegence
  • Logistics Strategy
  • Supply Chain Management
  • Operations Management
  • Purchasing Management

MARKETING

  • Brand Management
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Marketing Management
  • Marketing Research
  • Services Marketing

Affordable Private University in Malaysia for Marketing Degree at First City University College

First City University College has a 13-acre purpose built campus that's conducive for your studies

First City University College has a 13-acre purpose built campus that’s conducive for your studies

This BA (Hons) Marketing degree programme at First City University College provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. Graduates will be able to formulate marketing plans, craft marketing strategies and manage customer relations in a socially networked environment.

The duration for the BA (Hons) Marketing degree at First City University College is 3 years (6 semesters) with intakes in January and September of each year.

Entry Requirements for the BA (Hons) Marketing degree at First City University College

  • STPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English)and at least a pass in Malay Language and History.
  • UEC: Minimum 5 Bs (inclusive of English)
  • GCE A Levels: Minimum 2 Es and 5 credits in GCE 0 Level /SPM (inclusive of English) and at least a pass in Malay Language and History
  • Diploma in Business Administration: CGPA of 2.0
  • AUSMAT: Minimum ATAR score of 65%

Anglia Ruskin University UK Dual Award Degree at First City University College 

Anglia Ruskin University celebrated its 150 years of commitment to quality education in 2008. The University has two main

Anglia-Ruskin-University

Anglia-Ruskin-University

campuses, one in the centre of Cambridge, and one in Chelmsford. Both campuses have seen multi-million pound investment over the last few years and offer students state-of-the-art learning and teaching facilities.

History of  Anglia Ruskin University, UK

  • 1858 John Ruskin opened a School of Art in Cambridge, laying the foundation for the institution which grew to become Anglia Ruskin University.
  • 1989 The Essex Institute of Higher Education and Cambridgeshire College of Arts & Technology came together to form a polytechnic.
  • 1992 Became a university and changed its name from Anglia Polytechnic University (APU) to Anglia Ruskin in 2005.

Academic strengths for Anglia Ruskin University, UK

  • Anglia Ruskin University is in the top 20% in the country for student satisfaction on business studies (NSS 2014).
  • Average graduate salary is £29,693 – well above the UK average (DLHE 2012–13).
  • ARU lecturers are rated among the most enthusiastic and interesting in the country, and our courses among the most intellectually stimulating (NSS 2014).
  • Anglia Ruskin University is the UK Entrepreneurial University of the Year (Times Higher Education Awards, 2014) – what
    Lord Ashcroft International Business School - Anglia Ruskin University

    Lord Ashcroft International Business School – Anglia Ruskin University

    better place to think about starting your own business?

  • ARU students use the Bloomberg Financial Markets Lab – Bloomberg is the world’s leading platform for global business and finance news, data, analytical tools and research – to trade and invest using virtual money.
  • ARU students take part in a number of competitions each year, including the Universities Business Challenge – we’ve reached the final several times and won it twice.
  • The National Student Survey (NSS) 2011 showed that many students are delighted with their experience at Anglia Ruskin
  • The Business Economics course achieved more than 90% satisfaction
  • 90.4% of Anglia Ruskin students are in employment or further study six months after graduating, second only to Cambridge University (at 91.2%) in their region. (Source: Anglia Ruskin University’s Destination of Leavers Survey 2009–10)

Course Outline for the BA (Hons) Marketing degree at First City University College

Experienced and Qualified lecturers provide personal attention to First City University College sudents

Experienced and Qualified lecturers provide personal attention to First City University College sudents

SEMESTER 1

  • Economics
  • Principles of Accounting
  • Business Mathematics
  • Business English
  • Business Statistics
  • MPU 1 (Paper 1)
    – Hubungan Etnik (for local students)
    – Bahasa Melayu Komunikasi 2 (for international students)

SEMESTER 2

  • Principles of Management
  • Financial Accounting 1
  • Library at First City University College

    Library at First City University College

    Principles of Finance

  • Principles of Marketing
  • Business Law
  • MPU 1 (Paper 2)
    – Tamadun Islam dan Tamadun Asia (for local students)
    – Pengajian Malaysia 3 (for international students)

SEMESTER 3

  • Entrepreneurship and Enterprise Management
  • Management Information Systems
  • Business Project Management
  • International Business
  • Marketing Management
  • MPU2
    First City University College offers an affordable and conducive environment for students to excel in their studies

    First City University College offers an affordable and conducive environment for students to excel in their studies

    – Bahasa Kebangsaan A
    – Social Networking for Higher Education
    – Stress Management

SEMESTER 4

  • Business Research Methods
  • SocialMedia Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Service Management
  • MPU 3
    – Scientific Thinking Skills

SEMESTER 5

  • First City University College is one of the most affordable universities in Malaysia to study

    First City University College is one of the most affordable universities in Malaysia to study

    Strategic Management

  • Supply Chain Management
  • Marketing Research
  • Business to Business Marketing
  • Consumer Behaviour
  • Marketing Consultancy
  • Product Management
  • MPU 4
    -Team Building

SEMESTER 6

  • Undergraduate Project
  • Global Cross-CulturalManagement
  • Ethics in Business
  • Retail Management
  • Risk Management
  • Organisational Development Management
  • Industrial Training

MPU Subjects
* All Malaysian and International students are required to take 5 MPU compulsory subjects.

Excellent Bachelor of Business (Marketing) (Hons) Programme at HELP University Subang 2 and Damansara Heights Campus

HELP University’s (HU) new campus at Subang 2

HELP University’s (HU) new campus at Subang 2

With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates with the ability to add value to products and services have an edge over others.

The Bachelor of Business (Hons) Marketing programme at HELP University is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

HELP University's new campus at Pusat Bandar Damansara

HELP University’s new campus at Pusat Bandar Damansara

On completion of the programme, graduates would have acquired decision-making skills and be innovative in their approach to business problems and situations. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.
To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

Most subjects follow the assessment pattern below:

Continuous assessment – 40% Final examination – 60% Total – 100%

Programme Structure for the Bachelor of Business (Marketing) (Hons) Programme at HELP University

Subjects Year 1 Subjects for the Marketing Major Degree at HELP University  

I didn't know which university to study. I talked to EduSpiral and after touring the universities, I was able to make a good decision. Jack Wat, Business at HELP University

I didn’t know which university to study. I talked to EduSpiral and after touring the universities, I was able to make a good decision.
Jack Wat, Business at HELP University

  • ACC 101 Financial Accounting 1
  • ACC 103 Management Accounting 1
  • ECO 101 Principles of Microeconomics
  • ECO 102 Principles of Macroeconomics
  • ITC 101 Information Technology for Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM 101 Business Statistics

Year 2 & 3 Marketing Major Degree Subjects at HELP University

  • FIN 202 Financial Management
  • MKT201 Consumer Behavior
  • MKT202 Internet Marketing
  • MKT203 Distribution & Logistics Management
  • MKT205 Sales Management
  • MKT207 Product Management
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT303 Marketing Research
  • MKT304 Competitive Marketing Planning & Strategy
  • MKT306 Services Marketing
  • MKT307 Environmental Marketing
  • MKT311 Innovative Product Development and Management
  • MGT400 Graduation Project

Partial List of Electives (for all specializations)

Top students choose to study at HELP University

Top students choose to study at HELP University

  • ACC 201 Management Accounting 2
  • ACC 291 Islamic Bank Management
  • BKG301 Comparative Banking Structure
  • COM 200 Managerial Communication
  • ECO 203 International Economics
  • FIN 203 Financial Institutions, Instruments and Markets
  • FIN 204 Investment Analysis & Decision Making
  • FIN 206 Introduction to Technical & Analysis Trading
  • FIN 207 Mergers & Acquisitions
  • FIN 301 Corporate Finance

    A conducive study environment for top students at HELP University Subang 2

    A conducive study environment for top students at HELP University Subang 2

  • HRM 201 Managing Human Resources
  • LAW201 Company Law
  • LAW305 International Business Law
  • MGT200 Small Business Management
  • MGT201 Organizational Behavior
  • MGT202 E-Business
  • MGT204 Asian Entrepreneurship & Innovation
  • MGT205 Asian Business Environment
  • MGT300 Managing People across Cultures
  • MGT302 Change Management
  • MGT303 Corporate Policy & Strategy
  • MGT304 Strategic International Business Management
  • MGT305 Business Ethics & Social Responsibility
  • MGT309 Project Management

    Group Study rooms at HELP University Subang 2

    Group Study rooms at HELP University Subang 2

  • MKT206 Retail Management
  • MKT208 Brand Management
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT305 Strategic Marketing Relationship
  • MKT308 B 2B Marketing
  • MKT309 Marketing Engineering
  • QBM 201 Advanced Business Statistics

Seminars (Career Skills)

Seminars covering the following areas will be conducted and all students are required to attend. Although these seminars do not count as credits towards graduation, all HELP graduates must be trained in the following essential skills:

  • Resolving Conflicts
  • Negotiation
  • Interpersonal Dynamics
  • Team Building Assessment

HELP University Business Degree Credit Transfer to the University of Queensland

The University of Queensland (Australian University of the Year 1998) is one of Australia’s premier learning and research

HELP University IT students can save on costs by transferring to one of the best universities in Australia, University of Queensland.

HELP University IT students can save on costs by transferring to one of the best universities in Australia, University of Queensland.

institutions. It is the oldest university in Queensland and has produced generations of graduates who have gone on to become leaders in all areas of society and industry.

The University is a founding member of the national Group of Eight, an alliance of research-strong “sandstone” universities committed to ensuring that Australia has higher education institutions which are genuinely world class.

It belongs also to the global Universitas 21 alliance, which aims to enhance the quality of university outcomes through international benchmarking and via a joint venture e-learning project with The Thomson Corporation. After studying at HELP University, students have the option of transferring to the Bachelor of Business Management, Bachelor of Commerce and Bachelor of Economics programs at the University of Queensland under an exclusive credit transfer arrangement. Terms and conditions apply.

Bachelor of Business Management (2 + 1) Specialisation

  • HELP University IT students can transfer to the top ranked University of Queensland for the final part of their degree.

    HELP University IT students can transfer to the top ranked University of Queensland for the final part of their degree.

    Marketing

  • International Business
  • Human Resources

Bachelor of Commerce (2 + 1) Specialisation

  • Accounting
  • Finance
  • Accounting & Finance

Bachelor of Economics (Hons) (1½ + 1½) Specialisation

  • General
  • International Trade and Finance

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices

"My friend introduced me to EduSpiral because I was confused about my next step due to my unexpected results in STPM. EduSpiral provided me with great solutions to fit my career goals." Kuo Qiat, Marketing degree at UCSI University

“My friend introduced me to EduSpiral because I was confused about my next step due to my unexpected results in STPM. EduSpiral provided me with great solutions to fit my career goals.”
Kuo Qiat, Marketing degree at UCSI University

for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

Please contact us for more details.

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