A Detailed Description of the Mass Communication Degree Programme at Malaysia’s Private Universities
Students can choose from various types of communication courses ranging from the general mass communication to more specific ones like media marketing, media studies or public relations. Students after SPM or O-Levels can choose between 2 pathways, either the Diploma in Mass Communication or the Foundation in Communication. Students who are not sure of studying Mass Communication or other business courses may go for the Foundation in Arts. Upon completion, they can then enter into the degree course.
Students should choose the right university for their mass communication studies so that they would be well trained with the necessary skills & knowledge. The best university for mass communication in Malaysia should have excellent facilities, experienced lecturers, accredited diploma or degree programme, English-speaking student environment and solid subjects in the course.
Find Out About the Mass Communication Course Details in order to Make the Right Choice
Yee Mun, Mass Communication at UCSI University
Mass communication educational programs at private universities & colleges in Malaysia teach many skills useful not only in fields directly related to mass communications but also for many other professions. These skills include:
- Communication: Verbal and writing skills to organize and express ideas clearly and appropriately, observation skills, the ability to evaluate ideas and content, and the abilities to inform, explain, influence, persuade, mediate, and negotiate
- Attention to detail and organizational skills: Planning, working both as part of a team and independently, meeting deadlines, striving for accuracy, being accountable, and making decisions
- Critical thinking and how to use independent, objective, and precise reasoning
- Creativity: Designing projects, generating and adapting ideas, developing programs, evaluating situations, and presenting information and data
- Problem solving: How to look at complex problems, understanding both the whole picture and its individual parts, recognizing patterns, using analytical and intuitive skills, and evaluating and monitoring results
- Research and analysis of information and data
The ability to understand diverse cultural, social, legal, and ethical considerations in mass communication processes
Academic Goals of a Mass Communication Degree Programme
The School produces graduates with critical, analytical and strategic thinking skills and a broad range of knowledge. The curriculum is structured to equip students with the ability to write, think out of the box, strategise and present effectively. Our graduates are trained not only to be strong communication technicians, but also skilled strategists.
It offers students an in-depth understanding of the dynamics of Mass Communication in today’s fast changing world. It synthesizes theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.
Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.
The Mass Communication programmes offer a balanced theoretical and practical approach that enable students to gain the following:
- Contemporary thinking on key issues
- Exposure to real-life practices through industry attachment
- Hands-on campaign planning and implementation
- Familiarisation of technology
- A thorough understanding of the issues relating to effective human computer interaction.
- A clear appreciation of the user interface and the skills to develop interactive multimedia applications.
What are the Different Types of Specialisations in a Mass Communication Undergraduate Programme?
- Marketing Communications
- Corporate Communication
- Media Communications
- Media Management
- Public Relations
- Event Management
- Digital Marketing
- Advertising
- Branding
- Journalism
- Broadcasting
- Film & TV
- Visual Communication
Choose to Study Mass Communication at Top Private Universities in Malaysia to Gain the Knowledge & Skills for a Successful Career
Jacob Lean, Graduated with Mass Communication from KDU University College
Mass Communication is the imparting or exchanging of information on a large scale to a wide range of people or mass audience. Basically, this is the use of communication channels that reach massive numbers of people. There is no set number of people that must be touched in order for a communications method to be considered “mass”, however, in general, those approaches that reach an audience larger than a single locality, city, or county are accepted as forms of mass communications. The channels includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.
Mass Comm students will learn how to craft the message in the most creative manner to reach the target market. They would first perform market research to find out about their target market – how they behave, what they like, where they obtain their information, etc. Mass Comm students will then come up with the right message and use the right media channels to send that message.
With the advent of the Internet, companies have begun to look for specialists who can send their messages to their market using social media, email, websites and other Internet tools.
The demand for writers who can create content for the online is growing steadily for example, bloggers like Kenny Sia. This means that there are good job prospects for those who are able to communicate well using the Internet.
Students interested in studying Mass Comm should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.
A good command of the English language is very important for a successful career in Mass Communication. Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.
You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible. Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies.
High Job Demand in Malaysia for Mass Communication Graduates with a Good Command of the English Language
Jia Ping, Mass Communication Graduate from KDU University College
Graduates in mass comm can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. Mass Comm graduates can also pursue careers in broadcasting, film, media, advertising, public relations, corporate communication, journalism, event management or photojournalism. There are thousands of jobs out there for mass comm graduates. Almost every medium and large company need at least one Public Relations staff.
You can work as a Public Relations executive in many types of industries such as banks, property, hotels, hospitals, private colleges & universities, financial institutions, restaurants, fast food chains, retail, fashion, and more.
Copywriter
- Writes and composes materials for advertisements, brochures, etc
- Suggests names for new products, writes slogans and designs packaging.
- Compares products or services to find selling points.
- Creates appealing and catchy advertisements.
- Writes advertisements for newspapers, magazines, television, billboards and shops.
- Produces brochures and reports.
Desktop Publisher
- Utilises computers to produce professionally designed documents.
- Prepares proposals to win work contracts.
- Produces graphics for clients’ approval.
Advertising & Promotions Executive
- Plans and carries out advertising campaigns for a product or service effectively and efficiently.
- Understands the complexity of different advertising media, print and video production techniques, copywriting, event management and dealing with people at different levels.
Traffic Controller
- Oversees each project and provides support for both the accounts and creative teams.
- Ensures the smooth flow of projects and strict adherence to schedules.
Public Relations Manager
- Creates and maintains public awareness about the products or services.
- Develops and maintains relations with the mass media.
- Prepares speeches, press releases and brochures, advertisements etc.
- Co-ordinates special events, promotions, exhibitions etc.
A summary of the jobs that you can work as in Malaysia
Hui Lan, Mass Communication at KDU University College
- Copywriter
- Multimedia Producer
- Broadcast Producer
- Film Producer/Director
- Journalist
- Photographer
- Photojournalist
- Newscaster
- Creative Director
- Digital Designer
- Advertising Manager
- Media Manager
- Research Manager
- Brand Manager
- Account Manager
- Public Relations Manager
- Marketing Manager
- Social Media Manager
- Internet Marketing Manager
Career Prospects for Mass Communication Graduates in Malaysia
- Corporate Relations
- Public Relations
- Event Management
- Campaign Management
- Account Servicing
- Business Development
- Market Analysis
- Editorial Management
- Feature Writing
- News Reporting
- Visual Development
- Brand Development
- Broadcast Producer
- Visual Director
- Photojournalist