What will you Study in Advertising & Brand Management at a Private University in Malaysia?

Study Advertising & Brand Management at Top Private Universities

Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A career in advertising & branding in Malaysia is exciting with a high job demand. To succeed in the competitive advertising industry in Malaysia, graduates must have the necessary skills such as a strong command of the English language, critical thinking skills, creativity, leadership and problem-solving skills. All these skills can be gained through studying at a top private university or college in Malaysia that provides a vibrant student environment and high quality education in advertising & branding.

Branding & Advertising Professionals in Demand in Malaysia

Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A strong brand is invaluable as the competition for customers is very high. It’s important to spend time investing in researching, defining, and building your brand. A strong brand increases the chances of customers purchasing the products. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through advertising campaigns. Hence, branding and advertising go hand in hand.

ADVERTISING is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.

Advertisers want to generate increased consumption of their commercial products and services.
Advertising messages are media content paid for by sponsors. Sponsors finance the production of advertisements and buy space for them in print media or online, or time for them to be broadcast in radio or television programs.

An advertisement is a paid announcement. For example, a persuasive message selling a product.
Advertisements are placed in traditional media such as newspapers, magazines, television, radio and outdoor signs, and in new media such as websites, text messages and social media. Placing is the buying of specific space in print and online or time on the air. Placement is where the ad is positioned in a medium.

Different Mediums Channels for Advertising and Branding

Branding involves the frequent repetition of a product’s name or image in an attempt to have the desirable qualities of that product stick in the minds of consumers. An integrated media campaign combines paid advertising with free media. These also are referred to as integrated marketing communications.

Any mass medium can deliver the advertising message. Branding & Advertising professionals need to be creative and use the most effective medium that will reach the target market with the intended message. Branding & Advertising professionals in Malaysia can use some of the following mediums to deliver their brand message:

• Newspaper ads
• Magazines ads
• Radio broadcasts
• TV commercials
• Cinema commercials
• Websites
• Social Media such as Facebook, Youtube, Twitter, Instagram, etc.
• Online marketing such as Google Adwords, Paid Facebook advertisements, email, re-targetting marketing, etc
• Billboards
• Posters
• Wall paintings
• Human billboards
• Flyers
• Rack cards
• Back of event tickets
• Rest room stall doors
• Taxis
• Wrap around Buses
• LRT Trains & Platforms
• Bus stop benches
• Airplanes
• Shopping carts
• Stickers on fruit in supermarkets
• Supermarket receipts
• Coffee cups
• Mobile phone screens

What you will work as with a Branding & Advertising Degree?

Branding & Advertising professionals who possess the skills to effectively position a brand and execute advertising campaigns that increase a company’s profile and profits are highly sought after and paid very high salaries.

However, graduates should choose the best university in Malaysia for branding and advertising degree to study in so that you can gain the necessary knowledge and skills to succeed. The university should also have a an English-speaking student environment where you can improve your communication skills.

• Brand Executive
• Brand Management
• Product Management
• Account Management
• Channel Management
• Channel Development
• Advertising Executive
• Advertising Manager
• Event Planner
• Event Manager
• Campaign Development Executive
• Media Executive
• Media Planner
• Academician
• Entrepreneur

Branding & Advertising can also choose to work in the hundreds of advertising agencies in Malaysia. An advertising agency is a service business that helps client businesses sell goods and services by producing and placing advertisements. A client is a customer who buys and receives services, help and advice from an advertising professional. Ad agency clients include businesses and corporations, non-profit organizations, educational institutions, government agencies and others. Graduates in Mass Communication can also find work as Branding & Advertising professionals.