Marketing is one of the best business courses to study in Malaysia because of high salaries

By EduSpiral Consultant Services on April 21, 2015 • ( Leave a comment )

Best Marketing Degree Course in Malaysia at Top Private Colleges & Universities

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After SPM or O-Levels , there are many different business courses for you to choose from and sometimes it can be confusing. Marketing is a popular degree programme in Malaysia and can command high salaries. In order to succeed in the competitive workforce in Malaysia, students must choose the best private universities to study the marketing course.

Marketing is the process of finding out the needs and wants of consumers and being able to deliver the products that satisfy those needs and wants. Marketing includes all of the activities needed to get the product from the producer to the consumer.

It starts with market research to find out the needs, wants and desires of the consumer, how they behave, their buying behaviour and the places they visit most to make their purchases. All of these would include production, advertising, transportation, processing, packaging, and selling — are included in the marketing process.

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Top Private Universities and Colleges in Malaysia Offering the Marketing Degree Programme

The best universities & colleges in Malaysia for Marketing are:

Studying Marketing at a Top Private University in Malaysia

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Soon Hong, Marketing at HELP University

In a report by Jobstreet.com posted on Nov 18, 2016, Sales & Marketing professionals are the Most wanted talent in Asia. great prospects lay ahead for sales, marketing and business development professionals in Asia as hirers show high demand for these specialisations, SEEK Asia’s data shows.

Combined records from JobStreet.com and jobsDB, both under SEEK Asia, reflect the region’s current talent demand for the third quarter period of 2016. Over 16% of vacancies in this region are targeted at the sales and marketing professionals, making it one of the most hard-to-fill segments in Asia.
Meanwhile, Asia’s banking and financial industries post the highest job demands in the region. Current hiring trends also indicate a strong job growth of 5% in the healthcare, medical & pharmaceutical industries

Marketing is an exciting career and most companies need marketing professionals to bring in the profits. Good marketing professionals must have a strategic mindset with a good understanding of consumer behavior.

Potential marketing students should also be outgoing, like interacting with people, and have a strong

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acumen for mathematics as marketing professionals will need to use statistics found in market research to strategise their marketing plans.

Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.

The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P’s of marketing:

Product – Identification, selection and development of a product
Price – Determination of its price
Place – Selection of a distribution channel to reach the customer’s place. figuring out placement in order to reach customers. Selecting a distribution channel for the product to reach the customer’s place or a place where the customer can reach the product
Promotion – Development and implementation of a promotional strategy.

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

Marketing is different from selling because selling is concerned with the tricks and techniques of getting

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people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. Whereas marketing views the entire business process that includes a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs. Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.

Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals. The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.

After SPM, UEC, O-Levels, A-Levels or STPM , students who like maths, strategy, interacting with people and an active job environment can choose to study marketing. A career in Marketing in Malaysia can bring a high salary if you are good. To be successful in the competitive world of marketing career, students must choose the best universities in Malaysia to study the marketing degree course.

What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia

It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.

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Understanding the Consumer
Services Marketing
Marketing in Society
Marketing Communications
Marketing and Globalisation
Marketing Intelligence and Research
B2B Marketing
E-Marketing
Delivering Customer Value
Customer Lifestyle and Behavior
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Marketing People, Places and Performance
Retail Marketing Management
Strategic Marketing Planning
One to One Marketing
Business Research Methods
Relationship Marketing
Strategic Marketing
Current Issues in Marketing
Marketing Promotion

Below are a sample of the subjects in the marketing degree from a few universities for you to get an idea of what you will study.

Programme content for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

First Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

Extensive library at Heriot-Watt University Malaysia

Fundamentals of Marketing
Human Resource Management
Commercial Law
Option or Elective
Marketing Perspectives
Operations Management
Option
Option or Elective

Second Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

Business Research Methods
Consumer Behaviour
Option
Option or Elective
Strategic Management
Marketing Communications
Heriot-Watt University is rated top in the UK for student experience
Option
Option or Elective

Third Year Subjects for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

Semester 1 Dissertation
International Business
Option (must be an approved Marketing course)
Option
Semester 2 Dissertation
Option (must be an approved Marketing course)
Option
Option or elective

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

YEAR 1 Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Taylors Business School students swept up the first prize in the HSBC Malaysia Business Case Competition 2014

Semester 1

• Business Communication
• Introduction to Accounting
• Introduction to Management
• Microeconomics
• Quantitative Methods for Business

Semester 2

• Introduction to Finance
• Macroeconomics
• Organisational Behavior
• Principles of Marketing
• MPU (U2)*
• MPU (U3)*

YEAR 2 Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Lecture Theatre at Taylor’s University with a view of the lake

Semester 3

Brand Management
Consumer Behavior
Pricing
MPU (U1) – Module 1*
MPU (U1) – Module 2*
MPU (U4)*

Semester 4

Business to Business Marketing
Integrated Marketing Communications
International Marketing
Research Methods
Supply Chain Management

YEAR 3 Subjects for the Bachelor of Business (Hons) Marketing Programme at Taylor’s University

An intellectually stimulating environment at Taylor’s University

Semester 5 (Short Semester)

Internship

Semester 6

Business Ethics & Values
Market Analysis & Decision Making
Services Marketing
Project

Semester 7

Contemporary Issues in Marketing
Interactive & Digital Marketing
Retail Marketing
Strategic Management
Elective

ELECTIVES

Cross Cultural Management
Doing Business in Asia
Entrepreneurship & Small Business
Organisational StudiesNOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Career Prospects for Marketing Professionals in Malaysia

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Marketing graduates can work in almost any industry such as health care, advertising, IT, insurance, banking, health products, food & beverage, hospitality, travel & tourism, fashion, education, construction, property, and more.

They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.

With knowledge of marketing in both domestic and international markets, you can aspire to be a professional in marketing management, marketing research, public relations and promotions activities, sales management and sales.

Good marketing professionals can earn a lot when they become marketing managers, directors, or as Vice-President.

Top marketing professionals in Malaysia can earn from RM5000-RM20,000 or more a month.

Average Salary for Marketing & Sales Professionals in Malaysia according to the Robert Walters Salary Report

ROLE	CONSUMER	IT&T/INDUSTRIAL
Managing Director	360 – 550k	360 – 550k
Sales Director	300 – 504k	240 – 420k
Marketing Director	312 – 460k	240 – 450k
Communications Director	180 – 265k	180 – 265k
Marketing Manager	180 – 264k	144 – 240k
Communications Manager	108 – 156k	84 – 120k
Market Research Manager	84 – 132k	84 – 130k
Public Relations Manager	72 – 132k	72 – 120k
Sales Manager	72 – 126k	84 – 125k
Business Development Manager	72 – 120k	72 – 180k
Retail Operations Manager	72 – 120k	72 – 120k
Trade Marketing Manager	72 – 120k	72 – 130k
Account Manager	72 – 102k	72 – 102k
Brand Manager	72 – 108k	72 – 102k
Digital Marketing Manager	72 – 108k	72 – 140k
Customer Service Manager	60 – 96k	60 – 96k
NB: Figures are basic salaries exclusive of benefits/bonuses unless otherwise specified

Sales & Marketing Professionals in the Pharmaceuticals Industry Average Salary Per Year in RM in 2015 (Malaysia)

Medical Affairs Manager 120 – 180k
Market Access Manager 96 – 180k
Clinical Research Manager 96 – 156k
Regulatory Affairs Manager 96 – 144k
QA/QC Manager 84 – 120k
SFE Manager 72 – 120k
Medical Scientific Liaison 60 – 96k

Nature of work of Marketing Professionals in Malaysia

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Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Marketing professionals need to be able to work under pressure, adapt quickly to competition, be creative and strategic.

Advertising & Promotions managers. A&P Managers will take care of the branding and advertising needs of the company.

They will liaise with the advertising agency to design the marketing collaterals such as

brochures
flyers
pull-up banners
advertisements in the newspaper or magazine

Various mediums for promotions will be used to promote the product such as:

“My friend introduced me to EduSpiral because I was confused about my next step due to my unexpected results in STPM. EduSpiral provided me with great solutions to fit my career goals.”
Kuo Qiat, Marketing degree at UCSI University

Newspaper
Internet
Social media
Billboards
Television
Radio
LRT stations
Other mediums

The advertising and promotions manager will ensure that the brand of the company is consistently and effectively promoted to the public. He or she will work on press releases to shape the public’s perception of the company. Events are organised as well to engage with the public.

Marketing managers. Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public.

Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development.

Study Marketing at the Best Universities in Malaysia

Job demand for Sales and Marketing jobs in Malaysia

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and private universities in Malaysia.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide

We did not know where to go after our STPM results and our friend recommended EduSpiral to us. EduSpiral helped us to make the best choice.
Foo Hong, Business at HELP College of Arts and Technology
Kuo Qiat, Marketing at UCSI University

range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

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