Top University of Wollongong Malaysia (UOWM) KDU Public Relations Degree Programme

Find Out the Course Information, Entry Requirements, Intake Dates & Fees for the Bachelor of Communications (Hons) Public Relations Degree at UOWM KDU, Utropolis Glenmarie

Public relations is a highly personal business where the art of successful communication and persuasion is critical. Designed with the perfect balance of theory and practices, University of Wollongong Malaysia (UOWM) KDU Bachelor of Communications (Hons) Public Relations, is the first of its kind in Malaysia that was developed to provide students with knowledge, competencies and adequate skills through the grounding in the theories, approaches and research necessary to prepare them to be professionals that will enable them to understand the fundamentals of public relations and flourish in the Public Relations industry locally and globally.

UOWM KDU programme is designed to provide students with the perfect opportunity to explore the public relations industry in greater detail through a variation of different modules to equip them with sufficient knowledge to make outstanding contributions in the competitive public relations industry.

Students will be exposed to the different facets of the public relations industry and gain practical experience in strategic communications and develop impactful campaigns, especially Public Policy and Global PR, which is in high demand today but not found in other courses in Malaysia. Students will learn to analyse organisations, find positive messages and translate those messages into positive stories.

The School of Communication and Creative Arts (SCCA) is a member of Institute of Public Relation Malaysia (IPRM). The objective of this membership, is to provide high-quality educational experience and resources to nurture our graduates, enabling them to become game-changers in the rapidly changing world of Public Relations. IPRM is a big player in the development of Malaysian public relation industry for the last 40 years.

Studying the Public Relations Degree Programme at UOWM KDU

Public relations is a highly personal business where the art of successful communication and persuasion is critical. Designed with the perfect balance of theory and practices, UOW Malaysia KDU’s Bachelor of Communications (Hons) Public Relations, is the first of its kind in Malaysia that was developed to provide students with knowledge, competencies and adequate skills through the grounding in the theories, approaches and research necessary to prepare them to be professionals that will enable them to understand the fundamentals of public relations and flourish in the Public Relations industry locally and globally.

UOWM KDU program is designed to provide students with the perfect opportunity to explore the public relations industry in greater detail through a variation of different modules to equip them with sufficient knowledge to make outstanding contributions in the competitive public relations industry.

Students will be exposed to the different facets of the public relations industry and gain practical experience in strategic communications and develop impactful campaigns, especially Public Policy and Global PR, which is in high demand today but not found in other courses in Malaysia. Students will learn to analyse organisations, find positive messages and translate those messages into positive stories.

The School of Communication and Creative Arts (SCCA) is a member of Institute of Public Relation Malaysia (IPRM). The objective of this membership, is to provide high-quality educational experience and resources to nurture our graduates, enabling them to become game-changers in the rapidly changing world of Public Relations. IPRM is a big player in the development of Malaysian public relation industry for the last 40 years.

Education Pathway

Students after SPM or IGCSE/O-Levels can enter into University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie Foundation in Arts & Technology for 1 year before continuing on to the degree.

Alternatively, students with at least 3 credits including English may join the Diploma in Communication & Media, Diploma in Entertainment Arts or Diploma in Entrepreneurial Design for 2 years before entering into Year 2 of the Bachelor of Communications (Hons) Public Relations degree for another 2 years.

Why Study the Bachelor of Communications (Hons) Public Relations at the UOWM KDU?

A ROBUST COMMUNITY FOR TALENT DEVELOPMENT

At University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie , our students are constantly encouraged to push the boundaries of creativity be it through performing arts and festivals, training young talents in the world of creative arts, or showcasing their entrepreneurial effort.

Beyond Show and Tell

It comes as no surprise that our Entertainment Arts students put on mind-blowing performances every year. Although these annual performances are compulsory in their programme, students learn and garner an experience of a lifetime beyond the scope of performing arts. From stage production, the financial aspects of putting on a show, the publicity to generate and the intensity of the performance, students learn the ins and outs of what it takes to make or break a performance. Some of the productions our students have put up include:

The Little Prince in Everyone

A theatrical adaptation of the famous novella Le Petit Prince by the French author, Antoine de Saint-Exupéry, the story follows the life of an innocent child exploring the world and questioning the norms.
Gouden Roos

Gouden Roos tells the tale of a tragic love between a rising theatre star and a street painter in the days of yore.

My Life Is Like Broadway Musicals

Written by UOW MALAYSIA lecturer Gabbie Ngoh, the show follows a girl and her crush in the shadow of musicals like Grease, High School Musical, Mamma Mia, Wicked and Hairspray!

Trained to Train

As UOW Malaysia KDU believes in an all-rounded education, it is crucial that our students are also trained to train others, developing talents as they go along developing their own. As a testimony of the strength and quality of our students, UOW Malaysia KDU was invited to collaborate on training young kids for the International Science Drama Competition 2016. Whilst lecturer Gabbie Ngoh wrote and directed the show, she also handpicked three students who not only assisted her in the direction of the show, but also coached the young actors to their winning Second Prize spot and Overall Best Performer Award, in the finals held in Singapore, beating teams from Thailand, Singapore and Philippines.

REAL WORLD EXPERIENCE BEYOND THE CLASSROOM

The mass communication and creative arts industries are robust and fast-paced. Our emphasis on a holistic education and integration of classroom learning with real-world projects, be it events or partnerships with industry professionals, ensure our students stay one step ahead before they even graduate.

Media Proposal Pitch with Mindshare

It is essential for students to learn and understand the processes in the industry they will soon join, and as such, our diploma and degree students from the Media Planning and Buying class work in groups to develop comprehensive media plans for pitches in this industry collaboration with global giant media agency, Mindshare. The proposals are developed based on Mindshare’s extensive list of client briefs, some of which include brands such as Digi, Pizza, Est Cola and more. On-hand learning experiences such as these ensure our students remain up-to-date and on par with the industry.

A Touch of Social Consciousness

Events organised by our mass communication students, be it for class subjects or through their own collective effort, take on issues that impact society to raise awareness and make a change.

The learning outcome is always two-fold. Students gain hands-on experience in various areas, such as the due diligence, development and planning process of the event and the publicity surrounding it, as well as the event execution and the understanding of the process, risks and necessities through the event’s coordination. Not only that, students also gain knowledge, insights and perspectives of the cause they’re championing for, and at the same time, gain empathy and make a real difference.

Striding for Extraordinary Affairs with Small Steps

The students of the School of Mass Communication & Creative Arts are steadfast in delivering and designing events and campaigns that are sure to leave an impact on the industry and community.

PS, LOL

The PS LOL event, themed ‘Love Out Loud, Live Out Loud and Laugh Out Loud’, for example, was dedicated to raise awareness on the dangers of stress and to spread happiness amongst Malaysians. The students made a name in the Malaysia Book of Records by building the largest lollipop mural in the country.

Project Dream 2.0

Another example is the Project Dream 2.0, a charitable- based project to raise funds for MERCY Malaysia’s General Relief Fund. One of the main anchors of this project includes Seringgit Sehari campaign where donors pledge a donation of RM1 a day. Project Dream 2.0 raised more than RM20, 000 and channelled it accordingly to MERCY Malaysia.

Seek & Snap

Seek & Snap Photo Competition was a collaborative event with Canon Malaysia providing grounds for awareness and appreciation for nature. The event was held at Taman Botani Negara and included students from various schools, universities and colleges.

And last, but not least, the 3 month-collaborative effort with Petrosains to experiment with a new medium for immersive storytelling project; 360-degree short videos showcase. The immersive stories have been viewed over 1,642 times in the span of four days and have marked the continued collaboration with Petrosains Sdn Bhd

Intake Dates

Intakes for the Bachelor of Arts (Hons) in Banking and Finance at University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie are in January, June and September of each year. Please WhatsApp 01111408838 for the exact dates and how to apply.

Tuition Fees

Please WhatsApp 01111408838 for the latest tuition fee.

Entry Requirements into the Bachelor of Communications (Hons) Public Relations at University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie

• GCE A Levels : 2 Principal Passes (2Es)
• STPM : 2 Principal Passes (2Cs) or CGPA 2.00
• UEC : 5 Credits (5Bs) inclusive of a Credit in English
• Diploma : Pass with min. CGPA of 2.00
• Foundation Studies : Pass
• Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency) :
  Pass (Subject to review and approval of certified transcripts)
• In addition to the above mentioned requirement, the students must have obtained a Credit in English at SPM level or its equivalent

English Requirement

• Local Student : Band 4 in MUET
• International Student : Band 5.5 in IELTS; or a min score of 46 (IBT) or 454 (PBT) in TOEFL ; or score 42 and above for Pearson English Test
• *If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU.

YEAR 1 Subjects for the Bachelor of Communications (Hons) Public Relations Degree Programme at University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie

• Public Relations Writing
• Introduction to Corporate Communication
• Introduction to Mass Communication
• Media Relations
• Corporate Writing
• Communication Theories
• Public Relations Campaign Skills: Theory & Strategy
• Oral Communication
• Writing and Referencing

YEAR 2 Subjects for the Bachelor of Communications (Hons) Public Relations Degree Programme at UOWM KDU

• Digital Public Relations
• Communication Law
• Public Relations Management
• Public Opinion and Activism
• Feature Writing and Public Relations
• Specialised Public Relations
• Fundraising and Public Relations
• Crisis Communication and Management
• International Public Relations
• Professional Development & Leadership Skills
• Research Methodology

YEAR 3 Subjects for the Bachelor of Communications (Hons) Public Relations Degree Programme at University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie

• Financial Public Relations
• Final Year Project (Part 1 & 2)
• Public Relations Consultancy
• Elective (2 subjects
• Internship

ELECTIVE

• Event Management
• Principles of Advertising
• Principles of Marketing
• Intercultural Communication
• Integrated Marketing Communication
• Media, Culture and Society

MPU Subjects

• Hubungan Etnik (Malaysian Students)
• Tamadun Islam dan Tamadun Asia (Malaysian Students)
• Pengajian Malaysia 3 (International Students)
• Bahasa Melayu Komunikasi 2 (International Students)
• Entrepreneurship
• Malaysia and Global Issues
• Global Social Responsibility
• Bahasa Kebangsaan A

*Note: Bahasa Kebangsaan A* is compulsory for all Malaysian students

• without a credit in SPM Bahasa Malaysia.
• without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programmes)

Progression Pathway and Student Mobility

UOW Malaysia KDU University College’s progression pathways and articulation agreements with a number of universities, allows students to continue their university studies abroad.

This provides students with an opportunity to study at UOW Malaysia KDU for 1 or 2 years, and complete the rest of their studies at their chosen university overseas, which enables students to expand their international learning experience at a lower cost.

Students may also transfer to the University of Wollongong, Australia campus subject to exemptions.

One of Australia Best has arrived

In January 2015, UOW Malaysia KDU University College moved to its new flagship campus at Utropolis Glenmarie, with its state-of-the-art facilities and a contemporary teaching and learning environment. UOW Malaysia KDU University College offers a wide range of programs at Certificate, Diploma, Degree and Masters levels, and has introduced home-grown degree programs that are at the forefront of growing industries, reflecting its promise of being a real-world university meeting real-world needs. These include hospitality, tourism and culinary arts, game development and computing, communications and creative arts, business, as well as engineering.

UOW Malaysia KDU University College is a GBI (Green Building Index) certified-rated campus with 16.3% green footprint (local authority requirement is 10%). The tobacco smoke-free campus has naturally-ventilated courtyards and corridors, and is fitted with energy-efficient centralised chilled water air-conditioning system, Advanced Building Management System with scheduling capabilities, energy-efficient light fittings, demand-controlled ventilation, rain-water harvesting system, amongst many others.

In November 2018, KDU entered into a strategic partnership with UOW Global Enterprises, a wholly-owned subsidiary of University of Wollongong Australia. Subsequently, in November 2019, the name of the college and university colleges were changed to reflect the stewardship of the University of Wollongong and they are now known as UOW Malaysia KDU.

University of Wollongong Malaysia (UOWM) KDU  New Campus at Utropolis, Glenmarie in Shah Alam

KDU, an institution that has over 32 years of history and experience, believes in providing real world education to meet real world needs, and has traditionally, been successful in producing competent graduates and preparing students for top universities all over the world.

Established in 1983, and a pioneer in Malaysian private education, KDU was one of the first private colleges in Malaysia to have its own purpose-built campus. The institution, as KDU College then, was awarded the university college status in 2010 – a reflection of its quality programmes, and the growth of its international student population.

KDU University College and KDU College are members of Paramount Education, a fully-integrated education services provider for primary, secondary, tertiary, and postgraduate level studies as well as executive and professional development programmes.

The new 10-acre purpose-built KDU University College campus at Utropolis, costing RM320 million, has been designed around the philosophy that learning is experiential and can happen anywhere.

There are open spaces, themed gardens and discussion cubes, along with 9 fully equipped lecture halls that can house up to 250 students each, 60 state of the art classrooms where 4,000 students can be attending lecture and classes at any one time, a 50,000 sq ft space housing KDU University College’s comprehensive library and a 500-bed student village.

University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie new campus is strategically located near Shah Alam & easily accessible to students from Klang, Sunway, Puchong and Petaling Jaya. KDU University College is an excellent choice for students who are serious about their studies and about quality. The new campus is beautifully designed to suit the students learning needs and comfortable enough for students to have a family-like environment.

General Facilities at University of Wollongong Malaysia (UOWM) KDU, Utropolis Glenmarie

• Cafeteria – A melting pot of food and life, students from all walks of life and schools gather herefor their daily feast.
• Computer Lab – A number of computers all at the ready for our students’ access, connected to the free high speed WIFI service available on campus.
• Student Lounge – A student hotspot equipped with comfortable furniture for students to ease their minds.
• Library – The Utropolis Glenmarie library is spread out over 50,000 square feet, fitted with a coffee bar, Zen garden reading lounge, quiet study and learning pods.
• Learning Pod- Students can have the space they need in order to focus on studies at hand at the private Learning Pod.
• Atrium – Wide open space often bathed with natural sunlight.

UOWM KDU Student Accommodation, Utropolis, Glenmarie

On-campus accommodation on a 10-acre, 7-storey block that accommodates up to 580 students which is divided into male and female wings.