Find Out the Course Details for the Bachelor of Design (Hons) in Creative Media (UI/UX) at Taylor’s University
- Design cutting edge interactive and visualisation solutions
- Learn experiential design, application design and game development
- Exposure to areas such as applications, games, movies and marketing
User interface (UI) design and user experience (UX) design are the yin and yang of application designs for mobile, web, kiosks, software interface or Virtual, Augmented and Mixed Reality experiences. UI/UX design is a high-demand field in the entertainment and media industry.
Taylor’s University is ranked Top 3 in Malaysia according to QS World University Ranking for Art & Design. Taylor’s University is one of the best universities in Malaysia for you to study the Bachelor of Design (Hons) in Creative Media (New Media).
The New Media is a term used to describe all sorts of content available using the internet, computers, mobile technology and new ways of electronic communication. The industry is intertwined with many market segments in areas such as applications, games, products, broadcasting, mobile technology and particularly movies, advertising and marketing.
Society today is proliferated with online virtual worlds, co-created digital contents, crowd-sourced application developments, social and digital media content creations and on-demand content distribution platforms. These digital spaces have become a virtual extension of the world we live in.
- Design cutting edge interactive and visualisation solutions
- Learn experiential design, application design and game development
- Exposure to areas such as applications, games, movies and marketing
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Programme Structure for the Bachelor of Design (Hons) in Creative Media Programme at Taylor’s University
ABOUT UI/UX
UI design is the interface that users interact with, involving screens, interactive surfaces, input systems, and navigation systems that are virtual or augmented, while UX design is focused on the feelings and thoughts of the users when engaging with the application. Together, UI/UX design produces human-centred, intuitive and engaging experiences to deliver meaningful value to users.
The UI/UX design specialisation suits those who are fascinated by the aesthetics and user-friendliness of screen designs and applications. Disciplines such as user experience design, app design, experiential design, and game design form the core of the specialisation. Using industry-standard technologies, students learn visual design, information design, user interface design, games design, usability research, and programming – skillsets for designing impactful interactive solutions.
Taylor’s University students will study the fundamental processes of design theory and practice through problem- and studio-based learning. In experiencing the design thinking process, students will be able to analyse, evaluate, and put forward design solutions that are innovative and creative.
The modules prescribed will provide the student with the necessary skills sets to conceptualise and create aesthetically sound outputs that are creative, functional, entertaining, engaging and communicable.
This degree programme is compatible with the new Taylor’s Curriculum Framework that allows students to mix & match study modules.
What will You Study?
This degree programme exposes students to a variety of media in the first year to provide breadth in design knowledge, while the subsequent two years of specialisation endeavours to provide depth in their specific area of discipline.
Students will specialise in 4 areas:
UI / UX
User interface (UI) design and user experience (UX) design are the yin and yang of application designs for mobile, web, kiosks, software interface or Virtual, Augmented and Mixed Reality experiences. UI/UX design is a high-demand field in the entertainment and media industry.
What are the Subjects for the UI/UX Degree Specialisation at Taylor’s University?
Application Design I
This module aims to broaden the students’ understanding of ‘usability’ by applying its theories and standards to design for mobile applications. In the process the students’ knowledge and practical skills in designing for mobile platforms will be increased.
Games Studies
This module exposes the students to various types of games not restricted to digital games. They will play analog and traditional games as well, which they later analyse and share with their classmates. The experience will allow them to identify common pattern in game design and will channel them to the right direction in thinking and creating a game of their own.
Experiential Design
This module introduces the student to the concept of ‘experiential’ design where user interaction takes place in a physical but computer-controlled environment, for example, using pressure pads, microphones, webcams or other external devices to control the user experience and interaction. Learning outcomes focus on the student’s ability to design and create experimental physical user experiences for abstract or ‘real-world’ applications or uses e.g. a fine art installation or an informative interactive museum exhibition piece.
Design Research Dissertation
This module in the Year Three level is classified as expert level in which students will be trained to work independently. The aim of the dissertation is to develop and promote the ability to analyse and discuss the values of design in relation to the culture in which it finds its place and/or use.
Application Design II
This module allows students to understand and apply technology and practices of 2 major mobile operating system, Android and IOS and experience a practical knowledge of designing for a mobile platform by mobile user interaction. Students will have an opportunity to understand and apply the practices ‘user-testing and learn new practical skills in design for usability and mobile platforms. This module aims to broaden the students’ understanding of ‘usability’ by applying its theories and standards to design for mobile applications. In the process the students’ knowledge and practical skills in designing for mobile platforms will be increased.
Advanced Interactive Design
Students will be introduced to advance interactive specific coding and explore new technical skill to design and develop non-linear interactive storytelling pieces. The conceptual and design aspects will be considered. This module will be delivered through a structure of lecturers, demonstrations and practical.
Game Development
This module aims to introduce the students to game specific design issues, and enhance their understanding of basic game concepts. Students will learn how to critically analyse users’ needs and define user experience through systematic research principles. After which students will apply their research to the design of a new game or prototype. Students will learn: the principles behind designing specifically for the games industry; be introduced to the concept of ‘playability’; and how to use industry standard authoring software such as Adobe Flash to an intermediate level.
Projects & Industry Exposure
MINOR PROJECTS
The aim of this module is to familiarize students with the industry standard pre-production processes for creative media projects and to understand the intricacies of strategising presentation pitches for funding purposes.
Students will learn how to develop original, personally motivated creative media projects, how to pitch these ideas to funders, clients and peers and how to independently lead and manage a project of significant duration and depth.
At the end of this module students will have completed the research, development and created the assets for their Major Project module where they will be able to focus on production and post-production of their project.
MAJOR PROJECTS
This module allows students to complete the production and post-production of their individual pre-production proposal that was created and proposed during the previous semester’s Minor Project module. It is the culmination of all the creative and intellectual skills students have developed on the Creative Media Design pathway conducted in a Studio Culture learning environment, an important aspect of the designer’s development as it mirrors industry practice.
Studio based feedback takes place to facilitate individual students’ development , and it allows for formative feedback and the identification development areas to be considered.
INDUSTRIAL TRAINING
This module is presents as a phase of the students’ industrial training experience in which, at this level, the students would have gained the necessary skills and experience to embark on greater challenges in the creative industries.
During their training, students will have gained a broader design experience and knowledge in which, it will be put to good use in their final year, furthermore would enhance and strengthen their characters & their portfolio.
Career Options for UI/UX design Graduates from Taylor’s University
UI/UX design is among the most in-demand 21st-century skillsets.
This demand will only grow over the next few years, alongside the Internet of Things (IOT), mobile, virtual and augmented reality technology. UI/UX designers will continue to transform human-computer interactions (HCI) and content consumption in the Fourth Industrial Revolution (4IR) as smart technology becomes a norm.
Graduates are well-positioned for careers in visual, interactive, and user experience design in the following industries:
- Digital advertising
- Marketing
- Mobile and web applications
- Entertainment
- Industrial and corporate design
Education Pathway
Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter Taylor’s University Foundation in Design for 1 year before continuing on to the Bachelor of Design (Hons) in Creative Media (New Media). Students who are unsure of design as a career path may go for the Foundation in Arts at Taylor’s University and then enter the interactive multimedia design degree.
PREREQUISITES
Jia Jin, Foundation in Design at Taylor’s University
- SPM / O-Level with Pre-U or Foundation
Pass SPM / O-Level or equivalent with 5 credits with a pass in Bahasa Melayu and History in SPM for entry with pre-university or foundation qualification. - SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent with 3 credits with a pass in Bahasa Melayu and History in SPM for entry with Diploma qualification. - Portfolio Assessment & Visual Aptitude Test
Pass portfolio assessment (physical interview) and Visual Aptitude Test (VAT).
*All information is subject to change. The above entry requirements serve as a guideline.
Entry Requirements
Kenneth, Interior Design at Taylor’s University
- Taylor’s Foundation in Design (FID)
Pass with min. CGPA 2.00 - Taylor’s Foundation in Natural and Built Environments (FNBE)
Pass with min. CGPA 2.00 - Other Taylor’s Foundation
Pass with min. CGPA 2.00 - Taylor’s Diploma
Pass with min. CGPA 2.00
*All information is subject to change. The above entry requirements serve as a guideline.
Intakes & Duration
Intakes for the 3-year Bachelor of Design (Hons) in Creative Media are in March & August of each year. Please WhatsApp 01111408838 for the exact dates.
Taylor’s Design School
At The Design School, we apply the best of analytical and creative thinking to produce design graduates who are equipped to play a strategic role in shaping the profitability and success of organisations.
The Design School teaches students how to understand consumers’ needs and behaviours, challenge conventions and think outside the box across various design disciplines; interior architecture, interior design, graphic design, new media, animation, visual effects and entertainment design from foundation to diploma and degree levels.
WIDE ARTISTIC INFLUENCE
The School actively engages in consultancy support with the industry throughout Asia, establishing valuable linkages and extending the learning experience beyond the classroom. Our students are given the opportunity to work alongside professionals on various real-world projects and case studies, participate in local and international competitions, undergo industry attachments, participate in lecture series, and exhibit their work to peers, academics and industry members
Industry Exposure for Design Students at Taylor’s University
Students engage in strategic collaborations with industry leaders to effectively understand, analyse, communicate and present creative and complex design solutions that address and solve real-world challenges faced by organisations.
This provides them with first-hand insight and exposure to the industry. Over the years, students have worked on several projects with various organisations including:
- Ogilvy & Mather Malaysia
- IKEA Malaysia
- Leo Burnett Malaysia
- Hyundai Sime Darby Malaysia
- Rip Curl Malaysia
- Roar Studio Sdn. Bhd
- Bank Negara Art Gallery & Museum
Award-Winning Design School at Taylor’s University
2019
- Hononary Mention in Interior Design Category in the Asia Young Designer Award 2019
- Best Colour Choice, Finalist in Interior Design Category in the Asia Young Designer Award 2019
2018
- Platinum Award in the Asia Young Designer Awards 2018 (ASEAN category)
- Gold Award – Asia Young Designer Award 2018 (AYDA 2018) for the Interior Design category
- Best University – Asia Young Designer Award 2018 (AYDA 2018)
- Best Mentor – Asia Young Designer Award 2018 (AYDA 2018)
- Winner of the French-Inspired Facade Design Competition for High Rise Residential Development at Sunsuria City
2017
- #1 Private University in Malaysia for Art & Design QS World University Rankings
- #1 Private University for Art & Design in Malaysia HSBC Millennial
Hackathon #WeCanHackIt Event - Wood Pencil in New Blood Category D&AD 2017 (British Design & Art Direction)
- Gold Award for the Interior Design Category in the Asia Young Designer Award (AYDA) 2017
- Best University – Asia Young Designer Award 2017 (AYDA 2017)
- Best Mentor – Asia Young Designer Award 2017 (AYDA 2017)
- 13 Awards in the ‘GARIS’ 20SATU.6 MIID DULUX INTERIOR DESIGN STUDENT’S SATURDAY 2017’ Out of the 13 awards presented to the students from The Design School, Taylor’s University, six were first prizes for Garis Perabut (Furniture Category), Garis Arca (Sculpture Category), Design Category (Commercial Design) Degree Level, Design Category (Residential Design) Degree Level; as well as two from the Inter College – Live Competition in Collage Category and Garis Fikir (Design Category) Degree Level.
- 2nd Place wREGA Masterclass Series: Save Ourselves to Save the
Planet Competition
- Top 3 in Malaysia according to QS World University Ranking for Art & Design.
- #1 Private University in
Malaysia for Art & Design
QS World University Rankings - Platinum Winner for the Interior Design Category of the regional instalment of Asia Young Designer Award (AYDA) 2016
- 2puluh: 5 MIID Dulux Interior Design Students’ Saturday
- Wood Pencil Winners (New Blood Category), D&AD Awards, London 2015
- Nippon Paint REKA Awards (Student Category) Malaysian Institute of
Designers (MIID)
- Wood Pencil Winners (New Blood Category) D&AD Awards, London
- Bronze Winners, Kancil Student Awards 2014
- 2 First Prizes – Ancient Herbs Branding Competition
- 1st Prize – Young Talent Category Malaysian International Furniture Fair (MIFF) Furniture Design Competition
- Gus Yap Hock Sin, B.A. (Hons) Interior Architecture was one of two students chosen to represent Malaysia at the iSaloni International Furniture Exhibition in Milan, Italy
2012
- 1st Prize – Hyundai Rev-It-Up Challenge Take 2 TV Commercial Competition
- 3rd Prize – Ideation Award, Malaysia
- Institution of SPADE Awards 2012
- Gold, Silver & Bronze Awards as well as a Honorary Mention – Corporate Category
- 1 Gold Award – Exhibition & Retail Category
- 1 Silver Award – Commercial Category
- Interior Design Confederation of Singapore (IDCS) SPADE Awards
- Shortlisted as top 10 Best Video at BMW Shorties
2011
- 1st Prize – Residential Design
- 2nd Prize – Institutional Design
- 3rd Prize – Montage Design
- MSID 5Belas Interior Design Competition
- Best Use of Character Award Kuala Lumpur 48 Hour Film Project: The No Idea Production team won with their short film ‘Escape’
- IDCS SPADE Best Design Award 2011
- 3 Golds – Design Project Concept, Spatial Design & Planning and Creative Lighting Application
- 4 Silvers – Design Project Concept, Creative Material Application, Spatial Design & Planning, and Creative Lighting Application
- 1 Bronze – Spatial Design & Planning
- Honorary Mention – Creative Material Application
- Awards in 4 out of 5 categories at the Interior Design Confederation of Singapore (IDCS) SPADE Awards
- Overall winner and 4 Awards MSID 4Belas Interior Design Competition
The Best Design Facilities at Taylor’s University
Site Visits
Organised throughout the academic year, the Lecture Series provides students with valuable exposure to the industry, insights into current developments and issues that may impact their future practices. These interactive sessions are conducted by leading industry professionals:
- Exploring the International Centre of Photography Triennial
Taylor’s University interactive multimedia design student portfolio Christopher Phillips
Curator, International Center of Photography
- Production Pipeline of Movie Studios
Hussin Khan
Education Director, Rhythm & Hues Studios
- Sustainability, Innovation and Nanotechnology
Claude Berube
Interior Designer, Nanocore
- The Project of Culture and Lifestyle
Arnold, Arthur and Hugh
Owners, Pestle & Mortar
- Graphic Design in Malaysia
Zachary Ong
President, Graphic Designers Association of Malaysia (wREGA)
- Graphic Design, Pop Culture and Everything in Between
Taylor’s University interior design student portfolio Ann Loh
Project Coordinator, CUTOUT Mag
- Copyright Law
Tai Foong Lam
President, Malaysian Chapter of the International Association for Protection of Intellectual Property (AIPPI) - Drawing as Cultural Expression
- Dr. Vaughan Rees
- Senior Lecturer, School of Design, University of New South Wales, Australia
Taylor’s Design students have undergone industrial attachments with top local and multinational organisations in the creative industry, including:
- Arachnid Sdn. Bhd.
Taylor’s University interior design student portfolio - Axis Identity Group
- BBDO (Malaysia)
- CD Advertising Sdn. Bhd.
- DB & B Design Sdn. Bhd.
- Design Tone Sdn. Bhd.
- Dumore Design Sdn. Bhd.
- Film Point Sdn. Bhd.
- IKEA Malaysia
- La Scheers Co. Concept & Design
- Leo Burnett Malaysia
- Milk Design KL
- MYC! (Salient Information Sdn. Bhd.)
- Ogilvy & Mather Malaysia
- S.I. Design Sdn. Bhd.
- Veritas Interiors Sdn. Bhd.