Top Universities in Malaysia to Study Advertising & Brand Management

Study Advertising & Brand Management at Top Private Universities & Colleges in Malaysia

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Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A career in advertising & branding in Malaysia is exciting with a high job demand. To succeed in the competitive advertising industry in Malaysia, graduates must have the necessary skills such as a strong command of the English language, critical thinking skills, creativity, leadership and problem-solving skills. All these skills can be gained through studying at a top private university or college in Malaysia that provides a vibrant student environment and high quality education in advertising & branding.

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Top Private Universities & Colleges in Malaysia for Advertising & Branding Courses

First rate private universities and colleges in Malaysia to study a degree leading to a career in advertising & branding are:

1. Taylor’s University
2. University of Wollongong (UOW) Malaysia KDU, Utropolis Glenmarie
3. Asia Pacific University (APU)
4. HELP University
5. UOWM KDU Penang
6. Multimedia University (MMU)

Branding & Advertising Professionals in Demand in Malaysia

Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A strong brand is invaluable as the competition for customers is very high. It’s important to spend time investing in researching, defining, and building your brand. A strong brand increases the chances of customers purchasing the products. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through advertising campaigns. Hence, branding and advertising go hand in hand.

ADVERTISING is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.

Advertisers want to generate increased consumption of their commercial products and services.
Advertising messages are media content paid for by sponsors. Sponsors finance the production of advertisements and buy space for them in print media or online, or time for them to be broadcast in radio or television programs.

An advertisement is a paid announcement. For example, a persuasive message selling a product.
Advertisements are placed in traditional media such as newspapers, magazines, television, radio and outdoor signs, and in new media such as websites, text messages and social media. Placing is the buying of specific space in print and online or time on the air. Placement is where the ad is positioned in a medium.

Different Mediums Channels for Advertising and Branding

Branding involves the frequent repetition of a product’s name or image in an attempt to have the desirable qualities of that product stick in the minds of consumers. An integrated media campaign combines paid advertising with free media. These also are referred to as integrated marketing communications.

Any mass medium can deliver the advertising message. Branding & Advertising professionals need to be creative and use the most effective medium that will reach the target market with the intended message. Branding & Advertising professionals in Malaysia can use some of the following mediums to deliver their brand message:

• Newspaper ads
• Magazines ads
• Radio broadcasts
• TV commercials
• Cinema commercials
• Websites
• Social Media such as Facebook, Youtube, Twitter, Instagram, etc.
• Online marketing such as Google Adwords, Paid Facebook advertisements, email, re-targetting marketing, etc
• Billboards
• Posters
• Wall paintings
• Human billboards
• Flyers
• Rack cards
• Back of event tickets
• Rest room stall doors
• Taxis
• Wrap around Buses
• LRT Trains & Platforms
• Bus stop benches
• Airplanes
• Shopping carts
• Stickers on fruit in supermarkets
• Supermarket receipts
• Coffee cups
• Mobile phone screens

What you will work as with a Branding & Advertising Degree?

Branding & Advertising professionals who possess the skills to effectively position a brand and execute advertising campaigns that increase a company’s profile and profits are highly sought after and paid very high salaries.

However, graduates should choose the best university in Malaysia for branding and advertising degree to study in so that you can gain the necessary knowledge and skills to succeed. The university should also have a an English-speaking student environment where you can improve your communication skills.

• Brand Executive
• Brand Management
• Product Management
• Account Management
• Channel Management
• Channel Development
• Advertising Executive
• Advertising Manager
• Event Planner
• Event Manager
• Campaign Development Executive
• Media Executive
• Media Planner
• Academician
• Entrepreneur

Branding & Advertising can also choose to work in the hundreds of advertising agencies in Malaysia. An advertising agency is a service business that helps client businesses sell goods and services by producing and placing advertisements. A client is a customer who buys and receives services, help and advice from an advertising professional. Ad agency clients include businesses and corporations, non-profit organizations, educational institutions, government agencies and others. Graduates in Mass Communication can also find work as Branding & Advertising professionals.

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The Best Mass Communication Programme Majoring in Advertising in Malaysia at Taylor’s University

The mass communication programme at Taylor’s University offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including internship experience with advertising agencies, media agencies and marketing communication consultancies. Taylor’s mass communication (advertising) degree programme has three distinct minors that students can choose: Public Relations, Broadcasting and Journalism.

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.

Taylor’s University students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.

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Get An Outstanding Digital Advertising UK Dual Degree in Malaysia at Top Ranked Asia Pacific University (APU)

Award-winning Asia Pacific University (APU) is the only private university in Malaysia offering the BA (Hons) in Digital Advertising. After SPM or O-Levels, students may enter the Foundation in Design or Diploma in Design & Media (Digital Advertising and Media & Communication Studies) before continuing on to the degree.

Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The B.A. (Hons) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in- depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme.

Integral to this is design research, theoretical understanding and studio projects which are all designed to establish a cohesive strategy of contextual and experiential learning in a creative environment. An equitable set of assessment procedures will be employed to gauge students learning and progression, at benchmarks stages throughout the semester.

You’ll be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.

APU-DMU Dual Degree Programme – Double Your Advantage

• APU’s partnership with De Montfort University (DMU), UK enables students to be awarded Dual Awards – separate degree certificates from each institution – and enhances not just teaching and learning experiences, but also career prospects.
• Upon graduation, students will receive 2 Degree Certificates & Transcripts: 1 from APU, Malaysia and 1 from DMU, UK.
  Both degrees are recognised locally & internationally.
• The APU-DMU Dual Degree Programmes are offered under an approved collaboration in accordance with the QAA UK Quality Code for Higher Education for the Assurance of Academic Quality and Standards in Higher Education as published by the United Kingdom Quality Assurance Agency (QAA).