Top Private Universities & Colleges in Malaysia Offering the Marketing Degree Course
There are many different business courses for students to choose from for their undergraduate studies and sometimes it can be confusing. Marketing is a popular degree programme in Malaysia and can command high salaries. In order to succeed in the competitive workforce in Malaysia, students should choose the best private universities to study the marketing course.
Marketing is the process of finding out the needs and wants of consumers and being able to deliver the products that satisfy those needs and wants. Marketing includes all of the activities needed to get the product from the producer to the consumer.
It starts with market research to find out the needs, wants and desires of the consumer, how they behave, their buying behaviour and the places they visit most to make their purchases. All of these would include production, advertising, transportation, processing, packaging, and selling — are included in the marketing process.
Marketing is a job with high demand and salary in Malaysia. In addition, it is an excellent choice for students who don’t like mathematics, but are active, creative, people oriented and possess an interest of human behavior.
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Studying Marketing at a Top Private University in Malaysia
In a report by Jobstreet.com posted on Nov 18, 2016, Sales & Marketing professionals are the Most wanted talent in Asia. great prospects lay ahead for sales, marketing and business development professionals in Asia as hirers show high demand for these specialisations, SEEK Asia’s data shows.
Combined records from JobStreet.com and jobsDB, both under SEEK Asia, reflect the region’s current talent demand for the third quarter period of 2016. Over 16% of vacancies in this region are targeted at the sales and marketing professionals, making it one of the most hard-to-fill segments in Asia.
Marketing is an exciting career and most companies need marketing professionals to bring in the profits. Good marketing professionals must have a strategic mindset with a good understanding of consumer behavior.
Potential marketing students should also be outgoing, like interacting with people, and have a strong acumen for mathematics as marketing professionals will need to use statistics found in market research to strategise their marketing plans.
What is Marketing?
Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.
The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P’s of marketing:
- Product – Identification, selection and development of a product
- Price – Determination of its price
- Place – Selection of a distribution channel to reach the customer’s place. figuring out placement in order to reach customers. Selecting a distribution channel for the product to reach the customer’s place or a place where the customer can reach the product
- Promotion – Development and implementation of a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.
Marketing is different from selling because selling is concerned with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. Whereas marketing views the entire business process that includes a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs. Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.
Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals. The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.
After SPM, UEC, IGCSE/O-Levels, A-Levels or STPM , students who like maths, strategy, interacting with people and an active job environment can choose to study marketing. A career in Marketing in Malaysia can bring a high salary if you are good. To be successful in the competitive world of marketing career, students must choose the best universities in Malaysia to study the marketing degree course.
What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia
It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.
Below are a sample of the subjects in the marketing degree from a few universities for you to get an idea of what you will study.
- Understanding the Consumer
- Services Marketing
- Marketing in Society
- Marketing Communications
- Marketing and Globalisation
- Marketing Intelligence and Research
- B2B Marketing
- Delivering Customer Value
- Customer Lifestyle and Behavior
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Marketing People, Places and Performance
- Retail Marketing Management
- Strategic Marketing Planning
- One to One Marketing
- Business Research Methods
- Relationship Marketing
- Strategic Marketing
- Current Issues in Marketing
- Marketing Promotion
Career Prospects for Marketing Professionals in Malaysia
Marketing graduates can work in almost any industry such as health care, advertising, IT, insurance, banking, health products, food & beverage, hospitality, travel & tourism, fashion, education, construction, property, and more.
They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.
With knowledge of marketing in both domestic and international markets, you can aspire to be a professional in marketing management, marketing research, public relations and promotions activities, sales management and sales.
Good marketing professionals can earn a lot when they become marketing managers, directors, or as Vice-President.
Top marketing professionals in Malaysia can earn from RM5000-RM20,000 or more a month.
Nature of work of Marketing Professionals in Malaysia
Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Marketing professionals need to be able to work under pressure, adapt quickly to competition, be creative and strategic.
Advertising & Promotions managers. A&P Managers will take care of the branding and advertising needs of the company.
They will liaise with the advertising agency to design the marketing collaterals such as
- pull-up banners
- advertisements in the newspaper or magazine
Various mediums for promotions will be used to promote the product such as:
- Social media
- LRT stations
- Other mediums
The advertising and promotions manager will ensure that the brand of the company is consistently and effectively promoted to the public. He or she will work on press releases to shape the public’s perception of the company. Events are organised as well to engage with the public.
Marketing managers. Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public.
Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development.