Best UK Dual Award Public Relations Course at UOW Malaysia KDU Penang University College, George Town

Top Rated Bachelor of Arts (Hons) in Public Relations
UOWM KDU Penang, George Town

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Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media.

This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need for professionally trained public relations personnel in this complex corporate communication era.

This is why graduates of public relation courses in Malaysia have highly sought after. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.

Students with at least 5 credits in SPM or IGCSE O-Levels may go for the Foundation in Arts before entering into Year 1 of the Public Relations degree. Alternatively, students with at least 3 credits in SPM or IGCSE O-Levels including English subject may enter the Diploma in Mass Communication for 2.5 years and then upon completion enter into Year 2 of the Public Relations degree for another 2 years. The Public Relations course at UOW Malaysia KDU Penang University College is a 3-year programme recognised and accredited by the Malaysian Qualifications Agency (MQA).

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Course Information for the UK Dual Award Public Relations Degree at UOW Malaysia KDU Penang University College

UOW Malaysia KDU Penang University College’s Bachelor of Arts (Honours) in Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The public relation course in Malaysia is a common one.

However, our program specifically emphasizes practical and hands-on exposure to equip students to a real world working environment. Students will be actively involved and exposed to the industry experiences through event planning, talks, real world tasks for clients, academic conferences and guest lecture sessions conducted by industry professionals.

Moreover, students will embark on internships with public listed companies, multinational companies, as well as local SME firms to gain a deeper understanding of public relations jobs.

The program will be validated by the reputable University of Lincoln in UK with a dual award arrangement.

This degree program provides a pathway to:

Postgraduate Study: This program prepares you with a solid foundation in communication and public relations to enable you to pursue a Master’s degree in communication studies.

Career opportunities:

Public Relations Strategist, Social Media Campaign Strategist/ Specialist, Campaign Director, Communications Specialist, Corporate Communication Manager, Event Manager, Public Relations Manager, Publicist or Branding Strategist

Dual Award title:

• UOW Malaysia KDU Penang University College Award:
  • BA (Hons) in Communication and Public Relations
• University of Lincoln Award:
  • BA (Hons) Public Relations (Dual Award)

*Graduates will receive an award and transcript from both institutions

Graduates of a dual award degree program receive a degree award from both UOW Malaysia KDU Penang University College and our partner university. A dual award degree program constitutes the completion of a single program of study and is differentiated from a double–degree.

Entry Requirements

• 

  STPM :

  • 2 Principal Passes and Credit in English at SPM level
• GCE A Level :
  • Single Award
    • 2 Principal Passes (EE) and Credit in English at SPM/O Level
  • Dual Award
    • 2 Principal Passes (CC)
    • Applicant without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner
• UEC :
  • 5 Credits (Min B6) and Credit in English at SPM/UEC level
• Foundation/Matriculation :
  • Single Award
    • Pass with min. CGPA of 2.00 and Credit in English at SPM/UEC level
  • Dual Award
    • Pass with min. CGPA of 3.00
• Australian Matriculation/Foundation:
  • Single Award
    • ATAR score of 55
  • Dual Award Required Standard
    • ATAR score of 70
• Diploma :
  • Recognised Diploma with min. CGPA of 2.00 and Credit in
    SPM/O-Level/UEC English or;
  • Diploma Media and Communication
    (Credit in SPM/O-Level/UEC English is not required)

Notes
The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.

English Requirement

• Single Award
  Credit in English at SPM level; or MUET Band 3.0; or Band 5.0 in IELTS
• Dual Award
  Credit in English at SPM level; or MUET Band 4.0; or Band 6.0 in IELTS (with no component below 5.5)

Subjects for Public Relations at UOW Malaysia KDU Penang

Year 1

• Corporate Communication
• Media, Culture and Society
• Public Speaking
• Writing and Referencing
• Principles of Public Relations
• Customer Oriented Communication
• Theories, Roles and Models of Public Relations
• Media Strategy Planning
• Digital Photography

Year 2

• New Media Marketing
• Communication and Media Research
• Event Management 1
• Planning and Managing
• Public Relations Campaign
• Public Opinion and Persuasion
• Event Management 2
• Writing for Public Relations
• Social, Legal and Ethical Issues
• Brand Management

Year 3

• Undergraduate Project/ Dissertation 1
• Corporate Social Responsibility
• Web Design and Development
• Crisis Management
• Online Journalism
• Public Relations in Practice
• Undergraduate Project/ Dissertation 2
• Public Relations Seminar
• Industrial Training

Why Study Public Relations at UOWM KDU Penang

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At UOW Malaysia KDU, we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas.

COMPREHENSIVE INDUSTRY BASED SYLLABUS

Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for our undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.

INTERNSHIP STINTS WITH TOP MEDIA AGENCIES

Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.

STATE-OF-THE-ART LEARNING FACILITIES

Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. Our state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.

INDUSTRY READY AND RECOGNISED

Our programmes produce graduates with a 90% employment rate. Our graduates are sought after in the industry due to our strong industry-ready learning components being built into our program as well as the fact that they are trained by experts in their fields.

COURSEWORK ASSESSMENT-BASED DEGREE PROGRAM

Our degree program is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated.