Best Mass Communication (Public Relations & Marketing) Degree Course in Malaysia at Taylor’s University

Best University in Malaysia for Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

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The Bachelor of Mass Communication (Hons) (Public Relations & Marketing) degree programme at Taylor’s University provides a strong public relations and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year. Moreover, Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

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Excellent Bachelor of Mass Communication (Hons) (Public Relations & Marketing) Programme in Malaysia at Taylor’s University

Mass Communication students at Taylor's University

Mass Communication students at Taylor’s University

The Bachelor of Mass Communication (Hons) (Public Relations & Marketing) degree programme at Taylor’s University provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans.

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals.

This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

Education Pathway

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s.

YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Recording Studio for Communication Students at Taylor's University

Recording Studio for Communication Students at Taylor’s University

Semester 1

  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*

Semester 2

  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*

Short Semester

  • Elective I
  • MPU (U2)*
  • MPU (U3)*

YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Photography Studio for Communication Students at Taylor's University Lakeside Campus

Photography Studio for Communication Students at Taylor’s University Lakeside Campus

Semester 3

  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Principles of Marketing
  • Introduction to Management

Semester 4

  • Interactive Media
  • E-Marketing
  • Consumer Behavior
  • Crisis Management
  • Promotional Management

Short Semester

  • Brand Management
  • Elective II
  • MPU (U4)*

YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Mac Lab at Taylor's University

Mac Lab at Taylor’s University

Semester 5

  • Media Law & Ethics
  • Public Relations Consultancy
  • Issues in Marketing
  • Relationship Marketing
  • Professional Media Workshop

Semester 6

  • Internship

Electives
Short Semester (Elective I)

  • Performing Arts
  • Illustration & Visual Narrative
  • Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development

Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Career Options for Public Relations and Marketing Graduates from Taylor’s University

  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Market Researcher
  • Public Relations & Marketing Consultant
  • Public Relations Consultant
  • Publicist
  • Strategy Planning Manager

2 replies »

  1. Hi, i would like to apply for nursing course. I am currently taking A-level. Just to know,should I study Diploma in Nursing or continue with Bachelor in Science(Nursing)? what’s the pathway to be a registered nurse? Any suggestions for nursing schools which is worldly recognised? Second,other than this course, which course is mainly about human biology and high in demand? thank you

    2017-01-20 20:11 GMT+08:00 EduSpiral Consultant Services – Education advise on choosing the best universities & top colleges in Malaysia & Singapore :

    > EduSpiral Consultant Services posted: ” Best University in Malaysia for > Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at > Taylor’s University Written by EduSpiral Consultant Services For more > information contact 01111408838 The Bachelor of Mass Communication (Hons) ” >

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