Top Universities in Malaysia to Study Advertising & Brand Management

Study Advertising & Brand Management at Top Private Universities & Colleges in Malaysia

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Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A career in advertising & branding in Malaysia is exciting with a high job demand. To succeed in the competitive advertising industry in Malaysia, graduates must have the necessary skills such as a strong command of the English language, critical thinking skills, creativity, leadership and problem-solving skills. All these skills can be gained through studying at a top private university or college in Malaysia that provides a vibrant student environment and high quality education in advertising & branding.

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Top Private Universities & Colleges in Malaysia for Advertising & Branding Courses

First rate private universities and colleges in Malaysia to study advertising & branding are

  1. Taylor’s University
  2. KDU University College
  3. IACT College
  4. KDU Penang University College
  5. Asia Pacific University (APU)
  6. UCSI University

Branding & Advertising Professionals in Demand in Malaysia

EduSpiral advised me to go to IACT College as it is the best for mass communication as well as affordable. Patricia Sik, IACT College Alumni, Managing Director of MADPAT Communications and RTM TV Host

EduSpiral advised me to go to IACT College as it is the best for mass communication as well as affordable.
Patricia Sik, IACT College Alumni, Managing Director of MADPAT Communications and RTM TV Host

Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

A strong brand is invaluable as the competition for customers is very high. It’s important to spend time investing in researching, defining, and building your brand. A strong brand increases the chances of customers purchasing the products. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through advertising campaigns. Hence, branding and advertising go hand in hand.

I was confused about what to study & concerned about Mass Comm. EduSpiral answered my questions with facts to show that mass comm is in demand in Malaysia. Jacob Lean, Graduated with Mass Communication from KDU University College

I was confused about what to study & concerned about Mass Comm. EduSpiral answered my questions with facts to show that mass comm is in demand in Malaysia.
Jacob Lean, Graduated with Mass Communication from KDU University College

ADVERTISING is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.

Advertisers want to generate increased consumption of their commercial products and services.
Advertising messages are media content paid for by sponsors. Sponsors finance the production of advertisements and buy space for them in print media or online, or time for them to be broadcast in radio or television programs.

An advertisement is a paid announcement. For example, a persuasive message selling a product.
Advertisements are placed in traditional media such as newspapers, magazines, television, radio and outdoor signs, and in new media such as websites, text messages and social media. Placing is the buying of specific space in print and online or time on the air. Placement is where the ad is positioned in a medium.

Different Mediums Channels for Advertising and Branding
Graduated in Mass Communication from KDU University College

EduSpiral analysed my personality and results, subsequently advised me on choosing the right course as well as the best university that fit me.
John Lai Wai Hong, Graduated in Mass Communication from KDU University College

Branding involves the frequent repetition of a product’s name or image in an attempt to have the desirable qualities of that product stick in the minds of consumers. An integrated media campaign combines paid advertising with free media. These also are referred to as integrated marketing communications.

Any mass medium can deliver the advertising message. Branding & Advertising professionals need to be creative and use the most effective medium that will reach the target market with the intended message. Branding & Advertising professionals in Malaysia can use some of the following mediums to deliver their brand message:

  • Newspaper ads
  • Magazines ads
  • Radio broadcasts
  • TV commercials
  • Cinema commercials
  • Websites
  • Social Media such as Facebook, Youtube, Twitter, Instagram, etc.
  • Online marketing such as Google Adwords, Paid Facebook advertisements, email, re-targetting marketing, etc
  • Billboards
  • Posters
  • Wall paintings
  • Human billboards
  • Flyers
  • Rack cards
  • Back of event tickets
  • Rest room stall doors
  • Taxis
  • Wrap around Buses
  • LRT Trains & Platforms
  • Bus stop benches
  • Airplanes
  • Shopping carts
  • Stickers on fruit in supermarkets
  • Supermarket receipts
  • Coffee cups
  • Mobile phone screens

What you will work as with a Branding & Advertising Degree?

Mass Communication Graduate from KDU University College

EduSpiral talked to me to find out my interests and career goals. He also took me to a few universities to tour the campuses to see which one fit me best.
Jia Ping, Mass Communication Graduate from KDU University College

Branding & Advertising professionals who possess the skills to effectively position a brand and execute advertising campaigns that increase a company’s profile and profits are highly sought after and paid very high salaries.

However, graduates should choose the best university in Malaysia for branding and advertising degree to study in so that you can gain the necessary knowledge and skills to succeed. The university should also have a an English-speaking student environment where you can improve your communication skills.

  • Brand Executive
  • Brand Management
  • Product Management
  • Account Management
  • Channel Management
  • Channel Development
  • Advertising Executive
  • Advertising Manager
  • Event Planner
  • Event Manager
  • Campaign Development Executive
  • Media Executive
  • Media Planner
  • Academician
  • Entrepreneur

Branding & Advertising can also choose to work in the hundreds of advertising agencies in Malaysia. An advertising agency is a service business that helps client businesses sell goods and services by producing and placing advertisements. A client is a customer who buys and receives services, help and advice from an advertising professional. Ad agency clients include businesses and corporations, non-profit organizations, educational institutions, government agencies and others. Graduates in Mass Communication can also find work as Branding & Advertising professionals.


The Best Mass Communication Programme Majoring in Advertising in Malaysia at Taylor’s University

Taylor's University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

The mass communication programme at Taylor’s University offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including internship experience with advertising agencies, media agencies and marketing communication consultancies. Taylor’s mass communication (advertising) degree programme has three distinct minors that students can choose: Public Relations, Broadcasting and Journalism.

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Professional recording studio at Taylor's University

Professional recording studio at Taylor’s University

Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.

Taylor’s University students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.


Best University in Malaysia for the Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

Mass Communication at KDU University College Utropolis Glenmarie

EduSpiral picked us up from Subang Airport to take us to visit the universities & advised on which is the best for mass communication.
Hui Lan, Mass Communication at KDU University College

KDU University College’s Communication degree course enables you to explore the media industry in greater depth in areas such as Media Marketing or Visual Communication. Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.

Enjoy greater exposure to and recognition by the KDU – Institute of Public Relations Malaysia Student Association (IPRMSA) Chapter. You will have ample opportunities to put into practice the theories of communication by working in teams on different challenges.

Whether you choose to work eventually in journalism, advertising or corporate communication, you can tackle the various challenges in the industry confidently as the course is designed to hone a wide range of skills expected of a communications trendsetter of the future.

Communication & Creative Arts Facilities at KDU University College Utropolis Glenmarie

Radio Production & Recording Studio at KDU University College

Radio Production & Recording Studio at KDU University College

Industry standard facilities designed especially forKDU University College Utropolis Glenmarie Communication & Creative Arts students in order to give them a taste of the real-world, by working on live projects.

  • Black Box – A special studio with mirrors for entertainment arts students to practice their performances and dances
  • KDU FM – Radio Broadcast Studio – With top notch equipment capable of internal broadcast, students are able to host and air their own radio show.
  • The Frame – TV Production Station – There is no better way for students to get a glimpse of working in the broadcasting world than experiencing the tools and tricks behind the scenes at our TV production station.
  • Pixel – Mac Lab – Students are able to learn and hone their editing skills using industry relevant softwares provided.
  • Creative Waves – Radio Production & Recording Studio – Classes conducted here give students a chance to experience the process that goes behind a radio production.
  • Shutters – Photography Studio – The professional photography equipments available here allows students to practise in a professional studio.

Outstanding Diploma in Marketing and Advertising in Malaysia at IACT College

IACT College - The Creative Communication Specialists

IACT College – The Creative Communication Specialists

To enter the 2.5-year Diploma in Marketing and Advertising at IACT College, students will need at least 3 credits in SPM or O-Levels. Upon completion of the Diploma in Marketing & Advertising programme, they can then continue on to Year 2 of the 3+0 UK Degree in BA (Hons) Advertising and Design (3+0) University of Sunderland, UK. The 3+0 degree programmes are in collaboration with the University of Sunderland, UK. Alternatively, students after SPM or O-Levels with at least 5 credits can consider taking the Foundation in Media Studies at IACT College.

If your dream is to be in advertising or marketing communications, this is the Diploma to pursue. The Diploma in Marketing and Advertising at IACT College presents a dynamic and holistic syllabus designed to meet the ever-changing demands of the industry. Above all, it grooms you to be a versatile creative professional. At IACT College, lessons are conducted based on real-life projects similar to those in real ad agencies or multinational companies. Dynamic, challenging yet fun, its effective learning approach makes this Diploma one of the most established Advertising Diplomas in the country – one that has launched many successful careers of its graduates both locally and internationally.

Intakes for the Diploma in Marketing & Advertising at IACT College are in January, April, June and August of each year. For more information please WhatsApp 01111408838.

Highlighted Modules for the Diploma in Marketing and Advertising programme at IACT College

Radio Room at IACT College

Radio Room at IACT College

Marketing Communications

This subject will examine the concepts and techniques of the various elements in the promotional /marketing communications mix. It will provide students with the realization that promoting a product or service can take many forms other than advertising. At the end of the course a combination of the complementary aspects of the various forms of marketing communications will be introduced to the students.

Advertising Campaign Planning

This subject introduces students to some successful advertising campaigns. Students will benefit from understanding how a campaign is planned – starting with the understanding of the purpose and plan of an ad campaign planning to the development of research information, budgeting and execution.

Student Lounge at IACT College

Student Lounge at IACT College

Brand Management

This subject focuses on the importance of a company’s brand, how to create and enhance brand value as well as how to manage the brand. The course blends theory, concepts and practice of brand management through lectures, exercises and case study discussions.

Integrated Marketing Communications

This subject synergistically blends the various marketing communications aspect (advertising, sales promotion, public relations, direct marketing and interactive marketing and personal selling) to effectively promote a product. Students will be required to apply this knowledge together with the understanding of the processes involved in order to plan and develop a relevant and effective IMC campaign. Besides lectures and tutorials, students will have ample opportunities to present their case studies and campaign.

Interactive Marketing

This course reflects the current interactive media prevalent in our society today especially pertaining to internet technology (but not limited to this medium). It covers the understanding of basic fundamentals required in this form of direct marketing to the strategies and practice of interactive marketing such as social networking methods. Students will have the opportunity to develop an interactive marketing campaign.

Best Bachelor of Arts (Hons) Advertising and Design (3+0) UK Degree in Malaysia at IACT College

Green Room at IACT College

Green Room at IACT College

The Bachelor of Arts (Hons) Advertising and Design (3+0) at IACT College, in collaboration with University of Sunderland, explores the integration of strategising, conceptualising ideas and creative design conducted within the challenges of today’s competitive advertising industry. 96% of IACT College graduates are employed in the industry within six months of graduation.

Students after SPM or O-Levels will need at least 5 credits in SPM or O-Levels to enter the Foundation in Media Studies at IACT College. Upon completion of the Foundation programme, they can then continue on to the 3+0 UK Degree in Bachelor of Arts (Hons) Advertising and Design. Students with 3 credits in SPM or O-Levels may enter the Diploma in Marketing & Advertising for 2 years and upon completion continue on to Year 2 of the Advertising & Design degree programme.

Founded by the Industry In 1970, the two largest advertising associations in Malaysia came together to form what has become Malaysia’s best college specialising in creative communication.

The Bachelor of Arts (Hons) Advertising and Design (3+0) at IACT College, in collaboration with

Editing Lab at IACT College

Editing Lab at IACT College

University of Sunderland, explores the integration of strategising, conceptualising ideas and creative design conducted within the challenges of today’s competitive advertising industry.

IACT College students will be exposed to the various demands of creating and executing advertising campaigns, building their portfolio through modules such as Introduction to Advertising, Advertising the Campaign, and Advertising the Book, and by working towards a final year dissertation to examine advertising or design issues.

The Bachelor of Arts (Hons) Advertising and Design (3+0) programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from University of Sunderland.


Top 3+0 UK Degree in Advertising & Brand Management in Malaysia at APIIT

Students after SPM or O-Levels interested to pursue a top UK degree in Advertising & Brand Management may go for the Foundation course at Asia Pacific University (APU)  for 1 year and then enter into the 3+0 UK Bachelor of Arts (Hons) Advertising & Brand Management degree offered at APIIT.

Staffordshire University is a top rated university in the UK

Staffordshire University is a top rated university in the UK

Designers work on everything from household products to industrial ones, from advertisements to any visual communication, from small to massive projects, for themselves and for large corporations. Every time you buy something a designer has been involved in creating it and promoting it. What you buy may have been made in one country, but has usually been designed in UK, Europe or USA. The net flow of payments for licences and royalties of designs from manufacturing countries such as China to UK is massive. British designers are amongst the leading designers in the world and have developed their expertise in UK Universities such as Staffordshire University.

Now you can experience the advantages of studying design with Staffordshire University in Malaysia. The Degrees offered by APIIT have the same curriculum as at Staffordshire University in the UK. They will develop your abilities to work on your own and in a team in initiating and creating a wide range of products and promotional activities, including advertisements for print, broadcast, and online as well as display packaging and other promotional support tools.staffordshire university

Many of the world’s most iconic and recognizable designs originate in the UK. Think of the UK Union Jack flag to be found on clothing and cars, the easily recognizable MINI car, the London Underground map which has been copied by rail systems around the world and London buses.

You may want to equip yourself for a career in pretty much any sector that requires a certified Designer. Whatever the case, you’ll find we’ve an industry-leading course for you.

Bachelor of Arts (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology (APIIT)

APIIT’s 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of

Highly industry experienced & qualified lecturers teach at APIIT

Highly industry experienced & qualified lecturers teach at APIIT

skills, developing your employability opportunities. APIIT’s creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software.

The college’s dynamic, ideas led advertising programme will equip you with the skills and understanding to develop a career in the creative industries.

Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The programme team has industry experience and our associate tutors are current creative directors and agency practitioners.

APIIT place creative thinking and ideas at the centre of our 360° approach to advertising study via digital and traditional advertising platforms, explore social media, viral marketing and ambient advertising.

Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.


Study the Degree in Branding & Advertising at Top Ranked UCSI University

UCSI University is ranked top in Asia and the World by QS World University Rankings as well as achieved Excellent or Tier 5 Rating in SETARA by MQA

UCSI University is ranked top in Asia and the World by QS World University Rankings as well as achieved Excellent or Tier 5 Rating in SETARA by MQA

The BA (Hons) Branding and Advertising degree programme at UCSI University equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field. The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

UCSI University is a vibrant community of learning and scholarship. With more than 10,000 students from 80 different countries, the University stands out as a melting pot of diversity and learners will supplement their pursuit of knowledge with a keen sense of cultural appreciation – a vital trait in today’s borderless world.

As one of Malaysia’s first private universities,UCSI University has long impacted the national higher education landscape and the University continues to do so with its wide range of undergraduate and postgraduate programmes.

UCSI is ranked in the top 300 in the 2015 QS Asian University Rankings. UCSI University is ranked as Excellent or Tier 5 in the SETARA rating system by MQA.

 

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