Best Mass Communication Programmes in Malaysia at KDU University College Utropolis Glenmarie

Study the Best Mass Communication Diploma & Degree Programmes at the New State-of-the-Art KDU University College Utropolis Glenmarie Campus

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There are many colleges and universities offering Mass Communication degree programmes which makes it difficult for students to choose the best university for Mass Communication to study in Malaysia. Students who have completed UEC, A-Levels, STPM, Foundation or Pre-University can enter into the degree in Mass Communication for 3 years. Diploma in Mass Communication students from other universities would need to submit the transcripts, course outline and academic qualifications for exemptions. Generally, they would enter into Year 2 of the degree for another 2 years.

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Best University in Malaysia to Study Mass Communication Courses at Top KDU University College Utropolis Glenmarie

I was confused about what to study & concerned about Mass Comm. EduSpiral answered my questions with facts to show that mass comm is in demand in Malaysia. Jacob Lean, Graduated with Mass Communication from KDU University College

I was confused about what to study & concerned about Mass Comm. EduSpiral answered my questions with facts to show that mass comm is in demand in Malaysia.
Jacob Lean, Graduated with Mass Communication from KDU University College

Students interested in studying Mass Comm should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

A good command of the English language is very important for a successful career in Mass Communication.  People who work in Mass Communication will need to deal with the English media, write or edit press releases, write radio jingles, come up with advertising taglines, and more. Therefore, a strong command of the English language will ensure a successful career.

Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English. With an English-speaking environment, Mass Comm students can improve their English speaking and writing skills which will help them greatly in their career.

The Bachelor of Communication (Hons) Degree students at KDU University College Utropolis Glenmarie can major in 2 specialisations out 4 offered:

  • Corporate Communication Specialisation
  • Advertising Media Management Specialisation
  • Journalism & Broadcasting Specialisation
  • Visual Communication Specialisation

Why Study Mass Communication at KDU University College Utropolis Glenmarie

Graduated in Mass Communication from KDU University College

EduSpiral analysed my personality and results, subsequently advised me on choosing the right course as well as the best university that fit me.
John Lai Wai Hong, Graduated in Mass Communication from KDU University College

  • INDUSTRY-RELEVANT PROGRAMMES
    KDU University College Utropolis Glenmarie programmes are designed with the industry’s needs in mind, with an emphasis on holistic education and integrating classroom learning with real world projects in partnership with industry professionals.
  • CUTTING EDGE FACILITIES
    KDU University College Utropolis Glenmarie students have the opportunity to experience state-of-the-art facilities such as editing suites for video and digital editing, professional photography studios, radio broadcast studio and sound recording studios capable of producing albums.
  • A ROBUST COMMUNITY FOR TALENT DEVELOPMENT
    KDU University College Utropolis Glenmarie students are constantly encouraged to push the boundaries of creativity not only through project works and stage plays, but also through various competitions. We also regularly invite industry managers and renowned artistes from across the region to share their experiences.

The Best Diploma in Mass Communication Programme at KDU University College Utropolis Glenmarie

Professional Recording Studio at KDU University College's new campus at Utropolis Glenmarie

Professional Recording Studio at KDU University College’s new campus at Utropolis Glenmarie

In preparing you for a range of careers in the mass communication field, the Diploma in Mass Communication course at KDU University College Utropolis Glenmarie will take you through a broad spectrum of  subjects such as advertising, public relations, journalism and publishing, film studies, photography, media design and broadcast design.

The modern syllabus will present numerous opportunities for you to have fun while acquiring the knowledge and skills you would need to succeed.

The Diploma in Mass Communication at KDU University College Utropolis Glenmarie allows students a deeper insight into different aspects of the industry that will help them decide on their specialisation in the future.

Designed with the perfect balance of theory and practice, students are encouraged to apply what they’ve learned through various projects in and out of the classroom. From working the camera and crafting copy to organising events and creating strategies, students in this programme master the art of pitching ideas, consumer behaviour analysis and how to reach out to new target markets.

Upon completion of the programme, students may opt to pursue their undergraduate studies or explore various exciting options in relation to mass media.

YEAR 1  Subjects for the Diploma in Mass Communication Programme at KDU University College Utropolis Glenmarie

Mac Lab at KDU University College's new campus at Utropolis Glenmarie

Mac Lab at KDU University College’s new campus at Utropolis Glenmarie

  • Critical Thinking & Reading Skills
  • Introduction to Computing and IT
  • Introduction to Film Studies
  • Introduction to Mass Communication
  • Introduction to Radio Production
  • Introduction to Sociology
  • Media Research Methods
  • Media, Culture & Society
  • News Writing and Reporting for Print Media
  • Principles of Public Relations
  • Principles of Advertising
  • Public Speaking Skills
  • Writing & Referencing Skills

YEAR 2  Subjects for the Diploma in Mass Communication Programme at KDU University College Utropolis Glenmarie

Radio Station at KDU University College Utropolis Glenmarie

Radio Station at KDU University College Utropolis Glenmarie

  • Communication Law
  • Consumer Behaviour
  • Creative Strategy
  • Desktop Publishing
  • Media Planning
  • Multimedia & Web Development
  • News Writing for E Media
  • Organisational Communication
  • Photo Communication
  • Practical Training
  • Principles of Copy Writing

Best University in Malaysia for the Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

Mass Communication Graduate from KDU University College

EduSpiral talked to me to find out my interests and career goals. He also took me to a few universities to tour the campuses to see which one fit me best.
Jia Ping, Mass Communication Graduate from KDU University College

KDU University College’s Communication degree course enables you to explore the media industry in greater depth in areas such as Media Marketing or Visual Communication. Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.

Enjoy greater exposure to and recognition by the KDU – Institute of Public Relations Malaysia Student Association (IPRMSA) Chapter. You will have ample opportunities to put into practice the theories of communication by working in teams on different challenges.

Whether you choose to work eventually in journalism, advertising or corporate communication, you can tackle the various challenges in the industry confidently as the course is designed to hone a wide range of skills expected of a communications trendsetter of the future.

Year 1 Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

The Frame - TV Production Station at KDU University College Utropolis Glenmarie

The Frame – TV Production Station at KDU University College Utropolis Glenmarie

  • Academic English 1
  • Academic English 2
  • Introduction to Mass Communication
  • Professional Development & Leadership Skills
  • Public Speaking
  • Principles of Journalism
  • Communication Law
  • Principles of Advertising
  • Organisational Communication
  • Introduction to Creative Media

Year 2 Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

  • Introduction to Corporate Communication
  • Communication Theories
  • Intercultural Communication
  • Media, Culture & Society
  • Specialisations (7 subjects)

Year 3 Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

  • Research Methodology
  • Dissertation
  • Internship
  • Elective (1 subject)

Specialisation Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie (Choose 2)

Corporate Communication Specialisation

  • Corporate Identity and Brand Packaging
  • Event Management
  • Public Relations Management
  • Public Relations Campaign Skills: Theory & Strategy
  • Public Relations Writing
  • Media Relations
  • Crisis Communication and Management

Advertising Media Management Specialisation

  • Creative Industries
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Interactive Media Promotions
  • Media Buying and Planing
  • Principles of Marketing
  • Strategic Brand Management

Journalism & Broadcasting Specialisation

  • Broadcast Media Production
  • Citizen Journalism and Participatory Culture
  • Creative Industries
  • Digital Photography and Imaging
  • Print and Broadcast Journalism
  • Radio Production
  • Writing for the Screen

Visual Communication Specialisation

  • Broadcast Media Production
  • Corporate Identity and Brand Packaging
  • Design Fundamental
  • Digital Photography and Imaging
  • Principles of Marketing
  • Publication Design
  • Visual Concepts and Ideation

Internships for Mass Communication students at KDU University College Utropolis Glenmarie that are designed for you to gain important skills and possibly secure future jobs

Mass Communication Students of the undergraduate program are required to undergo internship for a period of time, usually a semester. Besides gaining real-life work experience, undergraduates have the opportunity to improve their communication skills, gain  more confidence and enhance their employability

Students of Mass Comm have access to these facilities to enhance their learning experience:

Professional Recording Studio

Green Room and Film Studio at KDU University College's new campus at Utropolis Glenmarie

Green Room and Film Studio at KDU University College’s new campus at Utropolis Glenmarie

Many Mass Communication students dream of being the next Hunny Madu or a TV anchor presenter; Creative Waves give them this opportunity while they are studying at KDU University College.

KDU’s Mass Comm students will produce internal broadcasts as part of their assignment, learning to do Public Service announcements and voice-overs for Film Studies.

This process builds their self-esteem, self-confidence and at the same time, they learn more about voice control, pitch and pace to enhance their speech over the microphone.

Shutters (Photo Studio)

Mass Communication students will learn about basic photography, studio lighting and Photoshop 101. Shutters is equipped with a set of 4 studio lights, complete with softbox, barn door, snoot, reflector and two sets of portable backdrops for indoor and outdoor photoshoots.

Used for classes, photography workshops for outsiders and also for student assignments or projects, students learn the basics of of studio lightings and its effects in enhancing photos and functions of the camera.

They take turns to be photographes and models as they apply their knowlege trying out the various angles of lightings and camera lenses.

Pixels (iMac laboratory)

Mac Lab at KDU University College's new campus at Utropolis Glenmarie

Mac Lab at KDU University College’s new campus at Utropolis Glenmarie

Pixels is an editing lab featuring 18 iMACS and 2 MAC PROS.

Once a photography session has been wrapped up, students will move on to Pixels Mac Lab, to continue with fundamental

digital photography editing skills using Adobe Photoshop CS5.

Students will be taught on resizing and cropping images to get proper resolution for file sharing on the web or other media.

Having learnt a bit about videoing, photography, recording sound, design, writing and more, mass communication graduates will have the necessary skills to come up with creative ad campaigns and taglines, work with advertising agencies to design powerful ads, write great press releases, work on a radio jingle with confidence, organise events successfully, give public presentations, etc. All these will ensure a successful career.

And that is why, choosing a university with the right environment and facilities is truly important for you to climb up the competitive corporate ladder faster.

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