Top Foundation in Communication Course in Malaysia at Taylor’s University
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Mass communication is the study of how people and companies send out information through mass media to target large areas of the population at the same time. The channels that they use to send out the information are generally through newspaper, magazine, book publishing, print media, radio, television, film, and now through the internet using social media or websites. The messages sent out are for disseminating information, news and advertising. There are many job opportunities for mass communication graduates in Malaysia if you are good.
Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
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The Best Foundation in Communication Programme in Malaysia at Taylor’s University
Taylor’s University 1-year Top Rated Foundation in Communication programme exposes students to the fundamentals of the communication industry and how to deal with the complexity of issues, people and organisations. The programme has a balanced assessment method, whereby 50% of the evaluation is allocated to various continuous assessments such as quizzes, course work, class test, projects and oral presentations, while the remaining 50% to the final exam.
Intakes are in January, March and July of each year for students after SPM or O-Levels. Upon completion of the Foundation in Communication, students can continue on to any of the communication degree programmes at Taylor’s University
- Bachelor of Mass Communication (Hons) (Advertising)
- Bachelor of Mass Communication (Hons) (Broadcasting)
- Bachelor of Mass Communication (Hons)
- Bachelor of Mass Communication (Hons) (Public Relations & Event Management)
- Bachelor of Mass Communication (Hons) (Public Relations & Marketing)
Subjects for the Foundation in Communication Programme at Taylors University
- Discovering Mass Communication
- Media Appreciation
- English I
- Introduction to Media Workshop
- Social Psychology
- Audio Visual Production
- English II
- Basic Communication Research
- Public Speaking Skills
- Business Enterprise
- Principles of Economics
UK Dual Award from the University of the West of England (UWE), Bristol, U.K.
The School of Communication at Taylor’s University offers dual award degree programmes in
collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.
Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.
UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.
- The University of the West of England, Bristol or affectionately called Bristol UWE is one of the
most popular universities in the U.K. with a lively intellectual and social mix.
The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training.
- The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
- The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
- It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.
Real Clients, Real Projects for Communication Students at Taylor’s University
We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:
- Abu Baker Siddiq
Astro Shaw Sdn Bhd
- Doris Lim
- Dr Rohmad Fakeh
Deputy Director of Strategic Planning Section
Department of Broadcasting, RTM
- Irene Jay Liu
News Editor Data
Thomson Reuters, Hong Kong
- Lisa Wong
- Prof Dina Iordanova
Professor of Film Studies
University of St Andrews, Scotland
- Sandra Hanchard
Swinburne Institute for Social Research, Australia
- Sean Lee
Activities Beyond the Classroom for Communication Students at Taylor’s University
Award-Winning Communication Students at Taylor’s University
- Champion in the EcoWorld Recruitment Video Competition
SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
- 1st Runner Up in the Shell Fuel Save Campaign
Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery.
- Champions for Moving Walls Love Generator Challenge
Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).
- 1st Prize in the United Against Crime initiative
Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department.
- Champion in the Shell Fuel Save Campaign
Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency.
- Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.
Student Mobility Programme at Taylor’s University
In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.
This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.
Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.
The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.
What We Do
proPassion Communications is committed to two key principles: passion and professionalism.
The services provided by proPassion Communications are:
- public relations campaigns
- branding campaigns
- marketing communications
- event management
List of Clients:
- Baskin Robbins
- Big Fish Media Sdn Bhd
- da:men mall
- Dutch Lady
- Encorp Strand Mall
- Escape Room
- Mypartners Communications Sdn. Bhd.
- StarAsia (Malaysia) Sdn. Bhd.
Strong Industry Linkages at Taylor’s School of Communication
Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.
Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:
- ARC Worldwide
- Bates Asia
- DDB PR Sdn. Bhd.
- Foetus International
- Grey Worldwide Sdn. Bhd.
- Leo Burnett
- McCann Erickson (Malaysia) Sdn. Bhd.
- MindShare Malaysia
- Ogilvy & Mather
- Sirius Communication Sdn. Bhd.
- Edelman Public Relations
- Eric Pringle Associate PR
- Essence Communication Sdn. Bhd.
- Fleishman-Hillard Malaysia
- Universal McCann
- Weber Shandwick
- Genting Berhad
- Kuala Lumpur Pavillion
- Mesiniaga Berhad
- Panasonic Malaysia Sdn. Bhd.
- Shell Malaysia
- Sony Malaysia
- ACP Magazine
- The Edge Communications Sdn. Bhd.
- Aljazeera International (Malaysia) Sdn. Bhd.
- Panasonic Malaysia Sdn. Bhd.
- New Straits Times
- The Star Publications
- Media Prima
- Protemp Exhibitions Sdn. Bhd.
- Roots Asia Pacisic (M) Sdn. Bhd.
- Institute of Public Relations Malaysia
- International Association of Business Communicators
- Centre for Independent Journalism
- Group MAD
- PHD Media
Industry Standard Facilities for the School of Communication at Taylor’s University
School of Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.
Our school’s facilities include:
State-of-the-Art Facilities at Taylors University
Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake; striking a balance between form and function to embody Taylor’s University’s modern approach and perspective in premium education with an approach to holistic growth outside the classroom.
Surrounding the serene lake are buildings that house the academic wings and the commercial annexe that comprise of wide and spacious corridors, pleasing and rich landscapes and all in all, a sustainable and conducive environment for education. Besides, being visually comforting and naturally soothing, the overall design also enhances the air quality, both indoor and outdoor.
Taylor’s provides the necessary conducive environment for learning and development, to complement our quality academic programmes. Our campuses provide students with a comprehensive list of features and facilities to cater to our students’ learning needs and comfort during their years at Taylors University.
Service Facilities at Taylors University
- Career Services Centre
- Computer Labs
- Counselling and Psychological Services Centre
- Experimental Theatre
- Lecture Theatres
- Sick Bay
- Sports and Recreation Centre
- Student Life Centre
- The Grand Hall
Career Services Centre
This centre provides students with reference materials and information about occupations, corporations and career opportunities.
For computer practical classes. Each lab has an average of 33 computers.
1300-seater 4-storey library to suit students’ individual learning styles. The library is equipped with 24/7 study areas, discussion rooms, multimedia rooms, theatrette, computers, printing & photocopying facilities.
Residence for students living on campus.
Sports and Recreation Centre
Multi-purpose courts (Futsal, netball, volleyball, basketball, cricket nets, tennis, dodgeball)
Student Life Centre
The Student Life Centre is a purpose driven centre devoted to provide a platform for Student Leaders and the student communities as a whole to engage in creative thinking, brainstorming of new ideas and implement the execution of these ideas.
The Centre features Discussion Hubs, a meeting room, independent study area and a Mini Events Zone. It is also where the TU Student Council office, Community Service Initiatives Volunteers office and International Student Services Centre are located.
The Grand Hall
1000-seater hall designed for campus events and activities such as convocations, examinations, exhibitions and gala dinners; as well as sports activities.
Lectures and events are conducted in the hall which can seat up to 300 people.
Suitable for stage performances (dramas and plays) and can be used for practice sessions. Equipped with stage, hi-tech acoustics and lighting systems. Seats surround the stage, providing a 360 degree view of performance.
Counseling and Psychological Services Centre
A centre for students, staff and parents to receive counselling on various emotion related issues.
- On Campus (U Residence @ Lakeside Campus)
- Located in Taylor’s University, Lakeside Campus
- This 6-storey building has 890 beds, 126 apartment units and 116 en-suites, all tastefully furnished
- 24-hour multi-level security
- Resident housemaster
- Onsite maintenance support
- Housekeeping services
- Recreational areas
- Learning spaces
- Shuttle bus services
- Off-Campus (Various Locations)
- Units are located within the vicinity of the campuses
- 24-hour security
- Onsite maintenance support
- Housekeeping services
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